What Rod Dunlap Insurance does

Rod Dunlap Insurance is a privately held, independent insurance agency headquartered at 5120 Main Street, Springfield, Oregon. Founded by Rod Dunlap more than 30 years ago, the firm operates as a multi-carrier broker serving individual consumers and small-to-mid-size businesses across 11 states: Oregon, California, Washington, Montana, Arizona, Nevada, Colorado, Texas, Idaho, Maryland, and Alaska. Revenue is generated entirely through commissions earned from the insurance carriers the agency represents, with no disclosed pricing tiers and quotes delivered via direct consultation (phone, email, in-person) through a seven-person team that includes the Owner/President, licensed agents, customer service representatives, a controller, and a policy document processor.

The agency's product portfolio is broad by independent-agency standards, encompassing 11 personal lines (auto, home, life, health, motorcycle, boating, classic car, pet, renters, RV, and umbrella insurance) and 13 commercial lines (auto dealers, business liability, commercial auto, commercial property, contractors, cyber liability, E&O, farm & ranch, group health, landlord liability, liquor liability, restaurant, and workers compensation). Distribution is direct and relationship-driven: agents consult customers at the Springfield office or via phone and email, with quote requests funneled through a website form. The website also hosts an educational Resource Center covering retirement, estate, investment, tax, money, insurance, lifestyle, and disaster preparedness topics that functions as a top-of-funnel content marketing channel.

The technology stack is described as standard independent-agency operations with no proprietary platform, no public or partner-facing API, and no mobile application. The firm discloses CCPA compliance as of January 1, 2020 and maintains a 'Do not sell my personal information' mechanism on its website. There is no evidence of external institutional ownership, no parent company, no subsidiaries, no funding rounds, no M&A activity, and no patent or trademark portfolio, indicating a stable, founder-led operating model rather than a venture- or PE-backed growth profile.

Name

Rod Dunlap Insurance

Legal name

Rod Dunlap Insurance

Website

https://roddunlapinsurance.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Rod Dunlap Insurance is a privately held, independent insurance agency in Springfield, Oregon, brokering personal and commercial insurance policies across 11 states for individuals, families, and small-to-mid-size businesses through a seven-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: As an independent insurance agency/broker, Rod Dunlap Insurance earns commissions from the insurance companies they represent when they sell and service insurance policies. They offer all lines of insurance including personal (auto, home, life, health, etc.) and commercial (business liability, workers comp, restaurant, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rod Dunlap Insurance is an independent insurance agency that sells and services personal and commercial insurance policies on behalf of multiple insurance carriers. As a broker, the agency shops coverage options across its carrier partners to match customers with appropriate auto, home, life, health, and commercial insurance products. The agency operates from a Springfield, Oregon office and serves customers across 11 states.

