Blackjack Horticulture

What Blackjack Horticulture does

Blackjack Horticulture is a Birmingham, Alabama-based landscape services contractor founded in 1998 (originally as Blackjack Gardens) that delivers custom landscape design, installation, maintenance, hardscape and masonry, floriculture, irrigation, and landscape lighting to high-end residential and commercial properties. The company is privately held, owned and led since 2004 by Bryan Word, and reports 101-250 employees with 175+ years of combined team experience, including master masons with 40+ years of stonework expertise and an Auburn horticulture graduate on the installation team. Notable completed work spans landmark projects such as the historic stonework restoration at the Country Club of Birmingham, the Mountain Brook Country Club terrace renovation, large multi-phase residential estates (Shoal Creek, Mountain Brook Residence, Homewood Residence), and commercial color programs for retail centers.

The business operates a regional Southeast footprint anchored in Birmingham with active service in Alabama, Mississippi, and neighboring states. Its go-to-market is direct and consultation-led: prospective clients reach the company via phone (205-536-7523) or website contact form, after which on-site assessments are used to develop custom proposals. Revenue is generated through a blend of one-time, project-based design-build engagements (landscape installation, hardscape, floriculture) and recurring maintenance contracts that deliver year-round seasonal care programs.

The company's positioning is built on craftsmanship credentials, an established 27-year reputation as 'Birmingham's premier landscape contractor,' and a 1,000+ project portfolio that functions as a track-record asset. There is no public funding, no disclosed institutional ownership, and no evidence of technology platforms or AI tooling; the competitive offering rests on talent, design and masonry execution capability, and a vertical mix of premium residential and commercial clients in the Southeast regional market.

Name

Blackjack Horticulture

Legal name

Blackjack Horticulture

Website

https://blackjackhorticulture.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Blackjack Horticulture is a Birmingham, Alabama-based landscape contractor that provides design, installation, maintenance, hardscape/masonry, floriculture, irrigation, and lighting services to high-end residential and commercial properties across Alabama, Mississippi, and the Southeast.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Landscape installation services
• Landscape maintenance contracts
• Hardscape masonry services
• Seasonal floriculture plantings
• Commercial landscape contractor

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Landscape Design and Installation Services: Project-based revenue from custom landscape design and installation. Includes site analysis, plant selection, professional installation, and finishing details. Revenue is earned through one-time project fees for design-build engagements, with some projects spanning multiple phases over several months.
2. Landscape Maintenance Contracts: Recurring revenue from tailored landscape maintenance contracts for both residential and commercial properties. Includes seasonal care programs with services like professional lawn care, plant health management, expert pruning, and ongoing landscape upkeep. Year-round programs provide predictable recurring revenue.
3. Floriculture and Seasonal Planting Services: Seasonal color plantings and year-round flower programs for residential and commercial properties. Includes commercial color programs with seasonal rotations of flowers and ongoing maintenance.
4. Hardscape and Masonry Services: Custom masonry and hardscape projects including stone patios, retaining walls, outdoor kitchens, fireplaces, walkways, steps, and decorative masonry features. Project-based revenue for custom stonework.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blackjack Horticulture provides comprehensive landscape services for high-end residential and commercial properties across Alabama, Mississippi, and the Southeast. Core offerings include custom landscape design and installation, year-round landscape maintenance programs, custom hardscape and masonry work (stone patios, retaining walls, outdoor kitchens, fireplaces), and seasonal floriculture and color planting programs. Services are delivered through a consultation-driven process with on-site property assessments.

Product overview

Blackjack Horticulture offers a comprehensive suite of landscape services organized around four core offerings: Landscape Installation (professional design, site analysis, plant selection, and expert installation), Landscape Maintenance (year-round seasonal care programs including lawn care, plant health management, and pruning), Hardscape & Masonry (custom stonework including patios, retaining walls, outdoor kitchens, fireplaces, and water features), and Floriculture & Seasonal Plantings (year-round color programs with seasonal flower design). Additional services include irrigation installation and landscape lighting. The company serves both residential and commercial clients across Alabama, Mississippi, and southeastern states.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Installation Expert landscape design and professional installation services including site analysis, plant selection, sustainable practices, and precise planting execution for residential and commercial properties.
• Landscape Maintenance Comprehensive landscape maintenance programs offering year-round seasonal care including spring preparation, summer maintenance, fall transition, winter care, professional lawn care, plant health management, and expert pruning for residential and commercial properties under tailored contracts.
• Hardscape & Masonry Custom masonry and hardscaping services including custom stone patios, retaining walls, outdoor kitchens and fireplaces, walkways and steps, water features, and bespoke custom stonework using premium materials like flagstone, limestone, granite, moss rock, and brick. Includes historic stonework replication.
• Floriculture & Seasonal Plantings Year-round color programs and seasonal flower design featuring seasonal design approach, commercial color programs, spring and summer vibrancy plantings, and fall and winter elegance with cool-season flowers and evergreen elements for residential and commercial properties.

Quantifiable outcome

• 1,000+ projects completed successfully
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Landscape Workshop: Regional Southeast-based commercial landscape maintenance and installation provider serving corporate, multi-family, and institutional clients. Directly comparable in service mix (maintenance, installation, irrigation) and in operating geography across the Southeast, though more commercial-weighted than Blackjack's high-end residential tilt.
• Coen + Company Landscape Design: High-end residential landscape design and installation firm in the Southeast focused on design-build projects with landscape architects. Comparable in customer profile (luxury residences) and in the design-build delivery model Blackjack uses with its architect partners.
• Russell's Lawn & Landscape: Birmingham-area residential and commercial landscape services provider offering maintenance, design, and installation. Closest geographic direct competitor operating in the same metro with a similar premium-residential customer mix and recurring maintenance contracts.
• McHale Landscape Design: High-end residential landscape design-build firm in the Mid-Atlantic/Southeast with master craftsmanship and architect partnerships. Comparable in customer tier (luxury residences), design-build delivery, and craft reputation.

Broad incumbents

• LandCare USA: National commercial landscape maintenance and snow/ice management provider serving large commercial portfolios. Broader incumbent that overlaps Blackjack on commercial maintenance and irrigation services, though operates at scale across many US markets rather than regionally focused.
• Davey Tree Expert Company: Large national tree care, landscape, and environmental services company with residential, commercial, and utility clients. Broad incumbent that competes on arboriculture and maintenance contracts; much larger scale and broader service menu than Blackjack's horticulture specialization.
• TruGreen: Largest US lawn care company offering fertilization, weed control, and maintenance programs primarily to residential customers. Overlaps with Blackjack's maintenance and lawn care services; differs in being a national recurring-treatment franchise model rather than a design-build premium contractor.

Emerging players

• Yardzen: Online landscape design marketplace that connects homeowners with vetted design professionals and contractors for installation. Emerging player partially overlapping Blackjack's high-end residential design-build segment, though using a tech-mediated marketplace model rather than direct local crews.

Others

• Belgard (Oldcastle APG): Manufacturer of pavers, retaining wall blocks, and outdoor living hardscape products used by contractors including Blackjack. Supplier rather than direct competitor, but ecosystem participant whose dealer network and design tools shape demand for premium masonry work.

Regional players

• Bartlett Tree Experts: Large regional tree care and arboricultural services firm with operations across the Eastern US including the Southeast. Comparable on plant health management and pruning services for high-end residential properties; less focus on design-build installation and masonry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BlackjackHort
• LinkedInlinkedin.com/company/blackjack-horticulture-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackjack Horticulture