McLardy McShane Insurance Brokers

What McLardy McShane Insurance Brokers does

McLardy McShane Insurance Brokers is a privately held Australian general insurance brokerage founded in 2007 by Don McLardy and Mike McShane through the merger of their respective insurance businesses. The group operates through a dual-entity structure: McLardy McShane Partners Pty Ltd (MMP, AFSL 232987, ABN 14 064 465 309) is the license-holding entity that supervises a 150+ Authorised Representative network across Australia, while McLardy McShane Insurance Advisors (MMIA) is the brokerage arm housing 32+ joint venture partnerships and the group's own branches. Together they deliver commercial and personal insurance broking (Business Package, Professional Indemnity, Public & Products Liability, Cyber, Management Liability, D&O, Property/ISR, Business Interruption, Contract Works, Farm, Corporate Travel, Transport & Logistics, Marine, Workers' Compensation, Personal Insurance), a specialist Healthcare Insurance Broking team (hospitals, IVF/fertility, aged care, CROs, GP/specialist medical centres), Premium Funding with monthly instalments at fixed interest rates, and end-to-end Claims Assistance across 16 industry verticals.

The technology stack is a Microsoft 365/Azure environment (Entra ID, SharePoint Online, Exchange Online, Teams, Intune) wrapped around third-party insurance broking platforms including WinBEAT, INSIGHT, OfficeTech, Organise IT, SCTP and Steadfast Apps; there is no disclosed AI/ML layer, public API, or proprietary model. Revenue is commission-based (transaction fees on policy placement), supplemented by premium funding interest income, JV-level economics, and AFSL licensee/oversight fees from the AR network. Pricing is quote-based and not publicly disclosed, with annual billing on insurance placements and monthly billing on premium funding instalments.

Distribution and growth are network-led: 150+ ARs and 32+ JV branches deliver services nationally, supplemented by direct company-owned branches in VIC, NSW, QLD, SA, TAS and WA. Go-to-market combines channel-partner expansion (M&A, JV conversions and AR onboarding led by a dedicated National M&A manager and an AR Development team), event-led brand building (Melbourne Football Club partnership, FightMND Golf Day, Group Conference/Muster, PD Days), and community-led recruiting positioning the group as a 'fun, flexible, forward-thinking' licensee. Headcount is 51-100 internal corporate staff plus 150+ ARs and JV partner organisations.

Name

McLardy McShane Insurance Brokers

Legal name

McLardy McShane Partners Pty Ltd

Website

https://mclardymcshane.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

McLardy McShane is an Australian general insurance brokerage group operating a 150+ Authorised Representative network and 32+ joint venture partnerships under AFSL 232987, serving SMEs, corporates, healthcare providers and personal lines customers across every Australian state and territory.

Ownership category

akta.pro rank

Product category

Insurance Broking Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance broking services
• Commercial insurance brokerage
• Authorised representative network
• Premium funding solutions
• Claims management services

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance brokerage commissions: Core revenue earned via commissions on placement of commercial, corporate, SME, professional risks, transport, marine, cyber, personal lines and healthcare insurance policies arranged through the AR and JV network.
2. Premium funding income: Revenue from arranging premium funding for clients, including interest income on monthly instalment plans (fixed interest rates, tax-deductible for businesses), arranged alongside the underlying insurance policy.
3. Broker service fees and JV economics: Fees and JV-level economics from 30+ joint venture partnerships (McLardy McShane Insurance Advisors / MMIA) operating across Australia, plus ongoing service/support fees from Authorised Representatives operating under the AFSL.
4. AFSL licensee / oversight fees: McLardy McShane Partners Pty Ltd (AFSL 232987, ABN 14 064 465 309) earns licensee-level fees from the AR network operating under its licence, including compliance supervision under the NIBA Code of Practice.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

McLardy McShane is an Australian general insurance brokerage that arranges commercial, corporate, SME, professional risks, transport, marine, cyber, healthcare and personal insurance policies on behalf of clients, supported by premium funding and claims assistance. The brokerage distributes its offering through company-owned branches, a 150+ Authorised Representative network licensed under AFSL 232987, and a 32+ joint venture branch network (McLardy McShane Insurance Advisors), spanning every Australian state and territory.

