Craftberry
Craftberry is a boutique, certified Shopify Plus partner agency founded in 2015 and based in Varna, Bulgaria, with offices in London and New York. It designs, migrates, and optimizes Shopify storefronts for DTC and enterprise brands across Europe, North America, and the Middle East.
- Company typePrivate
- Founded2015
- HeadquartersVarna, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Craftberry does
Craftberry is a boutique Shopify Plus partner agency founded in 2015 in Varna, Bulgaria, by Preslav Nikov and operated today with an in-house team of 20+ specialists spanning design, development, strategy, and customer experience. The firm designs, builds, migrates, and optimizes Shopify and Shopify Plus storefronts for direct-to-consumer and enterprise brands, with service lines covering custom theme development, headless commerce, platform migration (from WooCommerce, Magento, Shopware, BigCommerce), conversion rate optimization, ERP and third-party integrations (Gadget, MuleSoft, Adyen, Global-e, Klaviyo), mobile app builds, accessibility compliance, and ongoing priority support.
Craftberry sells project-based professional services under quote-based pricing, with project budgets spanning $10K to $100K+ and most engagements running 8-16 weeks. Its go-to-market is sales-led and enterprise-field-sales oriented, combining direct website inquiries, referrals (90% of clients have remained active for more than two years), a 5.0-rated Clutch profile, and a content-marketing engine built on 64 published Shopify articles. Marquee customers include vivo, On Running, Shelly, Glowforge, Pepper, Überlube, Bang Cookies, and Innermost, with case-study evidence of cross-border rollouts, complex migrations, and measurable conversion uplifts (e.g., +45% for Überlube, +43% speed and +11% CRO bundle lift for Shelly, 30% conversion uplift for Pepper). The company states that clients generated $450mm+ in revenue in 2024 across 800+ projects since inception spanning 100 clients, supported from offices in Varna (headquarters), London, and a New York location disclosed as coming soon.
Craftberry firmographics
Firmographics- Name
- Craftberry
- Legal name
- Craftberry
- Website
- https://craftberry.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Craftberry is a boutique, certified Shopify Plus partner agency founded in 2015 and based in Varna, Bulgaria, with offices in London and New York. It designs, migrates, and optimizes Shopify storefronts for DTC and enterprise brands across Europe, North America, and the Middle East.
- Ownership category
- akta.pro rank
Craftberry industry classification
Industry- Product category
- E-commerce Development Agency Services (Shopify Plus)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
Keywords
Where Craftberry is headquartered
LocationHeadquarters
- HQ city
- Varna
- HQ country
- Bulgaria
- HQ region
- Europe
Offices3 records
Markets served
Craftberry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Project-Based: Agency fees for Shopify design, development, migration, and CRO services. Projects range from custom theme development to full platform migrations, with budgets from 0-10k to 100k+. Most projects take 8-16 weeks depending on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing varies by scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Craftberry product offering
Product offeringCore offering
Craftberry is a boutique Shopify Plus partner agency that designs, builds, migrates, and optimizes Shopify and Shopify Plus stores for DTC and enterprise brands. Core deliverables include custom Shopify theme development (Liquid), end-to-end platform migrations from WooCommerce, Magento, Shopware, and BigCommerce, conversion rate optimization (CRO) with A/B testing, and technical integrations (ERP, payments, subscriptions, loyalty). Projects typically range from 8-16 weeks with budgets from under $10K to over $100K.
Product overview
Craftberry is a boutique Shopify Plus partner agency offering a comprehensive suite of e-commerce services centered around the Shopify platform. The core offering spans Shopify Design + Build (custom theme development, UI/UX design), migration services from competing platforms (WooCommerce, Magento, Shopware, BigCommerce), Conversion Rate Optimization (CRO), and technical integrations. The agency operates on an add-on model where Priority Support, Accessibility & ADA Compliance, Custom ERP Integration, and Shopify Subscriptions capabilities layer on top of core store builds. The product portfolio is unified around Shopify and Shopify Plus as the platform, with services differentiated by client industry vertical (fashion, tech/electronics, health & wellness, food & beverage) and geographic focus (European, international expansion).
