LocService
LocService.fr is a French private-to-private rental marketplace using a reverse-matching model where tenants subscribe at €29/month and landlords list for free; it serves roughly 300,000 active landlords and millions of cumulative users across France.
- Company typePrivate
- Founded2005
- HeadquartersVannes, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LocService does
LocService is a French private-to-private rental marketplace operating under the domain locservice.fr. Founded in 2005 (with corporate records dating to 1997) and registered as a SARL in Vannes, France, the platform operates a reverse-matching model in which tenants submit rental candidacies and LocService transmits those candidacies to relevant private landlords, who then initiate contact with selected tenants. The landlord side posts listings for free, while tenants pay a €29/month subscription that keeps their candidacy active for the duration of the subscription. The platform serves approximately 300,000 regularly active landlords and reports ~2.98 million cumulative users since inception, with self-reported activity of 6,000 introductions per day and a rental concluded roughly every 10 minutes across France.
The product surface extends beyond the core marketplace to include dedicated verticals for colocation and student housing (Logement Étudiant, Résidences Étudiantes, Coup de Pouce Logement Étudiant), plus utility tools such as a rent receipt generator, financial simulators, and comprehensive guides for tenants, landlords, roommates, and students. Distribution is entirely organic and direct-to-consumer via city-specific SEO pages covering all major French cities, supported by social media profiles and earned media (e.g., BFMTV coverage). The company has no disclosed funding, no headcount growth signals (1-10 employees), and operates exclusively within France. Strategic partnerships with French housing bodies (Fastt, Visale, UNPI, ALJT) provide ecosystem credibility and reach into specific tenant segments such as youth workers.
The business model is a one-sided subscription (tenant-paid) marketplace with free supply (landlord-side), producing a classic marketplace asymmetry. There is no mobile app, no public API, no disclosed AI/ML infrastructure, and no integration partnerships beyond the housing-organization alliances noted above. Brand trust is reinforced by ~91,297 platform reviews at 4.1/5 and 4,504 Google reviews at 4.4/5, with 94% favorable rating overall.
LocService firmographics
Firmographics- Name
- LocService
- Legal name
- LocService
- Website
- https://locservice.fr
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LocService.fr is a French private-to-private rental marketplace using a reverse-matching model where tenants subscribe at €29/month and landlords list for free; it serves roughly 300,000 active landlords and millions of cumulative users across France.
- Ownership category
- akta.pro rank
LocService industry classification
Industry- Product category
- Online Rental Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industries
- Student Housing Property Management & Leasing Operators (THAMAGAK), International Student Housing Placement & Management (BPAJAJAL)
Keywords
Where LocService is headquartered
LocationHeadquarters
- HQ city
- Vannes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LocService business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Tenant Subscription: Tenants pay €29 per month for an active candidacy that is automatically transmitted to all matching property owners for the duration of their subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tenant monthly subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LocService product offering
Product offeringCore offering
LocService.fr is a French online rental marketplace connecting private landlords with prospective tenants through a reverse-matching model. Tenants submit rental criteria and pay €29/month to have their candidacy automatically transmitted to matching property owners, who then contact tenants directly. The platform operates across all of France with specialized sections for student housing, shared rentals (colocation), and complementary free tools such as rent receipt generation and rental cost simulators.
Product overview
LocService.fr is a French online rental platform operating since 2005 that specializes in direct rentals between private individuals, offering an innovative reverse-matching model where property owners contact tenants rather than the traditional search model. The platform provides a comprehensive suite of rental services including the core LocService.fr marketplace, specialized sub-products for student housing (Logement Étudiant, Résidences Étudiantes, Coup de Pouce Logement Étudiant), shared housing (Colocation), and complementary tools such as financial simulators, informational guides, a company blog, and a rent receipt generator. The platform operates exclusively in France and connects approximately 2.9 million users with nearly 300,000 regular property owners.
Differentiator
Problem solved
Functional benefit
Products and services
- LocService.fr Rental Marketplace French online rental marketplace connecting private landlords with prospective tenants via reverse matching. Tenants subscribe at €29/month to have their candidacy automatically transmitted to all matching landlords for the duration of the subscription, while landlords can list properties for free without publishing personal contact details. The platform spans all of France with specialized sub-sections for colocation, student housing (Logement Étudiant, Résidences Étudiantes), and a student housing assistance program (Coup de Pouce Logement Étudiant).
