Soieries du Mékong
Soieries du Mékong is a French social enterprise that designs and sells hand-woven silk scarves, shawls, stoles, and home accessories, produced in Cambodia by traditional Khmer weavers and distributed globally via its Shopify D2C site, co-branded collections with Bally and Caroll, and corporate gifting.
- Company typePrivate
- Founded1995
- HeadquartersNeuilly-sur-seine, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Soieries du Mékong does
Soieries du Mékong is a French-registered social enterprise, operated as a project of the NGO Enfants du Mékong, that designs, produces, and sells hand-woven silk accessories. Founded in 1995 by Philippe de Pougnadoresse in response to the near-extinction of traditional Khmer silk weaving after the Khmer Rouge genocide, the company produces scarves, stoles, shawls, squares, triangles, and an expanding line of silk pillowcases, sleep masks and scrunchies in pure silk or proprietary blends (silk-cashmere, silk-wool, silk-cotton, silk-linen). Production is conducted in Banteay Chhmar, Cambodia by ~30 weavers supported by ~30 staff in loom preparation and finishing, totalling 61 year-round employees (57 women); designs are created by stylists in Asnières-sur-Seine, France, where a one-person core team supplemented by volunteers handles administration.\n\nThe business model rests on three distribution channels: a direct-to-consumer Shopify storefront at soieriesdumekong.com selling globally at price points between €15 and €220; co-branded collections distributed through partner retail networks, notably Caroll (500 points of sale in France since 2019) and Bally (since 2016); and a corporate gifting program with bespoke enterprise orders (e.g., National Bank of Cambodia, Eric Bompard, AXA Atout Coeur). The company publishes a full transparent cost breakdown — for a €100 scarf, 38% to artisan compensation and social protection, 25% to materials, 15% to Cambodia overhead, 22% to French operations — and donates 100% of any year-end profits to Enfants du Mékong educational projects, holding no private shareholders.\n\nThe operation is supported by a network of institutional and brand partners (Fondation Hermès as founding weaver-training partner, AXA Atout Coeur, Accenture Foundation, Accor, Conseil Général des Hauts-de-Seine, Edmond de Rothschild/ESSEC incubator) and has earned the IDEAS label for good governance and transparency (renewed 2019). Production volumes reached 6,750 pieces in 2024 and the operation has trained more than 200 women in traditional weaving since inception, with economic activity supporting roughly 300 of the village's 19,000 inhabitants.
Soieries du Mékong firmographics
Firmographics- Name
- Soieries du Mékong
- Legal name
- ENFANTS DU MEKONG
- Website
- https://soieriesdumekong.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Soieries du Mékong is a French social enterprise that designs and sells hand-woven silk scarves, shawls, stoles, and home accessories, produced in Cambodia by traditional Khmer weavers and distributed globally via its Shopify D2C site, co-branded collections with Bally and Caroll, and corporate gifting.
- Ownership category
- akta.pro rank
Soieries du Mékong industry classification
Industry- Product category
- Ethical Silk Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)
- akta.pro secondary industry
- Scarves, Wraps & Shawls (CRAAAJAF)
Keywords
Where Soieries du Mékong is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Soieries du Mékong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail E-commerce Sales: Direct online sales of silk scarves, shawls, stoles, squares, triangles, accessories (twillys, pouches, scrunchies), silk pillowcases, and sleep masks through the company's Shopify e-commerce store. One-time purchase model. Products priced from €30 to €220.
- Co-branded Product Licensing: Co-branded product partnerships with fashion brands such as Caroll (500 retail points of sale in France since 2019) and Bally (since 2016). Products are designed by Soieries du Mékong and distributed through partner retail networks.
- Gift Cards: Digital gift cards sold online starting at €30, allowing recipients to choose from the full product range.
