Owl's Brew
Owl's Brew is a women-led, Stamford, CT-based RTD beverage company producing clean-label hard teas, hard sodas, spirit-based canned cocktails, and functional non-alcoholic mixers from fresh-brewed tea, real fruit juice, and botanicals for health-conscious adult consumers.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Owl's Brew does
Owl's Brew (legal entity Double Brew LLC) is a women-led, Stamford, CT-based beverage company founded in 2013-2014 by Jennie Ripps (CEO) and Maria Littlefield (COO) to address the founders' inability to find a clean-ingredient boozy beverage. The company produces ready-to-drink (RTD) alcoholic and functional non-alcoholic beverages built on a proprietary base of fresh-brewed organic tea, real fruit juice, botanicals, and premium spirits (vodka, rum, tequila). The portfolio spans three core lines — Spiked Pop (hard soda at 4.8% ABV), Boozy Tea (hard tea seltzer at 4.8% ABV), and Tea Cocktails (spirit-based RTDs at 5% ABV covering Sun Tea & Vodka, Chelsea Handler's Vodka Lemonade, Rum Mojito, and Skinny Tequila Margarita) — plus a functional non-alcoholic mixer sub-brand (35 cal/serving, vitamin C and L-theanine). All products are gluten-free, vegan, free from artificial flavors, additives, sodium citrate, and sulfites, marketed on a 'clean label' platform.
The business model is unit-pricing CPG across one-time purchase SKUs (e.g., $21.99 suggested retail for an 8-can variety pack). Revenue is generated through three channels: direct-to-consumer e-commerce at shopowlsbrew.com, wholesale to nationwide grocery, convenience, and specialty beverage retailers (with a store-finder tool), and Amazon marketplace for the mixer line. The company leverages celebrity partnerships (Chelsea Handler) for co-branded SKUs and community programs — Wise Women Collective, Boozy Book Club, and #DrinkWiseDrinkPink with Keep A Breast — as primary go-to-market motions alongside organic social (Instagram, TikTok) and influencer/affiliate activity. To date the company has raised approximately $13.67M across five rounds, including a $9.23M Series A in August 2021 led by Formidable Asset Management (with Cambridge Companies, Connecticut Innovations, Tidal River, and Wheelhouse 360 Partners) and a 2017 round featuring strategic CPG investor ZX Ventures (AB InBev). The brand has accumulated 20+ industry awards including BevNet Best Tea-Based Product, Good Food Awards, Sofia, and Forbes 30 Under 30 recognition of the founders.
Owl's Brew firmographics
Firmographics- Name
- Owl's Brew
- Legal name
- Double Brew LLC
- Website
- https://theowlsbrew.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Owl's Brew is a women-led, Stamford, CT-based RTD beverage company producing clean-label hard teas, hard sodas, spirit-based canned cocktails, and functional non-alcoholic mixers from fresh-brewed tea, real fruit juice, and botanicals for health-conscious adult consumers.
- Ownership category
- akta.pro rank
Owl's Brew industry classification
Industry- Product category
- Ready-to-Drink Cocktails
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Owl's Brew is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Owl's Brew business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales - E-commerce: Direct-to-consumer online sales through shopowlsbrew.com selling individual products and variety packs for home delivery.
- Retail Distribution: Wholesale distribution through retail stores nationwide including grocery chains, convenience stores, and specialty beverage retailers.
- Celebrity Collaboration Products: Licensed/collaborative products such as Chelsea Handler's Vodka Lemonade sold through both direct and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sun Tea & Vodka Variety Pack |
| Unit Pricing | Pay-as-you-go | Chelsea Handler Vodka Lemonade Variety 8PK |
| Unit Pricing | Pay-as-you-go | Boozy Tea - Per Can |
| Unit Pricing | Pay-as-you-go | Tea Cocktails - Per Can |
| Unit Pricing | Pay-as-you-go | Functional Non-Alcoholic Mixers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Owl's Brew product offering
Product offeringCore offering
Owl's Brew manufactures and sells tea-based alcoholic ready-to-drink beverages including hard tea seltzers (Boozy Tea), spirit-based cocktails (Sun Tea & Vodka, Chelsea Handler's Vodka Lemonade, Rum Mojito, Skinny Tequila Margarita), and hard sodas (Spiked Pop), plus a line of functional non-alcoholic mixers. All products are built on fresh-brewed organic tea, real fruit juice, botanicals, and premium spirits (vodka, rum, tequila), with a strict clean-label promise of no artificial flavors, additives, sodium citrate, sulfites, or animal byproducts, and all products are gluten free and vegan.
