West Rock Insurance Brokers

What West Rock Insurance Brokers does

West Rock Insurance Brokers is an Australian general insurance brokerage established in 2019 and headquartered on the Sunshine Coast (Mooloolaba). The firm operates as Corporate Authorised Representative No. 1320556 of McLardy McShane Partners Pty Ltd (AFSL No. 232987), through which it secures its licensing, compliance framework, and access to a Steadfast Group Limited network affiliation, the largest broker network in Australia and New Zealand. It serves individual, SMB, and commercial clients Australia-wide, with a product portfolio spanning Business & Commercial, Plant & Equipment, Trucks & Transport, Home/Contents/Vehicles, Landlords, and Farm insurance, alongside quote and claims lodgement services.

Underlying operations use a modern insurance technology platform to support a Rapid Quotation System that issues most quotes in minutes, same-day certificates of currency for Plant & Equipment coverage, and online claims lodgement. Distribution is conducted via phone (1300 952 937), email, web contact forms, and a Facebook page. Revenue is generated primarily through brokerage commissions of 5% to 26.5% of premium paid by the insurer, supplemented by client service fees and premium financing referrals. Policy placement is supported by direct panel relationships with AIG, Allianz, IAL, Lloyd's, QBE, Vero, and Blue Zebra, enabling access to hard-to-place risks.

The team of approximately 13 personnel is led by Director Wesley Strong and structured around National Account Managers, a Renewals Lead, and administrative support. Customers are predominantly small businesses and consumers across Australia, with no enterprise anchor accounts disclosed. Strategic posture is organic growth through multi-vertical service delivery and network leverage rather than acquisitions or external capital raises.

Name

West Rock Insurance Brokers

Legal name

McLardy McShane Sunshine Coast Pty Ltd

Website

https://westrockinsurance.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

West Rock Insurance Brokers is an Australian general insurance brokerage serving SMB and consumer clients nationwide with commercial, plant & equipment, transport, home, landlord, and farm cover, operating under McLardy McShane Partners and the Steadfast broker network.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunshine Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission: Receives commission between 5% and 26.5% of the premium paid (excluding relevant taxes, charges and levies) paid by the insurer for arranging insurance policies
2. Client Fees: Fees payable by the client for services provided, including separate fees for policy cancellation processing
3. Premium Financing: Obtains and provides quotations for premium financing (premium funding) services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

West Rock Insurance Brokers is an Australian insurance brokerage that arranges and manages general insurance policies for both business and personal clients. The brokerage places coverage with multiple insurers and underwriters (including AIG, Allianz, IAL, Lloyd's, QBE, Vero, and Blue Zebra), offering tailored advice across commercial, plant & equipment, transport, home and contents, landlord, and farm insurance lines, supported by claims lodgement and premium funding services.

Product overview

West Rock Insurance Brokers offers a unified insurance brokerage service rather than a software platform. Their portfolio includes six core insurance products—Business & Commercial Insurance, Plant & Equipment Insurance, Trucks & Transport Insurance, Home Contents & Vehicles Insurance, Landlords Insurance, and Farm Insurance—alongside claims lodgement and quote services. The company acts as an intermediary between clients and multiple insurers (including AIG, Allianz, IAL, Lloyd's, QBE, Vero, and Blue Zebra), leveraging industry relationships to arrange coverage efficiently. Their point of difference is rapid quotation turnaround, positioning most policies to be arranged in minutes rather than weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Commercial Insurance Protection for business or commercial premises, including hard-to-place risks, arranged through multiple insurers and underwriters for Australian business clients.
• Plant & Equipment Insurance Coverage for earthmoving and construction industry machinery, with same-day certificates of currency available for plant and equipment operators.
• Trucks & Transport Insurance Insurance solutions for transport operators, covering fleets of various sizes across Australia.
• Home, Contents & Vehicles Insurance Comprehensive coverage for personal properties including homes, contents, and vehicles, designed to remove the hassle of managing multiple personal insurance policies.
• Landlords Insurance Insurance coverage for property owners renting out homes for long or short-term periods, ensuring correct coverage for rental properties.
• Farm Insurance Insurance coverage ranging from hobby farms to cattle stations and all agricultural operations in between.
• Claims Lodgement Services Assistance with filing and settling insurance claims for West Rock clients, including an online claim form and direct contact details for major insurance providers.
• Quote Services Customized insurance quotation services provided through an online contact form, phone, or email, with most quotations or policies arranged in minutes.
• Premium Funding / Premium Financing Services Obtains and provides quotations for premium funding services, allowing clients to spread the cost of insurance premiums.

Quantifiable outcome

• Quotations and policies arranged in minutes, not weeks
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• McLardy McShane Partners Pty LtdcoreStrategic or Co-development PartnerWest Rock Insurance Brokers operates as Corporate Authorised Representative No. 1320556 of McLardy McShane Partners Pty Ltd (AFSL No: 232987, ABN: 14 064 465 309). Provides licensing, compliance framework, and professional indemnity insurance arrangements.
• Steadfast Group LimitedcoreStrategic or Co-development PartnerPSC Connect (West Rock) is a Network Broker of Steadfast Group Limited, the largest insurance broker network in Australia and New Zealand. Provides access to operating and compliance tools, group insurance arrangements, product comparison, claims support, and purchasing arrangements.
• AIG InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing commercial and personal insurance products
• Allianz InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing commercial and personal insurance products
• IAL InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing insurance products
• Lloyd's InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing specialist insurance products through Lloyd's market
• QBE InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing commercial and personal insurance products
• Vero InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing commercial and personal insurance products
• Blue Zebra InsuranceminorChannel Partner/ Reseller/ DistributorInsurer partner providing insurance products

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WestRockInsuranceBrokers
• LinkedInlinkedin.com/company/westrockinsurancebrokers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Rock Insurance Brokers