What Ytterøy does

Ytterøy (trading as Ytterøykylling AS) is a Norwegian premium chicken brand owned by parent company BerikaFood AS, established in 2009 and headquartered in Levanger, Norway. The company operates a slaughter and processing facility on Ytterøya island at the inner end of Trondheimsfjorden, sourcing live birds from a network of 40+ local producers in the Innherred/Trøndelag region — 90% of which sit within a 50 km radius of the plant and 100% within 100 km. Total headcount across factory operations and producer network is reported at 120+. The product portfolio spans roughly 14 categories, from core cuts (chicken fillet, thigh meat, whole chicken, wings) through value-added items (sausages, crispy/nuggets, kebab/döner, meatballs, salad meat, sous vide, burgers) and into premium slow-growing Ranger Classic chicken, which represented 18% of volume in 2024 with stated intent to scale further.

The underlying technology base is industrial poultry processing rather than software or AI. Notable technical components include 100% halal slaughter, transition to gas stunning at the new plant (replacing electrical stunning, with birds stunned in their delivery containers), and facility design targeting European Chicken Commitment welfare standards. Transport time to slaughter is capped in practice at approximately 4 hours against an 8-hour welfare threshold. Feed is supplied through a partnership with Felleskjøpet, day-old chicks via Samvirkekylling, and welfare measurement is supported by Animalia (industry body) and the Poultry Health Service. Producer pay includes a 30 øre/kg quality bonus for condemnation rates below 1.5%, aligning upstream incentives with finished-product quality.

Ytterøy makes money through one-time wholesale and direct sales of branded chicken products across four channel layers: grocery retail (Coop across Coop Extra, Coop Prix and Obs formats; Bunnpris; Iceland Mat), online grocery (Kolonial.no, plus meal kit subscriptions Godtlevert and Adams matkasse), HORECA (restaurants, cafes, hotels, catering) served via regional sales managers in Oslo, Trondheim and Levanger, and food box subscriptions. Pricing is not publicly disclosed and operates on a B2B quote basis. The brand is supported through social media (Facebook, Instagram, LinkedIn), a recipe/inspiration content site, trade show participation (Umami Arena 2025), and competition visibility (gold and silver medals at NM i kjøtt 2026), as well as local sponsorships. The company is privately held with no public listing and no disclosed revenue.

Name

Ytterøy

Legal name

Ytterøykylling AS

Website

https://ytteroykylling.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ytterøy is a Norwegian premium chicken brand, owned by BerikaFood, that produces halal-slaughtered, welfare-focused chicken from 40+ local Trøndelag farmers and sells through Coop, online grocery, meal kits, and HORECA nationwide.

Ownership category

akta.pro rank

Product category

Poultry Production / Premium Chicken Products

NAICS

Poultry Processing (311615), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC)

Keywords

• Premium chicken production
• Poultry processing
• Norwegian chicken brand
• HORECA food supply
• Slow-growing chicken

Headquarters

HQ city

Levanger

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chicken product sales - Retail: Sale of premium chicken products through grocery retail chains including Coop, Bunnpris, and Iceland stores across Norway
2. Chicken product sales - Online grocery: Products sold through online platforms including Kolonial.no and other e-commerce grocery services
3. Chicken product sales - Food boxes: Supplying chicken products to meal kit companies like Godtlevert and Adams matkasse
4. Chicken product sales - HORECA: Supplying premium chicken to restaurants, cafes, and other food service establishments

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Ytterøy is a premium Norwegian chicken producer and brand that raises, slaughters, processes, and distributes a full range of fresh and frozen chicken products — fillets, thigh meat, wings, sausages, crispy coated products, kebab, meatballs, whole chicken, and sous vide preparations — sourced from 40+ local farmers in the Innherred region. Products are sold wholesale to Norwegian retail chains, online grocery, meal kit operators, and the HORECA sector, with a focus on animal welfare standards including halal slaughter, gas stunning, and slow-growing breeds.

