Barratt Homes

Name

Barratt Homes

Legal name

Barratt Redrow PLC

Website

https://barrattcareers.co.uk

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117), Prefabricated Wood Building Manufacturing (321992)

SIC

General Bldg Contractors - Residential Bldgs (1520), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential housebuilding
• New build homes
• Property development
• Timber frame manufacturing
• Land promotion

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: As the UK's largest housebuilder, Barratt Redrow generates revenue primarily through the sale of new residential properties. The company operates multiple brands including Barratt Homes (mainstream), David Wilson Homes (premium), Redrow (premium), Barratt London (capital market), and Wilson Bowden (commercial developments). Revenue is one-time per transaction with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Barratt Homes is the primary brand of Barratt Redrow PLC, the UK's largest housebuilder, selling new-build residential properties directly to consumers across England, Scotland, and Wales. The company operates multiple housebuilding brands (Barratt Homes, David Wilson Homes, Redrow, Barratt London) alongside land promotion (Gladman), commercial development (Wilson Bowden), timber frame manufacturing (Oregon), and bespoke wardrobe solutions (BD Living). In FY24, the company delivered over 14,000 homes through 400+ active development sites managed by 32 divisional offices.

Product overview

Barratt Redrow (formerly Barratt Developments) operates as a multi-brand housebuilding platform consisting of eight distinct brands. The core offering includes Barratt Homes for first-time buyers and families, David Wilson Homes for premium properties, and Redrow (acquired in 2024) for luxury homes. The portfolio also includes Barratt London for capital developments, Gladman for land promotion, Wilson Bowden for commercial projects, Oregon for timber frame manufacturing, BD Living for bespoke wardrobes, and MADE Partnership as a master developer joint venture. Together these brands span the full housing development lifecycle from land acquisition through construction to commercial development.

Differentiator

Problem solved

Functional benefit

Products and services

• Barratt Homes
• David Wilson Homes
• Redrow
• Barratt London
• Gladman
• Wilson Bowden Developments
• Oregon Timber Frame Manufacturing
• BD Living

Quantifiable outcome

• 90% of customers would recommend Barratt
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• PersimmonmajorStrategic or Co-development Partner · 18 November 2024Major joint venture between Persimmon and Barratt Homes Bristol for a 2,500-home development on a 177-hectare site in Trowbridge, Wiltshire. Pending outline planning permission expected early in the new year. Includes multi-million-pound investment in local services, 68 hectares of public open space, biodiversity enhancements, and Yarnbrook and West Ashton Relief Road infrastructure.
• MADE PartnershipcoreStrategic or Co-development Partner · 1 January 2024MADE Partnership is a master developer joint venture established in 2024 between Barratt Redrow, Homes England, and Lloyds Banking Group as co-investors. It manages large-scale residential-led developments, coordinating stakeholders, assembling land, managing planning, installing infrastructure, and disposing serviced land parcels to homebuilders. Barratt Major Projects manages the business on behalf of investors.
• Tameside CouncilminorOthersLocal government authority partnering with MADE Partnership for the Godley Green Garden Village development in Greater Manchester, Tameside region.
• Legal & GeneralmajorChannel Partner/ Reseller/ DistributorLegal & General purchased 311 affordable homes at Colindale Gardens from Barratt London, including 158 homes additional to planning requirements, to address urgent affordable housing needs in London. Homes will be used for social rent as part of wider regeneration project.
• Sheffield Hallam UniversitymajorImplementation/ SI/ Consulting PartnerUniversity partnership for Higher and Degree Apprenticeships in Construction, Technical, Quantity Surveying, and Real Estate. Provides Cert HE and BSc (Hons) degrees through block weeks at university with online learning. Course Leader and Work-Based Learning Coach support provided throughout programmes.
• York CollegemajorImplementation/ SI/ Consulting PartnerFurther education college partnership for Trade Apprenticeship programme delivering carpentry and bricklaying training. Hosts residential blocks of training for apprentices alongside on-site work experience.
• Stephenson CollegemajorImplementation/ SI/ Consulting PartnerFurther education college partnership for Trade Apprenticeship programme located in Coalville, Leicestershire. Delivers 10 two-week residential blocks of training for bricklaying and site carpentry apprentices.
• The School Outreach CompanymajorGTM or Marketing PartnerRecruitment marketing partnership delivering School Outreach Programme engaging with 1,750 schools and reaching 400,000+ Year 12&13 students to promote housebuilding careers and address industry talent gap.
• RSPBmajorStrategic or Co-development Partner10-year award-winning partnership creating nature-friendly developments. Includes flagship Kingsbrook development near Aylesbury, installation of thousands of swift bricks, bat boxes, and hedgehog highways nationwide to give nature a home on developments.
• University of SalfordminorStrategic or Co-development PartnerResearch collaboration with Energy House 2.0 testing heating systems and energy efficiency. Barratt commissioned consumer survey of 2,000 participants and collaborated to publish tips for households to reduce energy bills.
• Colindale Gardens CommunityminorOthersWider regeneration project at Colindale Gardens including infrastructure upgrades and community facilities alongside affordable housing delivery.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Avant Homes: Private-equity-backed UK regional housebuilder operating across the Midlands, North and Scotland, with similar family-segment housing products and competing for the same regional land opportunities.
• Keepmoat Homes: UK housebuilder focused on the North and Midlands with a strong affordable housing and regeneration focus; competes with Barratt's northern divisional offices in volume and tenure mix.
• Bloor Homes: Family-owned UK housebuilder with a similar product mix of family housing across the Midlands and South, competing with Barratt for land in overlapping regional markets.
• Cala Homes: Premium UK regional housebuilder, now owned by Legal & General, with comparable premium product positioning and a focus on family homes in Scotland, the Midlands and the South.

Direct peers

• Bellway plc: Top-five UK housebuilder focused on family housing in the mainstream segment, with a similar regional divisional structure and customer base to Barratt Homes; competes for the same first-time buyer and family trade-up demand.
• Persimmon plc: One of the UK's largest volume housebuilders delivering around 10,000–15,000 homes per year across mainstream and premium segments. Direct competitor for land, subcontractors and buyers; recently partnered with Barratt on the 2,500-home Trowbridge JV.
• Berkeley Group: London- and South East-focused premium housebuilder that competes most directly with Barratt London and the higher-end David Wilson Homes portfolio, with comparable mixed-use and regeneration project expertise.
• Crest Nicholson Holdings: Mid-sized UK housebuilder operating across the South of England with a mixed mainstream and premium product range, overlapping with several Barratt and David Wilson Homes regional divisions.
• Vistry Group: UK housebuilder formed from Bovis Homes and Linden Homes, with a strategic focus on partnerships with housing associations — directly comparable to Barratt's affordable housing partnerships with Legal & General and Homes England.
• Taylor Wimpey plc: Major UK national housebuilder competing head-to-head with Barratt across England, Scotland and Wales across mainstream and premium price points with comparable geographic footprint and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/barrattplc
• Facebookfacebook.com/BarrattCareers
• LinkedInlinkedin.com/company/barratt-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barratt Homes