Direct Media United Solutions
- Company typePrivate
- Founded2001
- HeadquartersNovi Beograd
- Headcount101–250
- GTM typeB2B
- OfferingServices
Direct Media United Solutions firmographics
Firmographics- Name
- Direct Media United Solutions
- Legal name
- Direct Media d.o.o.
- Website
- https://directmedia.biz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Direct Media United Solutions industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (MPAAABAD), Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Direct Media United Solutions is headquartered
LocationHeadquarters
- HQ city
- Novi Beograd
Offices1 record
Markets served
Direct Media United Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Buying and Planning Services: Core agency revenue derived from media buying commissions and planning fees for advertising across TV, digital, OOH, radio, print, and social channels. The agency operates as a media investment management firm placing client budgets across local and international media.
- Data Analytics and Consulting Services: Data-driven consulting including advanced segmentation, customer experience optimization, and actionable insights services provided to clients for improving marketing effectiveness.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Direct Media United Solutions product offering
Product offeringCore offering
Direct Media United Solutions is a full-service media and marketing agency offering integrated advertising solutions across strategy and planning, media investment management, digital and technology, performance marketing, creative development, social media marketing, research and data analytics, PR, and experiential marketing. The agency plans, buys and places advertising across TV, digital, OOH, radio, print, and social channels for brand clients, and operates proprietary technology platforms such as the DION programmatic Digital Out-of-Home platform, DSP and DMP infrastructure, and an in-house Agency Trading Desk to deliver data-driven, automated media buying across eight South-East European markets.
Differentiator
Problem solved
Functional benefit
Brands
- DION: Programmatic Digital Out-of-Home (pDOOH) platform — the first programmatic digital OOH initiative in the region, enabling fast, flexible, and precisely targeted distribution of digital out-of-home campaigns throughout Serbia.
Products and services
- DION Programmatic Digital Out-of-Home (pDOOH) Platform
- Data-Driven Decision Making Service
- Rasa bez glasa Platform (www.rasabezglasa.rs)
- Media Investment Management (Media Buying & Planning)
- Creative Development
- Performance Marketing
Quantifiable outcome
- Agency of the Year for Online Sales Support — Hot Spot eCommerce Awards, 3 consecutive years (2024, 2025, 2026)
- +4 more outcomes
Companies that use Direct Media United Solutions
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Direct Media United Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Direct Media United Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Led Mreža SrbijecoreLed Mreža Srbije partnered with Direct Media to display the 'Every Name Deserves a Home' DION campaign messages on digital billboards across 7 cities in Serbia, enabling time-of-day and weather-condition-based targeting.
- Udomi.BrecoreUdomi.Bre is the animal welfare organization partnered with Direct Media for the 'Rasa bez glasa' and 'Every Name Deserves a Home' CSR campaigns using the DION platform to feature abandoned dogs awaiting adoption across cities in Serbia.
- Ipsos Strategic MarketingcoreResearch partnership for consumer insight studies including the Click Generation research (with Direct Media) and Generation Z decoding study. Ipsos conducted CATI Monthly Media Omnibus surveys and provided research management.
- Fusion CommunicationscoreStrategic partnership for the HIV is a Label national campaign alongside Potent and Direct Media. Fusion Communications collaborated on the creative and execution of the campaign addressing HIV awareness and discrimination, which won two UEPS awards.
- Potent (National Center for Sexual and Reproductive Health)corePotent partnered with Direct Media and Fusion Communications for the HIV is a Label campaign, developed in partnership with the Ministry of Health and the Global Fund to Fight AIDS, Tuberculosis and Malaria.
- Alma QuattrominorMedia partner for the 'When you are ready' campaign led by Direct Media's Creative department. Alma Quattro provided media placement for the outdoor and OOH components of the award-winning campaign.