Product overview
Owl's Brew is a women-led tea-based alcoholic beverage company offering three main product lines: (1) Spiked Pop - a hard soda line featuring 4.8% ABV with 110 calories and 5g sugar or less in seven nostalgic flavors; (2) Boozy Tea - a hard tea seltzer line spiked with fermented sugar at 4.8% Alc/Vol with five tea-based flavors; and (3) Tea Cocktails - a spirit-based RTD line at 5% Alc/Vol featuring Sun Tea & Vodka (six flavors), Chelsea Handler's Vodka Lemonade (three flavors), Rum Mojito (limited release), and Skinny Tequila Margarita (three flavors). Additionally, the company offers a Mixers sub-brand of functional non-alcoholic mixers for mocktails or cocktails. All products are made with 100% real ingredients including fresh-brewed tea, real fruit juice, botanicals, and premium spirits (vodka, rum, tequila). The company emphasizes clean labeling with no artificial flavors, additives, or weird stuff, and all products are gluten free and vegan.
Differentiator
Problem solved
Functional benefit
Brands
- Chelsea Handler's Vodka Lemonade: Chelsea Handler's signature vodka lemonade product line featuring Classic, Pink, and Mint Lemonade flavors. Made with real vodka and fresh-brewed botanicals. Contains 5% ABV and 100 calories per 12 FL OZ.
Products and services
- Spiked Pop Hard soda ready-to-drink alcoholic beverage line at 4.8% ABV with 110 calories and 5g sugar or less per serving. Available in seven nostalgic flavors, made with real ingredients, plant powered, with real juice and botanicals. Gluten free and vegan, positioned as a cleaner alternative to traditional spiked sodas. Sold through DTC e-commerce, retail stores, and online channels.
- Boozy Tea Hard tea seltzer line spiked with fermented sugar base at 4.8% ABV per 12oz can. Made with 100% real ingredients including fresh-brewed tea, fruit juice, and cane sugar. Available in five flavors (White Tea/Watermelon/Raspberry, Darjeeling Tea/Hibiscus Flowers, English Breakfast Tea/Lemon/Lime, Matcha/Pineapple/Chamomile, and Jasmine/Blueberry/Lemon). Each can is 100 calories, gluten free, and vegan.
- Sun Tea & Vodka Hand-crafted spirit-based RTD line made with real vodka and fresh-brewed tea. Zero bubbles, 100-110 calories per 12oz serving, 5% ABV. Six flavors including Green Tea & Passion Fruit, Blackberry Half & Half, Black Tea & Pomegranate, Half & Half Sun Tea, Half & Half Blueberry Lemon, and Strawberry Basil. Sold as variety packs through DTC and retail channels.
- Chelsea Handler's Vodka Lemonade Celebrity co-branded RTD cocktail product line with comedian Chelsea Handler. Hand-crafted vodka lemonade with real vodka, fresh-brewed botanicals, and real fruit juice. No bubbles, 5% ABV, 100 calories per 12oz. Three flavors: Classic (8g carbs), Pink with rosehips and cranberry (8g carbs), and Mint (6g carbs). Variety pack includes 2 Mint, 2 Pink, and 4 Classic.
- Rum Mojito Limited release hand-crafted spirit-based RTD cocktail made with real rum and Lime & Lemon Verbena. 5% ABV, 110 calories per 12oz, 6g carbohydrates. Zesty twist on classic mojito with vibrant citrus and balanced sweet-tangy profile. Sold in variety 4PK format.
- Skinny Tequila Margarita Hand-crafted skinny tequila margarita made with brewed tea and real fruit juice. 5% ABV, 110 calories per 12oz. Variety pack includes Hibiscus (7g carbs), Classic (10g carbs), and Spicy (10g carbs) variants.
- Mixers (Functional Non-Alcoholic) Functional non-alcoholic mixer line designed for both mocktails (add seltzer) and cocktails (add spirits). Made with ingredients including real juice, vitamin C, L-theanine, and powerhouse teas. 35 calories per serving with no additives or sugar substitutes. Four mixer varieties available on Amazon and through DTC channels.
Quantifiable outcome
- 20 tasting awards won since product launch
- +1 more outcomes
Companies that use Owl's Brew
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Owl's Brew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Owl's Brew partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Chelsea HandlermajorCelebrity partnership with comedian Chelsea Handler to create Chelsea's Vodka Lemonade product line. The collaboration includes hand-crafted vodka lemonade varieties (Classic, Pink, and Mint) sold under her name, leveraging her celebrity status for brand awareness and marketing reach.
- Keep A BreastcoreLong-time partnership with Keep A Breast organization focused on reducing breast cancer risk and its impact globally through art, education, prevention and action. The partnership includes the #DRINKWISEDRINKPINK campaign raising awareness for breast cancer prevention and detection.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Owl's Brew competitors and assessment
Company assessmentDirect peers
- Surfside Iced Tea: RTD spiked iced tea brand positioned as a clean, real-ingredient alternative in the better-for-you alcoholic beverage space. Direct competitor in the hard tea / canned cocktail category where Owl's Brew operates.
- Hop Wtr: Hopped sparkling water brand offering non-alcoholic and spiked versions with a clean-label, better-for-you positioning similar to Owl's Brew's Boozy Tea line. Targets health-conscious adult beverage consumers in the same price and calorie band.
- Loma Land: Tequila-based RTD canned cocktails with a clean-label, real-ingredient focus. Directly comparable to Owl's Brew's Tea Cocktails / Sun Tea & Vodka line in the spirit-based canned cocktail category.
- Onda: Tequila-seltzer RTDs positioned for clean, low-calorie, women-friendly occasions. Overlaps directly with Owl's Brew's spirit-based canned cocktail line and shares a similar female-forward brand identity.
Emerging players
- Moxy: Emerging spirit-based RTD cocktail brand focused on real ingredients and lower-calorie formulations. Comparable to Owl's Brew's Tea Cocktails line and competing for the same shelf space in the spirit-RTD category.
- De Soi: Non-alcoholic sparkling aperitif built around botanicals and adaptogens. Comparable to Owl's Brew's functional NA mixer line and Boozy Book Club-style cultural positioning targeting moderation-minded, women-conscious consumers.
- Recess: Functional sparkling water with adaptogens and hemp, positioned at the intersection of better-for-you beverages and adult occasions. Comparable to Owl's Brew's functional mixer line on positioning, ingredient philosophy, and target consumer.
- Kin Euphorics: Better-for-you functional beverage brand positioned for moderation and social occasions without alcohol. Comparable to Owl's Brew's functional mixer line and the broader clean-label, women-led brand thesis Owl's Brew is building toward.
Broad incumbents
- Truly Hard Seltzer: Boston Beer subsidiary and category-defining mass-market hard seltzer. Sets the competitive benchmark for distribution scale, marketing spend, and shelf access that Owl's Brew must navigate in its planned national expansion.
- High Noon: E. & J. Gallo's fast-growing spirit-based RTD canned cocktail line. The most direct large-scale competitor to Owl's Brew's Tea Cocktails line and a key determinant of pricing and shelf placement dynamics in the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Owl's Brew social profiles
Digital presenceOwl's Brew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owl's Brew leadership team
Management profileNumber of profiles
Profiles3 records
Owl's Brew funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owl's Brew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owl's Brew
What does Owl's Brew do?
Owl's Brew manufactures and sells tea-based alcoholic ready-to-drink beverages including hard tea seltzers (Boozy Tea), spirit-based cocktails (Sun Tea & Vodka, Chelsea Handler's Vodka Lemonade, Rum Mojito, Skinny Tequila Margarita), and hard sodas (Spiked Pop), plus a line of functional non-alcoholic mixers. All products are built on fresh-brewed organic tea, real fruit juice, botanicals, and premium spirits (vodka, rum, tequila), with a strict clean-label promise of no artificial flavors, additives, sodium citrate, sulfites, or animal byproducts, and all products are gluten free and vegan.
Is Owl's Brew a public or private company?
Owl's Brew is a private company. It is classified as venture growth investor backed and is currently operating.
When was Owl's Brew founded?
Owl's Brew was founded in 2014. It employs 11 to 50 people.
Where is Owl's Brew based?
Owl's Brew is headquartered in New York, United States, in the North America region.
How does Owl's Brew make money?
Three revenue lines are on record. Direct Product Sales - E-commerce is the primary driver. The others are retail Distribution and celebrity Collaboration Products.
Who are Owl's Brew's main competitors?
Direct peers on record are Surfside Iced Tea, Hop Wtr, Loma Land and Onda. Emerging players are Moxy, De Soi, Recess and Kin Euphorics. Broad incumbents are Truly Hard Seltzer and High Noon.
Does Owl's Brew have an API?
No public API is recorded for Owl's Brew.
What industry is Owl's Brew in?
Owl's Brew's product category is Ready-to-Drink Cocktails. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.