Product overview

Rod Dunlap Insurance is an independent insurance agency offering a broad portfolio of personal and commercial insurance products. The personal lines include auto, boating, classic car, health, home, life, motorcycle, pet, renters, RV, and umbrella insurance. The commercial lines encompass auto dealers, business liability, commercial auto, commercial property, contractors, cyber liability, E&O, farm & ranch, group health, landlord liability, liquor liability, restaurant, and workers compensation insurance. The agency operates as an independent broker representing multiple insurance carriers, providing quote comparison and tailored coverage solutions for individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for personal vehicles protecting against accidents, theft, and damage. Targeting individual vehicle owners and families.
• Home Insurance Protection for residential properties against damage and liability. Targeting homeowners.
• Life Insurance Financial protection for beneficiaries upon the policyholder's death. Targeting individuals and families planning for end-of-life financial security.
• Health Insurance Medical coverage for individuals and families. Targeting consumers seeking health protection.
• Motorcycle Insurance Coverage for motorcycle owners against accidents and liability. Targeting motorcycle riders.
• Boating Insurance Protection for boat owners against watercraft damage and liability. Targeting recreational boat owners.
• Classic Car Insurance Specialized coverage for vintage and classic automobiles. Targeting collectors and classic car owners.
• Pet Insurance Coverage for veterinary expenses related to pet illness or injury. Targeting pet owners.
• Renters Insurance Coverage for personal belongings in rented residences. Targeting tenants.
• RV Insurance Protection for recreational vehicles and campers. Targeting RV owners.
• Umbrella Insurance Excess liability coverage providing additional protection beyond primary policies. Targeting individuals seeking additional liability protection.
• Auto Dealers Insurance Comprehensive coverage for automobile dealerships. Targeting auto dealer businesses.
• Business Liability Insurance Protection against third-party claims for bodily injury or property damage. Targeting small to mid-size businesses.
• Commercial Auto Insurance Coverage for business vehicles and commercial fleet. Targeting businesses with company vehicles.
• Commercial Property Insurance Protection for commercial buildings and business equipment. Targeting businesses owning or leasing commercial property.
• Contractors Insurance Coverage tailored for construction and contracting businesses. Targeting contractors and construction firms.
• Cyber Liability Insurance Protection against data breaches and cyber incidents. Targeting businesses handling sensitive digital data.
• E & O Insurance (Errors and Omissions) Coverage protecting professionals against negligence claims. Targeting professional service businesses.
• Farm & Ranch Insurance Specialized coverage for agricultural operations. Targeting farm and ranch owners.
• Group Health Insurance Health coverage for businesses and their employees. Targeting employer groups offering employee benefits.
• Landlord Liability Insurance Protection for property owners renting to tenants. Targeting landlords and rental property owners.
• Liquor Liability Insurance Coverage for businesses serving or selling alcohol. Targeting bars, restaurants, and alcohol retailers.
• Restaurant Insurance Comprehensive coverage for food service establishments including bars, cafes, diners, and catering operations. Targeting restaurant and food service businesses.
• Workers Compensation Insurance Coverage for employee injuries and illnesses sustained at work. Targeting businesses with employees requiring statutory workers comp coverage.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Carriers (Multiple Companies)coreOthersAs an independent insurance agency, Rod Dunlap Insurance represents multiple insurance companies/carriers. They shop coverage options across these carriers to find the best coverage and rates for customers. The specific carriers are listed on their 'Companies We Represent' page.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown Insurance: Large publicly-traded insurance broker and agency rollup. Comparable as a multi-line, multi-state insurance distribution platform that competes for the same SMB and personal-lines customers through independent agency channels.
• PCF Insurance Services: Private equity-backed insurance agency rollup acquiring independent commercial and personal lines agencies. Comparable as a buyer/acquirer of agencies with the same multi-line, multi-state, founder-led characteristics as Rod Dunlap Insurance.
• Burns & Wilcox: Specialty insurance brokerage and underwriting manager focusing on complex commercial and personal risk. Comparable in its specialty commercial coverage orientation (cyber, E&O, niche verticals) that overlaps with Rod Dunlap's commercial product mix.
• Hilb Group: Mid-sized PE-backed insurance brokerage rollup of independent agencies. Comparable as a rollup acquirer with focus on personal and commercial lines, multi-state operations, and founder-led agencies — a likely strategic acquirer or partner profile for Rod Dunlap Insurance.
• Hub International: PE-backed insurance brokerage that has built scale by acquiring independent agencies. Comparable because it operates in the same independent agency/broker model with both personal and commercial lines, scaled to a level Rod Dunlap Insurance could realistically target through acquisition or partnership.
• Acrisure: PE-backed insurance brokerage platform that aggregates independent agencies. Highly comparable because Acrisure's playbook has been to roll up multi-line, founder-led agencies operating across commercial and personal lines, which is precisely Rod Dunlap Insurance's profile at a smaller scale.

Direct peers

• Leavitt Group: Mid-sized network of independent insurance agencies offering personal and commercial lines across multiple Western and Mountain states. Most directly comparable peer given similar agency-of-agencies model, multi-state Western footprint, and broad product menu.
• The Liberty Company Insurance Brokers: Mid-size independent insurance brokerage serving personal and commercial lines across multiple states. Comparable as a similarly sized independent agency offering the same broad product menu and multi-state distribution that characterizes Rod Dunlap Insurance.

Others

• Smart Choice: Network and contracting organization for independent insurance agents that aggregates buying power across carriers. Comparable as an enablement partner for independent personal-lines agencies looking to expand carrier access and digital tools.
• Assurex Global: Worldwide partnership of independent insurance and risk-management firms. Comparable as a network mechanism by which a small independent agency like Rod Dunlap Insurance could extend reach, access specialty markets, and benchmark against peer agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roddunlapins
• Facebookfacebook.com/roddunlapinsurance
• LinkedInlinkedin.com/company/rod-dunlap-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rod Dunlap Insurance