What Immue does

Immue (legal entity Immue Cyber Technologies LTD.) is a Tel Aviv, Israel-based cybersecurity vendor that built a single-platform anti-bot and anti-fraud solution. Its core product analyzes over 100 browser parameters in real time across multiple website access layers, layers in dynamic runtime analysis of fraudster techniques, and aggregates a proprietary corpus of fraudster intelligence drawn from the digital sphere. A second product, the Smart Checkout Controller, lets e-commerce retailers filter sophisticated bots while permitting authorized bots to purchase defined products and quantities. The combined offering targets online threats including account takeover, credential stuffing, carding, inventory denial, scalping, promo abuse, and payment fraud across e-commerce, travel, financial services, and cryptocurrency customers.

The company operated on a sales-led enterprise motion with annual subscriptions governed by Purchase Orders and a 'Book my demo' CTA across its website, targeting mid-market and enterprise buyers in North America and globally. Immue was co-founded by CEO Shira Itzhaki (ex-Check Point, Microsoft, Medallia) and CTO Amit Yossi Siva Levi (a white-hat hacker with deep cyber expertise); the team was small (1–10 employees) and there were no disclosed funding rounds. In January 2023, Immue was acquired by Forter, a US-based unified identity protection SaaS company, for an undisclosed sum, with Immue's bot mitigation technology folded into Forter's broader fraud management platform.

Following the acquisition, the Immue website and brand continue to operate, suggesting the product persists as a Forter offering rather than a fully independent company. No disclosed revenue, ARR, named customer logos, or independent funding history appear in the source material, limiting forward visibility on the standalone entity.

Name

Immue

Legal name

Immue Cyber Technologies LTD.

Website

https://immue.net

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Immue is a Tel Aviv-based cybersecurity vendor that provides a unified anti-bot and anti-fraud platform for online businesses in e-commerce, travel, financial services, and cryptocurrency, acquired by Forter in January 2023.

Ownership category

akta.pro rank

Product category

Bot Management and Anti-Fraud Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Bot Management & Credential Stuffing Protection (FSAMALAG)

akta.pro secondary industry

Fraud Detection, Scam Prevention & Account Takeover (Crypto) (FSADALAF)

Keywords

• Bot management software
• Anti-fraud platform
• Browser analytics
• Account takeover protection
• Fraudster intelligence

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Anti-Bot & Anti-Fraud Platform Subscription: Subscription-based licensing model with a limited, non-exclusive, revocable, non-sublicensable and non-transferable license granted for the Subscription Period. Purchase Orders govern access and use of products and services. Revenue is recurring as long as subscriptions are maintained.
2. Smart Checkout Controller: A separate product offering sold alongside the core anti-bot and anti-fraud platform. Sold as part of the subscription/license model governed by Purchase Orders, providing retailers with customizable bot management capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Immue sells a single SaaS platform that detects, stops, and prevents both sophisticated bots and human fraudsters against online assets. The platform combines patent-pending multi-layer browser analytics (analyzing over 100 browser parameters in real time) with deep fraudster intelligence and dynamic runtime analysis, and it includes an optional Smart Checkout Controller that lets e-commerce retailers customize which bots may transact.

Product overview

Immue offers a single-platform anti-bot and anti-fraud solution comprised of two products: the core Anti-Bot & Anti-Fraud platform that detects and stops both bots and human fraudsters using multi-layer browser analytics and attacker intelligence, and the Smart Checkout Controller add-on module that gives e-commerce retailers granular control over bot buying activity to prevent scalping while enabling authorized bot purchases for inventory management.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Bot & Anti-Fraud Core SaaS platform that detects, stops, and prevents both sophisticated bots and human fraudsters in a single solution for organizations running online assets. Uses multi-layer browser analytics, deep fraudster intelligence, and dynamic runtime analysis to cover every layer of an attack.
• Smart Checkout Controller E-commerce-focused add-on module that lets retailers filter bot buying activity, blocking bad bots while allowing authorized bots to purchase specific products and amounts permitted by the retailer. Claimed to be the first fully customizable bot-buying control solution, with a stated 98% bot-detection success rate versus an industry average of 59%.

Quantifiable outcome

• 98% bot-detection success rate vs industry average of 59%
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HUMAN Security: HUMAN Security (formerly White Ops, which merged with PerimeterX) is a leading bot management and fraud detection platform. Directly comparable to Immue in serving e-commerce, travel, and financial services customers with sophisticated bot mitigation and human fraud prevention, competing head-to-head for the same enterprise RFPs.
• DataDome: DataDome is a standalone bot management and online fraud protection platform focused on e-commerce, classifieds, and travel. Directly comparable to Immue in product scope, target verticals, and AI-driven bot detection approach.
• Kasada: Kasada provides bot management using browser telemetry and cryptographic challenges rather than behavioral ML alone. Directly comparable to Immue in its differentiation pitch against legacy AI/ML-only approaches and its e-commerce customer focus.
• Arkose Labs: Arkose Labs delivers bot management and account security, with particular strength in account takeover and fake account prevention for fintech, gaming, and e-commerce. Directly comparable to Immue on enterprise customer overlap and fraud prevention scope.

Broad incumbents

• Cloudflare Bot Management: Cloudflare offers bot management as part of its global edge security and CDN platform. A broad incumbent with overlapping capabilities in bot detection, but bundles the functionality with a much wider portfolio of application security, performance, and network services versus Immue's standalone anti-bot focus.
• Akamai Bot Manager: Akamai's Bot Manager is an enterprise-grade bot mitigation solution sold as part of its application and API security portfolio. Comparable to Immue in addressing credential stuffing, account takeover, and scraping for large e-commerce and financial services customers, but delivered within Akamai's broader CDN and security platform.
• Imperva (Thales): Imperva (now part of Thales) provides bot management as part of its application security suite alongside WAF and DDoS protection. A broad incumbent targeting the same enterprise buyer for website and API protection as Immue.
• F5 Shape Security: F5's Shape Security is an enterprise bot and fraud prevention solution serving large financial services and e-commerce customers. A broad incumbent within F5's application delivery and security portfolio competing for the same Fortune 500 bot mitigation budgets.

Others

• Forter: Forter is Immue's parent company since January 2023 and a leading trust platform for digital commerce, offering identity-based fraud prevention. As acquirer, Forter is the immediate distribution and product integration channel for Immue's bot mitigation capability, making it the most strategically relevant peer despite the ownership relationship.

Emerging players

• CHEQ AI: CHEQ provides go-to-market security including bot detection for ad fraud, lead generation, and account protection. Partially comparable to Immue in the bot-detection technology layer, with broader focus on marketing fraud rather than checkout fraud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/74489723

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immue