Abraham Baldwin Agricultural College

What Abraham Baldwin Agricultural College does

Abraham Baldwin Agricultural College (ABAC) is a public state college founded in 1908 and operating under the University System of Georgia, with its primary campus at 2802 Moore Highway in Tifton, Georgia and a secondary campus in Bainbridge acquired in January 2017. The institution enrolls 3,500+ students across 26 academic programs organized into four schools: Agriculture & Natural Resources, Social Sciences/Education & Arts, Nursing/Health/Natural Sciences, and the Stafford School of Business. Programs span associate degrees, bachelor's degrees, and certificates, with an 18:1 student-to-faculty ratio and an outcome of 50% of graduates finishing debt-free.

ABAC's core technology is a conventional educational administration stack including the MyABAC student portal, eCampus learning management system, GAFutures state application platform, SimpleSyllabus, Coursedog event management, Handshake career services, and UWill teletherapy for mental health. The institution's most distinctive physical asset is the Georgia Museum of Agriculture (GMA), a 50-year-old living history campus featuring operational historic technology including a 1917 Vulcan Steam Train (the only regularly operating steam locomotive in Georgia), an 1896 Lummus cotton gin, and a water-powered grist mill, alongside a Historic Village, Country Store, and educational program facilities.

Revenue is generated through a hybrid public-college model combining tuition and mandatory fees (differentiated by in-state versus out-of-state), housing and dining services operated by Sodexo, bookstore transactions at the Stallion Shop, GMA admission fees and retail sales ($8–$16.50 per student for educational programs), venue rentals including Forest Lakes Golf Course, summer camp programs (Camp Wiregrass), and state appropriations through the University System of Georgia. The GMA also functions as both a supplementary revenue stream and a student recruitment pipeline, with the Destination Ag outreach program providing no-cost agricultural education to PreK through 5th grade students in 15 specified Georgia districts. The institution is led by President Tracy Brundage, with Provost Jason Goodner overseeing academic affairs and Dr. Joseph Falcone appointed dean of the School of Nursing, Health and Natural Sciences effective June 2026.

Name

Abraham Baldwin Agricultural College

Legal name

Abraham Baldwin Agricultural College

Website

https://abac.edu

Company type

Public

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Abraham Baldwin Agricultural College is a public state college within the University System of Georgia, enrolling 3,500+ students across 26 academic programs in agriculture, nursing, business, and liberal arts from its Tifton headquarters and Bainbridge campus, while operating the Georgia Museum of Agriculture as a historic living-history attraction and K-12 educational outreach platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tifton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Fees: ABAC generates revenue through tuition and mandatory fees charged to enrolled students. As a state college within the University System of Georgia, tuition rates differentiate between in-state and out-of-state students. Additional fees include lab fees, course fees, and service charges.
2. Housing and Dining: Revenue from student residence life (housing deposits of $235) and campus dining services operated by Sodexo.
3. Bookstore and Retail: The Stallion Shop campus bookstore generates revenue from textbooks, supplies, and merchandise sales.
4. Georgia Museum of Agriculture Admissions: The GMA attracts visitors with paid admission ($16.50 per student for field trips, $8 per student for self-guided tours, $40 meal packages) and operates the Country Store retail location.
5. Camping and Venue Rentals: Revenue from venue rentals at GMA, Forest Lakes Golf Course, and other campus facilities for events and community use.
6. State Appropriations: As a state college of the University System of Georgia, ABAC receives state funding allocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Abraham Baldwin Agricultural College (ABAC) is a public state college within the University System of Georgia offering 26 academic programs across four schools (Agriculture & Natural Resources, Social Sciences/Education & Arts, Nursing/Health/Natural Sciences, and Stafford School of Business), leading to two- and four-year degrees and certificates. It also operates the Georgia Museum of Agriculture (GMA), a 19th-century living history attraction featuring a Historic Village, Vulcan Steam Train, and K-12 educational programs including Destination Ag, Camp Wiregrass, and Traveling Trunks.

Product overview

Abraham Baldwin Agricultural College (ABAC) is a state college of the University System of Georgia offering 26 academic programs across four schools (Agriculture & Natural Resources, Social Sciences/Education & Arts, Nursing/Health/Natural Sciences, and Stafford School of Business). The institution operates the Georgia Museum of Agriculture (GMA), a major 19th-century living history attraction featuring a historic village, Vulcan Steam Train, and educational programs including Camp Wiregrass summer camps and Destination Ag. ABAC provides comprehensive student services including athletics, health/wellness, housing, clubs, and financial aid with 50% debt-free graduation rate. The GMA offers field trips, educator development (Project Learning Tree, Project WET, Project WILD), Traveling Trunks outreach, and Family Farm Book educational resources. ABAC maintains a second campus location in Bainbridge, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• ABAC Academic Programs

Quantifiable outcome

• 50% of graduates finish debt-free
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

23 partnerships are on record, tiered minor and core.

