Den Stolte Hane
Den Stolte Hane is a Norwegian chain-neutral chicken and egg producer, headquartered in Nærbø and operating within the Scandi-Standard Group. It supplies fresh, prepared, and snack poultry products to Norwegian retail grocers (including Coop) and a dedicated foodservice channel, with climate labeling and family-farm sourcing on Jæren as key differentiators.
- Company typePrivate
- Founded2004
- HeadquartersGjøvik, Norway
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Den Stolte Hane does
Den Stolte Hane is a Norwegian chicken and egg producer operating as a chain-neutral manufacturer headquartered in Nærbø, Norway, with sourcing concentrated on family farms in the Jæren region. The company, founded in 2004 and operating with 251–500 employees, sits within the Scandi-Standard Group, a larger Nordic poultry owner, as evidenced by the group's General Terms and Conditions of Sale and Delivery referenced on the company website. Its commercial scope is single-country (domestic Norway) with no international expansion signals.
The company's product portfolio spans fresh chicken (whole birds, fillets, breasts, thighs, wings), the Spiseklar ready-to-eat/prepared sub-brand with multiple flavor profiles (BBQ, sun-dried tomato, provence, etc.), the Snack King snack sub-brand (crispy nuggets, Lollipop Wings), the Sakterevoksende higher-welfare slower-growing chicken line, and table eggs. Manufacturing is conventional poultry processing differentiated by climate certification, climate labeling (delivered through a partnership with Klimato), and animal-welfare positioning rather than by any proprietary processing technology.
Den Stolte Hane generates revenue through one-time sales to two principal customer segments: Norwegian retail grocery chains (with Coop explicitly named as an outlet and the company describing itself as chain-neutral), and a dedicated foodservice/Storhusholdning channel targeting institutional buyers, hospitality, and catering. Pricing is not publicly disclosed; B2B foodservice pricing operates on inquiry/contract terms. Its go-to-market is product-led, anchored by a recipe-content website driving consumer engagement, supported by social media (Facebook), PR/earned-media storytelling (e.g., the Skambra Mat TV series), and cause-marketing partnerships with Matsentralen and Kreftforeningen that reinforce brand trust. No public pricing data, funding rounds, or financial disclosures are available in the source materials.
Den Stolte Hane firmographics
Firmographics- Name
- Den Stolte Hane
- Legal name
- Den Stolte Hane
- Website
- https://denstoltehane.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Den Stolte Hane is a Norwegian chain-neutral chicken and egg producer, headquartered in Nærbø and operating within the Scandi-Standard Group. It supplies fresh, prepared, and snack poultry products to Norwegian retail grocers (including Coop) and a dedicated foodservice channel, with climate labeling and family-farm sourcing on Jæren as key differentiators.
- Ownership category
- akta.pro rank
Den Stolte Hane industry classification
Industry- Product category
- Poultry Products
- NAICS
- Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (424440), Broilers and Other Meat Type Chicken Production (11232)
- SIC
- Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)
- akta.pro secondary industries
- Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)
Keywords
Where Den Stolte Hane is headquartered
LocationHeadquarters
- HQ city
- Gjøvik
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Den Stolte Hane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Consumer Retail — Fresh & Prepared Chicken Products: Sale of fresh chicken, prepared/spiseklar (ready-to-eat) products, and snacks through retail chains such as Coop. Products include whole chickens, breast fillets, thighs, wings, nuggets, and ready-meal components.
- Foodservice / Storhusholdning: B2B sales of chicken products to institutional buyers, hospitality, and catering businesses through a dedicated foodservice channel.
- Egg Products: Sale of eggs alongside chicken products as a chain-neutral producer.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Den Stolte Hane product offering
Product offeringCore offering
Den Stolte Hane produces and distributes Norwegian chicken and egg products sourced from family farms on Jæren. The portfolio includes three core sub-brands: Spiseklar (ready-to-eat/pre-cooked flavored chicken), Snack King (crispy nuggets and Lollipop Wings), and Sakterevoksende (slower-growing welfare-certified chicken). Products are sold to retail grocery chains for consumers and through a dedicated foodservice (Storhusholdning) channel for institutional buyers such as hotels, restaurants, and catering operations.
Product overview
Den Stolte Hane is a chain-neutral Norwegian chicken and egg producer offering a diverse portfolio of chicken products. The core offerings are organized under three main brand lines: (1) Spiseklar - a ready-to-eat, pre-cooked product line featuring various flavored chicken that can be quickly heated and served; (2) Snack King - a snack products sub-brand featuring crispy chicken nuggets and Lollipop Wings in multiple flavors; and (3) Sakterevoksende - a product line from slower-growing chickens raised in small flocks with more space, marked with a special stamp for consumer identification. Beyond these brand lines, the company offers raw and prepared chicken products including whole chickens, breasts (with and without skin), thighs, fillets, and wings in various sizes and flavors (BBQ, honey & harissa, orange & rosemary, natural, sun-dried tomato, provence, and more). Products are sourced from family farms on Jæren, Norway, with a focus on climate certification, sustainability, and animal welfare.
