Stormont Vail Events Center

What Stormont Vail Events Center does

Stormont Vail Events Center is an 80-acre multi-venue event complex in central Topeka, Kansas, owned by Shawnee County and professionally managed by Oak View Group (OVG360, formerly Spectra) under a venue management contract awarded in September 2017. The campus comprises 13 structures including Landon Arena (up to 10,000-person capacity with computerized LED lighting, center-hung video boards, ice rink capability, and climate control), Exhibition Hall (73,500 sq ft concrete flat floor space with 170,000 lb rigging capacity), the Domer Livestock Facility (1,400 bleacher seats, 223 stalls, RV hookups), Heritage Hall (5,750 sq ft historic limestone building), and Agricultural Hall (17,800 sq ft). The venue operates 600+ event days annually, accommodating up to six simultaneous events and drawing 250,000+ patrons per year across concerts, family shows, sporting events, exhibitions, graduations, weddings, trade shows, and livestock competitions.

The facility was opened in 1987 as the Kansas Expocentre following a community-approved $19.7 million bond issue, and was renamed Stormont Vail Events Center in June 2019 under a 10-year naming rights partnership with Stormont Vail Health. A $48 million renovation completed in May 2021 — funded primarily by countywide sales tax — expanded Exhibition Hall floor space by approximately 40%, added new seating and premium areas, and upgraded concessions, lighting, and WiFi. The venue's revenue model blends multiple streams: ticket sales through Ticketmaster and the on-site Cable Dahmer Box Office, facility rentals for weddings, corporate events, and trade shows, in-house catering and concessions via OVG Hospitality (which adds a 23% management fee to all food & beverage), naming rights and sponsorship packages (Stormont Vail Health, Cable Dahmer, Prairie Band Casino & Resort, Pepsi, Hy-Vee, Lyft), group sales and premium table experiences, plus ancillary parking ($5-$10/event) and RV hookups ($35-$50). The venue is anchored by recurring tenants including the Topeka RoadRunners (NAHL hockey) and the incoming Topeka Scarecrows (FPHL hockey, 2026-2027 season), and is adjacent to the 224-room Capitol Plaza Hotel via climate-controlled walkway.

The company serves a diversified customer base: individual event attendees across Northeast Kansas, enterprise clients booking corporate events and trade shows, couples hosting weddings in Heritage Hall or Agricultural Hall, livestock and equine event organizers using Domer, local school districts for graduations, entertainment promoters booking Landon Arena, and sponsors seeking venue-wide brand exposure. Go-to-market is hybrid: consumer ticketing via Ticketmaster (24/7 online) plus on-site box office, with enterprise sales handled through a dedicated Convention Sales Manager and Group Sales department handling 10+ attendee bookings. Marketing is multi-channel — active social media presence (Facebook, Twitter, Instagram, YouTube), email newsletter (Cyber Club), website, a formal social influencer/blogger program, contests and sweepstakes, and sponsorship-driven cross-promotion.

Name

Stormont Vail Events Center

Legal name

Stormont Vail Events Center

Website

https://stormontvaileventscenter.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Stormont Vail Events Center is an 80-acre, multi-venue event complex in Topeka, Kansas, owned by Shawnee County and operated by Oak View Group. It hosts 600+ event days annually across an arena, exhibition hall, livestock facility, and historic halls, serving 250,000+ patrons in Northeast Kansas with concerts, sports, trade shows, weddings, and livestock events.

Ownership category

akta.pro rank

Product category

Event Venue Management & Live Entertainment Hosting

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

Keywords

• Event venue management
• Live entertainment venue
• Convention and exhibition space
• Arena and livestock facility
• Event catering services

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales through Ticketmaster.com and on-site box office. Tickets sold for concerts, family shows, sporting events, exhibitions, and other entertainment. Box office accepts cash, Visa, MasterCard, and Discover (no American Express).
2. Facility Rentals: Revenue from renting venue spaces (Landon Arena, Exhibition Hall, Heritage Hall, Ag Hall, Domer Arena) for events including weddings, receptions, corporate events, trade shows, concerts, and livestock/equine shows. Pricing varies by venue and package.
3. Catering & Concessions (OVG Hospitality): In-house catering company OVG Hospitality manages all food and beverage operations including concessions stands, catering for events, Prairie Band Casino & Resort Party Deck Bar. Average $9/alcoholic beverage or $3/can soda. Management fee of 23% added to all food & beverage.
4. Naming Rights & Sponsorships: Naming rights partnership with Stormont Vail Health (10-year agreement signed June 2019). Box office naming rights (Cable Dahmer), party deck naming rights (Prairie Band Casino & Resort). Additional sponsorship opportunities including venue signage, video display advertising, digital ribbon signage, website advertising, and event sponsorships.
5. Group Sales & Premium Experiences: Group ticketing for 10+ people with discounted rates, early access, and package deals. Premium tables (Sections 101-103) sold as whole tables with food and cocktail service. Birthday party packages with discounted tickets, merchandise, food/drink, and professional photography.
6. Parking & RV Hookups: Parking typically $5-$10 per event. RV hookups at $35 (30 amp) or $50 (50 amp), cash or credit only. 2,500 parking spaces available east and south of Landon Arena, 320 spaces north between Heritage and Ag Hall.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Stormont Vail Events Center is an 80-acre, 13-structure multi-venue event complex in Topeka, Kansas that rents physical space and sells tickets for concerts, family shows, sporting events, exhibitions, livestock shows, conventions, trade shows, weddings, and corporate events across its five main venues. The company generates revenue through ticket sales (via Ticketmaster and on-site box office), venue rentals, premium table sales, in-house catering and concessions, parking and RV hookups, and corporate sponsorship and naming rights deals.

Product overview

Stormont Vail Events Center is a multi-facility event venue complex in Topeka, Kansas, operated by Oak View Group. The portfolio consists of Landon Arena (main 10,000-seat arena), Exhibition Hall (73,500 sq ft flexible space), Domer Livestock Facility (equestrian/livestock arena), Heritage Hall (historic 5,750 sq ft limestone venue), and Agriculture Hall (17,800 sq ft event space). Supporting services include OVG Hospitality food and beverage, Cable Dahmer Box Office ticketing via Ticketmaster, Prairie Band Casino & Resort Party Deck premium seating, Mother's Room nursing facility, corporate sponsorship packages, and group experiences. The venue complex is undergoing a $48 million renovation (May 2019-May 2021) focused on improving patron experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Landon Arena A 10,000-person capacity multi-purpose arena featuring computerized LED lighting, center-hung and ribbon video boards, state-of-the-art sound systems, ice rink and dasherboards capability, climate control, and a 13'9 x 13'2 drive-in entrance. Hosts concerts, family shows, sporting events, ice shows, exhibitions, and graduation ceremonies for entertainment promoters, sports teams, and the general public.
• Exhibition Hall A 73,500 sq ft concrete flat floor space (360' x 176') with 30' clear ceiling height, capacity up to 6,200 people, weight capacity up to 170,000 lbs rigged steel, 6 loading docks, 3 overhead load-in doors, and water/drain and electricity floor pockets. Designed for trade shows, consumer shows, conventions, galas, banquets, and large sporting events.
• Domer Livestock Facility A 1,400-seat equestrian and livestock arena featuring 223 10'x10' stalls, a 240'x120' competition arena, a 200'x150' covered exercise area, 106 electrical RV hook-ups with dump station, wash bays, and paved parking. Hosts rodeo, team roping, cutting horse shows, reining, barrel racing, hunter jumper events, and county fairs for equestrian and rodeo associations.
• Heritage Hall A 5,750 sq ft climate-controlled historic limestone venue accommodating up to 350 guests. Renovated with bridal and groom suites, new glass doors, outdoor pergola with sound system, and an outdoor bar area. Designed for weddings, receptions, rehearsal dinners, anniversary parties, private parties, meetings, and intimate trade shows.
• Agriculture Hall A 17,800 sq ft heated and air-conditioned stand-alone building accommodating up to 2,400 people, with event capacity for up to 1,000 guests. Hosted parties, dances, dinners, and large social events. Part of the historical Mid-America Fairgrounds complex.
• OVG Hospitality Food & Beverage Catering In-house catering and concessions service managed by OVG Hospitality covering concessions stands, catering sales, and culinary services for events from 10 to 3,000 guests. Average pricing around $9 per alcoholic beverage, $3 per soda, with a 23% management fee added to all food & beverage (5% going to tip/gratuity).
• Group Experiences and Birthday Packages Group ticketing services for parties of 10 or more people, offering discounted tickets, advance access before public sale, grouped seating, and customizable packages including food vouchers, early entry, and merchandise. Also includes birthday party packages with professional photography, available for schools, sports teams, clubs, corporate employee outings, and fundraising groups.
• Convention Sales & Event Planning Enterprise venue rental and event planning service operated through a dedicated Convention Sales Manager. Handles venue rental coordination, RFP processing, catering arrangements, customizable event packages for corporate meetings, trade shows, conferences, weddings, and special events.
• Corporate Sponsorship Packages Multi-channel sponsorship and advertising sales including permanent venue signage, video display board advertising, in-arena digital ribbon signage, concourse television display ads, website advertising, event sponsorships, and naming rights. Customized packages to meet sponsor visibility objectives.
• Cable Dahmer Box Office Ticketing On-site ticket office providing in-person ticket purchases, will call pickup, group sales, and accessible seating arrangements. Open Wed-Fri 10am-5pm and weekends as needed. Accepts cash, Visa, MasterCard, and Discover (no American Express). Operates in coordination with the 24/7 Ticketmaster.com online channel.

