PSR Brokerage
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
PSR Brokerage firmographics
Firmographics- Name
- PSR Brokerage
- Legal name
- Private Service Realty Ltd.
- Website
- https://psrbrokerage.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
PSR Brokerage industry classification
Industry- Product category
- Luxury Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industry
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ)
Keywords
Where PSR Brokerage is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
PSR Brokerage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission - Resale: Traditional real estate brokerage commission on resale transactions. PSR brokers and sales representatives earn commissions on completed property sales.
- Real Estate Commission - Pre-Construction: Commission earnings from pre-construction sales and marketing services for developers. PSR sold 25+ developments exclusively for 10+ developers.
- Commercial Real Estate Services: Through Cityspace commercial division, providing tenant representation, site selection, land, development and investment sales services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard brokerage commission structure for luxury properties |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PSR Brokerage product offering
Product offeringCore offering
PSR Brokerage is a Toronto-based luxury full-service real estate brokerage that represents buyers and sellers in high-value residential resale transactions and serves as the exclusive sales agent for pre-construction condominium and low-rise developments on behalf of real estate developers. Through its Cityspace commercial division it provides tenant representation, site selection, and investment sales for office, industrial, and retail properties, while its in-house @PSR Creative Agency delivers marketing, design, and branding services to support listings and agent brand development.
Product overview
PSR Brokerage is Toronto's premier luxury boutique full-service real estate brokerage, operating as a single unified brokerage offering both resale and pre-construction property sales. The company provides Available Listings (resale properties), New Developments (pre-construction projects), Home Search (MLS search), Home Valuation, and a Commercial division called Cityspace. Supporting operations include @PSR Creative Agency (in-house marketing and branding), the PSR Pre-Construction Broker Portal (Blacklineapp-based project management), and Mave AI integration for agent automation.
Differentiator
Problem solved
Functional benefit
Brands
- Cityspace: PSR Brokerage's commercial division specializing in tenant representation, office, industrial, and retail tenant representation, comprehensive site selection, land, development and investments sales.
- @PSR Creative Agency
Products and services
- Luxury Resale Brokerage Services End-to-end representation of buyers and sellers of luxury residential resale properties in Toronto, Forest Hill, and surrounding GTA markets, including listings such as 221 Dunvegan Road ($13,999,000 CAD) and 94 Dunvegan Rd ($12,500,000 CAD). Sales representatives at six GTA offices deliver transaction management, valuation, and marketing support for high-net-worth clients.
- Pre-Construction New Development Sales Exclusive sales representation and project marketing services for condominium and low-rise developers across the GTA, including mandates such as Galleria on the Park III (Almadev, 427 units), Freed Hotel & Residences (400 condos + 100 hotel rooms), and Freed Blue Mountain. PSR provides dedicated new development sales teams, marketing strategy, and broker portal-based inventory and tracking via Blackline.
- Cityspace Commercial Real Estate Services Commercial real estate services delivered through PSR's Cityspace division, providing tenant representation, site selection, land, development, and investment sales for office, industrial, and retail clients in the GTA. Led by President/Broker Laurence Himel, Cityspace extends PSR's platform from residential luxury into corporate and investment-grade transactions.
- @PSR Creative Agency Full-service in-house marketing and design creative agency under the @PSR brand, providing marketing, design, branding, strategy, and art direction for PSR agents' listing materials and personal brands. Operates as a dedicated sub-brand supporting the brokerage's luxury positioning through bespoke digital and print collateral.
Quantifiable outcome
- $9 Billion+ in total sales volume
- +2 more outcomes
Companies that use PSR Brokerage
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
PSR Brokerage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
PSR Brokerage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Cityspace (PSR Commercial Division)coreCityspace is a leading Canadian corporate real estate services group founded in 2003, specializing in tenant representation, investors, and commercial real estate. Operates as PSR's commercial division focusing on office, industrial, and retail sectors.
- MavecoreStrategic alliance providing PSR agents with AI-powered automation tools through Mave's industry-leading AI solution. Mave automates daily tasks, marketing automation, deal coordination, market analysis, and vendor management, helping agents focus on client service and brand growth.
- Blackline (Pre-Construction Broker Portal)coreIntegration with Blackline's pre-construction broker portal for managing project inventory, sales tracking, and client information for pre-construction developments.
- Almadev (Developer)coreDeveloper partner for Galleria on the Park project - PSR handles exclusive sales for the pre-construction condominium development with 427 units. Almadev is the developer of the multi-phase Galleria on the Park community.
