What Struddys Apparel does

Struddys Apparel is an Australian-owned custom apparel manufacturer and distributor founded in 1975, headquartered in Yatala, Queensland with additional offices in Townsville and Wollongong. The company designs, manufactures, and supplies custom sportswear, school uniforms, and corporate apparel through a hybrid B2B/B2C model. Its core production capability centers on full sublimation printing combined with its proprietary S-TECH fabric technology—a texturised woven polyester with moisture-wicking and breathability features used across its premium Apex range. Customers access a Design-Your-Own online platform (built on BigCommerce) to customize jerseys, shorts, socks, and off-field apparel with team colors, logos, names, and numbers.

The company serves three primary segments: Australian schools (leavers jerseys, staff uniforms, sports uniforms), grassroots sports clubs across 14+ sports (rugby league, netball, touch football, rugby union, cricket, AFL, hockey, basketball, football, bowling), and corporate organizations (police associations, emergency services, surf lifesaving). Revenue is generated primarily through one-time custom apparel sales with quote-based pricing tied to customization and quantity, supplemented by a Partner Store model where schools, clubs, and organizations operate dedicated storefronts under the Struddys infrastructure. The company also generates ancillary revenue through an Express Range (2–3 week turnaround) and a Star Outdoor partnership for custom signage products. Struddys holds official partner/licensee relationships with the Queensland, NSW, and Victoria Rugby Leagues as well as Touch Football Australia and its state associations, and is accredited by Ethical Clothing Australia and endorsed under Reconciliation Australia's Innovate RAP.

Operationally, Struddys claims one of Australia's largest custom apparel manufacturing facilities and states that tens of thousands of Australians wear its garments daily. With 51–100 employees, the business operates without disclosed external funding and is privately held by the founding Strudwick family. Its geographic footprint is Australia-wide with a New Zealand extension, primarily through partner organizations such as WBOP Magic Netball and Jamaica Rugby League.

Name

Struddys Apparel

Legal name

Struddys Apparel

Website

https://struddys.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Struddys Apparel is an Australian custom apparel manufacturer founded in 1975 that designs, makes, and supplies sublimated sportswear, school uniforms, and corporate apparel to schools, sports clubs, and organizations across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Apparel Knitting Mills (31512), Cut and Sew Apparel Contractors (31521), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Custom sportswear manufacturing
• Team uniform supplier
• Sublimation printing apparel
• School uniform supplier
• Custom teamwear design

Headquarters

HQ city

Loganholme

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Sales: One-time purchase of custom sportswear, school wear, and corporate wear. Orders are made-to-measure with customization options. Revenue generated from individual items and bulk team orders.
2. Partner Store Model: Schools, clubs, and organizations receive dedicated online stores with access codes. Struddys handles manufacturing and fulfillment while partner organizations drive sales to their members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Struddys Apparel is an Australian-owned custom apparel manufacturer and distributor founded in 1975, operating one of the largest custom apparel manufacturing facilities in Australia. The company produces fully customisable sportswear, school wear, and corporate wear through its Design-Your-Own online platform, using proprietary S-TECH fabric technology and full sublimation printing. It supplies team uniforms, leavers apparel, staff uniforms, and merchandise to schools, sports clubs, and organisations across Australia and New Zealand.

Product overview

Struddys Apparel is an Australian-owned and operated custom apparel manufacturer and supplier founded in 1975, operating one of the largest custom apparel manufacturing facilities in Australia. The company serves as a B2B/B2C e-commerce platform offering fully customisable teamwear, school wear, and corporate apparel through multiple product lines: the core Custom Sportswear range (Rugby League, Touch Football, Netball, Rugby Union, Cricket, Football/Soccer, AFL, Hockey, Referee Uniforms, Off-Field Apparel, Indigenous Range, Bowling, and custom merchandise), the School Leavers and Staff Uniform ranges, an Express Range for 2-3 week delivery, a Partner Stores platform for clubs and schools to manage dedicated online stores, and Custom Signage through a Star Outdoor partnership. All products feature a Design-Your-Own customisation platform allowing customers to select designs, colours, add logos, names, and numbers. The Apex Range represents Struddys' premium product line featuring proprietary S-TECH fabric technology across multiple sports.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Range: Premium custom apparel product line including Apex Pro, Apex, and Apex Mini/Mod variants for various sports including Rugby League, Touch Football, Rugby Union, Cricket, Football, and Hockey
• S-MAX Range
• Express Range
• Endurance Range
• Indigenous Range
• Struddys Uniform
• Struddys DT's
• Struddys Rashie

