What LaPorte does

LaPorte Insurance is an Oregon-based, independently-owned insurance agency founded in 1979 by Marv LaPorte. The firm operates as a multi-line broker, placing commercial insurance, workers' compensation, surety bonds, employee benefits, Medicare plans, and personal insurance for clients. It holds producer licenses across all 50 states, with a stated concentration in the Pacific Northwest and a self-described position as one of the largest independently-owned insurance agencies in the region. Customer coverage spans more than ten vertical industries — including construction, transportation and logistics, healthcare, manufacturing, agribusiness, nonprofits, telecommunications, landscaping, and portable sanitation — with a smaller personal lines book.

The business is built on a commission-based revenue model that leverages access to multiple regional and national insurance carriers (including Kaiser Permanente, UnitedHealthcare, Aetna, Humana, PacificSource, Providence, Regence, Wellcare, Atrio, Devoted, and various P&C carriers) rather than underwriting on its own balance sheet. Distribution is anchored by a direct sales team of dedicated producers (Commercial Risk Advisors, Benefits Risk Advisors, and a Medicare Practice Leader) and a regional partner-agency network that has absorbed several local firms (MVW, Rod Dunlap, and Zolezzi). The agency's primary technology asset is the INSource client portal, a customized Zywave-powered platform delivering risk management content, OSHA tools, regulatory updates, and an online community connecting users to 300,000+ industry peers.

Go-to-market is consultative and sales-led, supplemented by content marketing, organic social media, and membership in industry associations (Oregon Trucking Associations, Asphalt Pavement Association of Oregon, WTA). Operations are headquartered at 6400 SE Lake Rd, Suite 450 in Milwaukie, Oregon, with additional partner locations across Tigard, Springfield, Florence, Drain, and Sutherlin. Headcount is reported at 51–100 employees; revenue, ownership structure beyond founder involvement, and any external capital are not disclosed.

Name

LaPorte

Legal name

Laporte Insurance LLC

Website

https://laporte-insurance.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

LaPorte Insurance is an Oregon-based, independently-owned insurance agency founded in 1979 that delivers commercial insurance, workers' compensation, surety bonds, employee benefits, and Medicare plans to businesses across 10+ industry verticals and individuals, licensed in all 50 states.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Commercial insurance agency
• Workers compensation insurance
• Surety bonding services
• Employee benefits brokerage
• Medicare plans brokerage

Headquarters

HQ city

Milwaukie

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commissions: As an independent insurance agency, LaPorte earns commissions from insurance carriers for placing policies. They work with multiple regional and national carriers to find the best coverage for clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LaPorte Insurance is an independently-owned insurance agency that places commercial insurance, workers' compensation, surety bonds, and employee benefits for businesses, while also offering Medicare and personal insurance lines for individuals. As a broker, LaPorte earns commissions by matching clients with regional and national insurance carriers across all 50 states, supported by an in-house claims team and the INSource risk management portal.

Product overview

LaPorte Insurance is an independently-owned insurance agency offering a comprehensive portfolio of insurance products and risk management services. The core offering includes commercial insurance (property, liability, cyber), workers' compensation, surety bonds, employee benefits, Medicare plans, and personal insurance lines. These products are complemented by INSource, a proprietary risk management and compliance web portal that provides policyholders with OSHA resources, regulatory updates, HR tools, and industry peer networking. The company operates as a broker model, utilizing relationships with multiple regional and national insurance carriers to match clients with appropriate coverage. Services extend beyond product placement to include claims advocacy, loss control consultation, safety programs, and business transition planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Business insurance coverage including commercial property, general liability, professional liability, directors & officers liability, employment practices liability, product liability, cyber risk/crime, pollution, workers' compensation, earthquake, flood, and business interruption insurance for businesses across multiple industries.
• Workers' Compensation Insurance Workers' compensation insurance including options for self-insurance, administration support, loss prevention consultation, and claims management to help businesses manage workplace injury risks and control costs.
• Surety Bonds Surety bond solutions including contract bonds, ERISA, commercial bonds, crime insurance, subdivision bonds, maintenance bonds, license/permit/miscellaneous bonds, probate bonds, bid/performance/payment bonds, court bonds, fidelity bonds, and supply bonds.
• Employee Benefits Comprehensive employee benefits including fully-insured and self-funded medical plans, association health plans, tax-advantaged accounts (HRA, HSA, FSA), telemedicine, group life, dental, vision, and voluntary benefits for employer groups.
• Medicare Plans Medicare solutions including Medicare Advantage plans, Medigap (Medicare Supplement Insurance Plans), and Medicare Part D Prescription Drug Plans to help individuals navigate Medicare coverage options, delivered with no-cost consultations.
• Personal Insurance Personal insurance coverage including homeowners insurance, second home insurance, renters insurance, auto insurance, motorcycle insurance, and boat insurance for individuals and families.
• INSource Risk Management Portal Customized online portal providing risk management tools, OSHA compliance resources, benefits and HR tools, regulatory updates, legislation guides, and access to an online forum connecting users with over 300,000 industry peers.

