What NIjobs.com does

NIJobs.com Limited operates Northern Ireland's leading online job board, serving as a two-sided marketplace that connects job seekers with employers and recruitment agencies across the region. The platform lists 3,879+ active job vacancies from 541+ hiring companies spanning accountancy, engineering, construction, IT, social care, healthcare, manufacturing, logistics, and other sectors, and is headquartered at Suite 2A, Cadogan House, 322 Lisburn Road, Belfast. Job seekers use the platform free of charge to search jobs, upload CVs, set up email job alerts (Jobs by Email), receive real-time Instant Job Match notifications, and apply via a one-click apply function, while AI-powered Application Matching scores candidate profiles against job specifications under GDPR Article 22 automated decision-making.

The underlying technology stack is cloud-based, hosted on AWS data centers in Frankfurt am Main via StepStone GmbH as the hosting provider, with the Cammio GmbH platform powering an integrated Video Interview Service for automated and live candidate interviews. The platform integrates payments through Stripe, Realex, and Elavon on Oracle Commerce Cloud, electronic signatures via DocuSign, customer support via Intercom, and behavioral advertising through Criteo alongside Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads. As a wholly-owned subsidiary of StepStone GmbH, NIJobs.com shares a group-wide single sign-on with sister platforms IrishJobs.ie and Jobs.ie and operates a joint CV database that cross-posts candidate profiles across all three StepStone Group Ireland properties.

The business model is a hybrid marketplace monetized primarily through employer- and recruiter-facing advertising products. Recruitment agencies purchase transaction-based Job Credits (each credit posts one job for 30 days, valid for 12 months), while direct corporate employers subscribe to Slot packages on annual terms for dedicated ad placement. Revenue is supplemented by Featured Job, Premium Job, Hiring Companies homepage placements, display banner advertising (leaderboard and MPU formats), HTML Mailer email campaigns, CV Database access subscriptions, and Video Interview credits. Pricing is quote-based and self-serve via ecommerce.nijobs.com, with the company compliant under GDPR (joint controller arrangements for the CV Database Service, Article 28 DPAs for Video Interview) and hosted on ISO 27001-certified AWS infrastructure.

Name

NIjobs.com

Legal name

NIJobs.com Limited

Website

https://nijobs.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

NIJobs.com operates Northern Ireland's leading online job board, connecting local job seekers with employers and recruitment agencies through a free CV-hosted marketplace monetized via subscription slots, transaction-based job credits, and advertising products. It is a wholly-owned subsidiary of StepStone GmbH.

Ownership category

akta.pro rank

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Advertising - Job Credits: Single-use advertising credits for recruitment agencies. Each credit allows posting one job for 30 days. Credits valid for 12 months from purchase date.
2. Job Advertising - Slots: Subscription-based advertising space for direct corporate employers. Job Ads uploaded to Slots run for 30 days. Subscriptions purchased for defined periods (e.g., 12 months).
3. Featured Job Placement: Enhanced visibility placement making job ads more prominent in search results for a set period.
4. Premium Job Placement: Boosted job positioning in search results based on jobseeker search criteria, shown in rotation with other Premium Jobs.
5. Hiring Companies Advertising: Additional homepage advertising space for employers. Non-exclusive spaces displayed in rotation.
6. Display Advertising: Banner advertising across website sections in leaderboard or Mid Page Unit (MPU) formats.
7. HTML Mailer: One-page targeted email campaigns sent to demographic-specified recipient groups, subject to availability and prior approval.
8. CV Database Access: Access to searchable CV database for The Stepstone Group Ireland Recruit Limited customers to source candidates.
9. Video Interview Credits: Credits-based system for video interview functionality. One credit represents one interview. Credits valid for 12 months from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

NIjobs.com is a Northern Ireland-focused online job board and recruitment marketplace that connects local employers with job seekers. It sells job advertising products (job ads, slots, job credits, featured and premium upgrades) along with recruiter services such as CV database access, video interview credits, HTML mailers, and display advertising. Job seekers use the platform free of charge to search and apply for roles, while employers pay for visibility and candidate-sourcing tools.

Product overview

NIJobs.com operates as a comprehensive online job board platform for Northern Ireland, functioning as part of The StepStone Group Ireland network alongside IrishJobs.ie and Jobs.ie. The core platform offers job posting and search capabilities (Job Ads, Slots for direct employers, and Job Credits for agencies), with enhanced visibility products (Featured Job, Premium Job, Refresh/Update). The service includes a CV Database that makes jobseeker profiles searchable across all StepStone Group Ireland platforms. Additional offerings include video interviewing (Video Interview Service via Cammio), targeted email marketing (Job Alerts, Instant Job Match, HTML Mailers), display advertising, and hiring company branding. The One-Click Apply and Application Matching features utilize AI for candidate-job matching. The platform serves both jobseekers (job search, CV hosting, career advice) and recruiters (job advertising, candidate sourcing, analytics).

