Property Professionals

What Property Professionals does

Property Professionals, Inc. is a privately held, full-service residential real estate firm headquartered at 373 S. Seguin Avenue in New Braunfels, Texas, operating continuously since 1949. The company serves the I-35 corridor — New Braunfels, Cibolo, Schertz, Garden Ridge, Gruene, and Seguin — through three integrated lines: property management (approximately 450 rental single-family homes and duplexes), residential sales (buyer and seller representation via licensed REALTORS with dual MLS access through San Antonio MLS and Central TX MLS), and leasing services. Adjacent offerings include HOA association management (multiple named communities) and a tenant-facing Agent Referral Program that pays 25% of one month's rent to referring buyer agents.

The underlying technology stack is composed entirely of third-party platforms rather than proprietary infrastructure. AppFolio powers the online owner and tenant portals, rent collection (ACH/credit/debit), maintenance request submission, and listing syndication to over 100 rental sites including REALTOR.com, Hotpads, and Trulia. PetScreening.com handles animal screening for all applicants, PayNearMe enables cash rent payments at 7-Eleven and Ace Cash Express (with a $3.99 transaction fee), and Aura provides $1M identity protection as part of the bundled Resident Monthly Fee program ($50/month full package or $39.05 without renter's insurance). The firm runs Google Analytics and Google AdSense for marketing measurement and remarketing.

The business model combines recurring percentage-of-rent management fees (paid only when rent is collected, aligning firm incentives with owners) with transaction-based leasing fees, lease renewal fees, application fees ($80 per applicant), real estate sales commissions, and the tenant-paid $50/month Resident Monthly Fee subscription. Approximately 11-50 employees support the operation, with leadership certified at the industry's highest tiers (NARPM MPM, RMP, and TRPM designations). No venture capital, private equity, or institutional investment is disclosed.

Name

Property Professionals

Legal name

Property Professionals, Inc.

Website

https://propertynb.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Professionals, Inc. is a privately held New Braunfels, Texas residential real estate firm (founded 1949) providing property management (~450 doors), leasing, and sales services across the I-35 corridor (Cibolo, Schertz, Garden Ridge, Gruene, Seguin), powered by AppFolio and supported by HOA association management and a $50/month tenant benefits program.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property management
• Real estate sales
• Leasing services
• Tenant screening
• Association management

Headquarters

HQ city

New Braunfels

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Management fee based on a percentage of rent collected. If property is vacant or tenant is late paying, they do not receive payment for managing the property.
2. Leasing Fees: Percentage of one month's full rent plus administrative fees for new lease placement.
3. Lease Renewal Fees: Flat administrative fee for lease renewals.
4. Application Fees: $80 for each applicant/occupant over the age of 18. All application fees are non-refundable.
5. Resident Monthly Fee: $50 per month per resident for comprehensive benefits package including HVAC filter delivery, credit building, renter's insurance, identity protection, and maintenance coordination. $39.05 without insurance.
6. Real Estate Sales Commission: Residential sales services for buyers and sellers, with access to Four Rivers and San Antonio MLS.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Property Professionals, Inc. is a full-service residential real estate company offering property management, leasing, sales, and homeowner association management services in the New Braunfels, Texas area. The firm manages approximately 450 rental properties—primarily single-family homes and duplexes—covering tenant screening, lease placement, rent collection, maintenance coordination, accounting, and eviction representation. Supporting the core services are an online owner/tenant portal platform (AppFolio), MLS syndication to 100+ rental sites, and a $50/month resident benefits bundle including HVAC filters, credit building, renter's insurance, and identity protection.

Product overview

Property Professionals, Inc. is a full-service residential real estate company offering three integrated service lines: Property Management, Residential Sales, and Leasing. The Property Management service serves as the core offering, managing approximately 450 rental properties (single-family homes and duplexes) in New Braunfels and surrounding communities. Supporting the management business are add-on services including an Online Owner Portal and Online Tenant Portal (both powered by Appfolio), a Resident Monthly Fee package ($50/month) bundling HVAC filters, credit building, renter's insurance, identity protection, and maintenance coordination, Pet Screening services, and Association Management for HOA clients. The sales division provides Buyer and Seller services through licensed REALTORS with MLS access. Additional tools include financial calculators (ROI, Rent vs Sell, Vacancy) and an Agent Referral Program. The company has served the community since 1949.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management

Quantifiable outcome

• Approximately 450 rental properties managed in New Braunfels and surrounding area
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rotary Club of New Braunfels / Downtown RotarycoreOthers · 1 January 2024President Tracey Norris is a member of Rotary Club of New Braunfels and Bill Burrell is a member of Downtown Rotary Club. PPI was a sponsor of the 2024 Downtown Rotary Scholarship Golf Tournament which funds over $30,000 in annual scholarships.
• NARPM (National Association of Residential Property Managers)coreOthersProperty Professionals is an active member of NARPM, which provides resources for residential property management professionals. Team members hold RMP and MPM designations from NARPM, demonstrating commitment to professional standards and continuing education in property management.
• Texas Association of REALTORScoreOthersThe leasing agents are licensed real estate agents and Members of the Texas Association of REALTORS. PPI uses Texas Association of REALTORS promulgated leases and addendums for all lease documentation.
• Local, State, and National Association of REALTORScoreOthersPPI team members are active members of local, state, and National Association of REALTORS, ensuring compliance with industry standards and access to MLS systems.
• New Braunfels Chamber of CommercecoreOthersActive member of the New Braunfels Chamber of Commerce. PPI sponsors events and employees participate in programs like Leadership New Braunfels. Tracey Norris earned the 'Blue Coat' designation recognizing her service to the Chamber.
• Wurstfest Association of New BraunfelsminorOthersActive member of the Wurstfest Association, supporting the annual 10-day German-themed festival that draws visitors from around the region.
• Leadership New BraunfelsminorOthersPPI is actively involved in Leadership New Braunfels program. Jeff Goebel graduated from the 2024 class. The company has sponsored at least 8 graduates of this leadership development program.
• AppFoliocoreTechnology or IntegrationPPI uses AppFolio property management software for their website listings, owner portal, tenant portal, rent collection, and maintenance request handling. AppFolio syndicates listings to multiple websites.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• AppFolio: The property management software platform PPI itself uses; AppFolio's direct-to-landlord and tenant-screening offerings plus integrations represent both an enabler of PPI's operations and a structural disintermediation threat.
• Buildium: SaaS property management platform used by small landlords for self-service tenant screening, rent collection, and accounting—competes with PPI by enabling owners to manage units without engaging a third-party manager.

Direct peers

• Real Property Management: National franchise system of single-family and small-multifamily residential property managers with analogous tenant screening, leasing, and management service lines—direct competitor for owners in PPI's segment who shop between local and franchise alternatives.
• All County Premier Property Management: Residential property management company serving investors across multiple U.S. metros with similar service mix of tenant placement, rent collection, maintenance, and owner reporting—comparable scale and go-to-market.
• PMI (Property Management Inc.): Franchised residential property management network offering full-service leasing, tenant placement, and management for SFR and small multifamily owners, overlapping directly with PPI's core service catalog.

Broad incumbents

• Renters Warehouse: Larger, multi-state residential property management franchise for single-family rentals, offering a comparable service bundle but at meaningfully greater geographic scale than PPI.
• Invitation Homes: Largest U.S. institutional owner-operator of single-family rentals; indirectly affects PPI by acquiring SFR portfolios and shifting the local owner base toward fewer, larger landlords that often self-manage.

Regional players

• Green Residential: Texas-based residential property management firm handling SFR and townhomes for investors around Houston/Dallas, with comparable mix of management, leasing, and owner-portal-driven operations.
• Specialized Property Management Texas: Texas-focused residential property manager for single-family rentals with services overlapping PPI's tenant screening, leasing, maintenance coordination, and owner reporting.

Emerging players

• Smart City Apartment Locating: Texas apartment locating and rental placement service that competes with PPI's leasing/placement business for prospective tenants in the same local sub-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/propertyNB
• Facebookfacebook.com/propertyNB
• Instagraminstagram.com/propertyprosnb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Professionals