Georgia Farm Bureau

What Georgia Farm Bureau does

Georgia Farm Bureau is a private, nonprofit, member-owned agricultural federation headquartered in Macon, Georgia, founded on June 17, 1937 by Robert Stiles. The organization serves more than 250,000 member families and operates through County Farm Bureau offices in all 159 Georgia counties, delivering a portfolio that combines insurance, advocacy, agricultural education, and consumer-facing programs. Its wholly owned subsidiaries include GFB Insurance (providing auto, home, property, and farm coverage through local agents), the Georgia Foundation for Agriculture, and Georgia Agriculture in the Classroom, each anchoring a distinct pillar of the federation's mission.

The core product surface is structured around four engines: (1) multi-line insurance distributed via local agents and the gfbinsurance.com platform, including a newer Georgia FARM Bureau Health Care plan offered in partnership with Anthem Blue Cross and Blue Shield; (2) the Certified Farm Markets network and Farm Passport agritourism program, including a mobile scavenger hunt app spanning more than 100 farms; (3) member benefits and discounts with partners such as Georgia Aquarium, IHG Hotels & Resorts, Dollywood, Zoo Atlanta, Wild Adventures, and Great Wolf Lodge; and (4) advocacy and education programming including the Young Farmers and Ranchers leadership track, the Women's Leadership Committee and Women in Ag Summit, the Ag in the Classroom curriculum, and the Georgia Ag Experience STEM initiative.

GFB's revenue model rests on membership dues and insurance premiums, with no publicly disclosed pricing or financial statements; pricing is described as quote-based through local agents and direct membership enrollment. The organization maintains formal advocacy relationships with the Georgia Department of Agriculture, the University of Georgia College of Agricultural & Environmental Sciences, and the UGA Center for Agribusiness & Economic Development, and supports an ImPACt political action fund for policy engagement. It is not publicly traded, has no parent company, and operates exclusively within Georgia.

Name

Georgia Farm Bureau

Legal name

Georgia Farm Bureau

Website

https://gfb.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Georgia Farm Bureau is a nonprofit, member-owned agricultural federation founded in 1937 that serves more than 250,000 member families across all 159 Georgia counties with insurance, advocacy, agricultural education, Certified Farm Markets, and member benefit programs.

Ownership category

akta.pro rank

Product category

Agricultural Insurance

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Financial Management & Recordkeeping Services (AFACAJAC)

akta.pro secondary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural insurance
• Farm membership services
• Agricultural advocacy
• Agribusiness products
• Farm market certification

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Georgia Farm Bureau is a nonprofit agricultural membership organization that provides farm insurance (auto, home, and life) and agribusiness products (vehicles/equipment, irrigation, propane, fuels, structures) through a statewide network of county offices. Members receive benefits including access to Certified Farm Markets, the Farm Passport program, Georgia Neighbors magazine, and the Ag in the Classroom educational program for educators.

Product overview

Georgia Farm Bureau is a membership-based agricultural organization offering a portfolio of programs and services. Its core offerings include insurance products (auto, home, farm) and member benefits, supported by programs that promote agriculture: the Certified Farm Markets Program connecting consumers with local farms, the Farm Passport incentive program encouraging farm visits, Georgia Neighbors Magazine and blog for agricultural lifestyle content, the Ag in the Classroom educational initiative for teachers, and leadership programs for young farmers and women in agriculture. The organization primarily serves as an advocacy and educational organization rather than a technology products company.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Auto Insurance Auto insurance coverage designed for Georgia farm families and rural drivers, provided through county Farm Bureau offices.
• Farm Home Insurance Homeowners insurance coverage available through county Farm Bureau offices for Georgia farm households and rural residents.
• Farm Life Insurance Life insurance products offered to Georgia Farm Bureau members through the county office network.
• Agribusiness Vehicles & Equipment Agribusiness product line offering vehicles and equipment for Georgia farmers, available through the Farm Bureau agribusiness division.
• Agribusiness Irrigation, Propane & Fuels Agribusiness supplies covering irrigation systems, propane, and fuels for Georgia farm operations, sold through the agribusiness division.
• Agribusiness Structures Agricultural structures offered through Farm Bureau's agribusiness line for Georgia farms.
• Georgia Farm Bureau Membership Annual membership program providing Georgia farmers and supporters access to Farm Bureau benefits, including insurance, agribusiness discounts, Certified Farm Markets, Georgia Neighbors magazine, Farm Passport, and advocacy representation.
• Certified Farm Markets A network of certified farm markets across Georgia that provide consumers with fresh, locally grown products directly from farmers.
• Farm Passport Program A self-service program that allows members and visitors to explore and earn rewards from participating Certified Farm Markets across Georgia.
• Ag in the Classroom An educational program providing no-cost agricultural literacy curriculum and resources to Georgia elementary school teachers and students to integrate farming topics into K-12 classrooms.
• Young Farmers & Ranchers Program A leadership and networking program for Georgia's younger farming generation, supporting professional development and advocacy participation.
• Women's Leadership Committee A committee and program supporting women involved in Georgia agriculture through leadership development, networking, and community advocacy.
• Georgia Neighbors Magazine Published magazine for Farm Bureau members covering Georgia agriculture, member stories, recipes, and rural lifestyle content.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, moderate and minor.