Product overview

McLardy McShane is a single integrated Australian insurance brokerage and AR/JV network rather than a multi-product SaaS platform. Its core offering is commercial and personal Insurance Broking (15 specialty lines including Business Package, Professional Indemnity, Public & Products Liability, Cyber Insurance, Management Liability, D&O, Property/ISR, Business Interruption, Contract Works, Farm Insurance, Corporate Travel, Transport & Logistics, Marine Insurance, Workers' Compensation, and Personal Insurance), supported by three wraparound service modules: Healthcare Insurance Broking (a specialist healthcare team), Premium Funding (monthly instalment funding arranged at policy inception), and Claims Assistance (end-to-end claims advocacy with downloadable Motor, Property and Windscreen claim forms). These broking services are delivered through a dual-entity structure: McLardy McShane Partners (MMP) — the AFSL 232987 license-holding entity operating the 150+ Authorised Representative network — and McLardy McShane Insurance Advisors (MMIA) — the nationwide brokerage comprising 32+ joint venture branches. Notable branded extensions include the newest McLardy McShane Workers Compensation nationwide branch, plus state/region-specific joint ventures such as McLardy McShane Tasmania, McLardy McShane Stewart, McLardy McShane Yarra Valley and McLardy McShane Brisbane, all networked under the MMP license.

Differentiator

Problem solved

Functional benefit

Brands

• McLardy McShane Workers Compensation: Newest dedicated branch offering workers compensation insurance solutions across the group's national network.
• McLardy McShane Tasmania
• McLardy McShane Yarra Valley
• McLardy McShane Brisbane
• McLardy McShane Stewart

Products and services

• Insurance Broking (Business Package) Combines multiple coverages under one policy for small-to-medium businesses, typically including property damage, business interruption, public and products liability, machinery breakdown and theft.
• Professional Indemnity Insurance Protects professionals and consultants against legal actions and financial loss arising from alleged malpractice or misconduct, including damages claims and legal costs.
• Public & Products Liability Insurance Covers financial loss from third-party injury or property damage due to negligence, plus product liability for businesses that supply, sell or deliver products to the public.
• Cyber Insurance Right-sized cyber risk cover for businesses of any size that use the internet, addressing attack exposure and obligations to protect customer data.
• Management Liability Insurance Protects executives against financial exposures of managing a company, covering defence, settlement and compensation claims for unpredictable liability.
• Directors & Officers Liability (D&O) Insurance Protects board directors and executives, including legal representation, civil fines/penalties, securities-related coverage and run-off coverage for retired officers.
• Property Insurance (Industrial Special Risks / ISR) Covers physical assets including buildings, plant/machinery, stock and raw materials against loss, damage or theft.
• Business Interruption Insurance Helps businesses continue operating or cover loss of income when an unexpected event prevents normal operations, restoring the business to its prior position.
• Contract Works Insurance Construction site cover for commercial, industrial and domestic builders, owner-builders and subcontractors against damage, natural disasters, injury, theft and product/public liability.
• Farm Insurance Cover for livestock businesses, crop growers and hobby farmers including home/farm buildings, silos, crop, livestock, tractors, vehicles, equipment, loss of income and theft.
• Corporate Travel Insurance Travel cover for overseas health emergencies, flight cancellations, rental car excess, lost deposits and lost/stolen baggage.
• Transport & Logistics Insurance Tailored cover for owner-drivers and national fleets, including dangerous goods storage and carriage.
• Marine Insurance Cover for commercial vessels, watercraft, moving cargo and marina operations, including vessel/cargo damage and delivery/storage of goods.
• Personal Insurance One-stop personal cover including home, contents, landlord, strata, car, caravan, motorcycle and boat, with broker-managed renewals and claims.
• Healthcare Insurance Broking Specialist broking team providing tailored cover and access to local and international insurers for Australian healthcare organisations including private/public hospitals, IVF and fertility providers, aged care providers, CROs, GP and specialist medical centres.
• Premium Funding Arranges monthly instalment funding of insurance premiums and broker service fees at policy inception, with fixed competitive interest rates, tax-deductible interest and no need for separate bank arrangements.
• Claims Assistance End-to-end claims advocacy built on four principles (act fairly, demystify policy terms, reduce claim frequency via risk management, support clients through difficult times). Includes claim form lodgement, settlement negotiation and assessor/restorer coordination. Downloadable Motor, Property and Windscreen claim forms.
• McLardy McShane Workers Compensation Newest nationwide branch addressing a previous gap in the McLardy McShane offering. Led by John Capes (nearly 40 years of workers compensation experience, based in Sydney). Operates alongside JV partnerships and serves the broader national network's clients.

