Adcombi
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Adcombi firmographics
Firmographics- Name
- Adcombi
- Legal name
- Adcombi Europe B.V.
- Website
- https://adcombi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Adcombi industry classification
Industry- Product category
- Programmatic Local Digital Advertising Software
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Cloud‑Native & SaaS ADC / Load Balancing (Managed L4/L7) (HDAFAHAD)
Keywords
Where Adcombi is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Adcombi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- DSP Campaign Management Services: Adcombi operates a DSP-seat (Demand Side Platform) enabling clients to manage and order advertisement campaigns via an exchange. The company provides consultancy services to manage campaigns and Adcombi's software on behalf of clients. Campaign budgets are invoiced prior to campaign start, and rates are specified in agreements.
- Platform Access and Software Usage: Access to Adcombi's platform for campaign creation, management, and optimization across multiple digital channels and locations, with fees included in applicable rates as stated in client agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise agreements with rates specified per agreement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Adcombi product offering
Product offeringCore offering
Adcombi provides a centralized digital advertising platform (Dashboard + LocationManager) that automates localized campaign creation, customization, and management across all locations and digital channels for multi-location businesses. Its offering bundles programmatic display, social, DOOH, audio/video, and listings distribution (across 125+ online platforms), with proprietary geo, polygon, weather, and footfall-measurement capabilities, and is delivered through a managed-services model using Adcombi's own DSP-seat.
Product overview
Adcombi offers a unified multi-location digital advertising platform with two core products — the Dashboard and LocationManager — supplemented by seven service modules covering the full advertising funnel: Listings (search engine visibility across 125+ platforms), Podcast/Visibility (SEO and local search ranking), Display Advertising (programmatic display reaching 98%+ of websites), Social Advertising (multi-location social content and ads), Digital Out-of-Home (DOOH screen activation), and Audio/Video Advertising (AI-powered local audio and video campaigns). The platform enables centralized campaign creation, customization, and management across all locations and digital channels, with localization per store and advanced targeting including GEO, polygon, and weather-based targeting.
Differentiator
Problem solved
Functional benefit
Brands
- Dashboard: Centralized dashboard for managing product feeds, adjusting bids, and tracking performance across all locations.
- LocationManager
Products and services
- Dashboard Centralized advertising platform dashboard that integrates with leading advertising platforms, enabling businesses to manage product feeds, adjust bids, and track campaign performance across all locations from a single interface.
- LocationManager Location-specific cockpit within the platform where all locations, service areas, and data come together, including a forecasting interface for simplified performance estimation per target area.
- Listings Service Optimizes and centralizes business listings across 125+ online platforms worldwide (45+ in Germany, 35+ in the Netherlands) to improve local search visibility and attract foot traffic.
- Podcast (Online Visibility / Local SEO) Local search engine optimization and visibility service that improves local store rankings in Google and other search engines by keeping business information complete and up-to-date.
- Display Advertising Programmatic display ad campaigns reaching over 98% of potential websites with localized messaging customized per store location and service area.
- Social Advertising Multi-post organic content and ads across hundreds or thousands of locations simultaneously on multiple social channels, with dynamic copy that personalizes creative with location-specific details and franchisee-run predefined templates.
- Digital Out-of-Home (DOOH) Campaign activation on digital screens in strategic locations (train stations, shopping centres, supermarkets) near store service areas, with tailored content per location.
- Audio/Video Advertising Local video and audio ad campaigns tailored per location. Video campaigns run on known apps and websites in 15, 20, or 30-second formats with shop-specific information. Audio campaigns use AI-generated realistic voices for location-specific taglines across digital audio streams.
Companies that use Adcombi
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Adcombi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature10 records
Adcombi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Shopping (CSS)coreAdcombi's platform is specifically designed to handle the complexities of multi-location campaigns within comparison shopping services like Google Shopping, streamlining product feed management and advertising for e-commerce brands.
- 125+ Online Platforms (Listings Network)coreAdcombi maintains connections to 125+ online platforms worldwide for search engine listings management, including 45+ platforms in Germany and 35+ in the Netherlands, enabling businesses to manage their local search presence across all major search engines and directories.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Adcombi competitors and assessment
Company assessmentDirect peers
- Yext: Enterprise listings and location data platform that synchronizes business information across 100+ publishers, comparable to Adcombi's Listings service and multi-location digital presence management offering.
- Simpli.fi: Programmatic advertising platform specializing in localized targeting and audience activation for agencies and multi-location brands, with strong geo-targeting capabilities comparable to Adcombi's polygon and weather-based targeting.
- Uberall: Berlin-based location marketing platform providing multi-location listings, local search visibility and digital advertising management for enterprise brands and franchise networks — a direct competitor in the same niche as Adcombi.
- SproutLoud: US-based distributed marketing platform for multi-location brands and franchises, offering centralized campaign management, co-op advertising and local market activation — overlapping directly with Adcombi's dealer/franchise model.
- Chalice (formerly Balihoo): Local marketing automation platform enabling multi-location brands to deploy localized digital advertising campaigns at scale, with algorithms for automated creative customization per location — closely aligned with Adcombi's value proposition.
- MiQ: Global programmatic media partner operating a DSP-led managed service model for multi-location and omnichannel campaigns — directly comparable to Adcombi's managed-services-plus-DSP hybrid approach.
- Rio SEO (Brandmuscle): Multi-location SEO and local marketing platform with listings management and location data activation for enterprise brands — directly comparable to Adcombi's Listings and multi-location service modules.
Broad incumbents
- Google Ads: Dominant advertising platform where multi-location advertisers buy search, display and Performance Max campaigns; competes with Adcombi for the same local advertising budgets while also serving as a critical platform dependency.
- The Trade Desk: Leading independent DSP offering programmatic advertising across display, video, audio and connected TV; broader than Adcombi but provides overlapping RTB and geo-targeting infrastructure used by enterprise multi-location advertisers.
Others
- Adform: European ad-tech vendor providing DSP, DMP and ad-serving infrastructure; Adcombi operates an Adform DSP-seat, making Adform both a technology partner and a competitor for end customers seeking a full-stack programmatic platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adcombi social profiles
Digital presenceAdcombi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adcombi leadership team
Management profileNumber of profiles
Adcombi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adcombi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adcombi
What does Adcombi do?
Adcombi provides a centralized digital advertising platform (Dashboard + LocationManager) that automates localized campaign creation, customization, and management across all locations and digital channels for multi-location businesses. Its offering bundles programmatic display, social, DOOH, audio/video, and listings distribution (across 125+ online platforms), with proprietary geo, polygon, weather, and footfall-measurement capabilities, and is delivered through a managed-services model using Adcombi's own DSP-seat.
Is Adcombi a public or private company?
Adcombi is a private company. It is classified as unknown and is currently operating.
When was Adcombi founded?
Adcombi was founded in 2014. It employs 11 to 50 people.
Where is Adcombi based?
Adcombi is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Adcombi make money?
Two revenue lines are on record. DSP Campaign Management Services are the primary driver. The others are platform Access and Software Usage.
Who are Adcombi's main competitors?
Direct peers on record are Yext, Simpli.fi, Uberall, SproutLoud, Chalice (formerly Balihoo), MiQ and Rio SEO (Brandmuscle). Broad incumbents are Google Ads and The Trade Desk. Adform is listed as an others.
Does Adcombi have an API?
No public API is recorded for Adcombi.
What industry is Adcombi in?
Adcombi's product category is Programmatic Local Digital Advertising Software. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54181 and its SIC code is 7311.