Overberg Agri

What Overberg Agri does

Overberg Agri Bedrywe (Pty) Ltd is a South African agricultural services company with a stated 100-year operating legacy (founded 1918) and headquarters in Caledon, Western Cape. It operates a multi-divisional platform serving commercial grain producers, livestock farmers, and horticultural producers across the Western, Eastern, and Northern Cape and Limpopo Province. The group consists of nine operating divisions: Retail and Agri Inputs (19 stores), Grain and Agricultural Services (15 depots with approximately 385,000 tonnes of silo capacity and two seed-processing facilities handling roughly 10,000 tonnes of seed annually), Mechanisation and Engineering Services (authorised distributor for Claas, Rovic & Leers, Macdon, Deutz Fahr, Equalizer, Amazone, and Hardy, supported by four workshops), Irrigation Solutions, Agricultural Structural Solutions (shade netting and trellising), Grain Trading, Financial Services (including Overberg Protect warranty), and the AGPACK packaging division. The Roodebloem Research Farm (founded 1991) supports agricultural R&D, and the Overberg Wealth and Risk Management subsidiary provides financial brokerage.

Revenue is generated through a mix of transactional retail sales of inputs and equipment, grain storage and handling fees, seed processing and distribution, irrigation and structural-solution professional services, grain marketing commissions, and financial-services commissions. Distribution is primarily a direct retail and depot network complemented by field sales agents and the Overberg GET online platform for account management, credit applications, and ordering. Customer acquisition relies on long-standing farmer relationships, regional information days and farmers' events, an in-house advisory team, a meteorologist-compiled regional weather forecast service, and OEM-led precision-farming partnerships. Pricing is not publicly disclosed and is handled through retail and direct sales channels; the company is privately held with no public ticker.

Name

Overberg Agri

Legal name

Overberg Agri Bedrywe (Pty) Ltd

Website

https://overbergagri.co.za

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Overberg Agri is a 100-year-old South African agricultural services company serving grain, livestock, and horticultural producers across the Western, Eastern, and Northern Cape and Limpopo via 19 retail stores, 15 grain depots, mechanisation workshops, irrigation design, advisory services, and digital account platforms.

Ownership category

akta.pro rank

Product category

Agricultural Services

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Grain Bin & Silo Systems (On-Farm) (AFAOABAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Water Rights, Permitting & Compliance Services (Allocations, Reporting) (AFACAFAM)

Keywords

• Agricultural inputs
• Grain storage services
• Farm mechanisation
• Irrigation design
• Crop production services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Retail and Agri Inputs Sales: Sale of agricultural inputs including farming supplies, building materials, specialised irrigation equipment, and outdoor lifestyle products through 19 retail outlets.
2. Grain Storage and Handling: Grain storage services at 15 depots with total capacity of approximately 385,000 tonnes, serving Western Cape grain producers.
3. Seed Processing and Distribution: Processing and distribution of approximately 10,000 tonnes of seed annually through two seed processing facilities.
4. Mechanisation Sales and Services: Sales of agricultural implements and equipment from brands including Claas, Rovic & Leers, Macdon, Deutz Fahr, and Equalizer. Includes parts sales and workshop services.
5. Irrigation Solutions: Professional irrigation design and installation services, including shade netting and trellising solutions.
6. Agricultural Structural Solutions: Custom design and installation of agricultural structures including netting, trellising, treated poles, fencing wire and steel cables.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Overberg Agri is a diversified agricultural services company that supplies farming inputs, mechanisation equipment and workshop servicing, grain storage and processing, professional irrigation design and installation, agricultural structural solutions (netting, trellising, fencing), and financial services to commercial farmers in South Africa. Its operations are anchored by 19 retail stores, 15 grain depots with approximately 385,000 tonnes of silo capacity, two seed processing facilities handling ~10,000 tonnes per year, four mechanisation workshops, and the Roodebloem commercial research farm.