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Design + Build End-to-end design and build service for Shopify and Shopify Plus stores, combining psychology-based strategy, UI/UX design, custom theme development, and modern technology to boost customer experience and conversion rates. Intended for DTC and enterprise brands.
- Migrate to Shopify Comprehensive end-to-end platform migration to Shopify or Shopify Plus, handling data transfer, design, development, and launch from WooCommerce, Magento, Shopware, BigCommerce, and other platforms with zero data loss.
- Conversion Rate Optimization (CRO) Data-driven conversion rate optimization service that uncovers and analyzes store blockers, then converts them into revenue gains using A/B testing, bundle optimization, and value framing experiments.
- Tech Integration Extending Shopify functionality through third-party app integrations and custom app development, connecting technology partners such as ERP, payments, subscriptions, loyalty, and analytics platforms.
- Shopify Custom Theme Development Bespoke Shopify theme development from scratch or based on pre-made themes using Liquid, providing total control over UX, branding, and performance.
- Headless Shopify Build Decoupled Shopify architecture separating the frontend and backend for maximum flexibility and custom frontend experiences, including custom storefronts for enterprise brands such as Glowforge.
- Mobile App Development
Quantifiable outcome
- 45% boost in conversions for Überlube after migration
- +5 more outcomes
Companies that use Craftberry
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Craftberry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
Craftberry partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Global-ecoreCross-border commerce platform integrated with Pepper's Shopify store for seamless international selling. Handles fraud prevention, regulatory compliance, and localized checkout experiences.
- RebuycoreShopify app that increases average order value and customer lifetime value through cross-selling, up-selling, and re-ordering features for Pepper.
- KlaviyocoreEmail marketing platform tailored for e-commerce for personalized campaigns based on customer data.
- AdyencoreMulti-currency and cross-border payment processor supporting various payment methods worldwide with fraud prevention for Shelly's Shopify Plus store.
- GadgetcoreJavaScript development platform used to bridge MuleSoft with Shopify Plus for On's enterprise ecosystem integration including inventory management and order processing.
- Global-ecoreCross-border infrastructure for vivo's European Shopify rollout, centralizing market-level pricing, currency, and duties calculations.
- StripecorePayment gateway integrated for Überlube to bypass Shopify Payments restrictions on medical products while enabling seamless transactions across regions.
- EurodevminorOperating partner in Europe for Überlube's Shopify launch and expansion.
- Creative CornerminorDesign agency partnered for Überlube's Shopify store design, creating luxurious visual appearance matching brand's sensory touch.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Craftberry competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Craftberry social profiles
Digital presenceCraftberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftberry leadership team
Management profileNumber of profiles
Profiles10 records
Craftberry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftberry
What does Craftberry do?
Craftberry is a boutique Shopify Plus partner agency that designs, builds, migrates, and optimizes Shopify and Shopify Plus stores for DTC and enterprise brands. Core deliverables include custom Shopify theme development (Liquid), end-to-end platform migrations from WooCommerce, Magento, Shopware, and BigCommerce, conversion rate optimization (CRO) with A/B testing, and technical integrations (ERP, payments, subscriptions, loyalty). Projects typically range from 8-16 weeks with budgets from under $10K to over $100K.
Is Craftberry a public or private company?
Craftberry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craftberry founded?
Craftberry was founded in 2015. It employs 11 to 50 people.
Where is Craftberry based?
Craftberry is headquartered in Varna, Bulgaria, in the Europe region.
How does Craftberry make money?
One revenue line is on record: professional Services - Project-Based.
Does Craftberry have an API?
No public API is recorded for Craftberry.
What industry is Craftberry in?
Craftberry's product category is E-commerce Development Agency Services (Shopify Plus). Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative). Its NAICS code is 541511 and its SIC code is 7371.