Forbidden Bike Company
Forbidden Bike Company is a privately held Canadian premium mountain bike manufacturer designing e-MTBs, trail, enduro, downhill, and titanium hardtail bikes sold through a global dealer network, differentiated by its proprietary Trifecta high-pivot suspension and One Ride proportional geometry.
- Company typePrivate
- Founded2019
- HeadquartersCumberland, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Forbidden Bike Company does
Forbidden Bike Company is a privately held Canadian mountain bike manufacturer headquartered in Cumberland, British Columbia, founded in 2019 by CEO and design engineer Owen Pemberton. The company designs, produces, and distributes a portfolio of eight premium bicycles spanning electric mountain bikes (Dreadnought E, Druid E), trail and enduro mountain bikes (REYA, Druid, Dreadnought, Supernought), and titanium hardtails (Heathen, Puritan), with pricing from CAD 3,599 to CAD 16,199.
The company's competitive identity is built on two proprietary technology platforms: the Trifecta high-pivot 4-bar suspension system (with V2 and V3 variants across the lineup) and One Ride Geometry, a proportional sizing system that scales rear-center lengths and seat angles per frame size to deliver consistent ride characteristics. The e-MTB line leverages the Avinox M2S/M2 drive system with 600Wh or 800Wh battery options, paired with deep integration to SRAM (AXS drivetrain, UDH, Maven brakes), RockShox, Fox, Crankbrothers, Maxxis, DT Swiss, and OneUp components. Frames are packaged in-house at the Cumberland facility and shipped to 100+ authorized dealers worldwide across North America, the UK, Europe, Oceania, and Asia.
Forbidden operates a dealer-exclusive B2B2C model with no direct-to-consumer online sales, supplemented by regional storefronts for Canada, the US, the UK, Europe, Australia, and International markets. Revenue is generated through one-time complete-bike sales and framekit sales across multiple build tiers. Marketing emphasizes product technology storytelling, video content, racing sponsorships (Own The Podium program, professional rider Laurie Greenland), and a Factory Demo Program at Gravity Garage in Cumberland. The company is employee-owned by management with no disclosed external funding, parent company, or acquisition history.
Forbidden Bike Company firmographics
Firmographics- Name
- Forbidden Bike Company
- Legal name
- Forbidden Bike Company
- Website
- https://forbiddenbike.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forbidden Bike Company is a privately held Canadian premium mountain bike manufacturer designing e-MTBs, trail, enduro, downhill, and titanium hardtail bikes sold through a global dealer network, differentiated by its proprietary Trifecta high-pivot suspension and One Ride proportional geometry.
- Ownership category
- akta.pro rank
Forbidden Bike Company industry classification
Industry- Product category
- Mountain Bikes
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industry
- E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Forbidden Bike Company is headquartered
LocationHeadquarters
- HQ city
- Cumberland
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Forbidden Bike Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Complete Bicycle Sales: Forbidden sells complete bikes in multiple build tiers (Framekit, Tier 1-4) with varying component specifications and price points ranging from approximately $3,599 CAD to $16,199 CAD depending on model and specification level.
- Frame and Framekit Sales: Sale of frame-only packages allowing customers to build their own bikes with custom components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dreadnought E E-MTB - All Mountain 170mm travel |
| One time/ perpetual license | Pay-as-you-go | Druid E E-MTB - Trail 150mm travel |
| One time/ perpetual license | Pay-as-you-go | REYA Trail Bike - 120mm travel |
| One time/ perpetual license | Pay-as-you-go | Druid Trail Bike - 130mm travel |
| One time/ perpetual license | Pay-as-you-go | Dreadnought Enduro Bike - 160mm travel |
| One time/ perpetual license | Pay-as-you-go | Supernought DH Bike - 200mm travel |
| One time/ perpetual license | Pay-as-you-go | Heathen Hardtail - 130mm fork |
| One time/ perpetual license | Pay-as-you-go | Puritan Gravel/ATB - Titanium frame |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Forbidden Bike Company product offering
Product offeringCore offering
Forbidden Bike Company designs, manufactures, and sells high-performance mountain bikes and electric mountain bikes through a global authorized dealer network. The portfolio includes e-MTBs (Dreadnought E, Druid E) featuring Avinox drive systems, traditional trail/enduro/downhill mountain bikes (REYA, Druid, Dreadnought, Supernought), and titanium hardtails (Heathen, Puritan). Bikes are sold as complete builds in tiered specifications (Tier 1–4) or as framekits, and are differentiated by proprietary Trifecta high-pivot suspension and One Ride proportional geometry.
