What QSP does

QSP Fundraising Canada is a privately held, family-owned Canadian fundraising products distributor founded in 1999 and headquartered in Scarborough, Ontario. The company operates a direct-to-consumer and group-distributor hybrid model, selling a catalog of approximately 15 consumer goods (including scented pencils, cookie dough, popcorn, beef jerky, olive oils, custom eye black, and scratchcards) at wholesale to schools, sports teams, community groups, churches, and daycares across Canada. These groups resell the products to their supporters at retail prices, retaining a profit margin typically in the 30%-50% range and up to 90% on premium-margin items such as scratchcards. QSP claims to have served over 30,000 groups since inception and positions itself as "Canada's #1 fundraising programs provider."

The business is fundamentally a physical-goods distribution business rather than a technology company. Revenue is generated almost entirely through one-time product sales transacted via the QSP website, a dedicated e-commerce storefront at shop.qsp.ca, and a phone/email-driven sales function (1-866-877-2777). The product line has been progressively broadened over time to include ship-to-home options (Ola Bamboo toothbrushes, Cookie Crumbles baking mixes) that eliminate the need for groups to handle inventory, and regionally localized offerings such as the Summer Blast Coupon Book in Saskatoon and Regina. The company does not publish financials, disclose headcount, or list institutional investors, and no funding rounds, acquisitions, or AI/technology capabilities are referenced in the available data.

Name

QSP

Legal name

QSP Fundraising Canada

Website

https://qsp.ca

Company type

Private

Founded year

1999

Operating status

Operating

Short description

QSP Fundraising Canada is a privately held, family-owned Canadian distributor of physical fundraising products (cookies, popcorn, jerky, scented pencils, scratchcards, and more) sold wholesale to schools, sports teams, and community groups who resell to supporters and keep a 30%-90% profit margin.

Ownership category

akta.pro rank

Product category

School and Group Fundraising Products

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Customized & Personalized Fan Gear Retail (CRAMAOAJ), Sports, Concert & Venue Gift Shops (CRALAJAH)

Keywords

• School fundraising programs
• Fundraising product catalogs
• Youth sports fundraisers
• Community organization fundraising
• Wholesale fundraising products

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fundraising Product Sales: QSP generates revenue by selling a wide variety of fundraising products (scented pencils, cookie dough, chocolate bars, beef jerky, bamboo toothbrushes, coupon books, family games, etc.) to schools, sports teams, and community organizations. Organizations purchase products at wholesale/cost price and sell to supporters at retail price, keeping the profit margin (typically 35-50% or higher).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

QSP Fundraising Canada distributes a catalog of physical fundraising products (scented pencils, cookie dough, baking mixes, scratchcards, chocolates, beef jerky, popcorn, bamboo toothbrushes, fresh produce, coupon books, custom eye black, and family games) at wholesale to Canadian schools, sports teams, churches, daycares, and community groups. Groups resell to supporters at retail, keeping a profit margin of typically 35-90% depending on the product. The company runs its own e-commerce platform (shop.qsp.ca) and configures personalized ship-to-home online stores for selected product lines.

Product overview

QSP is Canada's #1 fundraising programs provider for schools and groups since 1999, offering a comprehensive portfolio of physical fundraising products. The product lineup includes Smencils (scented pencils from recycled newspapers), Cookie Crumbles (shelf-stable baking mixes), Mom's Pantry Cookie Dough (frozen dough in various flavors), Scratchcards (up to 90% profit cards), Edge Lollipops (award-winning lollipops), Ola Bamboo (eco-friendly toothbrushes), Heritage Popcorn (gluten-free gourmet popcorn), Esta Chocolates (premium truffle bars), Jack Links Beef Jerky (dried meat snacks), Corderro Lamb Meat Sticks (grass-fed lamb protein), Monsieur Rafael Olive Oils (premium oils and vinegars), Golfie & Catatac Games (family card games), Custom Eye Black (personalized sports eyewear), Prime Time Fundraising (fresh produce - apples and citrus), and Summer Blast Coupon Books (discount coupon booklets). Products serve elementary schools, sports teams, community groups, and churches across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Smencils: Scented pencils made from recycled newspapers, sold as fundraising product
• Cookie Crumbles
• Mom's Pantry
• Scratchcards
• Edge Lollipops
• OLA BAMBOO
• Heritage Popcorn
• Esta Chocolates
• Jack Links
• Corderro
• Monsieur Rafael
• Golfie & Catatac
• Custom Eye Black
• Prime Time Fundraising
• Summer Blast Coupon Book

Products and services

• Smencils Scented pencils made from recycled newspapers, available in various scents that last up to two years. Sold to fundraising groups at wholesale with 40% profit retained by groups at a $2 retail price; targeted at schools and groups seeking low-cost, kid-friendly impulse items.
• Cookie Crumbles Shelf-stable dry baking mixes including cookies, muffins, brownies, and freeze-dried goodies. Sold through a personalized ship-to-home online store model with no freezer storage required and 35% group profit; targeted at fundraising groups that prefer not to handle physical inventory.
• Mom's Pantry Cookie Dough Frozen cookie dough and muffin batter fundraiser featuring 9 cookie dough flavors, 4 muffin batter flavors, and garlic/cinnamon spreads in 1.36kg tubs. 100% Canadian-owned brand with $10.50 profit per tub and free shipping above regional thresholds; targeted at schools and groups running traditional cookie dough campaigns.
• Scratchcards Fundraising scratchcards with 30 dots, each raising up to $100 with up to 90% group profit and donation amounts of $1-$5 per dot. No money upfront and 10 free scratchcards with every order; targeted at groups seeking the highest profit margins in QSP's catalog.
• Edge Lollipops Award-winning Edge lollipops in clear bags of 60 count, mixed across 12 different flavors. Suitable for elementary schools, daycares, and churches; sold to groups at wholesale for retail fundraising campaigns.
• Ola Bamboo Toothbrushes Eco-friendly bamboo toothbrushes sold through a ship-to-home model with 40% group profit, online store setup in 48 hours, free shipping on orders of $75+, and profit received in as early as 5 days. Targeted at environmentally conscious supporter bases.
• Heritage Popcorn Small-batch gourmet popcorn that is gluten-free and allergen-free (no nuts, dairy, or eggs), with kettle corn made from organic ingredients. Targeted at groups whose supporters have dietary restrictions.
• Esta Chocolates Premium chocolate truffle bars with creamy smooth chocolate center wrapped in a chocolate coat. Groups keep 40% profit at $3 retail per bar; 1 case contains 48 bars (42g each), minimum 10 cases, shipping in 7-10 business days.
• Jack Links Beef Jerky Beef jerky and meat snacks including Original, Sweet/Hot, Teriyaki, Turkey Jerky, Korean Pork BBQ, and Pepperoni Sticks in various sizes (28g, 35g, 80g). Shelf-stable for long shelf life; targeted at sports teams and groups with adult supporter bases.
• Corderro Grass-Fed Lamb Meat Sticks 100% grass-fed lamb meat sticks that are naturally fermented for better digestion; 2 sticks per 50g pack, 12 packs per box, 12 display boxes per case. Retail $7.00 per unit with 30% group profit; shelf-stable and positioned as a clean, nutrient-rich protein option.
• Monsieur Rafael Olive Oils and Vinaigrettes Premium olive oils and vinegars adopted by chefs, positioned as a profitable and exclusive gourmet quality fundraiser for groups targeting adult supporter bases.
• Golfie & Catatac Games Family game fundraiser combining Golfie (fast simultaneous-play card game for ages 8+, $27 retail with 40% group profit, 25-minute playtime, 1-8 players) and Catatac (frantic strategic team game for 2-6 players, 15-30 minutes). Free shipping on orders above $1,000.
• Custom Eye Black 100% customizable eye black for sports teams, featuring team logos, names, or unique designs to raise team spirit while raising funds. Available for soccer, baseball, and all sports teams.
• Prime Time Fundraising (Fresh Fruit) Fresh produce fundraiser featuring Fall BC Okanagan apples (pick 4 of 6 varieties, September/October) and Winter citrus (navel oranges and pink grapefruit, February/March). $15/box profit on apples, $12/box on citrus; no minimum order and free shipping on orders over 500 cases.
• Summer Blast Coupon Book Coupon booklet offering hundreds of dollars in savings at over 100 popular restaurants, retailers, stores, and services at a $30 retail price. Available for Saskatoon and Regina; 50% profit ($15 per book) when the group supplies prizes, or 40% profit ($12 per book) when QSP supplies prizes.

Quantifiable outcome

• 30,000+ groups served successfully
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yankee Candle Fundraising: Candle fundraising program targeting schools, sports teams, and nonprofits across North America. Comparable to QSP's premium-positioned SKUs (Monsieur Rafael, Heritage Popcorn) given similar higher-ticket, group-resale economics.
• World's Finest Chocolate: Long-established chocolate bar fundraising company serving schools and youth groups across North America. Directly comparable to QSP's chocolate-based fundraisers (Esta Chocolates) given identical wholesale-to-group resale model and school customer base.
• Otis Spunkmeyer: Iconic cookie dough and baked goods fundraising brand serving schools and community groups. Mirrors QSP's Mom's Pantry Cookie Dough and Cookie Crumbles offerings with similar group-profit economics and school-channel distribution.
• Hershey's Fundraising: National candy and chocolate fundraising program operated by Hershey, targeting schools, sports teams, and youth organizations. Closely comparable to QSP's chocolate and confectionery SKUs with similar B2C-via-group distribution model.
• Booster (Boosterthon): US-based school fundraising platform combining digital pledge funnels with product-based fundraisers. Closely comparable to QSP's hybrid online-store + physical product motion targeting K-12 schools.
• FundScrip: Canadian gift card fundraising platform serving schools and community groups across Canada. Directly comparable to QSP given the Canadian focus and group-resale fundraising model, with a digital-first twist via gift cards.
• ABC Fundraising: US-based multi-product fundraising distributor offering candy, snacks, and discount cards to schools, churches, and sports teams. Closely mirrors QSP's catalog breadth and group-profit pricing structure.

Broad incumbents

• DonorsChoose: Large online platform that lets individuals fund U.S. public school classroom projects directly. Comparable as a fundraising channel targeting the same end customer (K-12 schools) though substituting QSP's product model with pure digital cash giving.
• GoFundMe Charity: Mass-market online donation platform widely used by schools, teams, and community groups for fundraising. Comparable to QSP at the customer level (schools/groups fundraising) but represents the digital-disruption alternative to QSP's product-based model.
• Edco (School Specialty): Large North American supplier of school supplies and classroom products serving K-12 institutions. Comparable to QSP's school-channel GTM and Canadian footprint, though operating as a broader educational supplies incumbent rather than fundraiser specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QSPCanadaFundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QSP