What Veterinary Simulator Industries does

Veterinary Simulator Industries (VSI) is a Calgary, Alberta-based manufacturer of high-fidelity veterinary training simulators, operating as a division of 3B Scientific Canada Inc. following its September 2024 acquisition by Germany-based 3B Scientific. The company designs and builds anatomically accurate physical simulators across six species - equine, bovine, ovis (sheep), swine, canine, and feline - using steel-reinforced fiberglass shells, silicone over metal armature, and durable epoxy resin, with interchangeable and upgradeable components such as removable tails, venipuncture and epidural upgrade kits, uterus sets, and replacement consumable pads. Specialized training lines include Captive Bolt Gun Training Models (across six species), Euthanasia Training Models, the Laparo laparoscopic trainer, and the newly integrated iSimulate REALITi360 digital simulation portfolio, plus replacement parts and Veterinary Simulated Medications by Wallcur.

VSI's commercial model is a direct, quote-based hardware sale with a recurring consumables layer. The company markets to accredited veterinary schools and universities (DVM programs), agricultural colleges and TAFE institutions, livestock producer training programs, and public-event/extension channels, with named adopters spanning Kansas State, Purdue, Iowa State, Michigan State, NC State, Washington State, University of Georgia, University of Saskatchewan, Ontario Veterinary College, and international accounts in Ireland, Germany, the UK, Australia, and New Zealand. Go-to-market is sales-led and event-driven: direct enterprise quoting through the website (form.fillout.com), catalogue-driven lead capture, quote calculators, and Platinum Sponsorship of the InVeST (International Veterinary Simulation in Teaching) conference, layered on the parent's 120-country distribution footprint. Hardware units are premium-priced capex purchases (public references include a A$70,000 Holstein simulator and a C$50,000 equine donation-funded purchase), and consumables (suture pads, uteri, extraction jaw sets, replacement veins, hide coverings, blood bags) generate a recurring revenue stream across multi-year student cohorts. VSI is currently organized with 11-50 employees and reports products active in 46+ countries pre-acquisition, with the 3B Scientific platform materially extending that reach.

Name

Veterinary Simulator Industries

Legal name

Veterinary Simulator Industries

Website

https://vetsimulators.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterinary Simulator Industries (VSI) designs and manufactures high-fidelity physical simulators for veterinary and agricultural training across equine, bovine, ovis, swine, canine, and feline species, serving accredited veterinary schools, agricultural colleges, livestock producers, and extension programs globally through direct quote-based sales.

Ownership category

akta.pro rank

Product category

Veterinary Simulation Equipment

NAICS

Veterinary Services (54194)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB)

akta.pro secondary industry

Livestock Showing, Training & Performance Support Services (Non-veterinary) (AFAEALAM)

Keywords

• Veterinary simulation equipment
• Veterinary training simulators
• Animal medical models
• Veterinary education tools
• Dystocia training simulators

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Simulation Hardware: VSI manufactures and sells high-fidelity veterinary simulation models including bovine, equine, canine, ovine, and swine simulators. These are one-time capital purchases for educational institutions. The company also sells add-on accessories and upgrade kits for existing simulators.
2. Replacement Parts and Consumables: VSI generates recurring revenue from replacement parts and consumables including suture pads, uteri, extraction jaw sets, skull plates, replacement veins, hide coverings, blood bags, and perineum panels. These are recurring purchases as simulators are used across multiple student cohorts.
3. iSimulate Products Distribution: VSI distributes iSimulate simulation technology products including REALITi360 and related simulation tools as part of its comprehensive training resources, expanding the product portfolio into digital simulation technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Veterinary Simulator Industries (VSI) designs, manufactures, and sells life-size, anatomically accurate animal simulation models used by veterinary schools, agricultural colleges, and livestock training programs to teach clinical and procedural skills without using live animals. The portfolio spans dystocia, palpation/colic, dental surgery, basic life support, venipuncture, captive bolt, and euthanasia simulators across equine, bovine, ovine, swine, canine, and feline species, supplemented by Laparo laparoscopic trainers, iSimulate digital simulation technology, and replacement parts/consumables.