- Corporate Gifting: B2B corporate gift sales through a dedicated catalogue targeting businesses seeking ethical and socially engaged gift options. Includes personalized corporate orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories (Twilly, Scrunchie, Pouch) |
| Subscription | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Silk Pillowcases and Sleep Masks |
| Unit Pricing | Pay-as-you-go | Entry-level Silk Scarves and Squares |
| Unit Pricing | Pay-as-you-go | Mid-range Silk Scarves, Squares and Stoles |
| Unit Pricing | Pay-as-you-go | Premium Silk-Cashmere and Large Format Products |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Soieries du Mékong product offering
Product offeringCore offering
Soieries du Mékong designs in France and hand-weaves in Cambodia a portfolio of premium silk accessories — foulards (scarves), étoles (stoles), écharpes (shawls), carrés and triangles (squares and triangles) — plus a Collection Nuits line of silk pillowcases, sleep masks and scrunchies, and small silk accessories (twillys, pouches). The brand operates a direct-to-consumer Shopify storefront, co-branded distribution through Caroll and Bally, and a B2B corporate gifts program, with 100% of profits reinvested in NGO Enfants du Mékong educational projects.
Product overview
Soieries du Mékong is an ethical luxury fashion brand specializing in hand-woven silk accessories. The core product portfolio centers on silk foulards (scarves), étoles (stoles), écharpes (shawls), and carrés/triangles (squares and triangles), all hand-crafted by Cambodian women weavers using traditional Khmer techniques. The company operates on a single-brand, single-category model where all products share the same artisanal heritage—designs are created in France while production takes place in Banteay Chhmar, Cambodia. Beyond the main silk accessory line, the portfolio extends into silk home textiles (pillowcases, sleep masks, scrunchies) within the 'Collection Nuits' sub-brand, and includes gift card and corporate gifting programs. Materials span pure silk and silk-blends (cashmere, wool, cotton, linen). The company is structured as a social enterprise project of NGO Enfants du Mékong, with 100% of profits supporting educational projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Silk Scarves and Shawls (Foulards et écharpes)
Quantifiable outcome
- 61 people employed year-round in 2024, with impact extending to 300 people in the village
- +4 more outcomes
Companies that use Soieries du Mékong
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Soieries du Mékong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Soieries du Mékong partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CarollcoreCaroll distributes co-branded 'Caroll x Soieries du Mékong' products through its 500 retail points of sale in France. Partnership aligned with Caroll's RSE ('Caroll s'engage') policy, targeting ethical fashion-conscious consumers.
- BallycoreLuxury fashion brand Bally distributes co-branded 'Bally x Soieries du Mékong' silk accessories. Partnership inscribed in the long term, contributing to the project's sustainability.
- Fondation HermèscoreFondation d'entreprise Hermès is a founding partner that contributed to the creation of village workshops (lieux de vie for weavers) and shared Hermès expertise for weaver training. A key early supporter of the project's inception.
- AXA Atout CœurcoreLong-term partner providing AXA employee volunteer expertise to the project and gifting scarves in association colors to volunteers. Demonstrates corporate social commitment.
- Edmond de Rothschild FoundationsminorSupported Soieries du Mékong's participation in the Scale Up incubator programme run by ESSEC and the Edmond de Rothschild Foundation for social enterprise development.
- Accenture FoundationminorAccenture Foundation enabled weavers to receive training in budget management fundamentals, supporting their financial literacy and independence.
- Conseil Général des Hauts de Seine (Département 92)minorRegional institutional partner providing support to the Soieries du Mékong project based in Asnières-sur-Seine (Hauts-de-Seine department).
- Eric BompardminorFrench silk and cashmere brand Eric Bompard sources bespoke pieces from Soieries du Mékong, included in the 2024 production of 6,750 pieces.
- National Bank of CambodiaminorNational Bank of Cambodia orders custom pieces from Soieries du Mékong, included in the 2024 production figures of 6,750 pieces.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Soieries du Mékong competitors and assessment
Company assessmentBroad incumbents
- Hermès: Hermès is the global benchmark for luxury silk scarves (Carré Hermès) and a multi-category luxury house. While not a direct ethical-fashion competitor and not a co-brand customer, its Fondation is a founding partner of Soieries du Mékong and its scarf category sets the price and craftsmanship reference for the segment.
