What Kingz Kimonos does

Kingz Kimonos is a private, bootstrapped apparel brand founded in 2011 in Winnipeg, Manitoba, that designs and sells Brazilian Jiu-Jitsu gear and lifestyle apparel. The company operates a direct-to-consumer e-commerce business through its flagship kingz.com domain and a network of regional storefronts covering Canada, Europe, the United Kingdom, Japan, South Korea, Australia, and Brazil, alongside a wholesale program serving BJJ academies and third-party retailers. Its product portfolio is anchored by competition-legal BJJ gis built on pearl weave construction in sub-brands such as Nano 3.0, Kore V2, The ONE V2, Ultralight 2.0, Classic 3.0, Legends Never Die, Born to Rule, and MI-K Roots, complemented by no-gi apparel (rashguards, grappling shorts, spats), lifestyle apparel (tees, hoodies, outerwear), and accessories. Pricing is unit-based across $30-$65 for rashguards and shorts, $100-$200 for gis, and $45-$70 for hoodies, with a 60-day fit guarantee, free shipping over $120, and a Crown Points loyalty program that drives repeat purchases. The customer base spans male, female, and youth BJJ practitioners worldwide, with athlete credibility anchored by a sponsorship of 8-time IBJJF World Champion Leandro Lo and a dedicated Legends Never Die collection. The company is operated by 1-10 employees, has never taken outside investment, and continues to position itself as fully independent after 15 years in business.

Name

Kingz Kimonos

Legal name

Kingz

Website

https://kingz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Kingz Kimonos is a bootstrapped Canadian-founded DTC apparel brand that designs and sells competition-legal Brazilian Jiu-Jitsu gis, no-gi apparel, and lifestyle clothing to BJJ practitioners across men, women, and youth segments worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of BJJ gis, no-gi apparel, and accessories through company-owned e-commerce stores across multiple regional domains
2. Wholesale Distribution: Wholesale sales to retailers and academies through a wholesale application process

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kingz Kimonos designs and sells Brazilian Jiu-Jitsu gis (kimonos) and no-gi apparel including rashguards, grappling shorts, and spats, alongside lifestyle apparel and training accessories. Products are organized into men's, women's, and kids' lines, with gi sub-brands including Nano 3.0, Kore V2, The ONE V2, Ultralight 2.0, Classic 3.0, Legends Never Die, Born to Rule, and MI-K Roots. All gis are pearl weave, pre-shrunk, and IBJJF competition legal, sold globally through direct-to-consumer e-commerce with regional localization.

Product overview

Kingz Kimonos is a BJJ gear company offering a comprehensive portfolio of Brazilian Jiu-Jitsu equipment across multiple product lines. The core offering consists of Gis/Kimonos (available in Nano 3.0, Kore V2, The ONE V2, Ultralight 2.0, Classic 3.0, Legends Never Die, Born to Rule, and MI-K Roots sub-brands) and No-Gi Gear (rashguards, grappling shorts, spats). These are complemented by lifestyle Apparel (t-shirts, hoodies, outerwear, joggers), Accessories (bags, belts, bottles, hats, tape), and a Crown Points loyalty program. Products serve men, women, and kids across competitive and recreational segments. All gis are pearl weave, pre-shrunk, and IBJJF legal. Founded in Winnipeg, Manitoba in 2011, the company operates e-commerce through Shopify with regional sites for Canada, Europe, UK, Japan, Korea, Australia, Brazil, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• BJJ Gis / Kimonos Traditional Brazilian Jiu-Jitsu kimonos (gis) available for men, women, and kids. Includes pearl weave, pre-shrunk designs that are IBJJF legal for competition.
• No-Gi Gear No-gi training equipment including rashguards, grappling shorts, spats, and compression wear for men, women, and kids. Moisture-wicking compression fabrics designed to stay in place during grappling.
• Apparel (Lifestyle) Lifestyle and training apparel including t-shirts, hoodies, outerwear, joggers, and casual pants/shorts for men, women, and kids.
• Accessories Training accessories including bags, belts, water bottles, hats, and athletic/finger tape for BJJ practitioners.
• Nano 3.0 Gi Featherlight competition gi designed for competitors cutting weight. Available in limited edition colorways.
• Kore V2 Gi Durable daily training gi at 380 GSM, available in multiple colors for men and women.
• The ONE V2 Gi All-around gi positioned as the versatile pick for training and competition, available for men.
• Ultralight 2.0 Gi Breathable gi designed for hot training rooms and warm climates.
• Legends Never Die Collection Tribute collection honoring world champion Leandro Lo with apparel and gis featuring his legacy designs.
• Born to Rule Collection Limited edition collection with premium gi and apparel designs.
• MI-K Roots Collection Limited edition collection featuring Onca Pintada (jaguar) inspired designs.
• Classic 3.0 Gi Entry-level/value gi offering durable construction for regular training.
• Empowered Women's Gi Women's-specific BJJ gi designed with feminine fit considerations.
• Pursue the Gentle Art Limited Edition Gi Women's limited edition gi featuring artistic design elements.
• Crown Points Loyalty Program VIP rewards program where customers earn Crown Points on every purchase, driving repeat purchases and customer retention.

