What AbsoluteLabs does

AbsoluteLabs is a London-headquartered digital transformation consultancy founded in 2020 (legal entity: ABSOLUTELABS CONSULTING LIMITED) that designs and delivers enterprise technology implementations for retail, footwear, luxury, hospitality, consumer products, and financial-services organizations. Its core offerings span Salesforce consulting across Commerce Cloud, Marketing Cloud, Service Cloud, Loyalty Cloud, Data Cloud, and CRM Analytics (Tableau); API-led integration via MuleSoft, Boomi, and Workato; and composable commerce architectures aligned to MACH principles (Microservices, API-first, Cloud-native, Headless). The firm has productized select offerings, including a custom MuleSoft Connector for NewStore (January 2025) and a Clienteling Platform with an AI-powered Personalization Engine, Customer Intelligence Platform, Communication Suite, and Advanced Analytics Dashboard.

The firm sells exclusively into enterprise accounts via direct field sales and co-sell motions anchored on technology-partner referrals, with go-to-market driven by industry events (NRF, Dreamforce, MACH Awards), case studies, and partner-led demand generation. Named enterprise customers include Clarks (512-store NewStore rollout), Wolverine Worldwide (MuleSoft integration with 290+ trading partners), Kurt Geiger (8% sales uplift via dropship marketplace), Fenwick, White Stuff, FitFlop, Jewells, and Millennium Hotels and Resorts. Additional services include AI/ML consulting, Cloud & Data Engineering (Snowflake), Microsoft Dynamics 365, NetSuite, and Quality Engineering. The London headquarters is complemented by a Dallas, Texas office to serve North American clients.

Revenue mechanics are project-based professional services on custom multi-year engagements — pricing is quote-based and not publicly disclosed. The firm holds Salesforce Summit Partner status and ISO/IEC 27001:2022 certification (January 2026), was recognized at the 2025 RTIH Retail Technology Innovation Awards, and was nominated in the 2024 MACH Awards (Team of the Year). AbsoluteLabs is privately held, with no disclosed venture funding or institutional investors identified in the available material.

Name

AbsoluteLabs

Legal name

ABSOLUTELABS CONSULTING LIMITED

Website

https://absolutelabs.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

AbsoluteLabs is a London-based digital transformation consultancy that delivers enterprise implementations of Salesforce, MuleSoft, and composable commerce (MACH) solutions to fashion, footwear, luxury, and hospitality clients. It operates as a Salesforce Summit Partner from offices in London and Dallas.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Consulting and Professional Services: AbsoluteLabs generates revenue through consulting engagements, digital transformation projects, implementation services, and ongoing technical advisory. Services are delivered across strategy, architecture, integration, and program delivery engagements. Revenue is project-based and likely recurring through ongoing client relationships and new project wins.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AbsoluteLabs is a digital transformation consulting firm that delivers strategy, implementation and integration services for enterprise retailers and brands, with deep specialization in the Salesforce ecosystem (Commerce Cloud, Marketing Cloud, Service Cloud, Loyalty Cloud, Data Cloud), MuleSoft integration, NewStore unified commerce, and composable commerce architectures built on MACH principles. The firm sells consulting engagements, technology implementations, managed digital operations and application management rather than its own packaged software product.

Product overview

AbsoluteLabs is a technology consultancy and digital transformation partner offering a comprehensive portfolio of consulting services and technology solutions rather than a single unified software product. The core offering includes Salesforce consulting services (covering Commerce Cloud, Marketing Cloud, Sales Cloud, Service Cloud, Data Cloud, and other Salesforce Clouds) and API & Integration services using MuleSoft, Boomi, and Workato. The Clienteling Platform is a distinct product offering providing unified customer intelligence, a Personalization Engine with AI-powered recommendations, a Communication Suite, and Advanced Analytics—these work together as an integrated customer engagement solution. Additional service pillars include AI & Machine Learning services, Cloud & Data Engineering services (including Snowflake implementation), and Digital Transformation consulting. A notable product launch is the MuleSoft Connector for NewStore announced in January 2025. The company operates on a MACH (Microservices, API-first, Cloud-native, Headless) principles architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Salesforce Services (Comprehensive) Consulting and implementation services across the Salesforce Cloud ecosystem including Commerce Cloud Order Management, Community Cloud, CRM Analytics (Tableau), Data Cloud, Lightning Service Cloud, Loyalty Cloud, Marketing Cloud, Sales Cloud, Service Cloud and Sustainability Cloud, delivered under AbsoluteLabs' Salesforce Summit Partner status for enterprise retail, fashion, luxury and hospitality clients.
• Digital Transformation Consulting Strategic consulting for digital transformation covering business improvement, change management, program and project delivery, mergers and acquisitions support, innovation strategy and architecture services for enterprise clients.
• API & Integration Services Integration and API services leveraging MuleSoft, Boomi and Workato to enable seamless data flow across enterprise systems including ERP, DAM, e-commerce and marketplace platforms.
• AI & Machine Learning Services AI and machine learning consulting services covering predictive analytics, recommendation engines, generative AI and optimization solutions for retail, hospitality and enterprise clients.
• Cloud & Data Engineering Services Cloud and data engineering services including Snowflake data warehousing implementations, data analytics and cloud infrastructure optimization for enterprise clients.
• Clienteling Platform Customer engagement platform that unifies customer intelligence from multiple touchpoints, enabling personalized experiences through AI-powered recommendations, 360-degree customer profiles and advanced behavioral analytics, with cited outcomes of 25% higher customer lifetime value, 50% reduction in customer management time, 40% higher retention and 30% improved conversion.
• Quality Engineering Services Software quality assurance and testing services including QA landscape navigation, test automation and comprehensive solutions for software excellence.
• MuleSoft Connector for NewStore Purpose-built integration connector enabling seamless integration between MuleSoft and the NewStore omnichannel platform for enterprise retail brands.

