Star Outdoor Advertising Co.

What Star Outdoor Advertising Co. does

Stark Outdoor Advertising Co. (doing business as Stark Outdoor) is a privately held, full-service outdoor advertising company that rents billboard space on major highways in East Texas. The company provides a turnkey offering spanning concept and design, computer-printed vinyl production, professional installation, and dusk-to-dawn lighting on every display, with no online commerce channel — all transactions are quote-based and handled through direct phone (800-559-1013) and email contact. The technology stack is essentially physical: fixed billboard structures illuminated overnight, with a lightweight web layer consisting of an interactive billboard location finder on starkoutdoor.com that allows prospects to search by address/city with radius filters up to 180 miles. Revenue is generated through recurring billboard rental contracts (characterized in the data as subscription/recurring), supplemented by optional design/production services for customer-supplied artwork.

The company was founded in 1987 by Herb and Wilma (Willie) Stark in East Texas, originally as a way to drive traffic to their blueberry farm, and was acquired by Glenn Browder of Browder Media LLC in July 2016. Current ownership sits with Browder, who also controls related regional media properties Swift Media (Waco) and Choice Media (Amarillo), suggesting an informal regional out-of-home and small-market media group under common control rather than formal corporate affiliation. Stark Outdoor's target customers are local and small businesses in East Texas seeking affordable, high-visibility co-op or awareness advertising; the company emphasizes billboards as the lowest cost-per-thousand of major advertising media. It is a single-geography, sales-led, owner-operated business with no disclosed headcount, revenue, or digital product roadmap.

Name

Star Outdoor Advertising Co.

Legal name

Stark Outdoor

Website

https://starkoutdoor.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Stark Outdoor is a privately held, full-service outdoor billboard advertising company in East Texas, founded in 1987 and currently owned by Glenn Browder of Browder Media LLC. It rents lit highway billboard faces to local and small businesses on a quote-based, recurring basis.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industry

Static Billboard Advertising (MPAAAKAA)

Keywords

• Outdoor billboard advertising
• Billboard rental services
• Highway advertising displays
• Vinyl billboard production
• Outdoor advertising design

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Billboard Rental: Rental of outdoor advertising billboard space to businesses. The company provides displays on major highways in East Texas with full turnkey service including design, production, and installation. All displays include dusk-to-dawn lighting at no additional cost.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stark Outdoor is a full-service outdoor advertising company that rents billboard space on major highways in East Texas. The company provides a turnkey offering spanning concept and design, computer-printed vinyl production, professional installation, and dusk-to-dawn lighting included in the rental price. Customers can browse and select billboard locations through an interactive map on the company website, then arrange rentals via direct phone or email contact.

Product overview

Star Outdoor Advertising Co. (operating as Stark Outdoor) is a full-service outdoor advertising company offering billboard rental services in East Texas. The core product is billboard advertising space rental on major highways, supplemented by integrated design and production services using computer printed vinyl. The company provides a turnkey service covering the full lifecycle from concept and design through production and installation, with dusk-to-dawn lighting included in rental fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising Rental Rental of outdoor billboard advertising space on major highways in East Texas. The offering includes dusk-to-dawn lighting at no additional cost, and is targeted at local businesses seeking affordable, high-visibility advertising. Customers can browse billboard inventory via an interactive map on the company website and arrange rentals through direct phone or email contact with the sales team.
• Billboard Design and Production Services Design and computer-printed vinyl production services for billboard advertisements. Available for both company-designed ads and customer-provided designs, with installation included. Targeted at businesses that need full-service production support rather than supplying finished artwork themselves.

Quantifiable outcome

• Outdoor advertising cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Browder Media LLCparent_companyOthersBrowder Media LLC, owned by Glenn Browder, acquired Stark Outdoor in July 2016 from Herb and Willie Stark. Glenn Browder also owns Swift Media in Waco and sister company Choice Media in Amarillo.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Adams Outdoor Advertising: Regional U.S. outdoor advertising company operating static and digital billboards across multiple mid-size markets. Closely comparable to Stark as a regional OOH operator with a similar geographic and SMB customer pattern.
• OUTFRONT Media: Major U.S. OOH media company operating billboards, transit, and digital displays. Comparable in core billboard rental business model and advertiser base, with much broader national footprint and digital capabilities.
• Lamar Advertising Company: One of the largest U.S. outdoor advertising operators with a vast static and digital billboard portfolio. Directly comparable as a billboard rental business serving local and national advertisers, though far larger and more geographically diversified.
• Clear Channel Outdoor Holdings: Global OOH operator with significant U.S. billboard presence. Comparable in providing highway billboard rentals to local and national advertisers, with additional scale and digital inventory.
• Swift Media: Sister company under common ownership by Glenn Browder, operating out of Waco, Texas. Direct comparable as a Texas-based billboard rental business with shared ownership and likely shared back-office operations.
• Choice Media: Sister company under common ownership by Glenn Browder, operating in Amarillo, Texas. Direct comparable as a regional billboard operator in the same Texas market with shared ownership and strategic alignment.

Broad incumbents

• Watchfire Signs: Manufacturer of digital billboards and on-premise signs. Comparable as a supplier/incumbent in the billboard space, though focused on digital display manufacturing rather than media rental.

Emerging players

• AdQuick: Programmatic OOH advertising platform that connects advertisers with billboard inventory across multiple operators. Comparable in the billboard advertising space, but operates as a marketplace that could either threaten or partner with regional operators.
• Blip Billboards: Digital OOH aggregator that enables advertisers to purchase billboard space programmatically across multiple operators. Comparable as a billboard advertising channel, but represents a competitive threat by aggregating demand away from small operators.

Regional players

• Fairway Outdoor Advertising: Regional outdoor advertising company focused on the Southeast U.S. Highly comparable as a regional billboard operator with similar SMB customer base and turnkey service model targeting similar geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/starkoutdoor
• Facebookfacebook.com/starkoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Outdoor Advertising Co.