Tribe Company
Tribe Company is a Netherlands-based full-service event agency (founded 2009) producing music, sports, and business events for enterprise clients (KNVB, ING, KPN, Heineken, Red Bull) and consumers via owned IPs like De Vrienden van Amstel LIVE and The Streamers.
- Company typePrivate
- Founded2009
- HeadquartersOuderkerk Aan De Amstel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tribe Company does
Tribe Company, operating under the legal entity Tribe Group B.V., is a Netherlands-based full-service live event agency founded in 2009 and headquartered in Ouderkerk aan de Amstel. The company develops and produces events across three primary verticals — sports, music, and business — serving B2B enterprise clients (including KNVB, ING, KPN, Heineken, Red Bull, Coca-Cola, and Amstel) as well as consumer audiences through owned event properties. Service scope spans the full event lifecycle: strategy, creative concepting (via an in-house studio), marketing, production, hospitality/F&B, and social engagement programming.
Tribe operates a multi-brand portfolio structured under 12 wholly-owned subsidiaries, including Tribe Sports (football camps, padel, clinics at KNVB Campus in Zeist), Tribe Dance, Tribe Brands, Tribe Padel B.V., and dedicated entities for owned event IPs such as The Streamers, WAVES Festival, and Strandfestival ZAND. Notable productions include De Vrienden van Amstel LIVE (15-year producer role at Rotterdam Ahoy), The Streamers (7.5M-viewer livestream origin story, now touring stadiums), CUPRA Rotterdam Premier Padel, KNVB Voetbalkampen, and BusinessBoost Live. Core technology is event production and hospitality services rather than software; the company pairs proprietary creative and producer capabilities with an extensive music industry network anchored by an exclusive partnership with CTM label management.
The business model is professional services: fee-based event production for commissioned clients, supplemented by revenue from owned and co-produced events (ticketing, sponsorship, F&B). Geographic scope is the Dutch national market, with Tier-1 venue relationships at Rotterdam Ahoy, Olympic Stadium Amsterdam, GelreDome Arnhem, and KNVB Campus Zeist. The company is privately held with no disclosed external investors, operates with 11-50 employees averaging ~30 years of age, and shows no AI/ML capabilities, software products, or international expansion beyond the Netherlands.
Tribe Company firmographics
Firmographics- Name
- Tribe Company
- Legal name
- Tribe Group B.V.
- Website
- https://tribecompany.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tribe Company is a Netherlands-based full-service event agency (founded 2009) producing music, sports, and business events for enterprise clients (KNVB, ING, KPN, Heineken, Red Bull) and consumers via owned IPs like De Vrienden van Amstel LIVE and The Streamers.
- Ownership category
- akta.pro rank
Tribe Company industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industries
- Industry-Specific B2B Trade Show Organizers (THAHABAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Tribe Company is headquartered
LocationHeadquarters
- HQ city
- Ouderkerk Aan De Amstel
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Tribe Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Production Services: Full-service event agency developing impactful event concepts from strategy and creation to production, both in-house and on behalf of clients
- Owned Events: Producing and owning events such as The Streamers concerts, WAVES Festival, and Strandfestival ZAND
- Sports Event Services: Event services for sports events including KNVB Voetbalkampen, football camps, and clinics operated from KNVB Campus in Zeist
- Brand Partnerships and Activations: Creating powerful activations through creative brand communication across all channels for lasting impressions
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tribe Company product offering
Product offeringCore offering
Tribe Company is a Dutch full-service event agency that develops and produces impactful live events across music, sports, and business categories — both for owned event properties (The Streamers, WAVES Festival, Strandfestival ZAND) and on behalf of B2B clients such as KNVB, ING, Heineken, KPN, and Red Bull. Services span the full lifecycle from strategy and creative concepting (with an in-house studio) to marketing, production, hospitality, and social engagement. The company operates as the lead producer of De Vrienden van Amstel LIVE (15 years) and runs subsidiaries covering sports, dance, football camps, and padel.
Product overview
Tribe Company is a full-service event bureau that develops and produces impactful live events across music, sports, and business — both in-house (owned events) and on behalf of clients. The company operates as a multi-brand portfolio under Tribe Group B.V., which encompasses distinct sub-brands and subsidiaries including Tribe Dance (dance events including Lola), Tribe Sports (sports events, camps, and clinics), Tribe Owned Events B.V., 360 Events B.V., The Streamers B.V., Waves B.V., Zand B.V., Tribe Voetbalkampen B.V., and Tribe Padel B.V. Core services span strategy, creation (with an internal design studio), marketing, production, hospitality, and social engagement. Notable owned/produced events include De Vrienden van Amstel LIVE (Rotterdam Ahoy music show), The Streamers (stadium livestream/live concert project), WAVES Festival (Texel watersport/music festival), Strandfestival ZAND (Almere beach music festival), CUPRA Rotterdam Premier Padel (international padel tournament), KNVB Voetbalkampen (youth football camps at the KNVB Campus), and BusinessBoost Live (business/entrepreneurship event).
Differentiator
Problem solved
Functional benefit
Brands
- Tribe Sports: Sports events division including football camps, padel, and sports clinics operated from KNVB Campus in Zeist
- Tribe Dance
- The Streamers
- WAVES Festival
- ZAND
Products and services
- Tribe Company Core Event Services Full-service event bureau offering end-to-end event development and production for B2B clients including brands and organizations across sports, music, and business categories.
