Assurances Maghrebia

Name

Assurances Maghrebia

Legal name

ASSURANCES MAGHREBIA S.A.

Website

https://maghrebia.com.tn

Company type

Public

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property and Casualty Insurance (IARD): Non-life insurance including automobile, home, travel, health, and professional coverage generating premium income from individual and business clients
2. Life Insurance: Life insurance products including savings, retirement plans, and death/disability coverage through Assurances Maghrebia Vie subsidiary
3. Savings and Retirement Plans: Collective savings contracts and retirement products including PROSPERITE unit-linked investments and retirement plans

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Assurances Maghrebia provides property and casualty (IARD) and life insurance products to individual and business clients in Tunisia. Its portfolio covers automobile, home, travel, health (including international CHAMEL), accident, provident, borrower, and savings/retirement insurance, plus professional lines such as multi-risk professional, enterprise, transport, construction, IT equipment, and civil liability coverage. Products are sold through 91 agencies, brokers, bank partners, and a digital platform supporting 100% online subscription with electronic signature.

Product overview

Assurances Maghrebia offers a comprehensive insurance and financial services portfolio covering both individual and business segments. The company provides personal lines including automobile, home, travel, health (CHAMEL international health and hospitalization), accident, provident, borrower, and savings/retirement products. For professionals and enterprises, offerings include multi-risk professional, business, transport, fishing vessel hull, construction all risks, IT equipment, civil liability (decennial and general), employee health, retirement compensation, and complementary retirement plans. The company also offers unit-linked investments (PROSPERITE) for stock market access. Key digital initiatives include Mon Voyage online travel insurance, 100% online sales with electronic signature, and DigiClaim/DigiFraude platforms for digital accident claims management. The company operates under UFI Group and maintains a network of 91 agencies across Tunisia.

Differentiator

Problem solved

Functional benefit

Brands

• Prospérité: Unit-linked investment fund offering
• CHAMEL
• PROSPERITE
• SACRE CAPITALISATION
• RETRAITE DOREE
• Mon Voyage

Products and services

• Assurance Automobile (Auto Insurance) Vehicle insurance covering automobile owners for damages, liability, and accident-related risks; designed for individual drivers and vehicle owners in Tunisia.
• Assurance Habitation (Home Insurance) Home insurance protecting residential property against damages, theft, and related risks for individual homeowners and tenants in Tunisia.
• Packs Assurance Habitation (Bundled Home Insurance Packages) Bundled home insurance packages offering comprehensive multi-risk coverage options tailored to Tunisian households; available for online subscription with electronic signature.
• Assurance Voyage (Travel Insurance) Travel insurance providing coverage for trip-related risks and assistance services for individual travelers.
• Mon Voyage (Online Travel Assistance) Fully online travel insurance/assistance product allowing customers to purchase coverage in minutes through the website with personalized guarantees.
• Assurance Bateau de Plaisance (Pleasure Boat Insurance) Insurance covering pleasure watercraft and associated liabilities for individual boat owners.
• CHAMEL International Health Insurance International health insurance provided in partnership with MSH International, offering medical coverage for Tunisian and foreign residents in Tunisia; awarded "Élu Produit de l'Année" in 2023.
• Assurance Hospitalisation (Hospitalization Insurance) Hospitalization insurance covering medical expenses related to inpatient care for individuals.
• Assurance Scolaire (School Insurance) School insurance providing coverage for students against accidents and related risks during school activities.
• Assistance des Étudiants à l'Étranger (Student Abroad Assistance) Assistance services and coverage for Tunisian students studying abroad, including support during their stay overseas.
• Assurance contre les Accidents (Individual Accident Insurance) Individual personal accident insurance providing protection against accident-related damages and bodily injury.
• Assurance Prévoyance (Provident Insurance) Provident insurance offering guarantees designed to help families face financial difficulties arising from life events; available to both individuals and enterprises.
• Assurance Emprunteur (Borrower Insurance) Borrower insurance covering loan repayment obligations in case of death, disability, or inability to work.
• Plan d'Épargne et Retraite (Savings and Retirement Plan) Long-term savings plan combining retirement benefits with wealth accumulation for individuals planning retirement.
• PROSPERITE Unit-Linked Investments Unit-linked investment product allowing policyholders to invest in the stock market through Maghrebia's PROSPERITE fund of FCP-DYNAMIQUE, FCP-MODERE, FCP-PRUDENCE, and FCP-SELECT ACTIONS vehicles.
• Plan d'Épargne - SACRE CAPITALISATION (Collective Capitalization Savings) Collective capitalization savings contract (SACRE CAPITALISATION) providing protection and savings accumulation for policyholders.
• Assurance Multirisque Professionnelle (Multi-Risk Professional Insurance) Multi-risk professional insurance covering business activity risks for merchants, artisans, and liberal professionals in Tunisia.
• Assurance Entreprise (Enterprise Insurance) Business insurance offering personalized solutions adapted to specific activity profiles for enterprise business continuity protection.
• Assurance Transport (Transport Insurance) Transport insurance covering goods in transit against risks such as collision, fire, flooding, explosion, and shipwreck.
• Assurance Corps de Navires de Pêche (Fishing Vessel Hull Insurance) Hull insurance for fishing vessels covering physical damage to vessels operating in Tunisian waters.
• Assurance Tous Risques Chantier (Construction All-Risks Insurance) Construction all-risks insurance covering unexpected or accidental losses and damages during construction operations.
• Assurance Matériels Informatiques (IT Equipment Insurance) IT equipment insurance covering loss or deterioration of computer hardware and saved data for businesses.
• Responsabilité Civile Décennale (Ten-Year Civil Liability Insurance) Ten-year professional liability insurance covering construction and professional defects for ten years after completion of work, as required by Tunisian construction regulations.
• Responsabilité Civile (General Civil Liability Insurance) General civil liability insurance covering damages caused to third parties during business activities.
• Indemnité de Départ à la Retraite (Retirement Severance Pay Insurance) Insurance covering a company's potential debt to employees for end-of-service compensation upon retirement, helping businesses manage their retirement liabilities.
• Retraite Complémentaire - Retraite Dorée (Complementary Retirement Plan) Collective complementary retirement and provident coverage contract offered by Assurances Maghrebia Vie for employees of Tunisian enterprises.

