NetSmart

What NetSmart does

NetSmart, Inc. is a privately held, bootstrapped IT consulting firm specializing in computer network support and IT solutions for small businesses. Founded in 1995 and headquartered in Raleigh, North Carolina (with a Cary, NC mailing address), the firm operates from a single regional office in the Research Triangle and serves SMB clients across Cary, Apex and Raleigh. Within roughly a year of founding, the company explicitly exited the PC resale business and repositioned as a neutral consultancy that does not sell hardware or software, instead acting as a paid advisor and middle-man negotiator on client technology purchases.

The firm's offerings are a portfolio of professional services rather than a unified software product. Core capabilities include network testing and packet sniffing, server support across the full Microsoft lineage (DOS 2.1 through current Windows, Exchange, SQL, Terminal Server/Citrix), firewall and router support across Cisco, WatchGuard, SonicWall and Netgear, VPN setup, custom VB/Access macros and DDE/ODBC/OLE integrations, off-site backup and disaster-recovery planning, computer forensics, and 24/7 after-hours support. A separate sub-brand, NetSmart Wiring (netsmartwiring.com), delivers premise wiring, fiber termination and tested cable infrastructure. Operations run on ShowMyPC for remote sessions and are delivered by a small senior bench: founder Ken George (MCSE, in IT since 1972), programmer/technician Mike Edwards (Masters in Math, UNC; with the firm since 1997), VP of Client Relations Scott Zerbe, CFO Gene Bowers (MBA, Wake Forest; CMA), and wiring specialist Aaron George.

NetSmart makes money through quote-based professional-services fees and multi-year contracts, billable against hourly consulting, project work, and recurring managed-service engagements. The company targets a horizontal set of SMB verticals — healthcare, legal, property management, hospitality, retail, manufacturing, real estate, non-profits, and education — with named logos including a multi-location medical office, a property management firm, a law firm, and a non-profit that migrated off a prior failed vendor. Pricing is not publicly disclosed; the differentiation rests on neutrality (no hardware resale), no surcharge for after-hours/weekend work, direct cell-phone access to a primary technician with a designated backup, and bidding-war leverage on procurement. The go-to-market is sales-led and relationship-driven, relying on direct outreach, a toll-free number, and word-of-mouth from long-tenured clients rather than paid marketing.

Name

NetSmart

Legal name

NetSmart, Inc.

Website

https://netsmartinc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

NetSmart, Inc. is a privately held, bootstrapped IT consulting firm in Raleigh, NC that provides network support, server administration, security, premise wiring, and custom application work to small businesses across healthcare, legal, property management, and other SMB verticals in the Research Triangle.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAEAJ

Network Automation & Configuration Management Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Network & Infrastructure Services

SECONDARYBPAAACAE

Cloud & Infrastructure Support (Servers, Storage, Virtualization)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

SECONDARYBPAEAGAO

Enterprise Application License Advisory, Vendor Management & Optimization

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• IT consulting services
• Network support services
• Managed IT services
• Small business IT
• Premise wiring services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting & Support Services: Consulting-based revenue model focused on delivering IT solutions without selling hardware or software products. Revenue derived from professional consulting fees for network support, server maintenance, security solutions, and related IT services. The company explicitly does not sell PCs or hardware, maintaining neutrality in recommendations.
2. Premise Wiring Services: Physical infrastructure services including new construction wiring, up-fits, added cable runs, and fiber termination with testing and warranties. Provided by dedicated staff including Aaron George for fiber and premise wiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

NetSmart, Inc. is an IT consulting firm that provides computer network support, server administration, security solutions, and premise wiring services to small businesses. The company operates on a neutral consulting model — it does not sell hardware or software, instead acting as an intermediary to recommend and negotiate technology solutions. Services span Microsoft server support, virtualization (VMware, XenServer), firewall management (WatchGuard, SonicWall, Netgear, Cisco), Exchange/SQL support, custom application development, off-site backup, disaster recovery planning, and computer forensics.

Product overview

NetSmart, Inc. is a small business IT solutions provider offering a comprehensive suite of services rather than a single unified product. The core offering consists of network and IT support services, complemented by specialized modules including Microsoft server and application support, premise wiring services (operated through netsmartwiring.com), security solutions, off-site backup, custom application development, computer forensics, and after-hours support. The company operates on a consulting model, providing recommendations without selling hardware or software, acting as a neutral intermediary to help clients get optimal pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Network and IT Support Services Core IT support offering providing computer network design, testing, and maintenance for small businesses, including network diagnostics, packet sniffing, server support, router and firewall support, VPN solutions, and disaster recovery planning.
• Microsoft Server and Application Support Administration and support for Microsoft server operating systems, Exchange Server, SQL databases, Windows Terminal Server, and Citrix MetaFrame Server environments.
• Consulting Services Neutral IT consulting providing technology recommendations and acting as an intermediary to negotiate hardware and software pricing on behalf of clients, eliminating vendor bias.
• Premise Wiring Services Physical infrastructure services including new construction wiring, up-fits, added cable runs, fiber termination and testing, with warranties on completed wiring jobs.
• Security Solutions

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Dataprise: Dataprise is a US managed IT services and cybersecurity provider serving SMB and mid-market clients, comparable to NetSmart in offering co-managed IT, network support, security, and cloud services on a per-client managed-service contract basis.
• Ntirety: Ntirety delivers managed IT, cloud, and cybersecurity services to SMB and mid-market customers with a focus on compliance-driven verticals, directly paralleling NetSmart's network support, off-site backup, and server management offerings.
• iCorps Technologies: iCorps is a managed IT services and consulting firm serving small and mid-sized businesses with network management, cloud, security, and Microsoft server support, mirroring NetSmart's core service mix and SMB target customer.
• Thrive Networks: Thrive is a national managed services provider delivering IT support, cybersecurity, and cloud services to SMB and mid-market clients, comparable to NetSmart in its managed IT delivery model and multi-vertical SMB targeting.
• Computer Troubleshooters: Computer Troubleshooters is a franchise network of local IT support providers serving small businesses with on-site and remote technical services, the closest structural analog to NetSmart's regionally-anchored, relationship-based SMB service model.

Broad incumbents

• All Covered (Konica Minolta): All Covered, the managed IT services arm of Konica Minolta, provides IT support, security, and cloud services to SMB and enterprise clients, representing a much larger incumbent version of the managed IT services model NetSmart operates in.
• CompuCom: CompuCom is a large-scale managed IT services provider delivering workplace, network, and end-user support across enterprise and mid-market customers, broadly overlapping with NetSmart's IT support, server, and network services portfolio at significantly greater scale.
• Insight Enterprises: Insight is a global IT solutions integrator providing managed services, hardware procurement, and cloud solutions across SMB and enterprise, comparable to NetSmart in the hardware negotiation / vendor advisory dimension and broader IT service portfolio.

Others

• ConnectWise: ConnectWise is a software platform vendor serving MSPs with PSA, RMM, and cybersecurity tooling, making it an ecosystem participant rather than a competitor — NetSmart operates in the same SMB IT market but as a service provider that would consume (or compete with similar-tier peers that consume) ConnectWise tooling.
• CDW: CDW is a large IT hardware/software reseller and managed services provider, adjacent to NetSmart through the hardware sourcing and vendor negotiation value proposition NetSmart offers its SMB clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NetSmartNC
• LinkedInlinkedin.com/company/netsmart-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetSmart