Regatta Craft Mixers

What Regatta Craft Mixers does

Regatta Craft Mixers is a privately held, bootstrapped craft beverage company founded in 2006 and headquartered in Locust Valley, New York, that produces premium ready-to-drink cocktail mixers and craft sodas. Its core product line comprises seven SKUs — Classic Bermuda Stone Ginger Beer, Light Ginger Beer (organic blue agave), Pacific Sea Salt Club Soda, Dry Citrus Tonic, Royal Oak Ginger Ale, and Sparkling Sea Salt Grapefruit Refresher — packaged in 7.5oz cans (24 per case) and 8.45oz glass bottles, with all formulations built around all-natural, non-GMO ingredients such as real ginger, pure cane sugar, quinine, citrus, and evaporated sea salt. The company has won multiple SIP Awards, including 2024 Platinum for both its Ginger Beer/Ginger Ale and Tonic categories (the latter for a third consecutive year), with blind-taste results cited as outperforming Fever-Tree and Q Mixers.

Regatta operates a dual-channel go-to-market: a direct-to-consumer Shopify storefront at regattacraftmixers.com (with one-time, volume-discount, and subscribe-and-save pricing tiers, plus an Ultimate Bar Solution subscription bundle) and a B2B supply relationship with more than 7,000 bars and restaurants across the United States, supplemented by a retail store-locator for in-person pickup. Standard case pricing is approximately $33.99 for 24 cans and $54.99 for a 16-bottle variety pack, with subscriptions delivering 10-20% recurring savings. Marketing is multi-channel — organic social (Facebook, Instagram, X), an email insider program, an ambassador/UGC campaign under the hashtag #CHEERSTONOW, a 20+ recipe content library, and sailing/yacht-club event sponsorships — reinforcing a sailing-lifestyle brand positioning.

The company is led by CEO Sam Zarou, is founder-owned, has 11-50 employees, and has not disclosed any external funding, acquisitions, or leadership changes. It ships within the Continental US only and does not currently serve international customers, PO Boxes, or APO/FPO addresses. Customer concentration is broad given the long-tail DTC base and fragmented B2B hospitality book, and there is no evidence of AI/ML capability embedded in the product or operations.

Name

Regatta Craft Mixers

Legal name

Regatta Craft Mixers

Website

https://regattacraftmixers.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Regatta Craft Mixers is a privately held craft beverage company that produces premium all-natural, non-GMO cocktail mixers and craft sodas, selling direct-to-consumer via its Shopify storefront and to over 7,000 bars and restaurants nationwide under founder/CEO Sam Zarou.

Ownership category

akta.pro rank

Product category

Craft Cocktail Mixers

NAICS

Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Craft cocktail mixers
• Non-alcoholic beverages
• Ginger beer products
• Carbonated mixers
• Premium bar supplies

Headquarters

HQ city

Locust Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online direct-to-consumer sales through Shopify-powered storefront. Customers purchase individual cases or variety packs with one-time purchase or subscribe-and-save options. Standard pricing around $33.99 per 24-can case, with volume discounts (5-20% off for 2+ cases). Subscription model offers 10% recurring savings.
2. B2B Bar & Restaurant Supply: Supply to 7,000+ bars and restaurants nationwide. Bulk commercial orders for hospitality establishments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Regatta Craft Mixers produces and sells premium all-natural, non-GMO craft cocktail mixers and craft sodas including ginger beer, light ginger beer, club soda, dry citrus tonic, ginger ale, and sparkling grapefruit refresher. Products are packaged in single-serve 7.5oz cans and 8.45oz glass bottles, sold direct-to-consumer via Shopify e-commerce and supplied to over 7,000 bars and restaurants nationwide.