Companies that use LocService
Customer profileSegments2 records
Ideal customer profiles2 records
LocService technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LocService partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- FasttminorFastt is a recognized organization in the French housing/rental sector. LocService is identified as a partner, suggesting integration or referral relationship for housing assistance services.
- VisaleminorVisale is a housing guarantee program in France. LocService's partnership indicates compatibility with Visale's rental guarantee system for tenants who may not have traditional guarantors.
- UNPIminorUNPI (Union Nationale des Propriétaires Immobiliers) is the French national union of property owners. Partnership suggests collaboration in representing private landlord interests.
- ALJTminorALJT (Association pour le Logement des Jeunes Travailleurs) is an association providing housing for young workers. Partnership indicates LocService's reach into the youth housing segment.
Scale indicators9 records
Recent moves1 record
Expansion highlights4 records
LocService competitors and assessment
Company assessmentBroad incumbents
- Bien'ici: French real estate portal aggregating listings from agencies and individuals. Competes with LocService on tenant mindshare, particularly in major French cities where it has strong SEO presence.
- Le Bon Coin: France's dominant generalist classifieds platform with massive traffic in rental listings. Although it serves both private and professional listings, it competes directly with LocService for tenant search attention and landlord demand.
- SeLoger: Leading French real estate portal owned by Axel Springer, focused primarily on professional/agencies but also featuring private listings. Overlaps with LocService on rental search and landlord acquisition.
- Logic-Immo: Established French real estate portal with both agency and private listings. Overlaps with LocService's rental marketplace and SEO-driven discovery.
- La Centrale: Major French classifieds site (owned by Adevinta) that includes rental listings alongside other categories. Competes for general tenant demand in France.
Direct peers
- PAP (Particulier à Particulier): The closest direct competitor in France, also focusing on rentals between private individuals without agency fees. PAP uses a more traditional listing-based model rather than LocService's reverse-matching, but serves the same tenants and private landlords nationwide.
- Studapart: Specialized student housing platform in France offering verified listings and roommate-matching. Direct overlap with LocService's Logement Étudiant and Colocation verticals.
- ImmoJeune: Student-focused rental platform in France affiliated with student networks. Overlaps with LocService on student housing search and landlord connections.
Others
- UNPI (Union Nationale des Propriétaires Immobiliers): French national landlord association and existing LocService partner. Comparable in serving private landlords' interests, though as an advocacy body rather than marketplace.
- Apimo / Hektor (Property Management Software): Property management software vendors serving landlords and small agencies. Comparable in supporting private landlords' day-to-day rental operations, though focused on management rather than tenant matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LocService social profiles
Digital presenceLocService financial estimates
Financial estimateRevenue estimate
Valuation estimate
LocService leadership team
Management profileNumber of profiles
LocService funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LocService M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LocService
What does LocService do?
LocService.fr is a French online rental marketplace connecting private landlords with prospective tenants through a reverse-matching model. Tenants submit rental criteria and pay €29/month to have their candidacy automatically transmitted to matching property owners, who then contact tenants directly. The platform operates across all of France with specialized sections for student housing, shared rentals (colocation), and complementary free tools such as rent receipt generation and rental cost simulators.
Is LocService a public or private company?
LocService is a private company. It is classified as unknown and is currently operating.
When was LocService founded?
LocService was founded in 2005. It employs 1 to 10 people.
Where is LocService based?
LocService is headquartered in Vannes, France, in the Europe region.
How does LocService make money?
One revenue line is on record: tenant Subscription.
Who are LocService's main competitors?
Broad incumbents on record are Bien'ici, Le Bon Coin, SeLoger, Logic-Immo and La Centrale. Direct peers are PAP (Particulier à Particulier), Studapart and ImmoJeune. Others are UNPI (Union Nationale des Propriétaires Immobiliers) and Apimo / Hektor (Property Management Software).
Does LocService have an API?
No public API is recorded for LocService.
What industry is LocService in?
LocService's product category is Online Rental Marketplace. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of THAMAGAK, Student Housing Property Management & Leasing Operators. Its NAICS code is 5312 and its SIC code is 6531.