Product overview
Forbidden Bike Company is a mountain bike manufacturer producing a portfolio of 8 distinct bicycle models across e-MTB and traditional MTB categories. The lineup includes two e-MTBs (Dreadnought E and Druid E) featuring Avinox drive systems, four trail/enduro/DH mountain bikes (REYA, Druid, Dreadnought, Supernought), and two titanium hardtail bikes (Heathen and Puritan). The company differentiates through proprietary Trifecta suspension technology (high-pivot 4-bar design) and One Ride proportional geometry, ensuring consistent ride characteristics across all frame sizes. Bikes are available as complete builds in multiple tiers or as framekits.
Differentiator
Problem solved
Functional benefit
Products and services
- Dreadnought E Long-travel full-power electric mountain bike with 170mm rear and 180mm front suspension, available with Avinox M2S (130 Nm, 1300W peak) or M2 (110 Nm, 1100W peak) drive systems and 600Wh or 800Wh battery options. Built on the Trifecta V3 high-pivot 4-bar suspension platform with One Ride proportional geometry. Targeted at all-mountain riding and aggressive terrain. Pricing: $9,899–$15,399 CAD depending on tier and battery.
- Druid E Trail-focused electric mountain bike with 150mm rear and 160mm front suspension, powered by Avinox M2S or M2 motors with 600Wh or 800Wh battery options. Features Trifecta V3 suspension with mixed wheel (MX) setup. Pricing: $9,699–$16,199 CAD depending on tier and battery.
- REYA Short-travel trail bike with 120mm rear and 130mm front suspension. Features Trifecta V3 suspension (non-high-pivot), One Ride proportional geometry, and full 29" wheel setup for efficient climbing and confident descending on singletrack. Pricing: $4,199 CAD (framekit) to $12,999 CAD (Tier 1).
- Druid Short-travel trail mountain bike with 130mm rear and 150mm front suspension. Uses Trifecta V2 high-pivot 4-bar suspension with One Ride geometry for playful, traction-focused handling on technical trail terrain. Pricing: $4,899 CAD (framekit) to $9,499 CAD (Tier 1).
- Dreadnought All-mountain enduro mountain bike with 160mm rear and 170mm front travel. Features Trifecta V2 high-pivot suspension, modular dropouts for wheel size adjustment (29", MX, 27.5"), and One Ride proportional geometry. Pricing: $5,299 CAD (framekit) to $11,999 CAD (Tier 1).
- Supernought Downhill race bike with 200mm rear and 200mm front suspension. Features Trifecta V2 high-pivot 4-bar suspension, modular dropouts, and One Ride geometry optimized for maximum speed and control. Pricing: $5,099 CAD (framekit) to $11,199 CAD (Tier 1).
- Heathen Titanium hardtail mountain bike designed around a 130mm fork with slack aggressive geometry. Features One Ride proportional sizing with MX wheels on S1/S2 and full 29" on S3/S4. Built for trail riding, XC loops, and loaded backcountry adventures. Pricing: $3,599 CAD (framekit).
- Puritan Titanium all-terrain bike (ATB) with flat-bar-first design, accommodating 700c x 50mm tires. Features One Ride proportional sizing for gravel efficiency with comfort and stability on mixed terrain and loaded touring. Pricing: $4,599 CAD (framekit, includes RockShox Rudy fork).
Quantifiable outcome
- Estimated range: 800Wh battery provides 157 km, 600Wh provides 117 km for e-MTBs
Companies that use Forbidden Bike Company
Customer profileSegments5 records
Ideal customer profiles4 records
Forbidden Bike Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Forbidden Bike Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, standard and strategic.
- AvinoxcoreMotor system partner for e-MTB line. Provides M2S (130 Nm, 1300W) and M2 (110 Nm, 1100W) drive systems with integrated battery options (600Wh/800Wh). Features OLED touchscreen, wireless controls, and smartphone app integration. Fast charging capability (508W charger for Tier 1).
- SRAMcorePrimary drivetrain supplier. Provides Eagle AXS wireless transmission, Maven brakes, Universal Derailleur Hanger (UDH), and AXS Extension Cord compatible with Avinox system for direct drivetrain power from bike battery.
- RockShoxcorePrimary suspension supplier. Provides Zeb forks (Enduro), Lyrik (Trail), Pike (XC/Trail), Boxxer (DH), Vivid shocks, and Super Deluxe shocks across various build tiers.
- FoxcoreAlternative suspension supplier. Provides 36, 38, and 40 forks, Float X2 shocks, and Grip X2 technology across build tiers.
- CrankbrothersstandardHub and pedal supplier. Provides Synthesis ratchet hubs, alloy and carbon rims, and platform pedals across various builds.
- MaxxisstandardTire supplier. Provides High Roller 3, DHRII, Minion DHF, Dissector, and Rekon tires with MaxxGrip, MaxxTerra compounds and DH, EXO+, EXO casings.
