RE/MAX Hallmark Realty Group
RE/MAX Hallmark Realty Group is a privately held Canadian real estate brokerage operating as a RE/MAX franchisee, serving residential and commercial buyers and sellers across 14 Ontario regions plus Florida through a distributed agent network and an integrated digital platform (REMARKETER, Hallmark Hub, Hallmark App).
- Company typePrivate
- Founded2001
- HeadquartersOttawa, ON - Ontario, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What RE/MAX Hallmark Realty Group does
RE/MAX Hallmark Realty Group is a privately held Canadian real estate brokerage founded in 2001 and headquartered in Ottawa, Ontario. The firm operates as a franchisee under the globally recognized RE/MAX brand, delivering residential and commercial real estate brokerage services through a network of offices and agents spanning 14 Ontario regions (including Toronto, York, Durham, Ottawa, Simcoe, Oakville, Muskoka, Peterborough, Quinte, Kingston, Northumberland, Niagara and Hamilton, and Guelph) plus a cross-border operation in Florida accessed via remaxhallmarkusa.com.
The brokerage's core service is transaction-based representation of buyers and sellers in residential and commercial property deals, generating revenue from commissions on completed transactions. It supports this agent network with an integrated technology stack built on the REMARKETER platform: Hallmark Hub provides authenticated members with exclusive listing access, sold-listing data, and transaction history; the Hallmark mobile app delivers property search and market data on iOS and Android; and the company's websites expose advanced property search, automated home evaluation, listing alerts, and granular market reports covering sub-market metrics such as average sold price, days on market, and sold-price-to-list-price ratios.
The go-to-market model is hybrid: a distributed direct-sales agent network across all operating regions is paired with self-service digital channels (website search, mobile apps, email listing alerts) that feed lead generation into the agent channel. The firm serves two primary customer segments — residential buyers and sellers as the core market, and commercial property buyers, sellers, and investors via the dedicated commercial division. Distribution is supported by multi-channel marketing across the corporate website, mobile applications, email newsletters, the Hallmark Hub member portal, and organic social media presence.
RE/MAX Hallmark Realty Group firmographics
Firmographics- Name
- RE/MAX Hallmark Realty Group
- Legal name
- RE/MAX Hallmark Realty Group
- Website
- https://hallmarkottawa.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RE/MAX Hallmark Realty Group is a privately held Canadian real estate brokerage operating as a RE/MAX franchisee, serving residential and commercial buyers and sellers across 14 Ontario regions plus Florida through a distributed agent network and an integrated digital platform (REMARKETER, Hallmark Hub, Hallmark App).
- Ownership category
- akta.pro rank
RE/MAX Hallmark Realty Group industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
- akta.pro secondary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where RE/MAX Hallmark Realty Group is headquartered
LocationHeadquarters
- HQ city
- Ottawa, ON - Ontario
- HQ country
- Canada
- HQ region
- North America
Offices13 records
Markets served
RE/MAX Hallmark Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage revenue model based on commissions from property transactions. Agents represent buyers and sellers in residential and commercial property transactions, earning commission on completed sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
RE/MAX Hallmark Realty Group product offering
Product offeringCore offering
RE/MAX Hallmark Realty Group is a real estate brokerage operating within the RE/MAX franchise network, providing residential and commercial property buying, selling, and leasing services. The firm supports clients with digital property search tools, a mobile app, home evaluation utilities, and curated market reports across the Durham Region and surrounding Ontario communities.
Product overview
RE/MAX Hallmark Realty Group is a real estate brokerage operating as a single unified service model rather than a modular platform. The company offers a suite of digital products including Hallmark Hub (a member portal for exclusive listings and transaction history), the Hallmark App (mobile application for agent productivity), and REMARKETER (the underlying marketing and listing platform). These products work together to provide property search, agent matching, home evaluation, listing alerts, and market reporting services across Ontario and Florida markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage
- Commercial Real Estate Brokerage
- Hallmark App
- Home Evaluation Tool
- Market Reports and Insights
Companies that use RE/MAX Hallmark Realty Group
Customer profileSegments2 records
Ideal customer profiles2 records
RE/MAX Hallmark Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RE/MAX Hallmark Realty Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RE/MAX InternationalcoreRE/MAX Hallmark operates as a RE/MAX franchisee, leveraging the globally recognized RE/MAX brand, training programs, and marketing resources. The company benefits from the brand's market presence and reputation while maintaining independent operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
RE/MAX Hallmark Realty Group competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Canada: International boutique real estate franchise with growing Canadian operations. Comparable as a franchised brokerage pursuing premium/lifestyle segments in Ontario markets overlapping with RE/MAX Hallmark's footprint.
