GullyCricket - Fantasy Cricket

What GullyCricket - Fantasy Cricket does

GullyCricket is a US-incorporated, mobile-first fantasy sports platform operated by SCHLEP Games, Inc. (Delaware C-corp), founded in 2019 and headquartered in Cambridge, Massachusetts with a secondary operating presence in New York. The company serves cricket, soccer, and kabaddi enthusiasts aged 18+ (21+ in Massachusetts) located in eligible US states and Canada, offering skill-based fantasy contests for real cash prizes. Its core product is a downloadable iOS and Android application with a 4.8-star rating on both stores, distributed through the Apple App Store, Google Play, and direct APK download for Canadian Android users blocked by Google's fantasy sports restrictions. The platform is unavailable in 12+ US states (Arizona, Montana, Washington, Louisiana, Kentucky, Vermont, Alabama, Florida, Iowa, Idaho, Texas, Nevada, and others) due to state-level fantasy sports regulations.

The product surface includes traditional Fantasy Cricket (select 6 players within a 100-credit salary cap, with captain 2x and vice-captain 1.5x scoring multipliers), Pick'em Fantasy (11 player-based questions per match), and three contest formats: Tournaments/Grand Leagues, Head to Head (one-on-one), and Small Leagues (2-9 opponents). Live scoring is powered by third-party data integrations with Espncricinfo/Cricbuzz (international cricket and IPL/PSL/BBL), Fancode (T10 and other domestic matches), and Sofascore (football). Payment infrastructure spans PayPal, Skrill, Visa, Mastercard, Amex, Discover, direct bank transfer, and E-Check for deposits and withdrawals, with a $25 minimum withdrawal threshold.

The business model is transaction-based, monetizing through contest entry fees and deposit processing, with freemium elements layered on top: a $10 free signup bonus, $20 referral bonuses, and a 100% first-deposit match up to $500 (bonus cash usable for up to 5% of entry fees). The company runs an inactivity fee of $4.99/month after 13 months of no play. Go-to-market is product-led with community overlays — self-serve mobile downloads, Facebook advertising, app store optimization, and sponsorships of local cricket leagues (VPCC, SCA). All payments are final with no refunds. GullyCricket is founder-controlled with no disclosed institutional capital, no headcount disclosures, and no reported revenue figures.

Name

GullyCricket - Fantasy Cricket

Legal name

SCHLEP Games, Inc.

Website

https://gullycricket.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GullyCricket is a US-incorporated fantasy sports platform offering skill-based fantasy cricket, soccer, and kabaddi contests for cash prizes via iOS and Android apps, serving cricket fans in the US and Canada.

Ownership category

akta.pro rank

Product category

Fantasy Sports

NAICS

Gambling Industries (7132), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

akta.pro secondary industries

Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Fantasy cricket platform
• Daily fantasy sports
• Mobile fantasy gaming
• Cash prize contests
• Fantasy sports app

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Contest Entry Fees: Users pay entry fees to enter fantasy cricket contests. Entry fees vary by contest type (Tournaments/Grand Leagues, Head to Head, Small Leagues). All payments are final with no refunds issued.
2. Deposit Processing: Platform accepts deposits via credit cards (Visa, Mastercard, Discover, Amex), direct bank transfer, and Skrill. An immediate hold is placed on accounts during processing.
3. Bonus/Credit Monetization: Users receive deposit bonuses (100% match up to $500 on first deposit) and bonus cash for referrals. Bonus cash can only be used for up to 5% of entry fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GullyCricket operates a mobile-first fantasy sports platform (iOS and Android) where users create virtual cricket teams by selecting real players within a 100-credit salary cap, then enter cash-prize contests tied to live matches such as IPL, PSL, and BBL. The platform supports traditional team-based fantasy contests and a Pick'em format (answering 11 player-based questions per match), with contest types including Tournaments/Grand Leagues, Head-to-Head, and Small Leagues (2-9 opponents). Users deposit funds via credit card, Skrill, or bank transfer, and withdraw winnings through PayPal, Skrill, E-Check, or direct bank transfer.