Products and services

• Rugby League Kits Custom rugby league jerseys, performance shorts, and elite socks designed for clubs and schools of all sizes. Features the Apex Pro, Apex, and Apex Mini/Mod jersey lines with options for gripper, numbering, and GPS pouches.
• Touch Football Gear Custom touch football tees, singlets, shorts, and bike pants developed in collaboration with elite touch football players. Uses S-TECH fabric with moisture-wicking and breathability features.
• Netball Uniforms Custom netball dresses, bummers, tees, singlets, and socks for women's, men's, and unisex netball. The Endurance Netball Dress features S-Tech polyester fabric with mesh back and sides for breathability.
• Rugby Union Uniforms Custom rugby union jerseys, match shorts, and elite socks for grassroots rugby. Features compression fit with sleeve bands and quick-dry technology using Poly-Spandex and Poly-Flex materials.
• Cricket Uniforms Custom cricket polos, pants, and vests designed for various formats from T10 to Test cricket. Features UPF 50+ rating, moisture-wicking, and breathable materials for hot playing conditions.
• Football/Soccer Kits Custom football jerseys, shorts, and socks made from exclusive S-TECH fabric with lightweight, quick-drying, breathable properties and UPF 50+ rating.
• AFL Guernseys Custom AFL guernseys, match shorts, and elite socks designed for optimal comfort and performance. Lightweight, durable, and fully customisable for grassroots footy clubs.
• Hockey Uniforms Custom field hockey tees, shorts, and skirts developed alongside elite players. Available in Apex Pro and Apex varieties using S-TECH fabric technology.
• Referee Uniforms Professional personalised referee uniforms including jerseys, polos, shorts, and socks suitable for Australian sporting conditions across multiple sports and levels.
• Off-Field Apparel Training gear, winter wear, and apparel for coaches, staff, and fans. Includes sublimated tees, singlets, polos, jackets, track pants, socks, leggings, and bike pants with S-TECH fabric technology.
• Indigenous Range Over 200 Indigenous designs available across all sublimated garments, including collaborations with Deadly Choices and Arthur Beetson Foundation. One design can be applied across entire sublimated range.
• Bowling Apparel Custom bowling polos and raglan tees featuring licensed athlete designs from professional bowlers. Apex Bowling Polo and Apex Raglan Tee with Zip options.
• School Leavers Range Senior jerseys, varsity jackets, and senior shirts designed for school leavers. Fully customisable to represent school colours, style, and personality. Includes knitted jerseys, Year 6 polos, and premium senior options.
• School Staff Uniforms Custom staff uniforms including polos, tees, shorts, hoodies, jackets, track pants, caps, and bucket hats designed for all-day wear. Includes sublimated, endurance, and cut and sew options.
• Express Range Off-the-shelf and express customisation range delivering gear in 2-3 weeks. Includes tees, singlets, polos, shorts, hoodies, jackets, formal wear, track pants, leggings, and bike pants with embroidery, heat press, and screen printing options.
• Custom Marquees Custom branded marquees available in 3x3m and 6x3m sizes. Features waterproof canopy, UPF 50+ rating, and includes carry bag with wheels.
• Custom Goal Post Skins Fully sublimated goal post skins designed to fit over existing post pads. Personalisable with team colours and logos, machine washable.
• Custom Water Bottles Fully recyclable custom water bottles with large print areas. Made from 100% food grade polyethylene with clear view strip down one seam.
• S-MAX Range Specialised custom sportswear range offering mentioned in navigation as one of Struddys' product categories.
• Casual Range 2026 Collection Casual apparel collection launched in 2026 featuring PNG Hunters merchandise in a video carousel format on the homepage.
• Partner Stores Dedicated online stores for clubs, schools, and corporate clients including regional school sports associations, individual schools, sports clubs, carnival events, and corporate organisations. Struddys handles manufacturing and fulfillment while partner organisations drive sales to their members.
• Online Stores Platform Managed online store service for schools where Struddys sets up a branded store for student/staff orders, collects payments, manufactures gear, and delivers orders either bulk or individually.
• Custom Signage Event branding products offered through Star Outdoor partnership including marquees, umbrellas, flying flags, banners, media walls, table covers, inflatables, corflute, and pull up banners.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• QRL (Queensland Rugby League)coreStrategic or Co-development PartnerOfficial partner and licensee of Queensland Rugby League. Provides custom teamwear and merchandise for QRL events and teams.
• NSWRL (NSW Rugby League)coreStrategic or Co-development PartnerOfficial partner and licensee of NSW Rugby League. Supplies custom apparel for NSWRL events and representative teams.
• VICRL (Victoria Rugby League)coreStrategic or Co-development PartnerOfficial partner and licensee for Victoria Rugby League.
• Touch Football AustraliacoreStrategic or Co-development PartnerOfficial partner of Touch Football Australia. Collaborates on product development for touch football apparel.
• NSW Touch AssociationcoreStrategic or Co-development PartnerOfficial partner of NSW Touch Association for custom touch football gear.
• QLD Touch FootballcoreStrategic or Co-development PartnerOfficial partner of QLD Touch Football for touch football uniforms.
• Star OutdoorminorGTM or Marketing PartnerRecommended outdoor signage partner for event branding including marquees, umbrellas, flags, banners, media walls, and inflatables.
• Deadly ChoicesminorStrategic or Co-development PartnerProud suppliers to Deadly Choices, an Indigenous health organization. Provides custom Indigenous Range apparel.
• Arthur Beetson FoundationminorGTM or Marketing PartnerProud supporter of Arthur Beetson Foundation, providing merchandise and apparel support.
• Murri CarnivalminorStrategic or Co-development PartnerOfficial merchandise and apparel supplier for Murri Carnival rugby league event.
• Koori KnockoutminorStrategic or Co-development PartnerOfficial apparel supplier for Koori Knockout rugby league carnival.
• Study & Play USAminorGTM or Marketing PartnerPartner helping athletes pursue sports and education opportunities in the USA.