- Freed Developments (Developer)coreDeveloper partner for multiple luxury projects including Freed Hotel & Residences (500 units: 400 condominiums + 100 hotel rooms), Freed Blue Mountain master-planned community, and Freed Hotel & Residences Blue Mountain. PSR handles exclusive sales for these developments.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
PSR Brokerage competitors and assessment
Company assessmentDirect peers
- Bosley Real Estate: Toronto heritage boutique brokerage with deep roots in central Toronto neighborhoods. Comparable in size, positioning, and luxury focus to PSR's Forest Hill and King West operations.
- Chestnut Park Real Estate: Toronto-area luxury-focused boutique brokerage with offices throughout the GTA, emphasizing high-value resale and pre-construction sales. Closest direct competitor in segment, scale, and positioning to PSR.
- Engel & Völkers Toronto: German-headquartered luxury brokerage operating in downtown Toronto with international referral reach. Competes with PSR for luxury listings, pre-construction buyers, and high-end agent talent.
- Sotheby's International Realty Canada: Operates a luxury boutique-style brokerage network across Toronto and the GTA, focusing on high-end resale and pre-construction sales. Directly competes with PSR for luxury listings, agent talent, and developer mandates in the same neighborhoods.
- Baker Real Estate: Toronto brokerage specializing heavily in new development and pre-construction condominium sales across the GTA. Directly comparable to PSR's pre-construction business and competes for the same developer mandates.
- Harvey Kalles Real Estate: Established Toronto luxury boutique brokerage specializing in high-end resale in Forest Hill, Rosedale, and Bridle Path. Competes head-to-head for luxury listings and top-producing agents in PSR's core Forest Hill market.
Broad incumbents
- Royal LePage Signature Realty: Part of Canada's largest residential brokerage franchise network with a strong GTA luxury division under the Signature brand. Competes for the same high-net-worth buyers and luxury listings but with national brand and referral infrastructure.
- RE/MAX Hallmark Realty: Large GTA-focused RE/MAX franchise with luxury exposure through the RE/MAX network. Operates at broader scale than PSR but overlaps heavily in Toronto luxury resale and pre-construction.
- CBRE Limited (Toronto): Global commercial real estate services firm with a major Toronto office. Directly comparable to PSR's Cityspace commercial division for tenant representation, investment sales, and corporate site selection work.
- Colliers International (Toronto): Global commercial real estate firm with deep Toronto presence in office, industrial, retail, and investment sales. Closely comparable to Cityspace's tenant representation and investment sales services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PSR Brokerage social profiles
Digital presencePSR Brokerage compliance and trust
Trust signalCompliance2 records
PSR Brokerage financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSR Brokerage leadership team
Management profileNumber of profiles
Profiles7 records
PSR Brokerage subsidiaries and ownership
Company hierarchySubsidiaries1 record
PSR Brokerage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSR Brokerage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSR Brokerage
What does PSR Brokerage do?
PSR Brokerage is a Toronto-based luxury full-service real estate brokerage that represents buyers and sellers in high-value residential resale transactions and serves as the exclusive sales agent for pre-construction condominium and low-rise developments on behalf of real estate developers. Through its Cityspace commercial division it provides tenant representation, site selection, and investment sales for office, industrial, and retail properties, while its in-house @PSR Creative Agency delivers marketing, design, and branding services to support listings and agent brand development.
Is PSR Brokerage a public or private company?
PSR Brokerage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PSR Brokerage founded?
PSR Brokerage was founded in 2008. It employs 51 to 100 people.
Where is PSR Brokerage based?
PSR Brokerage is headquartered in Toronto, Canada, in the North America region.
How does PSR Brokerage make money?
Three revenue lines are on record. Real Estate Commission - Resale is the primary driver. The others are real Estate Commission - Pre-Construction and commercial Real Estate Services.
Who are PSR Brokerage's main competitors?
Direct peers on record are Bosley Real Estate, Chestnut Park Real Estate, Engel & Völkers Toronto, Sotheby's International Realty Canada, Baker Real Estate and Harvey Kalles Real Estate. Broad incumbents are Royal LePage Signature Realty, RE/MAX Hallmark Realty, CBRE Limited (Toronto) and Colliers International (Toronto).
Does PSR Brokerage have an API?
No public API is recorded for PSR Brokerage.
What industry is PSR Brokerage in?
PSR Brokerage's product category is Luxury Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.