• Tifton TourismminorGTM or Marketing Partner · 4 July 2026Co-sponsor of the Great American Golden Jubilee event celebrating the Georgia Museum of Agriculture's 50th anniversary and America's 250th birthday.
• City of TiftonminorGTM or Marketing Partner · 4 July 2026Municipal partner co-sponsoring the Great American Golden Jubilee community celebration event.
• Tift County GovernmentminorGTM or Marketing Partner · 4 July 2026County government partner co-sponsoring the Great American Golden Jubilee community celebration event.
• Legacy Land Services, LLCminorGTM or Marketing Partner · 4 July 2026Land services company sponsoring the Great American Golden Jubilee event.
• Watkins & Associates, LLCminorGTM or Marketing Partner · 4 July 2026Engineering consulting firm sponsoring the Great American Golden Jubilee event.
• Think TiftonminorGTM or Marketing Partner · 4 July 2026Local tourism organization sponsoring the Great American Golden Jubilee event celebrating GMA's 50th anniversary.
• Tifton Coca-Cola Bottling CompanyminorGTM or Marketing Partner · 4 July 2026Local Coca-Cola bottler sponsoring the Great American Golden Jubilee event.
• Tift County Farm BureauminorGTM or Marketing Partner · 4 July 2026Agricultural organization sponsoring the Great American Golden Jubilee event.
• AgGeorgia Farm CreditminorGTM or Marketing Partner · 4 July 2026Agricultural credit organization sponsoring the Great American Golden Jubilee event.
• SouthwellminorGTM or Marketing Partner · 4 July 2026Healthcare organization sponsoring the Great American Golden Jubilee event.
• Quality Employment ServiceminorGTM or Marketing Partner · 4 July 2026Employment services company sponsoring the Great American Golden Jubilee event.
• Georgia ControlsminorGTM or Marketing Partner · 4 July 2026Controls company sponsoring the Great American Golden Jubilee event.
• Georgia PrintcominorGTM or Marketing Partner · 4 July 2026Printing company sponsoring the Great American Golden Jubilee event.
• Turner County StockyardminorGTM or Marketing Partner · 4 July 2026Livestock marketing organization sponsoring the Great American Golden Jubilee event.
• CBC Bank of TiftonminorGTM or Marketing Partner · 4 July 2026Local financial institution sponsoring the Great American Golden Jubilee event.
• SodexominorGTM or Marketing Partner · 4 July 2026Food services provider for ABAC campus dining, also sponsoring the Great American Golden Jubilee event.
• Paul and Shari WillisminorGTM or Marketing Partner · 4 July 2026Individual donors sponsoring the Great American Golden Jubilee event.
• Hedqortrs Valet ServicesminorGTM or Marketing Partner · 4 July 2026Valet services company sponsoring the Great American Golden Jubilee event.
• ABAC Alumni AssociationminorGTM or Marketing Partner · 4 July 2026Official alumni organization co-sponsoring the Great American Golden Jubilee event.
• SpanTrancoreTechnology or Integration · 1 January 2026ABAC's recommended international transcript evaluation service, providing customized application for ABAC at discounted rates through N.A.C.E.S. member organization for evaluating international academic credentials.
• University System of GeorgiacoreStrategic or Co-development Partner · 1 January 2026ABAC is a state college within the USG system, receiving state funding, following Board of Regents policies, and participating in system-wide initiatives like GAFutures application platform.
• Georgia Farm BureaucoreStrategic or Co-development Partner · 1 January 2016Partnership to develop and distribute Traveling Trunks educational program teaching children about agriculture and natural resources throughout Georgia's 10 regions.
• Georgia Pecan Growers AssociationminorStrategic or Co-development Partner · 1 January 2016Partnership that made possible the 'Our Family's Pecan Farm' educational book as part of the Destination Ag Family Farm Book Series.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fort Valley State University: Georgia public university with a strong agricultural and natural-resources focus, similar institutional scale, and overlapping USDA land-grant mission. Directly comparable in academic portfolio mix (agriculture, education, business) and rural Georgia student base.
• South Georgia State College: A USG state college located in rural South Georgia offering associate and bachelor's programs with a comparable enrollment profile. Most directly comparable on size, governance (state college within USG), regional mission, and degree mix.
• College of Coastal Georgia: USG state college offering associate and bachelor's degrees to a regional Georgia student base. Comparable on state-college status, tuition model, and 18:1-class-size positioning, though focused on coastal Georgia rather than agriculture.
• East Georgia State College: USG state college with similar enrollment scale, two- and four-year program offerings, and rural Georgia service area. Operates with comparable state-college tuition model and dual-enrollment footprint.
• Dalton State College: USG state college of comparable size offering associate and bachelor's degrees in a regional Georgia market. Closely aligned on institutional classification, tuition model, and small-class-size value proposition.
• SUNY College of Agriculture and Technology at Cobleskill: A public state college specializing in agriculture, natural resources, and applied technology — directly comparable to ABAC's agricultural-college identity, applied-learning focus, and 2-year/4-year degree mix.
• Alfred State College (SUNY): SUNY college of technology with agricultural and technical program offerings, serving a rural New York base. Comparable on hands-on applied learning, agriculture/natural-resources positioning, and small-campus scale.

Regional players

• Berry College: Small private Georgia liberal arts college with a residential, experiential-learning model and rural Georgia campus. Comparable in scale, residential experience, and Southwest Georgia brand affinity, though private rather than public.

Broad incumbents

• University of Georgia: Georgia's flagship land-grant research university and ABAC's parent-system peer. Comparable in agriculture, business, education, and nursing offerings, but operates at vastly larger scale with extensive graduate programs.
• Georgia Southern University: A larger USG regional comprehensive university serving South Georgia. Comparable on regional mission, business and education offerings, and state-system affiliation, but offers graduate programs and a substantially larger enrollment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheABACStallion
• Facebookfacebook.com/1908ABAC
• Instagraminstagram.com/abac_college
• Xx.com/ABAC_College

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abraham Baldwin Agricultural College