• University of Georgia - College of Agricultural & Environmental SciencescoreStrategic or Co-development PartnerUGA College of Agricultural & Environmental Sciences provides research data and agricultural statistics used by Georgia Farm Bureau. The organization references UGA data on Georgia's $91.4 billion agricultural economy and employs UGA Extension resources.
• UGA Center for Agribusiness & Economic DevelopmentcoreStrategic or Co-development PartnerProvides economic data on Georgia agriculture including the $91.4 billion economic contribution and farm gate value figures that Georgia Farm Bureau uses to illustrate the importance of agriculture to the state.
• Georgia Foundation for AgriculturecoreStrategic or Co-development PartnerNon-profit foundation supporting agricultural education and the Georgia Ag Experience STEM Challenge program. Works with GFB on educational initiatives.
• Georgia Ag ExperiencecoreStrategic or Co-development PartnerSTEM-focused agricultural education program for students, operated in partnership with the Georgia Foundation for Agriculture.
• Georgia Department of AgriculturemoderateStrategic or Co-development PartnerState agency collaborating on agricultural initiatives, animal import requirements, and regulatory matters affecting Georgia farmers.
• Georgia AquariumminorGTM or Marketing PartnerGeorgia Farm Bureau members receive discounts at Georgia Aquarium through member benefit programs.
• IHG Hotels & ResortsminorGTM or Marketing PartnerGFB members can save up to 15% at IHG Hotels and Resorts as a member benefit.
• Wild Adventures Theme ParkminorGTM or Marketing PartnerGFB members are eligible for discounts at Wild Adventures Theme Park including water park, animal park, and concert events.
• Zoo AtlantaminorGTM or Marketing PartnerGFB members receive discounted tickets to Zoo Atlanta as a member benefit.
• DollywoodminorGTM or Marketing PartnerGFB members receive discounts at Dollywood theme park and festivals as a member benefit.
• Great Wolf LodgeminorGTM or Marketing PartnerGFB members receive discounts at Great Wolf Lodge resorts as a member benefit.
• Anthem Blue Cross and Blue ShieldmoderateStrategic or Co-development PartnerGFB partnered with Anthem to offer small employers the Georgia FARM Bureau Health Care plan providing health coverage solutions.
• Marriott Savannah RiverfrontminorGTM or Marketing PartnerHotel partner for the 2026 Women in Ag Summit event in Savannah, GA.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• American Farm Bureau Federation: National umbrella federation of which Georgia Farm Bureau is a state affiliate. Compares because it provides the same advocacy, insurance, and educational mission at the federal level, coordinating member benefits and policy work across all state Farm Bureaus including Georgia.
• Farm Bureau Financial Group: Insurance and financial services arm for several affiliated state Farm Bureaus (not directly GFB's carrier, but offers the same multi-line farm, home, auto, life insurance products that compete with GFB Insurance). Comparable product set and rural customer base.
• Nationwide (Farm & Ag Insurance): Large national insurer with a dedicated farm and agribusiness insurance line. Competes with GFB Insurance for farm and rural household policies across Georgia.
• State Farm: Major U.S. personal-lines insurer competing directly against GFB Insurance for auto and home policies among Georgia farm families and rural households.

Direct peers

• Florida Farm Bureau Federation: Sister state Farm Bureau offering the same suite of insurance, advocacy, and member programs to Florida farmers. Highly comparable structure, products, county-office model, and mission.
• Alabama Farmers Federation (Alabama Farm Bureau): Neighboring state Farm Bureau organization with analogous membership, insurance, Alfa Insurance, and Young Farmers programs. Directly comparable in scope and Southeast U.S. agricultural focus.
• Tennessee Farm Bureau Federation: Statewide Farm Bureau offering insurance (Tennessee Farmers Insurance), advocacy, and ag-education programs. Directly mirrors Georgia Farm Bureau's organizational model and product mix.
• Texas Farm Bureau: One of the largest state Farm Bureaus, offering the same membership, insurance, and advocacy structure. Comparable in mission and product breadth, though larger in scale and more diversified in commodities.
• North Carolina Farm Bureau: Southeast regional peer providing insurance, advocacy, and agricultural education to North Carolina farmers under the same Farm Bureau brand and federated model.

Others

• Georgia Department of Agriculture: State agency partner that shares advocacy, regulatory, and education responsibilities with Georgia Farm Bureau. Not a commercial peer, but a key institutional counterpart in the Georgia agriculture ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GaFarmBureau
• YouTubeyoutube.com/GeorgiaFarmMonitor
• Facebookfacebook.com/GeorgiaFarmBureau
• Instagraminstagram.com/gafarmbureau
• Pinterestpinterest.com/gafarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Farm Bureau