Product overview

Overberg Agri is a diversified agricultural services company operating as a platform of interconnected divisions across South Africa's key agricultural regions (Western, Eastern, and Northern Cape, and Limpopo Province). The core offering consists of: (1) Mechanisation and Engineering Services — marketing and servicing Claas, Rovic & Leers, Macdon, Deutz Fahr, and Equalizer agricultural equipment with four workshops; (2) Retail and Agri Inputs — 19 retail stores supplying production inputs, building materials, and irrigation equipment; (3) Grain and Agricultural Services — 385,000-tonne silo storage across 15 depots, seed processing (~10,000 tonnes/year), and advisory services; (4) Grain Trading for grain and grazing crop marketing; (5) Irrigation Solutions for professional design and installation; (6) Agricultural Structural Solutions for netting and trellising; (7) Financial Services including Overberg Protect warranty and Overberg Wealth & Risk Management; and (8) AGPACK for agricultural packaging. Digital services include the Overberg GET web platform for account/transaction management and a regional Weather Forecast service. The company also operates the Roodebloem Research Farm as a commercial research facility founded in 1991.

Differentiator

Problem solved

Functional benefit

Brands

• Overberg Get: A secure online platform for managing transactions, viewing balances and delivery notes, downloading statements, applying for credit, and managing seed orders and grain storage.
• Overberg Protect
• Roodebloem Research Farm

Products and services

• Mechanisation and Engineering Services Marketing, sales, parts supply, and workshop servicing of agricultural implements and equipment (Claas, Rovic & Leers, Macdon, Deutz Fahr, Equalizer, Amazone, Hardy) for commercial farmers in the Western Cape.
• Retail and Agri Inputs Sale of farming inputs, building materials, specialised irrigation equipment, and outdoor lifestyle products through 19 retail stores for commercial and lifestyle customers.
• Grain and Agricultural Services Grain storage and handling across 15 depots (385,000 tonnes capacity), seed processing (~10,000 tonnes/year), and agronomic advisory services for commercial grain and livestock producers in the Western Cape.
• Grain Trading Marketing facilitation for grain and grazing crops on behalf of Western Cape producers, connecting stored and harvested grain to buyers and markets.
• Irrigation Solutions Professional irrigation system design, installation, and maintenance, including solar irrigation design, for horticultural and agricultural producers across the Boland, Overberg, and Swartland regions.
• Agricultural Structural Solutions Custom design and installation of agricultural structures—including shade netting, trellising, treated poles, fencing wire, and steel cables—accounting for wind speed, hail conditions, and soil type.
• Financial Services Financial services for agricultural clients, including the Overberg Protect extended warranty and service plan for machinery, and credit application processing through the Overberg GET platform.
• Overberg Wealth and Risk Management Wealth and risk management advisory provided by registered financial brokers (a wholly-owned subsidiary of Overberg Agri) to agricultural clients.
• AGPACK Agricultural packaging solutions for the agricultural sector, operated as a managed division of the Overberg Agri group.
• Overberg GET Online Platform Web-based account management and transaction platform for Overberg Agri customers to view balances, download statements, apply for credit, order seed, and manage grain storage.
• Weather Forecast Service Regional weather forecast service for the Overberg and Swartland regions, with predictions compiled by a meteorologist and made available to producers via the website.
• Roodebloem Research Farm Commercial research farm near Caledon conducting cultivar evaluation, fertilisation, and livestock feed trials to deliver science-based solutions to regional producers.

