Live Nation Denmark
Live Nation Denmark is the Danish subsidiary of Live Nation Entertainment and operates as Denmark's leading concert and festival promotion bureau. It sells tickets for concerts, comedy, and family shows via livenation.dk and Ticketmaster, and owns five annual festivals including COPENHELL, Heartland, O DAYS, Suset, and Jailbreak.
- Company typePrivate
- Founded1992
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Live Nation Denmark does
Live Nation Denmark (Live Nation Denmark ApS) is the Danish operating subsidiary of Live Nation Entertainment, Inc. (NYSE: LYV) and operates as Denmark's leading concert and festival promotion bureau. Founded in 1992 and headquartered at Frederiksberg Allé 3 in Copenhagen, the company markets, sells tickets for, and produces live entertainment ranging from small club shows to stadium concerts, comedy performances, and five owned annual festivals: COPENHELL (heavy metal, Copenhagen), Heartland (multi-genre, Egeskov), O DAYS, Suset (Esbjerg Havn), and Jailbreak (heavy rock, Horsens). The company serves two end markets: a high-volume consumer segment purchasing tickets directly through livenation.dk and partner ticketing platforms (Ticketmaster Denmark, Billetlugen), and a B2B segment of brand partners (including Mastercard, Tuborg, Carlsberg, Royal Unibrew, AVIS, Codan, and Unibet) purchasing presale access, sponsorship, and on-site activation rights for marketing purposes.
The operating platform is a digital event-discovery and ticketing system built on Ticketmaster's global infrastructure, with member-facing features (free registration, presale access, artist alerts, newsletter) layered on top. Distribution is multi-channel: the company's own direct website, Ticketmaster and Billetlugen as channel resellers, dedicated festival sub-brand websites, and a corporate presale channel routed through partners such as Mastercard. Underlying technology consists of standard event filtering (by location, date, genre), cookie-based tracking, customer databases, and email-marketing automation; there is no documented proprietary AI or ML capability. Pricing is transactional, with tiered standing tickets typically 250-595 DKK and reserved seating 295-1,300 DKK, plus a billetgebyr of 40-55 DKK and an ordregebyr of 15 DKK per order; dynamic Platinum pricing applies on high-demand inventory.
Revenue is generated from three streams: transaction fees on ticket sales (the primary stream), corporate partnerships and brand sponsorships (recurring/annual contracts such as Tuborg's Jailbreak sponsorship), and festival ownership (full economics from ticket sales, on-site food/beverage concessions, and sponsorship of owned events). Go-to-market is direct-to-consumer via livenation.dk plus event-driven, with promotional support across owned social channels (Facebook, Instagram, YouTube, X, TikTok) and email. Headcount is 51-100 employees, with vertically integrated artist representation handled by in-house adjacent subsidiaries Luger Denmark, PDH Music, and We/Do Agency co-located at the Copenhagen headquarters. Live Nation Denmark is a wholly-owned subsidiary; financials are consolidated within Live Nation Entertainment's public reporting, and no standalone revenue is disclosed.
Live Nation Denmark firmographics
Firmographics- Name
- Live Nation Denmark
- Legal name
- Live Nation Denmark ApS
- Website
- https://livenation.dk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Live Nation Denmark is the Danish subsidiary of Live Nation Entertainment and operates as Denmark's leading concert and festival promotion bureau. It sells tickets for concerts, comedy, and family shows via livenation.dk and Ticketmaster, and owns five annual festivals including COPENHELL, Heartland, O DAYS, Suset, and Jailbreak.
- Ownership category
- akta.pro rank
Live Nation Denmark industry classification
Industry- Product category
- Concert Promotion and Live Event Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Live Nation Denmark is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Live Nation Denmark business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales and Service Fees: Live Nation Denmark generates revenue through ticket sales for concerts and events they organize, earning fees from ticket transactions.
- Corporate Partnerships: Brands can partner with Live Nation for exclusive live experiences, presale access offerings, and marketing activations.
- Festival Ownership and Operation: Live Nation Denmark owns and operates several Danish festivals including COPENHELL, Heartland, O DAYS, Suset, and Jailbreak.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission standing tickets |
| Unit Pricing | Pay-as-you-go | Reserved seating tickets |
| Unit Pricing | Pay-as-you-go | VIP tickets |
| Freemium | Monthly | Presale access (membership benefit) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Live Nation Denmark product offering
Product offeringCore offering
Live Nation Denmark is Denmark's leading concert agency that promotes concerts, comedy shows, and musicals across venues from small clubs (VEGA) to large arenas (Royal Arena), and operates ticketing services via livenation.dk integrated with Ticketmaster and Billetlugen. The company also owns and operates five major Danish music festivals (COPENHELL, Heartland, O DAYS, Suset, Jailbreak) and houses artist booking agencies (Luger Denmark, We/Do Agency, PDH Music) within its Copenhagen headquarters.
Product overview
Live Nation Denmark is Denmark's leading concert and event ticketing platform that operates as a multi-channel offering combining its core ticketing platform with specialized divisions. The core platform enables ticket sales for concerts, comedy shows, and events across Denmark, with member-exclusive features including presale access and artist alerts. The company operates several Danish music festivals under sub-brands: COPENHELL (metal/rock), Heartland (multi-genre), O DAYS, Suset, and JAILBREAK (heavy rock). Additional products include VIP experience packages, comedy show categories, and a corporate partnership program for brand collaborations.
Differentiator
Problem solved
Functional benefit
Brands
- COPENHELL: Major Danish heavy metal music festival held annually in Copenhagen
- Heartland
- O DAYS
- Suset
- Jailbreak
Products and services
- Live Nation Denmark Concert Ticketing Platform Denmark's leading online concert and event ticketing platform enabling consumers to discover, browse, and purchase tickets for concerts, comedy shows, musicals, and festivals across Denmark, integrated with Ticketmaster and Billetlugen for fulfillment.
- COPENHELL Festival Annual heavy metal and rock festival held at Refshaleøen in Copenhagen, owned and operated by Live Nation Denmark; one of Denmark's largest metal festivals.
- Heartland Festival Multi-genre Danish music festival held at Egeskov Castle in June, owned by Live Nation Denmark, featuring indie, folk, and alternative artists.
- O DAYS Festival Annual Danish summer music festival held July 30 - August 1, owned and operated by Live Nation Denmark.
- Suset Festival Annual music and entertainment festival held at Esbjerg Havn in Denmark featuring diverse Danish and international artists such as Pet Shop Boys, Drew Sycamore, and Suspekt, owned by Live Nation Denmark.
- JAILBREAK Festival Heavy rock event held at the former Horsens State Prison (Fængslet i Horsens) on two stages, created as a collaboration between Live Nation Denmark and Horsens & Friends cultural network; acquired by Live Nation in 2022 with Tuborg as main sponsor.
- Live Nation Partnership Program Corporate brand partnership program enabling Danish and Nordic brands to deliver exclusive live experiences to their customers, presale access for cardholders, and sponsorship activation at festivals such as Jailbreak (with Tuborg as main sponsor) and Mastercard's Priceless program.
Quantifiable outcome
- Access to 40,000+ concerts and 100+ festivals annually through Live Nation's global network
Companies that use Live Nation Denmark
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Live Nation Denmark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Live Nation Denmark partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- MastercardcoreMastercard offers presale access to selected concert tickets for cardholders, with special presale windows before general public sales. Mastercard customers also have access to selected tickets after presales through priceless.com/music.
- TicketmastercorePrimary ticketing platform partner for ticket sales. Handles ticket processing for Royal Arena and other major venue events.
- BilletlugencoreSecondary ticketing partner for various Live Nation events including K.B. Hallen shows. Offers mobile-only ticket options through their app.
- COPENHELL FestivalflagshipLive Nation-owned heavy metal festival held at Refshaleøen in Copenhagen. One of Denmark's largest metal festivals.
- Heartland FestivalflagshipLive Nation-owned Danish music festival featuring indie, folk, and alternative artists. Held in June at Egeskov Castle.
- O DAYS FestivalcoreLive Nation-owned festival taking place July 30-August 1, 2026. Danish summer festival.
- Suset FestivalcoreLive Nation-owned festival held at Esbjerg Havn August 21-22, 2026. Features Pet Shop Boys, Drew Sycamore, Suspekt among others.
- Jailbreak FestivalcoreHeavy rock event created in collaboration between Live Nation and Horsens & Friends cultural network. Held at the former Horsens State Prison. Tuborg is main sponsor.
- Luger DenmarkcoreDanish artist agency within the Live Nation family, working with some of the country's biggest artists. Offers professional artist booking and management.
- We Do AgencyminorCreative event agency and activation partner located in the same office building as Live Nation Denmark.
- PDH MusicminorDanish artist agency in-house at Live Nation, working with major Danish artists for booking and management.
- CarlsbergminorBrand partner listed on Live Nation Denmark website for sponsorship opportunities.
- Royal UnibrewminorBrand partner listed for potential sponsorship and partnership opportunities.
- AVISminorBrand partner for potential transportation and mobility partnerships.
- VikingbusminorBrand partner for transportation partnerships.
- KrifaminorBrand partner listed for partnership opportunities.
- UnibetminorBrand partner for potential sponsorship and partnership opportunities.
- CodanminorBrand partner listed for partnership opportunities.
- TuborgcoreMain sponsor for Jailbreak Festival. Provides beverage selection and branded experiences at the festival.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Live Nation Denmark competitors and assessment
Company assessmentDirect peers
- Roskilde Festival: Denmark's largest and most iconic music festival, operating as a non-profit foundation. Direct peer to Live Nation Denmark's owned-festival business (COPENHELL, Heartland, O DAYS, Suset, Jailbreak) for both artist booking competition and Danish festival ticket demand.
- NorthSide Festival: Major Danish multi-genre music festival held annually in Aarhus. Direct peer to Live Nation Denmark's Heartland and O DAYS festivals, competing for mid-size Danish festival audiences and sponsorship.
- Smukfest: One of Denmark's largest annual music festivals, held in Skanderborg. Direct peer to Live Nation Denmark's owned festival portfolio for artist routing, ticket demand, and brand partnerships in the Danish festival market.
- Meta Musics: Danish concert promoter and tour organizer active in the Nordic market. Directly comparable to Live Nation Denmark's promotional business in competing for artist routing and concert ticket sales in Denmark.
- Beat the System: Independent Danish concert promoter focused on rock, metal, and alternative genres. Direct peer to Live Nation Denmark for niche genre touring and club/venue bookings in Denmark, including venues like K.B. Hallen and VEGA.
- Spot Festival: Aarhus-based Danish music industry festival showcasing new Nordic and international talent. Comparable to Live Nation Denmark's artist-development and live-event programming, particularly relevant for emerging artist routing.
- Fredericia Music Festival: Smaller Danish music festival held in Fredericia, comparable in business model (ticketed multi-stage Danish music festival) to Live Nation Denmark's smaller owned festivals such as Suset and Jailbreak.
Broad incumbents
- AEG Presents: The world's second-largest live music promoter and a division of AEG (Anschutz Entertainment Group). Competes with Live Nation globally and routes tours through Danish venues alongside Live Nation Denmark; broader portfolio and global scale make it a broad incumbent rather than a head-to-head Danish specialist.
- CTS Eventim: Leading European ticketing and live entertainment operator, listed in Germany, with significant promotion and venue operations across Europe including the Nordics. Competes with Live Nation Denmark for ticketing technology and pan-European tour routing.
Regional players
- Tønder Festival: Annual folk and roots music festival held in Tønder, Denmark. Adjacent regional peer in the Danish festival market with a narrower genre focus, but competes for the same festival-going audience and Danish sponsorship pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Live Nation Denmark social profiles
Digital presenceLive Nation Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Live Nation Denmark leadership team
Management profileNumber of profiles
Profiles1 record
Live Nation Denmark subsidiaries and ownership
Company hierarchySubsidiaries5 records
Live Nation Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Live Nation Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Live Nation Denmark
What does Live Nation Denmark do?
Live Nation Denmark is Denmark's leading concert agency that promotes concerts, comedy shows, and musicals across venues from small clubs (VEGA) to large arenas (Royal Arena), and operates ticketing services via livenation.dk integrated with Ticketmaster and Billetlugen. The company also owns and operates five major Danish music festivals (COPENHELL, Heartland, O DAYS, Suset, Jailbreak) and houses artist booking agencies (Luger Denmark, We/Do Agency, PDH Music) within its Copenhagen headquarters.
Is Live Nation Denmark a public or private company?
Live Nation Denmark is a private company. It is classified as corporate owned and is currently operating.
When was Live Nation Denmark founded?
Live Nation Denmark was founded in 1992. It employs 51 to 100 people.
Where is Live Nation Denmark based?
Live Nation Denmark is headquartered in Copenhagen, Denmark, in the Europe region.
How does Live Nation Denmark make money?
Three revenue lines are on record. Ticket Sales and Service Fees are the primary driver. The others are corporate Partnerships and festival Ownership and Operation.
Who are Live Nation Denmark's main competitors?
Direct peers on record are Roskilde Festival, NorthSide Festival, Smukfest, Meta Musics, Beat the System, Spot Festival and Fredericia Music Festival. Broad incumbents are AEG Presents and CTS Eventim. Tønder Festival is listed as a regional player.
Does Live Nation Denmark have an API?
No public API is recorded for Live Nation Denmark.
What industry is Live Nation Denmark in?
Live Nation Denmark's product category is Concert Promotion and Live Event Management. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 71131 and its SIC code is 7900.