Culotte

What Culotte does

Culotte Ciclo Consciente, doing business as Culotte, is a Chilean direct-to-consumer e-commerce company that designs, sells, and ships reusable menstrual underwear and adjacent sustainable intimate-care products. The company's core technology is a multi-layer fabric construction: an outer waterproof PUL shell, a middle absorbent layer (typically 80% polyester / 20% nylon for standard models, or a bamboo body for premium models), and an inner antibacterial cotton layer. The product portfolio spans menstrual underwear in multiple absorbency levels (light, moderate, heavy) and styles (bikini, mid-rise, high-waisted, thong, boxer, lace), water-safe menstrual swimwear for light flow, reusable cloth pads, daily-use underwear, a medical-grade silicone menstrual cup, and accessories such as mesh wash bags and waterproof transport pouches. Specialized SKUs target adolescents at menarche, maternity/postpartum recovery, and light incontinence use cases.

The business is a pure-play Shopify-powered DTC operation, with all sales occurring through culotte.cl and shipping limited to Chile. Revenue is generated via one-time unit purchases priced in Chilean pesos (roughly CLP 8,990 to 27,990 per SKU), supplemented by a bundle builder ("Build Your Pack"), a 10% first-purchase newsletter discount, and seasonal promotional campaigns with discounts ranging from 5% to 55%. The company reports 30,000+ customers, 84,000+ units sold over 3 years, and 2,191 verified customer reviews with 4.5-5 star ratings. Customer acquisition is driven by a community-led social presence on Instagram, Facebook, TikTok, and YouTube, plus a blog ("De Culotte con amor") and Judge.me-powered on-site reviews. Culotte is privately held, privately funded (no disclosed funding rounds), employs 1-10 people, and operates without disclosed external investors, parent companies, or public financial reporting.

Name

Culotte

Legal name

Culotte Ciclo Consciente

Website

https://culotte.cl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Culotte Ciclo Consciente is a Chilean direct-to-consumer e-commerce brand that designs and sells reusable menstrual underwear, swimwear, cups, and accessories to individual consumers in Chile via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Reusable Menstrual Underwear

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Period Underwear (CRABAIAG)

akta.pro secondary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

Keywords

• Reusable menstrual underwear
• Period underwear
• Menstrual swimwear
• Sustainable feminine hygiene
• Menstrual wellness products

Headquarters

HQ city

Clodomira

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Product Sales: Culotte generates revenue primarily through direct-to-consumer sales of menstrual underwear, swimwear, and accessories via their e-commerce platform. Products are sold at one-time purchase prices with periodic promotional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Culotte Ciclo Consciente designs, produces and sells reusable menstrual underwear (culottes) built with a multi-layer fabric construction — an outer waterproof PUL layer, a middle absorbent core (typically 80% polyester/20% nylon or bamboo), and an inner antibacterial cotton layer. The portfolio spans menstrual underwear in multiple flow levels and styles, water-safe menstrual swimwear, daily-use underwear, reusable cloth pads, a medical-grade silicone menstrual cup, and complementary accessories, sold direct-to-consumer through culotte.cl.

Product overview

Culotte Ciclo Consciente is a Chilean menstrual wellness company offering a comprehensive portfolio of reusable intimate care products. The core product line consists of menstrual underwear (culottes) available in multiple absorbency levels (light, moderate, heavy flow) and styles (bikini, mid-rise, high-waisted, thong, boxer) with materials including bamboo, cotton, nylon, and lace. The company also offers water-safe menstrual swimwear (bikinis and full swimsuits) for light flow, specifically designed for teenagers experiencing their first periods. Complementary products include reusable cloth sanitary pads, daily liners, a medical-grade silicone menstrual cup, laundry bags, waterproof transport bags, and reusable makeup remover pads. All products emphasize sustainability, comfort, and the elimination of disposable feminine hygiene products.

Differentiator

Problem solved

Functional benefit

Products and services

• Calzón Mon (flujo moderado)

Quantifiable outcome

• Reduces 15,000 hygiene items disposed during lifetime per user
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ruby Love: Period underwear and leakproof apparel brand serving women and teens; direct competitor in reusable menstrual products with focus on comfort and active lifestyles.
• Modibodi: Australian-based reusable period underwear and activewear brand operating in the same product category as Culotte, with similar multi-layer leak-proof technology and DTC positioning.
• Saalt: Reusable menstrual products brand offering menstrual cups, period underwear, and discs. Direct competitor in the sustainable menstrual care category with overlapping eco-friendly DTC positioning.
• Aisle: Reusable menstrual products brand (formerly Lunapads) offering cloth pads, period underwear, and related eco-friendly products; comparable DTC model and product technology approach.
• Cora: Menstrual care brand offering tampons, pads, and period underwear with strong sustainability and body-positivity positioning; comparable DTC and eco-friendly approach.
• Thinx: Pioneer and largest DTC period underwear brand globally; offers multi-layer leak-proof technology across diverse styles and flow levels, serving the same menstruating consumer base as Culotte.
• Dear Kates: Canadian period underwear brand offering stylish reusable menstrual underwear with leak-proof technology; comparable product offering focused on the same menstruating consumer base.
• Knix: DTC apparel brand offering period underwear and leakproof products with strong brand recognition; direct competitor in reusable menstrual underwear with comparable sizing and technology.

Emerging players

• Hesta: Reusable period underwear brand offering sport- and activewear-focused menstrual products; emerging player with partial overlap in the active/swimwear segment Culotte targets.

Broad incumbents

• Procter & Gamble (Always): Global consumer goods giant offering Always feminine hygiene disposables; operates across the broader feminine care category that competes for the same menstruating consumer wallet, though focused on disposables rather than reusables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@equipoculotte5377
• Facebookfacebook.com/CulotteCL
• Instagraminstagram.com/culotte_chile/?hl=es
• TikToktiktok.com/@culotte.calzon.menstrual

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culotte