- Tribe Dance
Quantifiable outcome
- 7.5 million viewers for The Streamers online concerts during lockdown
- +2 more outcomes
Companies that use Tribe Company
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Tribe Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tribe Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CTM (Label Management)corePartner organization for label management providing access to current artists and emerging talent. CTM serves as the exclusive label management partner for Tribe, enabling unique expertise in the music industry and booking office network connections.
- Frank LammerscoreBand manager of The Streamers, the gelegenheidsband (occasional band) that became nationally popular during the COVID-19 lockdown. The Streamers concerts at major venues have been produced by Tribe.
- Dorian van RijsselbergheminorTwo-time Olympic windsurfing world champion and native of Texel. Co-created WAVES Festival with Tribe during the Ronde om Texel, the world's largest catamaran & regatta race.
- Tribe Group B.V. SubsidiariescoreParent company Tribe Group B.V. encompasses multiple subsidiary brands and entities: Tribe Company B.V., Tribe Owned Events B.V., Tribe Brands B.V., Tribe Sports B.V., Tribe Sports Services & Projects B.V., Tribe Voetbalkampen B.V., Tribe Padel B.V., Stichting Tribe Corporate., 360 Events B.V., The Streamers B.V., Waves B.V., Zand B.V.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tribe Company competitors and assessment
Company assessmentDirect peers
- ID&T: Amsterdam-founded dance event and festival organizer, now part of Live Nation. ID&T produces large-scale music events in the Netherlands (e.g., Mysteryland, Defqon.1) and is a direct competitor in the Dutch consumer live entertainment space.
- MOJO Concerts: Netherlands' largest concert promoter, handling major international tours (U2, Coldplay, etc.) and Dutch festivals. Directly comparable to Tribe as a Dutch-headquartered live entertainment producer with similar client and venue relationships.
- Backbone International: Dutch full-service event and brand activation agency serving enterprise clients across sports, music, and corporate events. Closely comparable operating model — strategy to production — for similar B2B brand clients.
- D&B Eventmarketing: Netherlands-based event agency producing corporate events, brand activations, and live experiences for major Dutch and international brands. Comparable full-service B2B event model and enterprise client base.
- House of Events: Dutch creative event agency specializing in corporate events, brand experiences, and live entertainment productions. Directly comparable as a Dutch-headquartered full-service event producer serving enterprise clients.
- Sportworx: Dutch sports event management and activation agency operating football clinics, sports camps, and brand activations. Closely comparable to Tribe Sports / KNVB Voetbalkampen in the sports events vertical.
Broad incumbents
- Live Nation Entertainment: Global live entertainment giant operating across concerts, festivals, and ticketing, with Dutch operations that overlap Tribe's market. Comparable as a broad incumbent in the live event space, though much larger and geographically diversified.
- AEG Presents: Global live entertainment and venue operator producing concerts, festivals, and tours worldwide. Comparable as a broad incumbent in the live event production space with overlapping capabilities, though significantly larger and asset-heavier.
- Endemol Shine Nederland: Major Dutch entertainment production company spanning TV, live events, and branded entertainment. Comparable as a Dutch-headquartered broad entertainment producer with adjacent capabilities in content and live experiences.
Emerging players
- Wink Events: Dutch creative event and brand experience agency serving corporate clients. Comparable as a Netherlands-based event producer with similar B2B service offerings, though typically operating at smaller production scale than Tribe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tribe Company social profiles
Digital presenceTribe Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tribe Company leadership team
Management profileNumber of profiles
Tribe Company subsidiaries and ownership
Company hierarchySubsidiaries12 records
Tribe Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tribe Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tribe Company
What does Tribe Company do?
Tribe Company is a Dutch full-service event agency that develops and produces impactful live events across music, sports, and business categories — both for owned event properties (The Streamers, WAVES Festival, Strandfestival ZAND) and on behalf of B2B clients such as KNVB, ING, Heineken, KPN, and Red Bull. Services span the full lifecycle from strategy and creative concepting (with an in-house studio) to marketing, production, hospitality, and social engagement. The company operates as the lead producer of De Vrienden van Amstel LIVE (15 years) and runs subsidiaries covering sports, dance, football camps, and padel.
Is Tribe Company a public or private company?
Tribe Company is a private company. It is classified as unknown and is currently operating.
When was Tribe Company founded?
Tribe Company was founded in 2009. It employs 11 to 50 people.
Where is Tribe Company based?
Tribe Company is headquartered in Ouderkerk Aan De Amstel, Netherlands, in the Europe region.
How does Tribe Company make money?
Four revenue lines are on record. Event Production Services are the primary driver. The others are owned Events, sports Event Services and brand Partnerships and Activations.
Who are Tribe Company's main competitors?
Direct peers on record are ID&T, MOJO Concerts, Backbone International, D&B Eventmarketing, House of Events and Sportworx. Broad incumbents are Live Nation Entertainment, AEG Presents and Endemol Shine Nederland. Wink Events is listed as an emerging player.
Does Tribe Company have an API?
No public API is recorded for Tribe Company.
What industry is Tribe Company in?
Tribe Company's product category is Live Event Production Services. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 711320 and its SIC code is 7311.