Mad Wave

What Mad Wave does

Mad Wave is a Russian swimming equipment manufacturer and retailer, founded in 2003 and headquartered in Saint Petersburg, that operates as the first branded domestic player in its category. The company produces a full-stack product portfolio covering competitive racing suits (Bodyshell, Forceshell Evolution, MW Revolt lines), neoprene wetsuits for triathlon and open water (Electra, OPNWTR, Jet), racing and training goggles, swimming caps, training equipment (fins, paddles, kickboards, monofins), and adjacent categories including swimwear, beachwear, water polo gear, snorkeling equipment, and sportswear. Its core technology is materials engineering rather than software: proprietary fabric platforms including Carbon Carbshell (carbon fiber thread integration for compression), MW Lotus Fabric/Forceshell (hydrophobic surface treatment), ChloroFlex (chlorine resistance), and anti-fog lens coatings. Several product lines carry FINA/World Aquatics certification for use in international competition.

The business operates a multi-channel go-to-market model: direct-to-consumer e-commerce through madwave.ru with full product catalog, gift certificates (1,000–100,000₽), and promotional discounting; a dedicated B2B wholesale portal at b2b.madwave.eu; company-owned physical retail stores in Russia; and an affiliate/partner program. Pricing spans 261₽ for basic rubber caps to 58,491₽ for premium Jet Men wetsuits, with most catalog items carrying a standard 10% discount and promotional markdowns up to 65%. Manufacturing is split between Portugal (European production) and Saint Petersburg, and the company is the official sponsor of the Russian National Swimming Team. The company is privately held, with no disclosed funding rounds, headcount, or revenue figures, and operates exclusively in the Russian market.

Name

Mad Wave

Legal name

Mad Wave

Website

https://madwave.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Swimming Equipment & Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

Keywords

• Competitive swimwear
• Swimming equipment
• Racing swimsuits
• Aquatic sports apparel
• Swim gear manufacturing

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through madwave.ru with standard pricing, discounts, and promotions. Products include swimming goggles, caps, racing suits, wetsuits, accessories, and sportswear.
2. Gift Certificates: Prepaid gift certificates sold in denominations from 1,000 to 100,000 rubles, valid for 6 months, redeemable on madwave.ru
3. B2B/Wholesale: Business-to-business sales through dedicated B2B portal (b2b.madwave.eu) for retailers and business customers
4. Physical Retail: Sales through company's own retail store network and branded retail locations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mad Wave designs, manufactures, and sells competitive swimming apparel and equipment — including racing swimsuits, training swimwear, goggles, swim caps, and related aquatic accessories — through its own branded consumer and B2B e-commerce channels.

Product overview

Mad Wave is a Russian swimming equipment manufacturer offering a comprehensive portfolio of swimwear and aquatic sports products. The core product lines include neoprene wetsuits for triathlon and open water swimming (Electra, OPNWTR Hydrostar, Jet series), competitive racing suits with proprietary MW Lotus Fabric and carbon fiber technologies (Bodyshell, Forceshell Evolution, MW Revolt lines), and a complete range of swimming goggles (Aqua fusion, Forward, Record breaker, Streamline series) in racing, training, junior, and prescription versions. The company produces swimming caps in silicone, latex, textile, and combined materials, with FINA/World Aquatics certified racing caps (D-cap, E-cap, R-cap). Additional product categories include training equipment (fins, paddles, kickboards, monofins), bags and backpacks, swimwear for all ages, water polo equipment, snorkeling gear, sportswear, and fitness equipment. Mad Wave operates as both a B2C e-commerce platform and B2B supplier, positioning itself as the first Russian swimming equipment brand with official sponsorship of the Russian national swimming team. Products are manufactured in Portugal and Russia (Saint Petersburg).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• FINA/World Aquatics certified products
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Russian National Swimming TeamcoreGTM or Marketing PartnerMad Wave is the official sponsor of the Russian national swimming team. The company provides professional swimming equipment and gear to elite athletes representing Russia in international competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Roka: Premium triathlon wetsuit and performance eyewear brand with strong direct-to-consumer and athlete-driven positioning. Comparable in triathlon/open-water segments where Mad Wave also competes with Electra and OPNWTR lines.
• Finis: Swim training equipment specialist (fins, paddles, snorkels, tempo trainers). Overlaps with Mad Wave's training equipment category (fins, paddles, kickboards, monofins) for technique-focused swimmers and coaches.

Regional players

• Maru: UK-based competitive swimwear brand offering FINA-approved racing suits and training swimwear with strong presence in British and European swimming communities. Comparable product mix to Mad Wave's racing and training suits but operating primarily in UK/European markets.

Direct peers

• Speedo: Global swimwear, goggles, and caps brand and the dominant force in competitive swimming. Speedo is the most direct comparable: same FINA-certified racing suit, goggle, and cap categories, similar competitive swimmer target, and global retail footprint.
• Arena: International swimwear and equipment brand owned by adidas, with strong presence in racing suits and pool/training accessories. Directly comparable to Mad Wave's Bodyshell and Forceshell racing suit lines and FINA-certified goggles and caps.
• Orca: Specialist in triathlon wetsuits and open-water swimming gear. Directly comparable to Mad Wave's Electra, OPNWTR, and Jet neoprene wetsuit and triathlon accessory lines for triathletes and open-water swimmers.
• TYR Sport: US-based swimming and triathlon brand offering racing suits, goggles, caps, and training equipment. Highly comparable product breadth to Mad Wave and similar competitive/amateur swimmer customer base.
• Jaked: Italian brand specializing in high-compression FINA-approved racing suits (Jaked J01, J02). Direct competitor to Mad Wave's premium Forceshell and Carbon Carbshell racing suit lines at the elite competitive segment.

Broad incumbents

• adidas Swim: adidas-branded swimwear and water-sport apparel under the global adidas umbrella. Adjacent competitor in swimwear, beachwear, and water-sport apparel, with broader portfolio scale than Mad Wave.
• Nike Swim: Nike's swimwear and aquatic apparel line within the broader Nike portfolio. Comparable to Mad Wave's general swimwear, swimsuits, and men's swimwear categories, with vastly larger brand and distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL6Gjhepne8juVs3P4E3GKE5x7fiv_kDPS
• Xx.com/madwave

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Wave