- Liberty London: Liberty's heritage silk scarf line and its own in-house fabric prints are a recognizable scarf offering inside a broader premium lifestyle retailer. Comparable as a multi-category incumbent with a dedicated silk accessories line distributed through its own retail and DTC channels.
Direct peers
- V. Fraas: V. Fraas is a long-established manufacturer of scarves and shawls in silk, wool, and blends with a global wholesale presence. It competes in the same product category (premium scarves and stoles) with similar channels, but at industrial scale rather than hand-loom production.
- Inouï Editions: Inouï Editions is a French silk scarf and accessory brand producing limited-edition designs with artwork collaborations. It shares the DTC-first, design-led, premium-scarf positioning with Soieries du Mékong, making it a comparable direct peer despite different sourcing geographies.
- Slip: Slip built a global silk pillowcase and sleep-mask brand with a strong DTC and premium positioning. It overlaps directly with Soieries du Mékong's 'Collection Nuits' (pillowcases, sleep masks, scrunchies) and competes for the same ethical/wellness-oriented premium silk consumer.
- Maison Montagut: Maison Montagut is a French heritage maker of knitwear and silk accessories including scarves and stoles, sold wholesale and DTC across Europe. It shares French heritage, multi-channel distribution, and a scarves-and-accessories core with Soieries du Mékong.
- Blissy: Blissy is a leading DTC silk pillowcase brand with a broad assortment of mulberry silk sleep, hair, and accessory products. It directly competes with the 'Collection Nuits' line (silk pillowcases, sleep masks, scrunchies) for premium DTC silk consumers.
- Fraas: Fraas (the parent of V. Fraas) is one of the world's largest producers of branded scarves and shawls sold across department stores and duty-free. Its mass-premium positioning makes it a relevant scale reference point and channel competitor for Soieries du Mékong's wholesale ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soieries du Mékong social profiles
Digital presenceSoieries du Mékong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soieries du Mékong leadership team
Management profileNumber of profiles
Profiles3 records
Soieries du Mékong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soieries du Mékong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soieries du Mékong
What does Soieries du Mékong do?
Soieries du Mékong designs in France and hand-weaves in Cambodia a portfolio of premium silk accessories — foulards (scarves), étoles (stoles), écharpes (shawls), carrés and triangles (squares and triangles) — plus a Collection Nuits line of silk pillowcases, sleep masks and scrunchies, and small silk accessories (twillys, pouches). The brand operates a direct-to-consumer Shopify storefront, co-branded distribution through Caroll and Bally, and a B2B corporate gifts program, with 100% of profits reinvested in NGO Enfants du Mékong educational projects.
Is Soieries du Mékong a public or private company?
Soieries du Mékong is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soieries du Mékong founded?
Soieries du Mékong was founded in 1995. It employs 51 to 100 people.
Where is Soieries du Mékong based?
Soieries du Mékong is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does Soieries du Mékong make money?
Four revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are co-branded Product Licensing, gift Cards and corporate Gifting.
Who are Soieries du Mékong's main competitors?
Broad incumbents on record are Hermès and Liberty London. Direct peers are V. Fraas, Inouï Editions, Slip, Maison Montagut, Blissy and Fraas.
Does Soieries du Mékong have an API?
No public API is recorded for Soieries du Mékong.
What industry is Soieries du Mékong in?
Soieries du Mékong's product category is Ethical Silk Accessories. Its primary akta.pro industry code is CRAKAEAF, Luxury Scarves, Gloves & Cold-Weather Accessories, with a secondary code of CRAAAJAF, Scarves, Wraps & Shawls. Its NAICS code is 3159 and its SIC code is 2300.