- United Media GroupcoreDirect Media United Solutions is part of United Media Group, operating as a network of professionals across 8 countries in South-East Europe. United Media Group provides strategic oversight and integration across the regional network.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Direct Media United Solutions competitors and assessment
Company assessmentBroad incumbents
- McCann Beograd: IPG-owned full-service agency in Serbia competing for the same FMCG and telecom brand budgets as Direct Media, with the backing of a global holding company's scale, tools, and cross-border account capabilities.
- Ovation BBDO Belgrade: Omnicom-affiliated full-service agency in Serbia with creative, digital, and media capabilities. Competes head-to-head with Direct Media for major Serbian advertisers and award-winning integrated campaigns.
- Luna\TBWA Belgrade: TBWA's affiliate in Serbia offering creative and integrated marketing communications. Competes for the same enterprise brand clients as Direct Media in the Serbian market.
- Publicis One Serbia: Publicis Groupe's integrated offering in Serbia providing media, creative, digital, and PR services. Directly comparable to Direct Media's full-service model with the added advantage of Publicis' global data and programmatic stack.
- GroupM Serbia: WPP's media investment arm operating in Serbia with Mindshare, MediaCom, Wavemaker, and Essence. Directly comparable to Direct Media's media buying and planning offering with global holding-company scale.
- Dentsu Serbia: Dentsu International's operations in Serbia offering media, creative, and CXM services. Competes for enterprise media and digital mandates in the Serbian market.
- Havas Media Serbia: Havas' integrated media network in Serbia, competing for full-service media and digital mandates. Relevant comparable given Direct Media's media-buying-led positioning.
Direct peers
- New Moment Belgrade: Belgrade-based creative and integrated communications agency operating across the Balkans with full-service capabilities (creative, digital, strategy). Direct competitor to Direct Media in the Serbian agency market for brand and integrated campaigns.
- Media Lounge: SEE-focused media agency offering media planning and buying across the Balkans. Competes with Direct Media for media investment mandates from regional and multinational advertisers.
Regional players
- I&F McCann Grupa: McCann-affiliated regional agency group operating across Slovenia and SEE with full-service integrated marketing. A relevant regional-scale peer for Direct Media's network model across the Balkans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Direct Media United Solutions social profiles
Digital presenceDirect Media United Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Media United Solutions leadership team
Management profileNumber of profiles
Profiles18 records
Direct Media United Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Direct Media United Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Media United Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Media United Solutions
What does Direct Media United Solutions do?
Direct Media United Solutions is a full-service media and marketing agency offering integrated advertising solutions across strategy and planning, media investment management, digital and technology, performance marketing, creative development, social media marketing, research and data analytics, PR, and experiential marketing. The agency plans, buys and places advertising across TV, digital, OOH, radio, print, and social channels for brand clients, and operates proprietary technology platforms such as the DION programmatic Digital Out-of-Home platform, DSP and DMP infrastructure, and an in-house Agency Trading Desk to deliver data-driven, automated media buying across eight South-East European markets.
Is Direct Media United Solutions a public or private company?
Direct Media United Solutions is a private company. It is classified as corporate owned and is currently operating.
When was Direct Media United Solutions founded?
Direct Media United Solutions was founded in 2001. It employs 101 to 250 people.
Where is Direct Media United Solutions based?
Direct Media United Solutions is headquartered in Novi Beograd.
How does Direct Media United Solutions make money?
Two revenue lines are on record. Media Buying and Planning Services are the primary driver. The others are data Analytics and Consulting Services.
Who are Direct Media United Solutions's main competitors?
Broad incumbents on record are McCann Beograd, Ovation BBDO Belgrade, Luna\TBWA Belgrade, Publicis One Serbia, GroupM Serbia, Dentsu Serbia and Havas Media Serbia. Direct peers are New Moment Belgrade and Media Lounge. I&F McCann Grupa is listed as a regional player.
Does Direct Media United Solutions have an API?
No public API is recorded for Direct Media United Solutions.
What industry is Direct Media United Solutions in?
Direct Media United Solutions's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.