Breakthrough Academy

What Breakthrough Academy does

Breakthrough Academy Inc. (operating as BTA) is a Vancouver-based, privately held business coaching and operating-systems firm founded in 2015 by Danny Kerr and Igor Trninic, both College Pro alumni. The company provides a proprietary six-system framework — the Contractor Growth Method™ (Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution) — purpose-built for construction, trades, and home-services contractors generating at least $500K in annual revenue. Members progress through a one-time 6-week Blueprint onboarding program ($5,700) into an ongoing Implementation Track offered in three subscription tiers: Essential ($999/month, $500K+ revenue), Accelerator ($1,999/month, $1M+ revenue), and Pro ($2,999/month, $3M+ revenue), each carrying a recommended 12-month minimum commitment.

The underlying technology stack centers on a member portal comprising Skill Hub (learning content), Masterplan (goal and financial templates used as program-success benchmarks), Inside Circle (peer community), and Playbook (pre-built, industry-customizable operations manuals). A white-label Member Apps offering extends the platform to members' own customers. Programs are delivered digitally via video calls and the portal, augmented by annual in-person flagship events (Winter Summit, Summer Retreat). Integration footprint is limited to Authorize.Net for billing and Google Analytics for marketing telemetry; the firm does not maintain a public API or developer SDK.

BTA operates a sales-led, high-touch go-to-market beginning with a free discovery/assessment call and culminating in tiered subscription enrollment. Members are sourced through a multi-channel mix including the Contractor Evolution podcast, free webinars, SEO-optimized industry landing pages, paid/organic social, email nurture, and member referrals within the vetted community. Pricing is publicly disclosed. The company is entirely self-funded with 11 consecutive years of revenue growth, employs approximately 50-55 people, and serves roughly 1,900+ lifetime contractor clients across seven trade verticals.

Name

Breakthrough Academy

Legal name

Breakthrough Academy Inc.

Website

https://btacademy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Breakthrough Academy is a Vancouver-based coaching and business-systems firm that helps mid-market construction, trades, and home-services contractors ($500K-$3M+ revenue) systemize operations through a proprietary six-system method, tiered monthly subscriptions, and a peer community of 600+ vetted business owners.

Ownership category

akta.pro rank

Product category

Contractor Business Coaching

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Contractor business coaching
• Business systemization
• Construction industry consulting
• Trades business coaching
• Contractor growth training

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Blueprint Program (Initial Enrollment): A 6-week knowledge-packed onboarding program that introduces the 6 systems of the Contractor Growth Method™. One-time fee per member at program entry.
2. Implementation Track Membership (Ongoing): Monthly subscription membership with bi-weekly coaching meetings, group sessions, and content delivery across Essential, Accelerator, and Pro tiers. Billed monthly with a recommended 12-month minimum commitment.
3. Implementation Track Membership: Fees billed monthly in advance on a subscription basis. Based on tier selected (Essential/Accelerator/Pro). Non-cancellable and non-refundable for the term committed.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Breakthrough Academy sells a membership-based business coaching and systemization program for construction, trades, and home services contractors. The core offering is the proprietary Contractor Growth Method™ framework covering Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution. Members enroll in a 6-week Blueprint onboarding ($5,700) and then continue on a monthly Implementation Track subscription with bi-weekly coaching, supported by pre-built playbooks, SOPs, a learning portal, and a vetted peer community.

Product overview

Breakthrough Academy offers a unified coaching and business system platform for construction, trades, and home services contractors. The core offering is The Contractor Growth Method™, a proprietary system encompassing six business disciplines (Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution). Members progress through the Blueprint (6-week foundational program at $5,700) followed by the Implementation Track with three tiers—Essential ($999/month), Accelerator ($1,999/month), and Pro ($2,999/month)—based on business revenue thresholds. Supporting products include the Playbook (pre-built operations manuals), Skill Hub (learning portal), Masterplan (goal/budget templates), Inside Circle (peer community), and Member Apps (white-label mobile applications). Additional resources include the Contractor Evolution Podcast, Web Classes, and Free Tools.