Quantifiable outcome

• 91 agencies and bureaus network
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EFPA (École de Formation Professionnelle Continue en Assurance)coreStrategic or Co-development Partner · 18 April 2025Partnership with Assurances Maghrebia Vie to professionalize life insurance producers through training programs
• Soul & PlanetminorStrategic or Co-development Partner · 24 January 2024Strategic partnership with startup Soul & Planet specialized in aggregating eco-responsible solutions and products, aligned with Maghrebia's environmental commitment
• Mac SAcoreChannel Partner/ Reseller/ Distributor · 15 December 2020Stock market intermediary and evaluator for Maghrebia's IPO on the Tunis Stock Exchange. Mac SA served as the introducing broker for the introduction to the market.
• AVIDEA (DigiConstat)coreTechnology or Integration · 9 November 2020Partnership to implement DigiClaim and DigiFraude platforms for online automobile accident declaration and fraud detection. AVIDEA is a startup specialized in automobile claim digitalization and fraud prevention.
• NGSigncoreTechnology or Integration · 2 October 2020Partnership for electronic signature infrastructure enabling 100% online insurance contract subscription. NGSign is the first web-based electronic signature platform in Tunisia.
• VneuroncoreTechnology or Integration · 27 July 2020Technology partnership for anti-money laundering and counter-terrorism financing compliance. Vneuron provided Reis software integration with Maghrebia's information system. M. Fateh Bel Hadj Ali, Managing Partner of Vneuron, presented an excellence trophy to Maghrebia for exemplary commitment to the joint project.
• MSH InternationalcoreTechnology or IntegrationPartnership for international health insurance CHAMEL product, providing global health coverage solutions to Tunisian and foreign residents in Tunisia
• UFI GroupcoreOthersParent company of Assurances Maghrebia. Founded by M. Abdelaziz Essassi in 1970, UFI Group operates in finance, industry, tourism, services, and real estate with subsidiaries in Tunisia, Algeria, and Spain.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STAR (Société Tunisienne d'Assurances et de Réassurances): The largest Tunisian insurance carrier, offering both P&C and life lines through a multi-channel network. Direct competitor to Maghrebia in the same Tunisian market with overlapping product suites including auto, home, life, and health.
• CARTE (Compagnie d'Assurances et de Réassurances Tunisienne-Étrangère): Second-ranked Tunisian composite insurer competing head-to-head with Maghrebia in P&C, life, and group/enterprise lines, including bank-partnered distribution across Tunisia.
• ASTREE Assurances: Tunisian composite insurer offering P&C and life products to individuals and enterprises; competes with Maghrebia in the Tunisian retail and corporate segments with a comparable agency-led model.
• COMAR Assurances: Tunisian multi-line insurer with P&C and life operations, similar agency/broker distribution mix, and overlapping client segments including auto, home, health, and savings products.
• AMI Assurances: Tunisian insurance carrier offering personal and commercial lines with bancassurance and direct distribution — overlaps Maghrebia's P&C and life portfolio and competes for the same Tunisian customer base.
• LLOYD Tunisien: Historic Tunisian P&C and life insurer (AFA-group-affiliated) competing with Maghrebia in personal lines (auto, home) and SME/corporate coverage across Tunisia.
• BH Assurance: Bank-affiliated Tunisian insurance carrier leveraging Banque de l'Habitat distribution — directly comparable in bancassurance-led P&C and life models competing with Maghrebia's own bank/broker channels.

Broad incumbents

• AXA Assurance Tunisie: Subsidiary of global insurer AXA offering P&C, life, and health products in Tunisia via agency and broker networks. Competes with Maghrebia while bringing global product templates and reinsurance capacity that Maghrebia lacks.

Regional players

• Wafa Assurance: One of Morocco's largest composite insurers, operating a P&C and life franchise via Attijariwafa bank distribution. Comparable to Maghrebia in product mix, agency+bancassurance model, and listed-insurer economics, though in a larger and more penetrated market.
• Société Algérienne des Assurances (SAA): State-influenced Algerian composite insurer with broad P&C and life offerings — regional comparable to Maghrebia given UFI Group's Algerian footprint and the similar Maghreb regulatory and bancassurance dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assurancesmaghrebiaTN
• LinkedInlinkedin.com/company/assurances-maghrebia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurances Maghrebia