Suset Festival

What Suset Festival does

Suset Festival is an annual music and cultural festival held in Esbjerg, Denmark, founded in 2024 and operated by Live Nation Denmark. The festival is staged on the industrial harbour at Østre Forhavnskaj, with a 2026 footprint expanding into the adjacent Byparken. Suset serves two primary customer segments: general festival-goers (music enthusiasts aged 18+, including a discounted U25+ tier) and corporate clients purchasing hospitality packages for staff and client entertainment. The core product is a 2-day event (August 21-22, 2026) featuring three music stages (Horisonten, Lanternen, and a new third stage in Byparken), plus themed venues including Booster Ballroom (300-capacity silent disco), Tutten (party tent), and the Garage. Technology infrastructure includes Ticketmaster mobile ticketing, the Suset App for iOS and Android (program, scheduling, maps, real-time updates), and a fully cashless on-site payment environment supporting cards, Apple Pay, Google Pay, and Gold Cards.

Name

Suset Festival

Legal name

Suset Festival

Website

https://suset.dk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Suset is an annual 2-day music and cultural festival held on the Esbjerg harbour in Denmark, operated by Live Nation Denmark since 2024. It serves festival-goers and corporate hospitality clients through tiered ticketing, F&B vendors, and commercial partnerships.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Music festival events
• Live entertainment
• Corporate hospitality
• Event ticketing
• Festival sponsorship

Headquarters

HQ city

Esbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Festival tickets sold through Ticketmaster including standard tickets (partout, single day), U25+ discounted tickets, and VIP/VIP+ upgrades. Revenue from individual festival-goers.
2. Hospitality Services: Corporate hospitality packages including VIP areas, bar passes, VIP dining (smørrebrød), meeting rooms, presentations, guided tours, and gold cards for cashless payments. Targets businesses and employee associations.
3. Food & Beverage Stands: Vendor fees from food and beverage operators (stadeholdere) at the festival. Includes local and international cuisine vendors selected through an application process.
4. Partnership/Sponsorship: Commercial partnerships with brands including main partners (Esbjerg Kommune, Royal), beverage partners (Aperol, Pepsi, Mikropolis), food partners (Sticks'n'Sushi, Pringles), and other sponsors (Clinique, CK Bonnichsen, Glenten).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Suset Festival operates a two-day music and cultural festival on the Esbjerg Harbour in Denmark, selling consumer tickets (full-festival, single-day, VIP, VIP+, U25+) and operating a parallel B2B corporate hospitality program (Suset Business) that offers meeting rooms, presentations, guided tours and VIP catering to corporate clients. The festival uses Ticketmaster for ticketing, a proprietary mobile app, and a cashless payment system (Guldkort) for on-site purchases.

Product overview

Suset Festival is a music and cultural festival held in Esbjerg, Denmark, organized by Live Nation Denmark. The offering is structured as a multi-tiered ticketing platform combined with an integrated festival experience. Core products include general admission tickets (Partoutbillet, 1-Dagsbillet, U25+ Partoutbillet) providing access to the festival grounds and performances across multiple stages (Horisonten, Lanternen, Booster Ballroom). Premium tiers include VIP Billet and VIP+ Billet with upgrade options, offering exclusive access to the Vippen VIP area with enhanced facilities and bar passes. The hospitality suite includes Guldkort cash cards, VIP Mad catering, Eget Lokale meeting rooms, Præsentation sessions, and Rundvisning/Rundvisning Deluxe guided tours. Supporting services include the Suset App for mobile program access, Volt Lockers for storage, and the Frivillig volunteer program with Sjakbajs leadership tier. The Stadeholder Program enables food and beverage vendors on-site. The festival grounds feature multiple branded areas including Tutten festtelt, Booster Ballroom silent disco, and special zones for partners.

Differentiator

Problem solved

Functional benefit

Brands

• Booster Ballroom: Silent disco area with capacity for 300 people featuring star DJs and local DJ battles.
• Vippen
• Tutten

Products and services

• Partoutbillet (Full Festival Ticket) Two-day general admission ticket granting access to all stages and areas of Suset Festival across both festival days for individual festival-goers.

Quantifiable outcome

• First major shows in 7 years for Nik & Jay (2024) and The Minds Of 99 (2025) in Esbjerg
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Esbjerg KommuneflagshipStrategic or Co-development PartnerEsbjerg Kommune is the main partner of Suset. Together they share a common interest in showcasing Esbjerg and everything the city has to offer. The municipality has various activations related to Suset - both business-oriented, educational, and settlement-focused.
• Royal (Royal Unibrew)flagshipStrategic or Co-development PartnerRoyal is main partner on Suset and provides fresh draft beer and a variety of other beverages. They also sponsor the Booster Ballroom stage, a silent disco venue with 300-person capacity featuring DJ battles.
• AperolcoreGTM or Marketing PartnerAperol is Denmark's preferred summer drink and joins Suset for the first time in 2025. They operate an Aperol beach area with Aperol Spritz and alcohol-free Crodino Spritz, beach lounges, and games.
• CK BonnichsenminorStrategic or Co-development PartnerCK Bonnichsen is an investment company focused on developing small and medium businesses with growth ambitions, primarily in Esbjerg. Their motto is 'Esbjerg for Esbjerg.'
• CliniqueminorGTM or Marketing PartnerClinique offers a beauty break experience with free makeup touch-ups, product demonstrations, and a lounge area. Makeup artists provide quick boosts to festival looks.
• GlentenminorGTM or Marketing PartnerGlenten has delivered TV and internet for over 50 years, owned by its members. As partner, they send Odense residents to the festival through a ticket competition targeting people in Odense.
• MikropoliscoreStrategic or Co-development PartnerMikropolis is the main supplier of draft craft cocktails at Suset. They provide cocktails in all main bars on site, featuring four popular cocktails: Rhubarb Crush, Mango Crush, Ginger Mule, and Grapefruit Spritzer.
• PepsicoreGTM or Marketing PartnerPepsi provides lounge atmosphere with DJ sets by the beach. The perfect spot to hang out between concerts, meet friends, or recharge for the next experience.
• PringlesminorGTM or Marketing PartnerPringles is the official chip partner at Suset. They offer festival edition products at bars with games, competitions, and prizes as a pitstop between concerts.
• Sticks'n'SushiminorGTM or Marketing PartnerSticks'n'Sushi, established in Copenhagen in 1994, brings their popular food truck to Suset Festival offering their classic favorites combined with special festival servings.
• GoCollectiveminorChannel Partner/ Reseller/ DistributorGoCollective provides extra train services on two routes from Esbjerg on both evenings, allowing guests to enjoy the last concert without worrying about the journey home. Extra trains to Varde and Ribe.
• Esbjerg BryghusminorStrategic or Co-development PartnerEsbjerg Bryghus collaborated with Suset to create the official beer for 2025. Guests voted on their favorite among two options during June, and the winning beer was served at the festival and sold in cans.
• KORN180minorStrategic or Co-development PartnerKORN180 is a social enterprise in Esbjerg focused on recycling and upcycling with a community for vulnerable youth. They participated as volunteers on the renovation team and took over surplus resources like umbrellas and beach chairs for repair and reuse, and torn banners for upcycling into bags.
• Rybners Teknisk SkoleminorStrategic or Co-development Partner13 carpentry apprentices and 1 painting apprentice from Rybners designed, built, and painted three beach houses for the festival site as part of their vocational training.
• Education EsbjergminorStrategic or Co-development PartnerEducation Esbjerg partnered with Suset to invite 60 lucky high school students to explore their future in Esbjerg through an education crawl starting from UC Syd Esbjerg and ending at the festival.
• Business EsbjergminorStrategic or Co-development PartnerBusiness Esbjerg invited 35 employees from member companies to Suset with a guest, with access to Esbjerg Lounge, catering, and discussions about career opportunities with companies in Esbjerg.
• Maxi ManiacsminorStrategic or Co-development PartnerEsbjerg's proud moped club organizes the annual 'Fastest Moped on the Harbour' event. For 2026, the race moves to Østre Havnevej running through the festival site, with the whole city invited to watch without a festival ticket.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Global live entertainment parent company that owns and operates Suset Festival via Live Nation Danmark. Comparable as the broad incumbent in the live music festival and concert promotion space, with extensive artist booking network and operational infrastructure leveraged by Suset.

Direct peers

• Smukfest: Major Danish multi-day music festival held annually in Skanderborg, Denmark. Directly comparable to Suset as a multi-stage Danish music festival with camping, food vendors, and corporate hospitality, though at significantly larger scale (~50,000+ attendees).
• Tønder Festival: Annual folk and roots music festival held in Tønder, Southern Denmark (same broader region as Esbjerg). Comparable regional Danish music festival with multi-stage programming, food vendors, and community focus, though specializing in folk/acoustic genres rather than pop/rock.
• NorthSide Festival: Three-day music festival held annually in Aarhus, Denmark. Comparable to Suset as a Danish multi-stage music festival targeting similar demographics with major international and Danish headliners, premium hospitality packages, and curated F&B offerings.
• Way Out West: Major Swedish music festival held annually in Gothenburg. Comparable to Suset as a Nordic multi-stage music festival with curated F&B, sustainability focus, and urban park setting, though at larger scale and longer history.
• Øya Festival: Major Norwegian music festival held annually in Oslo's Tøyenparken. Comparable to Suset as a Nordic urban-park music festival with sustainability charter (similar to Live Nation's charter that Suset follows), curated food vendors, and multiple stages.
• Heartland Festival: Boutique Danish music and culture festival held on Egeskov Castle grounds. Comparable as a curated Danish music festival combining major acts with food and cultural experiences, though Heartland is more established and larger in scale.
• Roskilde Festival: Denmark's largest music festival, held annually near Roskilde. Directly comparable as a multi-stage Danish music festival with charitable orientation, food vendors, and corporate partnerships, though at massive scale (~130,000 attendees) far exceeding Suset.
• Flow Festival: Helsinki-based Finnish music festival held in an urban industrial setting (former power plant area). Highly comparable to Suset due to its urban-industrial venue concept, multi-stage programming, curated food offerings, and community festival positioning.

Others

• Ticketmaster: Ticketing platform used by Suset Festival and owned by Live Nation. Comparable as the primary ticket distribution channel partner enabling Suset's mobile-only ticketing and providing customer service infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/susetesbjerg
• Instagraminstagram.com/susetfestival
• LinkedInlinkedin.com/company/susetesbjerg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suset Festival