Quantifiable outcome

• 250,000+ annual patrons
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Stormont Vail HealthflagshipGTM or Marketing Partner · 13 June 2019Ten-year naming rights partnership signed June 13, 2019. Formerly Kansas Expocentre, renamed Stormont Vail Events Center. Includes major exterior and interior signage, Mothers Room, and brand recognition in all advertising. Part of Stormont Vail's mission to improve community health - both physical and economic wellness.
• Cable DahmercoreGTM or Marketing PartnerBox office naming rights partner. Cable Dahmer is a Topeka-based automotive dealership. Visible branding on the box office entrance and operations.
• Prairie Band Casino & ResortcoreGTM or Marketing PartnerParty Deck Bar naming rights partner. Prairie Band Casino & Resort Party Deck Bar located on SE concourse above Accessible entrance. Features specialty cocktails, wine, domestic and craft brews including local Topeka brews. Premium Tables (Sections 101-103) in front of the bar.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for the venue. Tickets available 24/7 at Ticketmaster.com. Venue ID: 49199. Provides convenient, secure ticket access with mobile entry options.
• Capitol Plaza Hotel / John Q. Hammons HotelscoreStrategic or Co-development Partner224-room hotel adjacent to venue with climate-controlled walkway connecting to Expocentre. Maner Conference Center operated by hotel. On-site hotel convenient for event attendees. Opened 1998 as part of Expo grounds development.
• OVG HospitalitycoreImplementation/ SI/ Consulting PartnerIn-house catering company managing all food and beverage operations including concessions, catering sales, and culinary services. Provides full-service catering for events from 10 to 3,000 guests. Manages Prairie Band Party Deck Bar and all concession stands.
• Oak View Group (OVG360) / SpectracoreImplementation/ SI/ Consulting PartnerVenue management company contracted by Shawnee County since September 2017. Manages Landon Arena, Exhibition Hall, Domer Livestock Arena, Heritage Hall, and Agricultural Hall. Responsible for concert bookings, family shows, and operational management.
• LyftminorGTM or Marketing PartnerOfficial Rideshare Partner of Stormont Vail Events Center. Code STORMONTVAILEC for 50% off first 2 rides (up to $10/ride). Provides convenient transportation option for event attendees.
• PepsiminorGTM or Marketing PartnerBeverage sponsor with logo displayed on venue partners page. One of approximately 30 sponsor logos featured.
• Hy-VeeminorGTM or Marketing PartnerGrocery retailer sponsor. Partners on events like Santa Skate and Sweetheart Skate. Logo featured on venue partners page.
• Heart of AmericaminorOthersBeverage service partner for beer and liquor. Contact for specific beer/liquor selections available at events.
• CoreFirst Bank & TrustminorOthersATM located on upper level of Exhibition Hall atrium for easy access from Landon Arena and Exhibition Hall.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Regional players

• T-Mobile Center: Larger 18,000+ seat arena in Kansas City, MO (~60 miles from Topeka). Competes for the same touring acts and major events but in a larger metro; represents both an aspirational benchmark and a primary competitive risk for premium dates.

Direct peers

• Fargodome: Multi-purpose arena and convention facility in Fargo, ND, hosting concerts, sporting events, conventions, and trade shows. Comparable in scale, mid-market positioning, and the role it plays as the anchor entertainment venue for its region.
• Bismarck Event Center: Multi-facility event complex in Bismarck, ND, including an arena, convention hall, and meeting space. Similar mid-market, government-supported venue model hosting concerts, sports, conventions, and agricultural events.
• Cajundome: Multi-purpose arena and convention facility in Lafayette, LA, hosting concerts, sporting events, conventions, and trade shows. Comparable in size, mid-market positioning, and multi-purpose utilization.
• Iowa Events Center: Multi-venue complex in Des Moines, IA, comprising an arena, exhibition hall, and community arena. Closely mirrors Stormont Vail's campus-of-venues model with arena + exhibition + meeting space for sports, conventions, and trade shows.
• Broadmoor World Arena: Multi-purpose arena in Colorado Springs, CO, hosting concerts, hockey, and family shows. Comparable mid-size arena with similar event-day utilization, premium seating offerings, and touring-act economics.
• INTRUST Bank Arena: A 15,000+ seat multi-purpose arena in Wichita, KS, hosting concerts, sporting events, and family shows. Most directly comparable peer in Kansas — similar mid-market arena profile, similar touring-act economics, and competing for the same regional entertainment spend.
• CHI Health Center Omaha: Mid-size multi-purpose arena/convention complex in Omaha, NE, hosting concerts, sports, conventions, and trade shows. Comparable scale, event mix, and geographic role as the anchor entertainment venue for its regional market.

Others

• Oak View Group (OVG): The venue management company that operates Stormont Vail Events Center. Comparable not as a direct competitor but as the operating partner whose broader portfolio (Climate Pledge Arena, Moody Center, UBS Arena) provides booking leverage and operational best practices.

Broad incumbents

• Century II Performing Arts & Convention Center: Convention and performing arts campus in Wichita, KS, focused more heavily on conventions and theater than arena-scale events. Comparable geographic role but with a more convention/performance orientation versus Stormont Vail's arena/livestock mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/StormontVailEC
• YouTubeyoutube.com/channel/UCJORMHoYh6SAiwuEkZEoirQ
• Facebookfacebook.com/StormontVailEventsCenter
• Instagraminstagram.com/stormontvailevents
• LinkedInlinkedin.com/company/stormontvaileventscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormont Vail Events Center