Moore and York

What Moore and York does

Moore and York is a privately-held, second-generation independent estate agency operating in Leicestershire and Loughborough, United Kingdom. The company operates from a single headquarters at 61 Granby Street in Leicester city centre and provides residential property sales, residential lettings, and professional services including development advice, land purchase guidance, asset management, and mortgage referrals. Its wholly-owned subsidiary Moore & York (Loughborough) Ltd extends coverage into the Loughborough submarket.

The company's core product set consists of Residential Sales (market appraisals, property marketing, and transaction management), Residential Lettings (offered as a Tenant Find Only service for a one-off fee, or a Fully Managed service charging 11% monthly management plus ancillary fees for EPCs, re-lets, and early termination), and a Professional Services advisory line. Technology is limited to standard UK estate agency operations software (Vebra) used for property management and listings distribution across the three major UK property portals: Rightmove, Zoopla, and OnTheMarket. The website additionally provides rent affordability, rental yield, stamp duty, and mortgage calculators as lead-generation tools.

The business model is two-tiered: transaction-fee revenue from commission on residential sales, and recurring monthly revenue from fully managed lettings (11% of rental income) supplemented by ancillary one-off fees. The firm operates under Moore & York Holdings Leicester Limited (company number 14798886) and Moore & York Limited (company number 4417431), both registered in England. No external investment, private equity, or venture capital backing is referenced, and ownership appears to remain with the founding family. Customer segments are individual home sellers, landlords, tenants, and home buyers across the Leicestershire and Loughborough catchments.

Name

Moore and York

Legal name

Moore & York Holdings Leicester Limited

Website

https://mooreandyork.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Moore and York is a privately-held, second-generation independent estate agency providing residential sales, lettings (tenant find and fully managed), and professional advisory services to individual home sellers, landlords, tenants, and buyers across Leicestershire and Loughborough in the United Kingdom.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAHANAC

Real Estate Valuation & Appraisal

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Valuation, Appraisal & Forensic Services

SECONDARYFSAEAJAI

Real Estate Valuation & Appraisal Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential estate agency
• Property sales services
• Residential lettings
• Property management
• Property valuations

Headquarters

HQ city

Ashby De La Zouch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales, charging sellers for marketing and completing property transactions
2. Lettings Management Fees: Ongoing management fees charged to landlords, including 11% monthly commission on rental income for fully managed properties, one-off tenant find fees, and additional charges for EPCs, re-lets, and lease terminations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Moore and York is an independent residential estate agency providing property sales and lettings services across Leicestershire and Loughborough. Its core services include market appraisals, property marketing, buyer negotiation, and transaction completion for sales, plus tenant sourcing and fully managed letting services for landlords. Complementary offerings span professional property advice (valuations, development guidance) and online property calculators for buyers and tenants.

Product overview

Moore & York is an independent estate agency offering residential property sales and lettings services in Leicestershire and Loughborough. The core offerings consist of Residential Sales (property marketing and transaction management), Residential Lettings (available in Tenant Find Only and Fully Managed service tiers), and Professional Services (development advice, valuations, and financial guidance). The agency also provides supplementary tools including property calculators and online application forms for tenants and guarantors.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Residential property sales service covering market appraisals, property marketing, buyer matching and viewings, negotiation, and transaction management for sellers of homes in Leicestershire and Loughborough.
• Residential Lettings Residential lettings service offered in two tiers: a Tenant Find Only package with a one-off fee (£500) covering tenant credit checks, references, tenancy agreement and prescribed deposit information; and a Fully Managed package with a £195 setup fee and 11% monthly management fee covering tenant placement, rent collection, inspections, maintenance coordination and re-letting support.
• Professional Services Specialist advisory offering covering residential development advice, land purchase guidance, property and asset management, non-RICS valuations, and referrals to a partnered financial adviser for mortgage and financial planning advice.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Moore & York list properties for sale and rent, reaching millions of property seekers
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal for listing residential properties, providing additional exposure beyond Rightmove
• OnTheMarketminorChannel Partner/ Reseller/ DistributorThird property portal used for property listings distribution
• Stepping Stones Financial PlanningminorGTM or Marketing PartnerIndependent financial advisers referred on the website under Mortgages section for customers seeking mortgage advice
• The Guild of Property ProfessionalsminorStrategic or Co-development PartnerProfessional network/association providing support and resources for estate agency operations
• The Property OmbudsmanminorOthersIndependent redress scheme for sales complaints resolution
• Property Redress SchememinorOthersIndependent redress scheme for lettings complaints resolution

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Purplebricks: Hybrid online estate agent offering fixed-fee residential sales across the UK. Directly comparable in core product (residential sales in Leicestershire area), but competes on a fundamentally different fee structure (fixed fee vs commission) and digital-first model that pressures traditional high-street agents like Moore and York.
• Yopa: UK online/hybrid estate agent with fixed-fee listings and local agent support. Comparable target market (residential sellers in regions including the Midlands) and competing business model that challenges traditional commission-based agencies like Moore and York on price.

Broad incumbents

• Countrywide: Major UK estate agency group providing residential sales, lettings, surveying, and mortgage services through multiple regional brands. Comparable in service mix (sales + lettings + valuations), but vastly larger in scale and operates across many UK regions rather than a single county.
• Spicerhaart: Large UK estate agency group with national branch network covering residential sales and lettings. Directly comparable in core estate agency services, but operates at significantly larger scale with corporate ownership versus Moore and York's independent family-owned model.
• Connells Group: One of the largest UK estate agency and property services groups with extensive residential sales, lettings, and mortgage operations. Comparable to Moore and York in offering residential sales and lettings, but operates at national scale as a corporate group with hundreds of branches versus Moore and York's single-region independent model.

Direct peers

• Winkworth: UK estate agency franchise specializing in residential sales and lettings with a national network of branches. Closely comparable to Moore and York in core offering and customer base (residential property owners in specific UK regions), but operates through a franchise model rather than independent ownership.
• Belvoir: UK franchise network focused on residential lettings and sales, with strong Midlands presence. Comparable in lettings management services (ongoing fees from managed properties) and target customers (landlords and home sellers), operating as a franchise versus Moore and York's independent structure.
• Hunters Property Group: National network of estate agency franchises/branches offering residential sales and lettings across the UK including the East Midlands. Comparable service offering (sales, lettings, valuations) and multi-branch model, though organized as a franchise network rather than an independent family business.
• Martin & Co: National UK lettings and estate agency franchise network with strong Midlands coverage. Comparable in lettings management services (fully managed tenancies, tenant find, recurring fees) and target market, though operates as a franchise with centralized systems versus Moore and York's independent model.

Regional players

• Chestertons: UK estate agency with a London-centric network offering residential sales and lettings. Comparable in core estate agency services but operates predominantly in London and the South East rather than the Midlands, making it more of a regional comp than a direct local competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mooreandyorkltd
• Facebookfacebook.com/MooreandYork

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore and York