Differentiator
Problem solved
Functional benefit
Brands
- Spiseklar: Ready-to-cook/ready-to-serve chicken products series
- Snack King
- Saktere-voksende
Products and services
- Spiseklar
Quantifiable outcome
- 10 tonnes of surplus chicken donated to Matsentralen food bank
Companies that use Den Stolte Hane
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Den Stolte Hane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Den Stolte Hane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MatsentralenminorSurplus production from Den Stolte Hane's manufacturing is donated to Matsentralen, a food bank organization that redistributes food to those in need. The company donates 10 tonnes of chicken to Matsentralen, contributing to food waste reduction and social impact.
- Kreftforeningen (Cancer Society)minorDen Stolte Hane has a partnership with the Norwegian Cancer Society (Kreftforeningen) for a cause-marketing collaboration.
- Felleskjøpet RogalandcoreFelleskjøpet Rogaland supplies chicken feed to Den Stolte Hane's farm network. Keilih Hagen Nyback from Felleskjøpet Rogaland is featured discussing chicken feed formulations, indicating a close supply chain partnership for feed sourcing.
- KlimatocoreKlimato is the sustainability partner providing CO₂e emissions data for climate labeling on Den Stolte Hane's recipes and products. Klimato calculates climate impact variables for all company recipes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Den Stolte Hane competitors and assessment
Company assessmentDirect peers
- Nortura: Norway's largest poultry and meat cooperative, producing and processing chicken and red meat under brands such as Prior and Gilde. Directly competes with Den Stolte Hane across Norwegian retail and foodservice channels with broader product breadth.
- Norsk Kylling: Norwegian chicken producer owned by Rema 1000, focused on locally raised broiler chickens. Closely comparable in target market, product category, and value-added positioning (locally sourced, welfare-focused Norwegian chicken).
- Kronfågel: Swedish poultry processor and sister subsidiary within the Scandi-Standard Group. Operates the same integrated poultry model in Sweden, making it the closest internal peer for benchmarking operations, branding, and channel mix.
- Danpo: Danish poultry processor and another Scandi-Standard sister subsidiary. Comparable in scale, product mix (fresh, RTE, snacks), and channel strategy, serving as a Nordic reference point for Den Stolte Hane's portfolio design.
Broad incumbents
- Scandi Standard AB: Publicly listed Swedish parent company of Den Stolte Hane, operating across the Nordics in chicken and processed poultry. Relevant as a broad-incumbent peer for valuation and strategic context, though Den Stolte Hane itself is a single-country operating subsidiary.
- HKScan: Nordic meat and poultry group operating in Finland, Sweden, Denmark, and the Baltics. Comparable in product categories (chicken, ready meals, deli) and Nordic retail/foodservice go-to-market, though with broader geographic and category scope.
- Atria: Finnish/Nordic meat and poultry group producing poultry, processed meats, and convenience foods. Comparable as a Northern European poultry and prepared-food incumbent with overlapping retail and foodservice channels.
Emerging players
- Ytterøykylling: Smaller-scale Norwegian specialty chicken producer focused on locally raised, slow-growing breeds. Overlaps with Den Stolte Hane's Saktere-voksende line and targets similar premium, welfare-conscious Norwegian consumers.
Others
- Klimato: Swedish-based climate impact data provider and Den Stolte Hane's core sustainability partner, calculating CO2e for products and recipes. Relevant as an enabling ecosystem participant underpinning Den Stolte Hane's climate-labeling differentiation.
- Felleskjøpet Rogaland: Norwegian agricultural cooperative supplying animal feed to Den Stolte Hane's farm network. A critical upstream supplier in the value chain rather than a competitor, but directly comparable as a Norwegian poultry supply-chain participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Den Stolte Hane social profiles
Digital presenceDen Stolte Hane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Den Stolte Hane leadership team
Management profileNumber of profiles
Den Stolte Hane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Den Stolte Hane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Den Stolte Hane
What does Den Stolte Hane do?
Den Stolte Hane produces and distributes Norwegian chicken and egg products sourced from family farms on Jæren. The portfolio includes three core sub-brands: Spiseklar (ready-to-eat/pre-cooked flavored chicken), Snack King (crispy nuggets and Lollipop Wings), and Sakterevoksende (slower-growing welfare-certified chicken). Products are sold to retail grocery chains for consumers and through a dedicated foodservice (Storhusholdning) channel for institutional buyers such as hotels, restaurants, and catering operations.
Is Den Stolte Hane a public or private company?
Den Stolte Hane is a private company. It is classified as corporate owned and is currently operating.
When was Den Stolte Hane founded?
Den Stolte Hane was founded in 2004. It employs 251 to 500 people.
Where is Den Stolte Hane based?
Den Stolte Hane is headquartered in Gjøvik, Norway, in the Europe region.
How does Den Stolte Hane make money?
Three revenue lines are on record. Consumer Retail — Fresh & Prepared Chicken Products are the primary driver. The others are foodservice / Storhusholdning and egg Products.
Who are Den Stolte Hane's main competitors?
Direct peers on record are Nortura, Norsk Kylling, Kronfågel and Danpo. Broad incumbents are Scandi Standard AB, HKScan and Atria. Ytterøykylling is listed as an emerging player. Others are Klimato and Felleskjøpet Rogaland.
Does Den Stolte Hane have an API?
No public API is recorded for Den Stolte Hane.
What industry is Den Stolte Hane in?
Den Stolte Hane's product category is Poultry Products. Its primary akta.pro industry code is AFANACAI, Broiler Processing (Whole Bird, Parts, Further Processing), with a secondary code of AFANACAG, Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items). Its NAICS code is 311615 and its SIC code is 2015.