Scale indicators3 records

Direct peers

• Champion Teamwear: Custom team apparel manufacturer and decorator producing sublimated and decorated kits for schools, clubs and teams. Comparable to Struddys on product category, customization model and institutional customer base.
• Gamegear: Australian custom teamwear and sublimated apparel manufacturer serving sports clubs, schools and corporates. Closely comparable to Struddys on product (custom jerseys, shorts, polos), sales motion (B2B to clubs and schools) and category focus on grassroots team sport.
• ISC (International Sports Clothing): Australia's other major custom teamwear manufacturer, supplying custom kits and sublimated apparel to sports clubs, schools and associations across the country. Most directly comparable to Struddys in target market (grassroots Australian sport), manufacturing model and product mix.
• Augusta Sportswear: US-based custom team apparel manufacturer supplying decorated and sublimated uniforms to schools, leagues and teams. Comparable to Struddys on custom decorated apparel production and institutional sports/education customer base, though at larger scale and broader geography.
• Aphex Sports: Australian custom teamwear specialist producing sublimated on-field and off-field apparel for amateur and semi-professional sports clubs. Directly comparable to Struddys' core custom sportswear offering and club-focused B2B GTM.

Broad incumbents

• Sherrin: Iconic Australian sports brand with teamwear and apparel programs for AFL and other football codes. Comparable to Struddys as an Australian sports-apparel brand serving clubs and schools, though focused on AFL and stock/brand-led offerings rather than made-to-order custom sublimation.
• KooGa: Australian rugby-focused sportswear brand with custom and stock teamwear. Overlaps with Struddys' rugby league and rugby union custom kit business and Australian sports market, but positioned as a brand-led incumbent rather than a manufacturer-direct custom operation.
• Canterbury of New Zealand: Globally recognised rugby and teamwear brand headquartered in New Zealand, with strong grassroots and elite teamwear offerings across rugby league and rugby union. Comparable to Struddys on rugby-league/rugby-union apparel focus, but operates as a broader incumbent brand rather than a custom manufacturer.
• Adidas Team Sports / Adidas Custom: Global incumbent offering custom teamwear programs for clubs, schools and federations across multiple sports including rugby, football and cricket. Comparable to Struddys as a competing team-apparel solution, but operates at global scale and as part of a much broader apparel portfolio.
• Nike Team Sports (Nike Team / BSN Sports): Global incumbent supplying custom decorated teamwear and uniforms to schools, clubs and leagues across multiple sports. Comparable to Struddys on custom team apparel category and institutional customer base, but as a much larger portfolio player with extensive dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StruddysApparel
• Xx.com/struddyssports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Struddys Apparel