Quantifiable outcome

• Leandro Lo achieved 257-36 career record and 8 IBJJF World Titles while sponsored by Kingz

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Leandro LocoreStrategic or Co-development PartnerWorld champion BJJ athlete with an 8-time IBJJF World Champion record (257-36 career record). Kingz sponsors Leandro Lo and has created a dedicated Leandro Lo Collection / Legends Never Die product line honoring his legacy and competitive achievements. The partnership includes signature apparel and limited edition gear that bears his name and championship legacy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tatami Fightwear: UK-based BJJ apparel and gi brand selling direct-to-consumer and wholesale globally with extensive gi, rashguard, and no-gi ranges across men, women, and kids. One of the most direct competitors to Kingz in the specialty BJJ gear market.
• Scramble BJJ: UK/Brazilian BJJ lifestyle and gear brand offering gis, rashguards, and apparel with strong athlete sponsorship and limited-edition drops, closely mirroring Kingz's premium, community-driven positioning.
• Hyperfly: BJJ gi and apparel brand known for kimonos, IBJJF-legal competition gis, rashguards, and limited-edition collaborations targeting the same practitioner segments as Kingz with similar athlete-driven marketing.
• Shoyoroll: Cult-following BJJ gi brand famous for limited-edition drops and resale market. Competes directly with Kingz's premium limited-edition gis and Legends Never Die / Born to Rule positioning.
• Fuji Sports: Long-established US-based BJJ and MMA gear manufacturer with broad gi, no-gi, and accessory lines. Targets the same training and competition practitioner base as Kingz at competitive price points.
• Hayabusa: Premium combat sports apparel brand with strong presence in BJJ gis and no-gi gear, leveraging athlete endorsements and technical fabrics. Overlaps with Kingz's premium tier and athlete partnership model.
• Sanabul: Direct-to-consumer combat sports apparel brand selling gis, rashguards, and MMA gear online. Competes with Kingz on accessible price points and e-commerce-first go-to-market motion.
• 93Brand: BJJ gi and apparel brand offering kimonos and rashguards with a similar athlete and lifestyle-driven marketing approach, positioning as a community-rooted competitor in the same niche.
• Origin: BJJ apparel brand focused on performance gis and no-gi apparel with athlete ambassadors. Directly comparable in product mix, community-driven marketing, and direct-to-consumer distribution to Kingz.

Broad incumbents

• Venum: Global combat sports mega-brand (now UFC official) covering MMA, BJJ, boxing, and fitness. Overlaps with Kingz across gis, rashguards, and shorts but operates at much larger scale across broader combat sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kingzkimonos-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingz Kimonos