Quantifiable outcome

• 385,000 tonnes of grain storage capacity serving Western Cape producers
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ClaascoreChannel Partner/ Reseller/ DistributorOverberg Agri markets and sells Claas agricultural implements and equipment including LEXION combines, JAGUAR forage harvesters, XERION tractors, and AXION tractors. As authorised distributor, provides sales, parts, and service support for Claas products.
• Rovic & LeerscoreChannel Partner/ Reseller/ DistributorOverberg Agri distributes Rovic & Leers agricultural equipment including the Evenflow Orchard Mist Blower and related implements.
• MacdoncoreChannel Partner/ Reseller/ DistributorOverberg Agri markets and sells Macdon self-propelled windrowers and related agricultural equipment.
• Deutz FahrcoreChannel Partner/ Reseller/ DistributorOverberg Agri distributes Deutz Fahr tractors and agricultural machinery including Agrofarm series.
• EqualizercoreChannel Partner/ Reseller/ DistributorOverberg Agri markets Equalizer agricultural implements and planting equipment.
• AmazoneminorChannel Partner/ Reseller/ DistributorOverberg Agri distributes Amazone mounted spreaders including ZA-TS series.
• HardyminorChannel Partner/ Reseller/ DistributorOverberg Agri distributes Hardy agricultural implements.
• SABBIcoreStrategic or Co-development PartnerSouth African Barley Breeding Institute (SABBI) - Overberg Agri participates in barley cultivar evaluation trials and collaborates on research initiatives at Roodebloem research farm.
• SensakocoreStrategic or Co-development PartnerOverberg Agri distributes Sensako Cape Wheat Cultivars and participates in cultivar evaluation programs for wheat varieties suitable for the region.
• LimagraincoreStrategic or Co-development PartnerOverberg Agri promotes Limagrain's KKS 8410-Platform maize cultivars for silage production, featuring trusted cultivars for high-performance silage.
• Southern Oil (SOILL)minorStrategic or Co-development PartnerSouthern Oil (SOILL) changed the course of agriculture in the region. Overberg Agri promotes canola oil cake as valuable protein source for livestock industry.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Afgri Group Holdings: Afgri is a major South African agribusiness with grain storage and handling, retail inputs, mechanisation, and financial services — the closest large-scale analogue to Overberg Agri's services stack.
• Senwes: One of South Africa's largest agricultural services groups, Senwes operates grain storage, retail agri-input outlets, mechanisation, and financing — a direct comparable to Overberg Agri's integrated platform across the Free State and North West.
• VKB Group: VKB is a Free State agricultural group operating grain storage, retail, mechanisation, financing, and processing — a near-mirror of Overberg Agri's divisional structure, though focused on the eastern grain belt.
• NWK (Noordwes Koöperasie): NWK is a North West Province agricultural company providing grain handling, retail inputs, mechanisation, and advisory services to grain and livestock producers — directly comparable in business model and customer base.
• Suidwes Agritech: Suidwes is a South African agricultural company offering grain storage, retail inputs, mechanisation, and financial services to producers in the North West — directly comparable in services and farmer customer profile.
• Kaap Agri: Kaap Agri is a Western and Northern Cape agricultural services company with retail outlets, grain storage, mechanisation, and fuel — an especially close regional peer to Overberg Agri in the Cape grain belt.
• GWK (Griqualand West Co-operative): GWK is a diversified Northern Cape agricultural group with grain storage, retail agri-inputs, mechanisation, and meat processing — comparable to Overberg Agri in the Northern Cape footprint and core services.

Broad incumbents

• John Deere (Sub-Saharan Africa): John Deere is the dominant global farm-equipment OEM with South African distribution; competes with Overberg Agri's mechanisation division in selling tractors and harvesters to the same farmer base.

Emerging players

• CLAAS (South Africa operations): CLAAS is Overberg Agri's principal farm-equipment partner; the global OEM has its own South African distribution footprint that overlaps in part with Overberg Agri's mechanisation territory.

Others

• Acorn Agri and Food: Acorn Agri and Food is Overberg Agri's lead investor and a broader South African agri-investment platform; comparable as an investor/operator in agricultural value chains but not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/Overberg-Agri-100682235619176
• YouTubeyoutube.com/@overbergagri1918
• Facebookfacebook.com/Overberg-Agri-100682235619176
• LinkedInlinkedin.com/company/overberg-agri

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overberg Agri