Product overview

Regatta Craft Mixers is a craft beverage company offering a portfolio of premium mixers and sodas designed to elevate cocktails. The product line consists of seven core beverage products: Classic Bermuda Stone Ginger Beer and its Light variant, Pacific Sea Salt Club Soda, Dry Citrus Tonic, Royal Oak Ginger Ale, and Sparkling Sea Salt Grapefruit Refresher. These individual products are also available in curated bundles including the Craft Soda Variety Pack (16 bottles, mix of four flavors) and the Ultimate Bar Solution (16 bottles, comprehensive mixer assortment). All products emphasize all-natural ingredients, real ginger, pure cane sugar, and have won multiple awards at the SIP Awards. The company has operated since 2006 and serves over 7,000 bars and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Bermuda Stone Ginger Beer Premium ginger beer made with all-natural, non-GMO ingredients and pure cane sugar. Awarded top spot at the 2024 Sip Awards. Designed for Moscow Mules and Dark 'N' Stormy cocktails; available to individual consumers and bars/restaurants.
• Light Ginger Beer Lower-calorie version of the Classic Bermuda Stone Ginger Beer with fewer than half the calories, sugar, and carbohydrates. Sweetened with organic blue agave for a clean, natural taste. Targets health-conscious consumers.
• Pacific Sea Salt Club Soda Zero-calorie club soda made with real evaporated sea salt. Functions as both an ideal cocktail mixer and a standalone craft soda. Identified as the company's fastest-growing product.
• Dry Citrus Tonic Balanced blend of quinine, citrus, and sweetness with a dry finish. Awarded best tonic for three consecutive years at the Sip Awards. Pairs with gin or rum.
• Royal Oak Ginger Ale Smooth, sweet, and dry ginger ale with French oak barrel woodiness and real ginger. Won Platinum at 2024 SIP Awards for the Ginger Beer/Ginger Ale category.
• Sparkling Sea Salt Grapefruit Refresher Bold, tart sparkling grapefruit beverage made with pure cane sugar and enhanced with electrolytes, available in glass bottles. Suited for mixing with tequila or vodka or for standalone refreshment.
• Craft Soda Variety Pack Curated bundle of 16 glass bottles (8.45 oz each) featuring 2 Ginger Beer, 4 Ginger Ale, 4 Club Soda, and 6 Grapefruit. Allows customers to try all flavors.
• Ultimate Bar Solution Subscription-style mixer bundle of 16 glass bottles (8.5 oz each) with 3 Ginger Beer, 2 Ginger Ale, 4 Club Soda, 4 Grapefruit, and 3 Tonic. Designed to cover all essential spirits (gin, vodka, whiskey, rum, tequila).

Quantifiable outcome

• Won 2024 Sip Awards Platinum for both Ginger Beer/Ginger Ale and Tonic, beating Fever-Tree and Q Mixers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bristol Yacht Club / U.S. Team Racing ChampionshipminorGTM or Marketing Partner · 1 January 2021Regatta Craft Mixers sponsored the 2021 U.S. Team Racing Championship held in Bristol, Rhode Island from September 24-26, 2021. The event featured 24 teams in a Swiss League format competition. This sponsorship connects the brand with the sailing/lifestyle audience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fever-Tree: Global premium tonic and mixer brand and category leader. Regatta explicitly competes head-to-head with Fever-Tree in the SIP Awards and across on-premise accounts, making it the most directly comparable peer.
• Q Mixers: US-focused premium craft mixer brand offering tonics, ginger beer, and sparkling sodas. Regatta directly benchmarks against Q Mixers in awards and marketing, making it a close direct competitor in the same niche.
• Jack Rudy Cocktail Co. Small-batch craft cocktail mixer producer focused on tonics, syrups, and garnishes. Comparable craft-positioning, similar D2C-led GTM, and overlapping bartender-focused customer base.
• Stirrings: Craft cocktail mixer brand producing premium tonic, ginger, and sour mix products. Overlaps directly with Regatta in bar/restaurant channel and premium ingredient positioning.

Emerging players

• Portland Syrups: Small-batch craft cocktail syrup and mixer producer. Similar craft, all-natural ingredient positioning and D2C-plus-wholesale distribution approach.
• Owl's Brew: Craft tea-based cocktail mixer brand. Comparable emerging-premium mixer positioning with similar all-natural ingredient story and D2C-led GTM motion.

Broad incumbents

• Topo Chico: Large premium sparkling mineral water brand (Coca-Cola owned) widely used as a cocktail mixer. Comparable product format (carbonated, glass-bottled) and overlapping on-premise consumer occasions.
• Spindrift: Premium sparkling water brand positioned on no-sweetener API ingredient purity. Aware-focused premium sparkling water brand positioned on no-sweetener, real-fruit positioning that overlaps with Regatta's all-natural craft soda push.
• Schweppes: Legacy global mixer brand (tonic water, ginger ale, club soda). Provides the mainstream incumbent baseline that premium brands like Regatta are positioned against in bars and retail.
• Canada Dry: Mass-market ginger ale and mixer brand (Keurig Dr Pepper). Sets the mainstream price-quality anchor across multiple premium ranges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/regattamixers
• Facebookfacebook.com/RegattaCraftMixers
• Instagraminstagram.com/regattacraftmixers
• LinkedInlinkedin.com/company/regatta-craft-mixers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regatta Craft Mixers