Quantifiable outcome

• 25% increased customer lifetime value for clienteling implementations
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability13 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• SalesforcecoreTechnology or IntegrationAbsoluteLabs is a Salesforce Summit Partner with deep expertise across Salesforce ecosystem including Commerce Cloud, Marketing Cloud, Service Cloud, Loyalty Cloud, Data Cloud, and CRM Analytics (Tableau). The partnership enables delivery of composable commerce, customer experience, and digital transformation solutions.
• MuleSoftcoreTechnology or IntegrationMuleSoft is a core integration platform partner enabling AbsoluteLabs to deliver API-led connectivity solutions connecting ERP, CRM, OMS, PIM, and e-commerce systems. Used extensively in customer implementations including Clarks, Wolverine, Fenwick, and White Stuff.
• NewStorecoreImplementation/ SI/ Consulting PartnerNewStore is a strategic partner for unified commerce platform implementations. AbsoluteLabs serves as implementation partner for NewStore deployments including Clarks (512 stores globally) and Jewells (premium jewelry brand).
• KibocoreTechnology or IntegrationKibo Commerce partnership for composable commerce solutions. AbsoluteLabs included as technology alliance in KIBO's EMEA partner ecosystem expansion.
• Talon.onestrategicStrategic or Co-development PartnerAbsoluteLabs and Talon.One partnership to deliver cutting-edge loyalty and promotion solutions. Partnership enables seamless omnichannel experiences, hyper-personalisation, and agile integrations using MACH principles.
• AdyenstrategicStrategic or Co-development PartnerAbsoluteLabs and Adyen partnership revolutionises payment experiences for retailers. Brings together AbsoluteLabs' MACH-aligned approach and Adyen's API-first, cloud-native solutions for seamless omnichannel payments and global expansion support.
• Millennium Hotels and ResortsstrategicImplementation/ SI/ Consulting PartnerAbsoluteLabs partnered with Millennium Hotels and Resorts to revolutionise guest experience and loyalty programme using Salesforce Marketing Cloud, Loyalty Cloud, and Data Cloud.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Publicis Sapient: Publicis Sapient is a digital business transformation firm with a large retail/fashion practice and significant Salesforce Commerce Cloud and MuleSoft delivery capability — directly comparable to AbsoluteLabs on retail-vertical transformation and composable commerce.
• Verndale: Verndale is a digital experience and commerce consultancy with deep Sitecore, Salesforce, and composable commerce practices serving mid-market and enterprise brands — comparable in size, delivery model, and vertical mix.
• Persistent Systems: Persistent Systems is a global Salesforce Summit Partner with strong MuleSoft and Snowflake practices across retail and BFSI — comparable boutique-to-mid-tier delivery model targeting similar enterprise transformation deals.
• Astound Commerce: Astound Commerce is a digital commerce consultancy focused on B2C brands and retailers across composable, Salesforce, and Adobe ecosystems — directly comparable on retail digital transformation delivery and platform breadth.
• Thoughtworks: Thoughtworks is a technology consultancy with a dedicated retail practice and deep expertise in composable, API-led, and cloud-native architectures — closely aligned with AbsoluteLabs' MACH-led approach and enterprise retail client base.
• Slalom: Slalom is a global consulting firm with deep Salesforce and MuleSoft practices and a strong retail/consumer vertical — comparable in delivery model (boutique-style, regionally empowered, technology-anchored) and competitive set to AbsoluteLabs.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the digital arm of Deloitte with major Salesforce, MuleSoft, and retail practices competing for the same enterprise transformation engagements as AbsoluteLabs at significantly larger scale.
• Capgemini: Capgemini is a global SI with substantial Salesforce and retail consumer products practices that regularly competes with boutique Salesforce partners on enterprise digital transformation mandates.
• Accenture: Accenture is the largest global systems integrator with a leading Salesforce and retail transformation practice — operates in the same enterprise retail RFP market as AbsoluteLabs but at vastly greater scale and delivery capacity.

Regional players

• Tryzens: Tryzens is a UK-based digital commerce consultancy specializing in retail implementations across Salesforce Commerce Cloud, Shopify, and composable platforms — directly comparable to AbsoluteLabs on retail-vertical focus and UK geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LabsAbsolute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AbsoluteLabs