Marsh, Rickard & Bryan

What Marsh, Rickard & Bryan does

Marsh, Rickard & Bryan is a Birmingham, Alabama-based personal injury and wrongful death trial law firm founded in 1996 by David H. Marsh. The firm represents individuals who have suffered serious injuries or lost family members due to negligence, handling vehicle accidents (cars, trucks, motorcycles, ATVs, boats, buses, trains, aircraft), workplace injuries, defective products, medical malpractice, nursing home abuse, and premises liability, plus a smaller business litigation and civil rights practice. The firm operates from two offices — Birmingham (2222 Arlington Ave S., Suite 210) as headquarters and Montgomery (445 Dexter Ave., Suite 4050) — and is staffed by 13 attorneys and four full-time investigators. Cases are run on a contingency fee basis with no upfront costs to the client and free initial consultations.

The firm's underlying technology stack is conventional rather than software-driven: it relies on visual presentation tools (Sanction and Case Map) for trial work, a technical library and expert witness databank for case preparation, accident reconstruction specialists, electronic logging device (ELD) data analysis, and surveillance footage review. Marketing and intake run through a multi-channel approach including a website with content marketing, four social media platforms (LinkedIn, Facebook, Twitter, YouTube), an email newsletter, online intake forms, 24/7 phone intake, and a dedicated referring-attorney program. The firm cites $1 billion+ in verdicts and settlements over the last decade, 5,000+ cases handled, and a stated 99% success rate, and has been recognized by The Best Lawyers in America (Best Law Firm, Lawyer of the Year for Marsh and Rickard), Super Lawyers, Chambers and Partners, and Martindale-Hubbell. Revenue is not publicly disclosed; the firm is privately held as a professional corporation (Marsh, Rickard & Bryan, P.C.) with ownership distributed among partners and no institutional or PE/VC capital.

Name

Marsh, Rickard & Bryan

Legal name

Marsh, Rickard & Bryan, P.C.

Website

https://mrblaw.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Marsh, Rickard & Bryan is a Birmingham-based Alabama trial law firm founded in 1996 that represents individuals in serious personal injury and wrongful death cases — including vehicle, workplace, medical malpractice, and product liability matters — on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Trial Law

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Personal injury law
• Wrongful death litigation
• Vehicle accident representation
• Medical malpractice law
• Product liability litigation

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: The firm handles personal injury cases on a contingency fee basis, meaning clients pay no upfront costs and the firm collects fees only if recovery is obtained on behalf of the client. Initial consultations are provided at no charge.
2. Legal Services - Professional Services: Standard legal service fees for various practice areas including personal injury, wrongful death, vehicle accidents, medical malpractice, defective products, workplace injuries, and business litigation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marsh, Rickard & Bryan is a Birmingham, Alabama-based personal injury and wrongful death trial law firm that represents individuals who have suffered serious injuries or lost loved ones due to the negligence of others. The firm handles cases across vehicle accidents, workplace injuries, defective products, medical malpractice, premises liability, business litigation, and civil rights on a contingency fee basis. Founded in 1996, the firm offers free initial consultations and collects fees only when compensation is recovered for the client.

Product overview

Marsh, Rickard & Bryan is a Birmingham, Alabama-based law firm founded in 1996 that offers comprehensive legal services focused on serious personal injury and wrongful death cases. The firm's service portfolio centers on personal injury legal representation across multiple categories including vehicle accidents (with sub-practices for cars, trucks, ATVs, bicycles, boats, buses, motorcycles, and trains), workplace injuries (construction and industrial accidents), defective products liability, medical malpractice, and other personal injury matters. The firm also handles business litigation (bad faith, breach of contract, insurance fraud, intellectual property) and civil rights cases. The practice operates on a contingency fee basis, meaning clients pay no upfront costs and fees are collected only upon successful recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation
• Vehicle Accident Legal Representation
• Workplace Injury Legal Representation
• Defective Products Legal Representation
• Medical Malpractice Legal Representation
• Wrongful Death Legal Representation
• Business Litigation Legal Representation
• Civil Rights Legal Representation
• Premises Liability Legal Representation

Quantifiable outcome

• $1 Billion+ in verdicts and settlements over the last decade
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: The largest U.S. personal injury law firm with national advertising scale and a broad PI/mass tort practice. Directly comparable to MRB in plaintiff-side PI work but operates at much larger scale and across many states.

Direct peers

• Cory Watson Attorneys: Birmingham, Alabama-based personal injury and mass tort firm. The most directly comparable local competitor, operating in the same Birmingham market with overlapping PI practice areas and a similar contingency-fee model.
• Hare Wynn Newell & Newton: Alabama-based plaintiff-side law firm with a strong catastrophic injury, medical malpractice, and wrongful death practice. Highly comparable to MRB in scope, geography, and case mix.
• Morris Bart LLC: Regional plaintiff-side personal injury firm operating across the Gulf Coast states with heavy advertising spend. Comparable business model (contingency PI) and overlapping target market of accident victims.
• The Lanier Law Firm: Plaintiff-side firm with strong mass tort and catastrophic injury practice operating nationally. Comparable contingency model and high-value case focus, with overlapping trucking and product liability work.
• Levin Papantonio Rafferty: Florida-based plaintiff-side firm handling mass torts, personal injury, and catastrophic injury cases. Comparable contingency-fee model and plaintiff-side trial focus, serving as a Southeast regional comparable.
• Nail Law Firm: Alabama-based plaintiff-side firm handling catastrophic injury, wrongful death, and trucking cases. Direct competitor to MRB in the same Alabama market with overlapping case types.
• Beasley Allen Law Firm: Montgomery, Alabama-based plaintiff firm nationally recognized for mass tort and product liability work. Direct regional peer operating from MRB's secondary office city, with comparable practice areas.

Regional players

• Jim S. Adler & Associates: Texas-based personal injury firm with a strong brand-driven plaintiff practice. Comparable contingency model and high-value PI focus, though operating in a different state and not directly competing with MRB in Alabama.

Emerging players

• Cellino Law: Personal injury firm with strong regional brand presence and contingency-fee model. Comparable business model targeting accident victims, though with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mrblawfirm
• YouTubeyoutube.com/channel/UCH055v820wDUtORg_j1fYUA
• Facebookfacebook.com/MarshRickardBryan
• LinkedInlinkedin.com/company/marsh-rickard-&-bryan-p-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsh, Rickard & Bryan