Differentiator

Problem solved

Functional benefit

Products and services

• Job Ad A single paid job posting that allows an employer to publish a vacancy on the NIjobs.com board and reach local job seekers. Targeted at employers and recruiters hiring in Northern Ireland.
• Slot A job posting slot offered as part of a package, allowing employers to maintain and use a job ad slot on the NIjobs.com board. Targeted at employers and recruiters with recurring hiring needs.
• Job Credits Pre-paid credits that employers can redeem against job postings and other paid products on the platform. Targeted at employers and recruiters who want flexibility in how they spend on recruitment advertising.
• Featured Job An add-on product that elevates a single job listing into a featured placement on the board for higher visibility. Targeted at employers seeking extra prominence for priority roles.
• Premium Job A premium upgrade that gives a job listing maximum visibility above standard and featured listings. Targeted at employers running high-value or hard-to-fill campaigns.
• CV Database Searchable access to CVs of candidates who have uploaded their profiles to the platform. Targeted at employers and recruiters proactively sourcing candidates for roles in Northern Ireland.
• Video Interview A video interview product that allows employers to interview candidates remotely as part of the hiring process. Targeted at employers and recruiters wanting to streamline screening for Northern Ireland roles.
• HTML Mailer An email marketing product that delivers an employer-branded HTML mailer to the NIjobs.com user base. Targeted at employers and recruiters running recruitment marketing campaigns.
• Display Advertising Display advertising placements sold across the NIjobs.com website to employer and agency advertisers. Targeted at employers and agencies seeking brand visibility in front of the Northern Ireland job-seeking audience.
• Hiring Companies Advertising Advertising offering for companies currently hiring on the platform, giving them promotional visibility across the site. Targeted at employers with active Northern Ireland hiring campaigns.

Quantifiable outcome

• CVs uploaded to NIJobs.com are searchable on IrishJobs.ie and Jobs.ie platforms, expanding candidate visibility across three job boards
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered parent company, core partner and infrastructure.

• StepStone GmbHparent companyOthersNIJobs.com Limited is part of the StepStone GmbH group of companies. The group operates multiple job boards across Europe including IrishJobs.ie and Jobs.ie. Group-wide login credentials allow access to all StepStone Group job platforms.
• The Stepstone Group Ireland Recruit Limitedcore partnerTechnology or IntegrationJoint controller of CV Database Service. CVs uploaded to NIJobs.com are made searchable on IrishJobs.ie and Jobs.ie platforms. Shared infrastructure for group-wide account access.
• Jobs.ie Limitedcore partnerTechnology or IntegrationJoint controller arrangement for CV Database Service. Candidate profiles are shared across the Jobs.ie platform, enabling visibility to employers on both NIJobs.com and Jobs.ie.
• StepStone GmbH (Hosting)infrastructureTechnology or IntegrationStepStone GmbH serves as the hosting provider for the platform infrastructure (Axel-Springer-Str. 65, 10969 Berlin, Germany). AWS Frankfurt am Main used for platform hosting as further subcontractor.
• Cammio GmbHinfrastructureTechnology or IntegrationVideo interview platform provider (Philipp-Franck-Weg 19, 14109 Berlin, Germany) engaged for performance of video interview service functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IrishJobs.ie: Sister platform within the StepStone Group Ireland division. Directly comparable as a national job board operating in the Republic of Ireland, sharing the same CV Database Service and product suite as NIJobs.com. The closest functional peer due to shared infrastructure, products, and customer overlap.
• Jobs.ie: Sister platform within the StepStone Group Ireland division. Operates as a national job board in Ireland with shared CV Database access and similar monetization streams (job credits, slots, premium placements). Directly comparable in product, audience, and business model.
• Reed: UK-based job board and recruitment agency with extensive job listings across the UK including Northern Ireland. Comparable in operating model (job postings, CV database access, recruiter tools) and overlapping audience of UK-based job seekers and employers.
• Totaljobs: UK job board operating across all regions of the UK including Northern Ireland. Directly comparable in product offering (job postings, CV searches, recruiter tools) and target customer segments (employers, agencies, job seekers).
• CV-Library: UK-focused job board and CV database. Comparable in operating a dual marketplace model with subscription and transactional monetization, serving UK-wide employers including those recruiting in Northern Ireland.
• StepStone (DACH markets): StepStone Group's flagship job board operating in Germany, Austria, and other DACH markets. Directly comparable as the parent group's primary product, sharing the same underlying technology, CV database approach, and marketplace monetization framework as NIJobs.com.

Broad incumbents

• Indeed: Global job aggregator and search engine dominating recruitment advertising worldwide. Competes with NIJobs.com for employer recruitment spend in Northern Ireland, with significantly larger candidate pool and broader reach, but lacks NIJobs.com's local market specialization.
• LinkedIn Jobs: Professional network with integrated job board functionality. Competes for the same employers and professional job seekers in Northern Ireland, with the added advantage of passive candidate reach and professional content distribution beyond traditional job listings.

Regional players

• NI Chamber of Commerce Jobs: Local Northern Ireland business network occasionally offering recruitment support. Comparable in targeting the same Northern Ireland employer and job seeker market, though with significantly smaller scale and limited dedicated job board functionality.

Emerging players

• Workplace NI: Northern Ireland-based employment support and recruitment services provider. Comparable in serving the same local employer and job seeker base, though operating primarily as a recruitment services firm rather than a pure self-serve job board marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/NIjobscom
• Facebookfacebook.com/nijobs
• LinkedInlinkedin.com/company/nijobs-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIjobs.com