Product overview

Ytterøy is a premium Norwegian chicken and poultry brand from BerikaFood, based in Innherred, Trøndelag. The product portfolio centers on fresh and frozen chicken products across multiple categories: chicken fillet (Kyllingfilet), chicken thigh meat (Kylling lårkjøtt), crispy chicken products including nuggets and popcorn nuggets, chicken sausages (Kyllingpølser), chicken wings, chicken kebab and döner, chicken thighs, whole chickens, chicken meatballs and mincemeat, salad meat, and sous vide prepared chicken. Ytterøy also offers slow-growing chicken (saktevoksende kylling) under the Ranger Classic breed for premium animal welfare positioning. Products are distributed nationally through retail chains (Coop, Bunnpris, Iceland), online grocery platforms (Kolonial.no, Godtlevert, Adams matkasse), and food service channels. The brand celebrated its 15th anniversary as a trademark in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Kyllingfilet (Chicken Fillet)

Quantifiable outcome

• 18% of production is slow-growing Ranger Classic breed (2024)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BerikaFood AScoreOthersBerikaFood AS is the parent company and brand owner of Ytterøy. Ytterøykylling operates as a business unit under BerikaFood. BerikaFood also owns Gourmand (foodservice products), Flowfood (plant-based alternatives), and Wauw (falafel brand).
• FelleskjøpetcoreStrategic or Co-development PartnerFeed supplier for Ytterøy's producer network. Regular meetings to review animal welfare parameters, growth rates, and other production metrics. Partnership essential for ensuring quality feed for the chicken production.
• SamvirkekyllingcoreStrategic or Co-development PartnerSupplier of day-old chicks to Ytterøy's producer network. Close contact maintained as quality of day-old chicks significantly impacts the success of the entire production cycle.
• AnimaliacoreStrategic or Co-development PartnerNeutral industry actor and Norway's leading professional environment for meat and egg production. Provides theoretical courses for employees, conducts ethical accounting visits, and offers advisory services through Helsetjenesten for fjørfe (Poultry Health Service).
• KLF (Kjøtt- og fjørfebransjens Landsforbund)coreStrategic or Co-development PartnerIndustry and interest organization representing private, independent meat, egg and poultry sector in Norway. Ytterøykylling participates in various research projects through KLF membership.
• Veterinærinstituttet (Veterinary Institute)minorStrategic or Co-development PartnerNorwegian veterinary research institute. Ytterøykylling participated in APEC-Seq research project (2021) aimed at reducing E.coli infection in broiler chickens, coordinated through KLF.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Perdue Farms: Large US poultry producer known for premium positioning and animal welfare differentiation. Comparable as a premium, welfare-led chicken brand competing with conventional poultry at scale.
• Plukon Food Group: One of Europe's largest poultry processors, supplying fresh and frozen chicken across multiple countries. Comparable as a vertical poultry producer with broad product range and private-label capabilities.
• 2 Sisters Food Group: Major UK and European poultry and prepared food manufacturer. Comparable in terms of product breadth (fresh, frozen, processed chicken) and supply into retail and foodservice channels.
• Scandi Standard AB: Leading Nordic poultry producer with brands including Kronfågel, Danpo, and Naapurin Maalaiskana. Operates across chicken categories in multiple Nordic countries, providing a broader incumbent reference point for Ytterøy.

Direct peers

• Nortura SA: Norway's largest poultry and meat cooperative, producing Prior-branded chicken alongside other meats. Direct competitor in the Norwegian poultry market across retail and HORECA, with substantially larger scale.
• Den Stolte Hane: Swedish/Nordic chicken producer with focus on animal welfare and locally raised poultry. Comparable in positioning around premium, welfare-led chicken production, with overlap in Nordic retail markets.
• Norsk Kylling AS: Norwegian chicken producer based in Trøndelag region. Direct competitor in the same geography with overlapping retail and HORECA distribution, operating its own processing facility.
• Rose Poultry: Danish poultry processor and part of the Scandi Standard group, producing fresh and processed chicken products for retail and foodservice. Comparable in product portfolio breadth and channel mix.

Regional players

• HKScan Finland (Kariniemen): Finnish poultry and meat producer under the Kariniemen brand, focused on responsibly produced Finnish chicken. Comparable in sovereign/local provenance branding and welfare-focused production, though serving Finland rather than Norway.

Others

• Animalia (industry partner): Norwegian meat and poultry industry knowledge center providing ethical accounting, animal welfare programs, and advisory services to Ytterøy. Comparable as an ecosystem enabler within the same Norwegian poultry value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ytteroykylling
• LinkedInlinkedin.com/company/ytteroykylling-as
• Instagraminstagram.com/ytteroykylling

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ytterøy