- DT SwissstandardWheel and hub supplier for trail bikes. Provides 240, 350, and 370 hubs, and 1500/1700/1900 rims.
- OneUp ComponentsstandardCockpit component supplier. Provides dropper posts, stems, handlebars, and accessories across multiple build tiers.
- Gravity GaragestrategicCumberland, BC-based demo center partner for Factory Demo Program. Provides demo bike experiences from Gravity Garage with access to Cumberland Forest trail network.
- Laurie GreenlandstrategicProfessional mountain bike rider who joined Forbidden in 2026. Testing early ideas and product development with the brand.
Scale indicators1 record
Recent moves6 records
Expansion highlights2 records
Forbidden Bike Company competitors and assessment
Company assessmentDirect peers
- Pivot Cycles: Premium MTB manufacturer with proprietary dw-link suspension and a full e-MTB line. Directly comparable to Forbidden in suspension engineering focus, premium tiered pricing, and rider-segment targeting.
- Commencal: Premium MTB-only brand with deep enduro/DH heritage and a growing e-MTB lineup. Comparable to Forbidden in category focus, gravity-led product DNA, and global dealer distribution.
- Specialized Bicycle Components: Premium global bicycle manufacturer with a leading e-MTB lineup (Turbo Levo, Kenevo) and proprietary suspension technology. Competes with Forbidden directly in trail, enduro, and e-MTB segments targeting similar high-performance riders.
- Santa Cruz Bicycles: Premium MTB manufacturer known for proprietary VPP suspension and a full e-MTB range (Heckler, Bullit). Closely comparable to Forbidden in product positioning, premium pricing, and proprietary suspension philosophy.
- Nukeproof: Premium MTB brand focused on enduro, DH, and e-MTB with proprietary products and strong racing ties. Comparable to Forbidden in gravity-bike orientation and racing-driven brand identity.
- Yeti Cycles: Premium MTB-only brand with proprietary Switch Infinity suspension and a strong enduro/DH focus (SB130, SB160, SB170). Comparable to Forbidden in premium pricing, rider-development focus, and technology-led brand narrative.
- Canyon Bicycles: Premium MTB and e-MTB manufacturer (Spectral, Neuron, Torque) operating primarily via direct-to-consumer model. Comparable to Forbidden in premium positioning and category focus, though it competes on a fundamentally different distribution model.
- Orbea: European premium bicycle manufacturer with a strong MTB and e-MTB lineup (Rise, Wild). Comparable to Forbidden in premium pricing, technology emphasis, and global dealer distribution.
- Ibis Cycles: Premium MTB manufacturer focused on trail and enduro with proprietary suspension designs. Similar to Forbidden in size, premium positioning, and emphasis on ride-quality technology.
Broad incumbents
- Trek Bicycle Corporation: Largest premium bicycle manufacturer globally with broad portfolio including MTB (Slash, Remedy) and e-MTB (Rail) lines. Competes with Forbidden across multiple segments but at vastly greater scale and broader category coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Forbidden Bike Company social profiles
Digital presenceForbidden Bike Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forbidden Bike Company leadership team
Management profileNumber of profiles
Profiles1 record
Forbidden Bike Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forbidden Bike Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forbidden Bike Company
What does Forbidden Bike Company do?
Forbidden Bike Company designs, manufactures, and sells high-performance mountain bikes and electric mountain bikes through a global authorized dealer network. The portfolio includes e-MTBs (Dreadnought E, Druid E) featuring Avinox drive systems, traditional trail/enduro/downhill mountain bikes (REYA, Druid, Dreadnought, Supernought), and titanium hardtails (Heathen, Puritan). Bikes are sold as complete builds in tiered specifications (Tier 1–4) or as framekits, and are differentiated by proprietary Trifecta high-pivot suspension and One Ride proportional geometry.
Is Forbidden Bike Company a public or private company?
Forbidden Bike Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forbidden Bike Company founded?
Forbidden Bike Company was founded in 2019. It employs 11 to 50 people.
Where is Forbidden Bike Company based?
Forbidden Bike Company is headquartered in Cumberland, Canada, in the North America region.
How does Forbidden Bike Company make money?
Two revenue lines are on record. Complete Bicycle Sales are the primary driver. The others are frame and Framekit Sales.
Who are Forbidden Bike Company's main competitors?
Direct peers on record are Pivot Cycles, Commencal, Specialized Bicycle Components, Santa Cruz Bicycles, Nukeproof, Yeti Cycles, Canyon Bicycles, Orbea and Ibis Cycles. Trek Bicycle Corporation is listed as a broad incumbent.
Does Forbidden Bike Company have an API?
No public API is recorded for Forbidden Bike Company.
What industry is Forbidden Bike Company in?
Forbidden Bike Company's product category is Mountain Bikes. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.