Differentiator

Problem solved

Functional benefit

Products and services

• The Contractor Growth Method™ Proprietary business system purpose-built for construction, trades, and home services contractors. Encompasses six core systems: Financial Controls, Defined Roles, Hiring Systems, Training & Onboarding, Optimized Sales & Marketing, and Goal Setting & Execution. Provided to members as the foundation of their coaching engagement.
• Blueprint (6-Week Onboarding Program) A 6-week foundational knowledge program where members learn the 6 systems of the Contractor Growth Method™ and prepare for Implementation. Priced at $5,700 for the 6-week program. Open to prospective construction, trades, and home services business owners.
• Implementation Track Membership Monthly subscription coaching membership with bi-weekly coaching meetings, group sessions, and content delivery for construction, trades, and home services business owners. Available in three revenue-gated tiers (Essential, Accelerator, Pro) priced from $999 to $2,999 per month. Billed monthly in advance with a recommended 12-month minimum commitment.
• Prebuilt Systems Prebuilt processes and operational systems available to members for implementing into their contracting businesses, including industry-specific SOPs, checklists, orientation day plans, and role-based workflows that members customize and deploy.
• Member Apps (White-Label Mobile Applications) White-label mobile applications configured and customized by Breakthrough Academy for members, incorporating the member's intellectual property, branding, and look-and-feel. Sold as part of the member services offering.

Quantifiable outcome

• Average +25% revenue increase ($776,641 per year) after 12 months in the program
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Build Show NetworkminorGTM or Marketing PartnerMatt Risinger, host of the Build Show Network (a YouTube channel with 1M+ subscribers), co-hosted a Breakthrough Academy web class. Scott Kelley, co-founder of Breakthrough Academy, is also founder of Build Show Network, creating a natural content and marketing partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Build Grow Scale (now Contractor+): Peer-coaching community and training program specifically for contractors (roofers, remodelers, HVAC, plumbing). Operates a similar subscription model with group coaching, community, and proprietary frameworks — the closest direct competitor to BTA's contractor coaching niche.
• Contractor Business School: Education and coaching provider targeting contractors with business training programs. Smaller and more course-driven than BTA, but addresses the same owner-operator pain points (systems, leadership, scaling) in the same trades verticals.
• SuccessCOACHING (Walking on the Sun): Peer-coaching business for contractors built around accountability groups and group coaching, founded by a former contractor. Closely comparable business model to BTA's Implementation Track (group meetings, peer accountability, recurring revenue) though at smaller scale and less vertical specialization.

Broad incumbents

• ActionCOACH: Global business coaching franchise with a structured coaching methodology and large coach network. Targets SMBs broadly including contractors, but lacks BTA's vertical specialization in trades and home services and its industry-specific content library.
• Procore Technologies: Public construction management platform serving general contractors, specialty contractors, and owners. Operates broadly across commercial construction; while not a coaching competitor, it increasingly bundles analytics, benchmarking, and educational content that overlaps with BTA's domain.
• ServiceTitan: Leading software platform for residential contractors (plumbing, HVAC, electrical, roofing). Serves the same contractor buyer but delivers software rather than coaching; increasingly bundles business intelligence and benchmarking that partially overlaps with BTA's value proposition.
• FocalPoint Coaching: Business coaching franchise and training organization serving SMB owners across industries. Comparable business model (coaches, methodology, group programs) but not specialized in construction/trades contractors like BTA.

Others

• College Pro Painters: Original painter franchise system where both BTA co-founders trained. Not a coaching peer in the modern sense, but the spiritual predecessor and talent pipeline for BTA; relevant for understanding BTA's positioning as 'franchise-like benefits without franchise downsides.'
• Buildertrend: Project management and CRM software for residential builders and remodelers. Listed as a BTA technology/integration partner (co-hosted webinars). Serves the same contractor audience but as a software vendor rather than coaching peer; increasingly a complementary ecosystem player.

Emerging players

• Roofing Insights: Education, podcast, and community platform for roofing contractors. Touches BTA's roofing vertical with free content and paid programs; more niche and content-driven than BTA's full coaching/operating system, but competes for the same roofing contractor mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyO0SohM01jMTGFHj5eKv_Q
• Facebookfacebook.com/thebreakthroughacademy
• LinkedInlinkedin.com/company/breakthroughacademy
• Instagraminstagram.com/btacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breakthrough Academy