Quantifiable outcome

• Oregon's largest independently-owned insurance agency with operations in all 50 states
• +1 more outcomes

Segments12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• MVW (Mickelson, Vandehey & Westfall)coreChannel Partner/ Reseller/ DistributorPartner agency located in Tigard, OR. MVW has joined the LaPorte network, expanding reach in the Pacific Northwest.
• Rod DunlapcoreChannel Partner/ Reseller/ DistributorPartner agency in Springfield, OR. Rod Dunlap insurance agency joined the LaPorte network.
• Zolezzi InsurancecoreChannel Partner/ Reseller/ DistributorMultiple Zolezzi locations (Florence, Drain, Sutherlin, OR) that have joined the LaPorte network, strengthening regional coverage.
• Oregon Trucking AssociationsminorOthersIndustry association membership providing networking and industry visibility for transportation insurance expertise.
• Asphalt Pavement Association of OregonminorOthersIndustry association membership supporting construction and transportation sector coverage expertise.
• WTA (Western Trucking Association)minorOthersIndustry association membership for transportation sector expertise and networking.
• INSource (Zywave)coreTechnology or IntegrationINSource is a customized risk management portal powered by Zywave technology. Available to LaPorte clients at no additional cost, providing access to regulatory updates, legislation guides, OSHA resources, and an online forum connecting with 300,000+ industry peers.
• Medicare Carriers (Kaiser Permanente, PacificSource, Providence, Regence, UnitedHealthcare, Wellcare, Aetna, Atrio, Devoted, Humana)coreOthersMulti-carrier Medicare partnership offering Medicare Advantage, Medigap, and Part D prescription drug plans through major carriers including Kaiser Permanente, UnitedHealthcare, Aetna, Humana, and regional providers.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• AssuredPartners: One of the largest U.S. independent insurance brokerage platforms, built through aggressive agency roll-ups. Larger and more geographically diversified than LaPorte, but a credible consolidator and acquirer in the same independent agency segment.
• USI Insurance Services: Large national brokerage serving middle-market and commercial clients with property/casualty, employee benefits, and retirement services. Comparable product breadth to LaPorte but at significantly greater scale.
• HUB International: Global insurance brokerage with significant U.S. independent-agency acquisitions. Overlaps with LaPorte in commercial lines and benefits, but operates at vastly greater scale and geographic reach.

Direct peers

• Woodruff-Sawyer & Co. Independent commercial insurance and risk management broker with strong vertical expertise and a multi-carrier approach. Comparable to LaPorte in serving middle-market commercial clients with specialized coverage.
• The Leavitt Group: Independent insurance agency network built largely through regional partner-agency acquisitions. Highly comparable business model to LaPorte's partner-agency roll-up strategy across the western U.S.
• PayneWest Insurance: Pacific Northwest-focused independent insurance agency serving commercial and personal lines through producer relationships. Closely overlaps with LaPorte's geographic footprint and SMB/commercial mid-market positioning.
• Fred C. Church Insurance: Long-standing independent agency in the Northeast serving commercial, personal, and benefits clients via producer relationships. Similar in size, longevity, and multi-line independent model.
• RPS (Risk Placement Services): Specialty and wholesale insurance placement firm focused on complex commercial and personal lines. Comparable to LaPorte's specialty placement emphasis in transportation, construction, and niche commercial verticals.
• Heffernan Insurance Brokers: Large West Coast independent insurance brokerage offering commercial, personal, and employee benefits solutions through a producer-driven model. Closely comparable to LaPorte in independent structure, vertical specialization, and multi-line approach.
• Brown & Riding Insurance Services: Specialty insurance brokerage focused on complex commercial placements. Comparable to LaPorte in its emphasis on specialty expertise rather than mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Laporte-Associates-162173123810706
• LinkedInlinkedin.com/company/laporte-and-associates
• Instagraminstagram.com/laporte_insurance
• Xx.com/LaPorteRiskMgmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaPorte