Livinguard
Livinguard Technologies AG is a Swiss material science company that licenses proprietary polycationic polymer surface-charge technology to textile manufacturers, brands, and hygiene product companies for biocide-free odor control, microfiber reduction, sustainable dyeing, and air filtration applications.
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Livinguard does
Livinguard Technologies AG is a privately held Swiss material science company founded in 2011 by Sanjeev Swamy, headquartered in Pfäffikon SZ, Switzerland, with wholly-owned applications and microbiology laboratories and textile coating operations in Navi Mumbai, India. The company has developed a proprietary polycationic polymer platform that imparts a permanent, non-leaching positive surface charge to textiles, nonwovens, and other materials, enabling electrostatic adsorption and neutralization of odor molecules, bacteria, viruses, and microfiber fragments through a physical mode of action rather than traditional biocides, heavy metals, or harsh chemicals. Its product portfolio spans textile effects (odor control via Livinguard Fresh AO and Better Fresh BF, plus fragrance, temperature management, cooling, far-infrared wellness, UV protection, and insect repellency lines), sustainable dyeing additives (EFD for salt-free cellulose dyeing and +DYE for efficient washing), nonwovens applications (Livinguard PH for hygiene, AF for air filtration, Clean for wipes), and a finished consumer product line (Livinguard Saafkins reusable menstrual hygiene napkins).
The business operates on a B2B technology licensing and co-development model, selling formulations and licensing its patented polycationic polymer platform to textile manufacturers and consumer brands such as Athleta, Dr. Scholl's, WUKA, Brington Group, ScrubStory, and Nua. Revenue is generated through multi-year enterprise licensing contracts, custom pricing per application and volume, professional services for compatibility testing and joint product development, and direct sales of finished Saafkins products through NGO distribution partnerships (World Vision, Save the Children, Srujna). Distribution is executed via a global network of sales and distribution partners, supported by in-house microbiology and applications laboratories and validation partnerships with TÜV Süd, Intertek, Empa, Nelson Labs, NSF International, and academic partners including University of Arizona and Freie Universität Berlin.
The technology holds 50+ granted patents and 200+ filed patents, with 2,500+ adaptable solutions from over a decade of R&D, and carries Bluesign, GOTS, REACH, IS 17514, and ZBS 1659:2014 certifications. The biocide-free formulation positions the portfolio outside the scope of EU BPR and US EPA biocide regulations, providing a regulatory advantage against silver, copper, and zinc-based antimicrobial competitors as regulatory pressure on traditional antimicrobials increases. The company participates actively in standards creation at Indian BIS and international ISO levels, and the leadership team combines deep materials science expertise with prior experience at Bain & Company, Hugo Boss, Calvin Klein, Godrej Consumer Products, Clariant, Croda, and Dow Chemical.
Livinguard firmographics
Firmographics- Name
- Livinguard
- Legal name
- Livinguard Technologies AG
- Website
- https://livinguard.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Livinguard Technologies AG is a Swiss material science company that licenses proprietary polycationic polymer surface-charge technology to textile manufacturers, brands, and hygiene product companies for biocide-free odor control, microfiber reduction, sustainable dyeing, and air filtration applications.
- Ownership category
- akta.pro rank
Livinguard industry classification
Industry- Product category
- Specialty Textile Finishes & Functional Materials
- NAICS
- Plastics Material and Resin Manufacturing (325211), Resin and Synthetic Rubber Manufacturing (32521)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, PBAT) (IMANANAA)
- akta.pro secondary industries
- Biodegradable Fibers & Nonwovens (industrial textiles, wipes) (IMAEAOAG), Bio-based Polymers & Resins (PLA, PHA, bio-PE, bio-PET, cellulose acetate) (IMAMALAC), Eco-Friendly Carpet, Upholstery & Fabric Care (Non-laundry) (CRAJAOAH)
Keywords
Where Livinguard is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Livinguard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Technology Licensing and Formulation Sales: Livinguard licenses its proprietary polycationic polymer technology and sells formulations to textile manufacturers, brands, and product companies. Partners include Athleta, Dr. Scholl's, WUKA, and others who integrate Livinguard technology into their products.
- Saafkins Finished Products: Sale of finished Saafkins reusable sanitary napkins directly to consumers and through NGO partnerships. Product can be purchased as finished pads for resale/whitelabeling, as raw material kits for self-help groups, or as treated raw materials for customer production.
- Professional Services and Co-development: Deep collaboration and co-development with partners providing hands-on support including compatibility testing, laboratory trials, and bulk run & launch services. Revenue generated through technical consulting and product development partnership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Technology Licensing - Custom Enterprise Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Livinguard product offering
Product offeringCore offering
Livinguard develops and licenses proprietary polycationic polymer technology that imparts a permanent positive surface charge to textiles, nonwovens, and other materials, enabling biocide-free odor adsorption, bacteria and virus neutralization, microfiber shedding reduction, and salt-free dyeing. The company sells its technology formulations to textile manufacturers and global brands (e.g., Athleta, Dr. Scholl's, WUKA) through B2B licensing, co-development partnerships, and structured 3-step onboarding, and also offers a finished consumer menstrual hygiene product (Saafkins).
Product overview
Livinguard Technologies is a Swiss material science company offering a broad portfolio of innovative textile technologies based on proprietary polycationic polymer surface charge technology. The product portfolio spans three main categories: (1) Textile Effects including odor control solutions (Livinguard Fresh AO, Better Fresh BF), fragrance and aroma technologies (Better Scent BSC), temperature management (Better Temp BTE, Better Cool BCO), wellness technologies (Better Energy BEN, Better Vitality BVI), UV protection (Better UV Block BUV), and insect repellency (Better Repel BRE); (2) Sustainable Dyeing solutions including salt-free dyeing (EFD) and efficient washing additives (+DYE); and (3) Nonwovens products for personal hygiene (PH, Clean) and air filtration (AF). Additionally, the company offers Livinguard Saafkins, a reusable menstrual hygiene consumer product. All technologies operate on a physical mode of action using positive surface charge, differentiating from traditional metal and harsh chemical biocides.
Differentiator
Problem solved
Functional benefit
Brands
- Livinguard Saafkins: Reusable antibacterial menstrual hygiene products providing sustainable alternative to disposable sanitary products
- Livinguard Fresh (AO)
- Livinguard Better Fresh (BF)
- Livinguard Better Scent (BSC)
- Livinguard Better Temp (BTE)
- Livinguard Better Cool (BCO)
- Livinguard Better Energy (BEN)
- Livinguard Better Vitality (BVI)
- Livinguard Better UV Block (BUV)
- Livinguard Better Repel (BRE)
- Livinguard EFD
- Livinguard +DYE
- Livinguard PH
- Livinguard AF
- Livinguard Clean
Products and services
- Livinguard Fresh (AO) Next-generation biocide-free odor control technology for textile manufacturers and brands that enables odor adsorption by attracting, adsorbing and neutralizing odor molecules through a positive surface charge mechanism to prevent permastink.
- Livinguard Better Fresh (BF) Biocide-free textile finishing combining odor neutralization with fiber protection, reducing microfiber shedding by up to 80% during household washing while maintaining broad-spectrum odor reduction performance for textile manufacturers.
- Livinguard Better Scent (BSC) Innovative textile effect using micro-encapsulated active ingredients with natural oils and herbs for controlled release of soothing and pleasant fragrances through friction and diffusion.
- Livinguard Better Temp (BTE) Textile effect with micro-encapsulated active ingredients providing phase change management properties at 18-20°C transition temperature for temperature regulation, giving cooler or warmer sensations.
- Livinguard Better Cool (BCO) Innovative textile finishing with micro-encapsulated menthol active ingredient that provides the wearer with a cooling sensation and fresh fragrance in hot outside temperatures.
- Livinguard Better Energy (BEN) Innovative ceramic-based textile finishing powered by proprietary bio-minerals that capture, store and transfer back far-infrared ray energy to improve energy levels, wellbeing, productivity, concentration and sleep.
- Livinguard Better Vitality (BVI) Innovative textile effect using micro-encapsulated active ingredients containing functional ingredients such as vitamins and cosmetics for controlled release to enhance wearer well-being.
- Livinguard Better UV Block (BUV) Innovative textile finishing with micro-encapsulated UV filters providing sustainable broad-spectrum UV protection with high wash durability, using octyl methoxy cinnamate as active ingredient.
- Livinguard Better Repel (BRE) Natural insect repellent technology powered by micro-encapsulated active herbal ingredients such as lemon-grass oil, citronella oil and PMD, providing up to 100% repellency against mosquitoes, ticks, dust mites and bed bugs.
- Livinguard EFD Cationization pre-treatment enabling salt-free dyeing of cellulosic fibers (cotton/viscose, cotton/Lycra blends) for a sustainable and cost-effective dyeing process with up to 50% water savings, 50% energy savings, and 20% processing cost reduction.
- Livinguard +DYE Innovative additive that reduces washing cycles needed to remove unfixed dyes in conventional wet dyeing processes for cellulosic fibers, enabling up to 60% energy savings and 50% water savings for textile mills.
- Livinguard PH Biocide-free odor control technology for disposable personal hygiene products using a unique odor adsorption and neutralization mechanism targeting odor molecules such as isovaleric acid, acetic acid and nonenol.
- Livinguard AF Gas adsorption technology for air filtration media that captures and immobilizes contaminants on filter surfaces to reduce proliferation and release, extending usable filter life and preventing premature fouling with up to 99.9% efficacy.
- Livinguard Clean Bio-based technology empowering personal wipes with a positive surface charge (~+22 millivolts) to attract and trap bacteria and viruses from non-porous surfaces without alcohol, bleach, heavy metals or quats, validated up to 99.9% efficacy.
- Livinguard Saafkins Reusable, antibacterial menstrual hygiene napkins providing a sustainable and affordable alternative to disposable products, washable and reusable up to 60 times with up to 99.9% bacteria destruction, sold directly and through NGO/whitelabel channels.
Quantifiable outcome
- Up to 99% odor reduction as per ISO 17299-3 even after washing
- +9 more outcomes
Companies that use Livinguard
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Livinguard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Livinguard partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, minor, flagship and core.
- TÜV SüdmajorTesting and validation partner for safety and performance testing of Livinguard technologies
- Intertek LaboratoriesmajorIndependent laboratory for performance validation including ISO 4484-2 microfiber shedding testing
- Empa (Swiss Federal Laboratories for Materials Science and Technology)majorSwiss research partner for materials science and technology validation
- Nelson LabsmajorIndependent microbiology testing laboratory for antibacterial and antifungal performance validation
- NSF InternationalmajorPublic health and safety organization providing testing and certification services
- EPA (Environmental Protection Agency)minorRegulatory validation partner for environmental compliance testing
- University of ArizonaminorAcademic research partner for technology validation and development
- Freie Universität BerlinminorAcademic partner for research collaboration in textiles and materials science
- Biodetek LaboratoryminorSpecialized laboratory for biodegradation and biological testing
- Hygiene NordminorHygiene testing and consulting partner
- Brington GroupflagshipCo-developed innovative pet accessories with biocide-free odor control and stain repellent technology. Brington combined recycled materials and manufacturing expertise with Livinguard technology to create differentiated pet products.
- ScrubStoryflagshipPartnered to launch comfortable medical scrubs integrating moisture management, odor control, breathability and other features. Livinguard provided end-to-end product development support.
- NuacoreCo-developed antibacterial and water repellent pouch for menstrual cup storage. Nua provided consumer insights; Livinguard developed fabric selection and technology combination.
- SrujnaflagshipProject Maitri partnership creating livelihood opportunities for women in India. 500+ women engaged in production of Saafkins; 26,000+ units produced; goal of 100,000 kits and 20 new SHGs in 2025.
- World VisioncoreNGO partner for distribution of Saafkins products addressing period poverty in developing markets
- Save the ChildrencoreNGO partner for distribution of Saafkins products addressing period poverty in developing markets
- AthletacoreApparel brand integrating Livinguard textile technology into products
- WUKAcoreMenstrual hygiene brand licensing Livinguard technology for sustainable products
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Livinguard competitors and assessment
Company assessmentDirect peers
- HeiQ: Swiss-based specialty textile technology company offering a broad portfolio of functional textile finishes (odor control, antimicrobial, cooling, moisture management) licensed to apparel and home textile brands. Closely comparable as a Swiss-anchored, B2B licensing model platform using proprietary chemistries.
- Microban International: US-headquartered antimicrobial and odor-control technology provider licensing formulations to textile, consumer products, and industrial manufacturers. Directly comparable on the core antimicrobial/odor-control licensing business and application breadth.
- Polygiene: Swedish odor-control and antimicrobial technology company selling treatments to apparel, home textile, and footwear brands. Comparable as a specialist B2B licensing platform focused on biocide-based odor control with similar brand-partner distribution.
- Sciessent: US-based provider of antimicrobial and odor-control technologies (Agion, Sciessent Lava) for textiles, apparel, and industrial applications. Directly comparable on the antimicrobial textile licensing business model and target customer base.
- Sanitized AG: Swiss manufacturer of hygiene function and material protection for textiles and plastics, licensing technologies to brands globally. Comparable as a Swiss specialty chemical peer with hygiene/odor-control licensing model.
- Devan: Belgian specialty chemical company developing sustainable textile finishes including antimicrobial, odor-control, and wellness technologies. Comparable as a European-based textile finishes specialist with a licensing model to apparel and home brands.
Broad incumbents
- Archroma: Global specialty chemicals company providing dyes, finishes, and coatings to the textile industry, including sustainable dyeing and functional finishes. Overlaps on textile chemicals and dyeing technology but operates at much larger scale with a broader portfolio.
- Rudolf Group: German specialty chemicals manufacturer offering textile auxiliaries, finishes, and functional chemistry. Comparable on textile finishing chemistry but serves a much broader chemicals customer base beyond Livinguard's licensing focus.
- Huntsman Textile Effects: Global textile chemicals division of Huntsman Corporation, providing dyes, finishes, and digital ink solutions. Overlaps on textile chemistry and sustainable dyeing innovations, but at substantially larger scale and broader portfolio.
- Tanatex Chemicals: Netherlands-based specialty chemicals supplier for textile processing, including pretreatment, dyeing, and finishing auxiliaries. Comparable on textile chemistry products and dyeing process improvements but operates as a broader chemicals supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Livinguard social profiles
Digital presenceLivinguard compliance and trust
Trust signalCompliance5 records
Livinguard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livinguard leadership team
Management profileNumber of profiles
Profiles10 records
Livinguard subsidiaries and ownership
Company hierarchySubsidiaries2 records
Livinguard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livinguard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livinguard
What does Livinguard do?
Livinguard develops and licenses proprietary polycationic polymer technology that imparts a permanent positive surface charge to textiles, nonwovens, and other materials, enabling biocide-free odor adsorption, bacteria and virus neutralization, microfiber shedding reduction, and salt-free dyeing. The company sells its technology formulations to textile manufacturers and global brands (e.g., Athleta, Dr. Scholl's, WUKA) through B2B licensing, co-development partnerships, and structured 3-step onboarding, and also offers a finished consumer menstrual hygiene product (Saafkins).
Is Livinguard a public or private company?
Livinguard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Livinguard founded?
Livinguard was founded in 2011. It employs 11 to 50 people.
Where is Livinguard based?
Livinguard is headquartered in Madison, United States, in the North America region.
How does Livinguard make money?
Three revenue lines are on record. Technology Licensing and Formulation Sales are the primary driver. The others are saafkins Finished Products and professional Services and Co-development.
Who are Livinguard's main competitors?
Direct peers on record are HeiQ, Microban International, Polygiene, Sciessent, Sanitized AG and Devan. Broad incumbents are Archroma, Rudolf Group, Huntsman Textile Effects and Tanatex Chemicals.
Does Livinguard have an API?
No public API is recorded for Livinguard.
What industry is Livinguard in?
Livinguard's product category is Specialty Textile Finishes & Functional Materials. Its primary akta.pro industry code is IMANANAA, Bio-based & Biodegradable Polymer Resin Manufacturing (PLA, PHA, PBS, PBAT), with a secondary code of IMAEAOAG, Biodegradable Fibers & Nonwovens (industrial textiles, wipes). Its NAICS code is 325211 and its SIC code is 2821.