Quantifiable outcome

• 35% annual growth rate over the past five years
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• West Rock Insurance BrokerscoreStrategic or Co-development Partner · 2 April 2026McLardy McShane formed a partnership with West Rock Insurance Brokers (reported 2 April 2026). West Rock Insurance is also listed as an Authorised Representative on the McLardy McShane AR directory.
• Stewart Insurance GroupcoreStrategic or Co-development Partner · 12 May 2025McLardy McShane formed a new Joint Venture with long-standing AR Stewart Insurance Group (founded by Michael Stewart) to create McLardy McShane Stewart. Stewart Insurance had been a corporate AR of McLardy McShane for almost 10 years. The Brighton-based business has 18+ staff and is led by Michael Stewart.
• Melbourne Football Club (Melbourne Demons)flagshipGTM or Marketing Partner · 1 January 2023Official Insurance Advisor Partner of Melbourne FC since the 2023 season. Partnership extended in March 2025 for a further two years (2025 and 2026 seasons). Co-founders Don McLardy (former Melbourne FC President) and Mike McShane (Foundation Hero) are long-time supporters. Activation includes the McLardy McShane Lounge on the Ponsford Stage at MCG home games.
• FightMNDflagshipOthersLong-standing community partner of McLardy McShane; annual FightMND Golf Day in Portsea/Mornington Peninsula (7th edition in January 2025 raised a record $120,000). McLardy McShane has been a supporter of FightMND for five years, fundraising for the Daniher's Drive event every year since 2015 and substantially surpassing the $5,000 minimum each year.
• Cure EB FoundationcoreOthersKey community partner; funds raised at the FightMND Golf Day are split between FightMND and Cure EB Foundation. McLardy McShane has hosted Adelaide events including 'Gather Around' in support of Cure EB Foundation with Lanyon.
• Reach FoundationcoreOthersKey community partner; Reach Foundation is one of the organisations McLardy McShane has supported, contributing to nearly $3.5 million raised for community partners over the years.
• Love Your SisterminorOthersListed among McLardy McShane's long-standing community partners alongside FightMND, Reach Foundation, CureEB Foundation and House of Darwin Foundation.
• House of Darwin FoundationminorOthersMost recent community partner addition named by Chief Growth Officer Nick McLardy, featured in the November 2024 brand campaign alongside FightMND, Reach and Cure EB.
• Australian Financial Complaints Authority (AFCA)coreOthersMcLardy McShane Partners Pty Ltd is a member of AFCA; customers who cannot resolve complaints internally may refer matters to AFCA at GPO Box 3, Melbourne VIC 3001, Phone 1800 931 678.
• National Insurance Brokers Association (NIBA)minorOthersMcLardy McShane adheres to the NIBA Insurance Brokers Code of Practice; five McLardy McShane representatives attended the 2024 NIBA Convention in Adelaide.
• ANZIIF (Australian and New Zealand Institute of Insurance and Finance)minorOthersMcLardy McShane is a finalist in ANZIIF's 21st Australian Insurance Industry Awards (AR Network of the Year). McLardy McShane employee Tylah Jones is a committee member of the ANZIIF Rising Stars in Insurance event series.

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Steadfast Group: Australia's largest general insurance broker network with a comparable AR/licensee model. Steadfast is the most direct competitor to McLardy McShane's 150+ AR network and JV structure, competing for the same broker-recruiting pipeline.
• PSC Insurance Group (Austbrokers): ASX-listed Australian broker network with an AR and JV partnership model very similar to McLardy McShane Insurance Advisors. Competes head-to-head for JV partners and corporate ARs across the same Australian states.
• Coverforce Insurance Brokers: Australian broker network operating an AR and partner-broker model. Direct competitor for both JV partners and ARs, particularly in NSW and Queensland where McLardy McShane has recently expanded.
• Honan Insurance Group: Mid-market Australian commercial insurance broker with a comparable specialty and corporate book. Overlaps with McLardy McShane in transport, professional risks and healthcare verticals.

Broad incumbents

• Arthur J. Gallagher & Co (Australia): Global insurance brokerage with a sizeable Australian operation. Larger, publicly listed incumbent offering the same commercial and specialty broking services to mid-market and corporate clients.
• Aon Australia: Global insurance and reinsurance broker with extensive Australian corporate broking presence. Competes with McLardy McShane for larger transport, healthcare and corporate accounts.
• Marsh Australia: Global insurance broker with significant Australian corporate practice. Competes for large corporate and specialty risks that McLardy McShane targets via its corporate and commercial broking teams.

Emerging players

• Insurance House (IH): Australian commercial insurance broker with a comparable specialty and SME book, including transport and professional risks. Mid-sized competitor focused on similar customer segments.

Others

• Allianz Insurance Australia: Major Australian insurer that distributes through brokers. Not a direct broker competitor but a key underwriting partner whose product appetite and commission terms directly shape McLardy McShane's economics.
• QBE Insurance Australia: Major Australian commercial insurer that distributes through the broker channel. Key counterparty whose underwriting cycles and commission arrangements materially affect McLardy McShane's GWP and commission revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/322227
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• Facebookfacebook.com/mclardymcshane

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLardy McShane Insurance Brokers