Product overview

GullyCricket is a fantasy cricket platform and mobile app (iOS and Android) offering skill-based fantasy sports contests where users create virtual teams by picking real cricket players and compete for cash prizes. The core offering includes traditional Fantasy Cricket (selecting 6 players within a 100-credit salary cap with captain/vice-captain scoring multipliers) and Pick'em Fantasy (answering 11 player-based questions per match). Users can enter various contest types: Tournaments/Grand Leagues (large field contests with big prizes), Head to Head (one-on-one matchups), and Small Leagues (2-9 player competitions). The platform operates primarily in the US and Canada, offering signup bonuses ($10 free) and referral bonuses ($20 per referral).

Differentiator

Problem solved

Functional benefit

Products and services

• GullyCricket Fantasy Cricket App A mobile fantasy cricket platform (iOS and Android) operated by SCHLEP Games, Inc., where cricket fans in the US and Canada create virtual teams of real players within a 100-credit salary cap and compete for cash prizes in contests tied to live matches such as IPL, PSL, and BBL.
• Pick'em Fantasy Game A skill-based fantasy game variant on GullyCricket where users create a contest entry by answering 11 player-based questions for a cricket match, earning points for correct answers and competing for cash prizes.

Quantifiable outcome

• Users can win significant cash prizes - testimonials show individual wins of $1750, $8000, and $1000+
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• VPCC (Virginia Premier Cricket Club)minorGTM or Marketing PartnerLocal cricket league sponsorship. GullyCricket proudly sponsors VPCC as part of community outreach to grow cricket in the USA.
• SCA (Specific Cricket Association)minorGTM or Marketing PartnerLocal cricket league sponsorship. GullyCricket proudly sponsors SCA local cricket league to build brand awareness among cricket enthusiasts.
• Espncricinfo / CricbuzzcoreTechnology or IntegrationPrimary data providers for live match scores for international cricket, Major T20 Leagues (IPL, PSL, BBL), and Indian domestic matches.
• FancodecoreTechnology or IntegrationData provider for T10 matches and domestic matches of countries other than India.
• SofascorecoreTechnology or IntegrationFootball scoring data provider for football fantasy contests on the platform.
• PayPalcoreOthersPrimary withdrawal method for contest winnings. Free to create account for instant transfers.
• Visa, Mastercard, American Express, DiscovercoreOthersCredit card deposit processors accepted for funding user accounts.
• SkrillcoreOthersAccepted deposit and withdrawal method alongside PayPal, E-Check, and bank transfer.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dream11: India's largest fantasy cricket platform and the platform GullyCricket directly positions against. Operates similar contest formats (Tournaments, Head-to-Head, Small Leagues) for cash prizes, but lacks US licensure, making it unavailable to GullyCricket's target user base.
• BalleBaazi: India-focused fantasy cricket platform offering cricket-specific contests with cash prizes. Highly comparable product offering targeting the same cricket fan demographic as GullyCricket.
• Howzat: Fantasy sports platform operated by Games24x7, with cricket as a flagship vertical. Offers real-money fantasy contests and a Pick'em variant closely paralleling GullyCricket's product mix.
• MyTeam11: Indian fantasy sports platform covering cricket, football, and kabaddi with similar contest structures. While not US-licensed, it competes for the same cricket-fan user pool among the South Asian diaspora globally.
• Vision11: Indian fantasy sports platform with a strong cricket focus. Mirrors GullyCricket's contest formats (Grand Leagues, Head-to-Head, Small Leagues) and serves the same cricket-passionate user persona.
• PlayerzPot: Indian fantasy sports platform with cricket, football, and kabaddi contests for cash prizes. Operates similar contest types and multi-sport positioning to GullyCricket in the same addressable cricket-fan persona.

Emerging players

• PrizePicks: US-based DFS operator focused on player prop / pick'em style entries — overlapping closely with GullyCricket's Pick'em product. Operates under state DFS frameworks and could plausibly add cricket player props.

Broad incumbents

• FanDuel: US fantasy sports and betting leader with broad state licensing and product portfolio. Represents the incumbent benchmark for US DFS operations that GullyCricket's licensed footprint aspires to match.
• DraftKings: US-listed fantasy sports and sports betting incumbent with state licenses across most eligible US states. While not focused on cricket today, its regulatory footprint, marketing scale, and multi-sport product make it the most likely competitive threat if it expands into cricket.

Regional players

• MPL (Mobile Premier League): India-focused mobile gaming and fantasy sports platform covering cricket, football, and casual games. Comparable mobile-first product-led approach and fantasy cricket offering, though primarily serving the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getgullycricket

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GullyCricket - Fantasy Cricket