- Sotheby's International Realty Canada: Luxury-segment real estate brokerage operating in major Canadian markets including Ontario. Comparable as a competing franchised brokerage pursuing premium residential listings in markets like Muskoka and Oakville where Hallmark also operates.
- Royal LePage: One of Canada's largest and most established real estate brokerages, operating a national franchise network across Ontario and other provinces. Directly comparable to RE/MAX Hallmark as a competing full-service residential brokerage brand with multi-region Ontario coverage.
- Century 21 Canada: Global real estate franchise with major Canadian operations and dense Ontario agent network. Comparable as a competing franchise model with overlapping geographic footprint in Ontario residential brokerage.
- Right at Home Realty: Independent Canadian real estate brokerage with strong presence in Ontario (notably GTA). Similar in scale and operating model to RE/MAX Hallmark as a multi-office Ontario residential brokerage.
- RE/MAX Canada (other regional franchisees): Other Ontario- and Canada-based RE/MAX franchisees operating under the same brand umbrella. They are direct peers in the same franchise system, competing for agents, listings, and buyers/sellers in adjacent Ontario regions.
- Coldwell Banker Canada: Internationally franchised real estate brokerage with substantial Canadian agent presence. Comparable as another competing franchise brand offering residential and commercial services across multiple Ontario markets.
Broad incumbents
- Keller Williams Realty: One of the largest real estate brokerages globally with growing Canadian market presence. Comparable as a broad incumbent offering agent-centric residential brokerage across multiple Canadian provinces.
- Compass: Tech-forward US-based real estate brokerage that has expanded into Canada. Comparable as a broad incumbent bringing heavy technology investment and digital marketing infrastructure into the Canadian brokerage space.
Emerging players
- eXp Realty: Cloud-based real estate brokerage with virtual model and aggressive agent-recruitment strategy. Comparable as a competing Canadian brokerage pursuing agents with higher commission splits and lower fixed overhead than traditional franchisees.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Hallmark Realty Group social profiles
Digital presenceRE/MAX Hallmark Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Hallmark Realty Group leadership team
Management profileNumber of profiles
RE/MAX Hallmark Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Hallmark Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Hallmark Realty Group
What does RE/MAX Hallmark Realty Group do?
RE/MAX Hallmark Realty Group is a real estate brokerage operating within the RE/MAX franchise network, providing residential and commercial property buying, selling, and leasing services. The firm supports clients with digital property search tools, a mobile app, home evaluation utilities, and curated market reports across the Durham Region and surrounding Ontario communities.
Is RE/MAX Hallmark Realty Group a public or private company?
RE/MAX Hallmark Realty Group is a private company. It is classified as unknown and is currently operating.
When was RE/MAX Hallmark Realty Group founded?
RE/MAX Hallmark Realty Group was founded in 2001. It employs 101 to 250 people.
Where is RE/MAX Hallmark Realty Group based?
RE/MAX Hallmark Realty Group is headquartered in Ottawa, ON - Ontario, Canada, in the North America region.
How does RE/MAX Hallmark Realty Group make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Hallmark Realty Group's main competitors?
Direct peers on record are Engel & Völkers Canada, Sotheby's International Realty Canada, Royal LePage, Century 21 Canada, Right at Home Realty, RE/MAX Canada (other regional franchisees) and Coldwell Banker Canada. Broad incumbents are Keller Williams Realty and Compass. eXp Realty is listed as an emerging player.
Does RE/MAX Hallmark Realty Group have an API?
No public API is recorded for RE/MAX Hallmark Realty Group.
What industry is RE/MAX Hallmark Realty Group in?
RE/MAX Hallmark Realty Group's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services, with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.