Product overview

Veterinary Simulator Industries (VSI) manufactures a comprehensive portfolio of veterinary training simulators designed to allow veterinary students to become proficient in diagnostic and practical skills without endangering live animals. The product line includes species-specific simulators across Equine (palpation/colic, theriogenology, dystocia, nasogastric, venipuncture, radiology limb), Bovine (Holstein and Hereford dystocia, theriogenology, venipuncture), Ovis/Sheep (ewe dystocia, AI model), Swine (piglet restraint/blood draw), Canine (spay, dental surgery, dental technician, basic life support, bandaging), and Feline categories. Specialized training products include Captive Bolt Gun Training Models (6 animal configurations) and Euthanasia Training Models. VSI also offers iSimulate advanced simulation technology products, Laparo laparoscopic trainers, replacement parts and consumables, and Veterinary Simulated Medications by Wallcur. The portfolio operates on a modular architecture where base simulators can be upgraded with interchangeable parts (palpation panels, venipuncture tails, uterus sets) and supplemented with companion products (calf models, extraction jaw sets).

Differentiator

Problem solved

Functional benefit

Products and services

• Equine Simulators Full-sized horse simulators including Equine Palpation Colic Simulator, Equine Theriogenology Model, Equine Dystocia Simulator, Equine Nasogastric & Venipuncture Model, Equine Radiology Limb, and Equine Neck Venipuncture, designed for veterinary students to practice rectal exams, colic diagnosis, foaling assistance, nasogastric intubation, and venipuncture procedures.
• Bovine Simulators Life-size cow simulators including Holstein Dystocia Simulator, Hereford Dystocia Simulator, Bovine Theriogenology Model, Bovine Venipuncture & Intramuscular Injection Model, and Bovine Venipuncture & Epidural Tail, for training in birthing assistance, uterine palpation, venipuncture, epidural procedures, and mastitis testing.
• Ovis (Sheep) Simulators Southdown Ewe Dystocia Simulator and Ewe Theriogenology Artificial Insemination Model for practicing lamb birthing assistance, positioning, palpation, and artificial insemination techniques.
• Swine Simulators Piglet Restraint & Blood Draw Simulator for practicing restraint positions, jugular blood draw, and injection techniques on piglets.
• Canine Simulators

Quantifiable outcome

• Products in use across 46+ countries worldwide in accredited institutions

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• InVeST (International Veterinary Simulation in Teaching)coreGTM or Marketing Partner · 1 January 2025VSI has been an active participant in the InVeST conference, serving as a Platinum Sponsor and vendor at the 2025 conference at Texas Tech University School of Veterinary Medicine. InVeST is the premier international conference for veterinary simulation in teaching, held at locations around the world.
• 3B ScientificflagshipStrategic or Co-development Partner · 23 September 20243B Scientific, a global leader in medical and scientific educational products with presence in over 120 countries, acquired Veterinary Simulator Industries in September 2024. The acquisition enables VSI to leverage 3B Scientific's global distribution network and manufacturing capabilities while maintaining its focus on veterinary simulation innovation. Todd Murray, CEO of 3B Scientific, stated the partnership aims to set new standards in veterinary education.
• iSimulatecoreChannel Partner/ Reseller/ DistributorVSI now distributes iSimulate products including REALITi360 simulation technology as part of its comprehensive training resources. iSimulate is known for advanced simulation technology used in healthcare education. VSI serves as a distribution partner for these products in the veterinary education market.
• University of Calgary Faculty of Veterinary MedicinecoreStrategic or Co-development PartnerVSI collaborated with the University of Calgary Faculty of Veterinary Medicine in developing and testing its simulators. Dr. Gord Krebs and Dr. Dan French DVM, MVSC, Dip.ACVS served as consultants. The University of Calgary was instrumental in VSI's early development, including the development of the bovine dystocia simulator cow and calf.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3B Scientific: Global medical and scientific educational products company that acquired VSI in September 2024 and operates it as a division. 3B Scientific offers a much broader portfolio of anatomical models, medical simulators, and teaching supplies across 120+ countries, and is comparable as both the parent and the broadest incumbent in the same educational supply ecosystem VSI serves.
• CAE Healthcare: Division of CAE Inc., one of the world's largest simulation companies, focused on healthcare education with patient simulators, ultrasound trainers, and simulation software. CAE Healthcare is a broad incumbent in medical simulation that could credibly expand into veterinary; comparable as a large, well-capitalized competitor operating in adjacent simulation verticals.
• Laerdal Medical: Norwegian global leader in medical simulation and resuscitation training, including SimMan and related patient simulators. Laerdal is comparable as a broad incumbent in simulation-based medical education with the distribution scale and capital to enter veterinary simulation markets.
• Surgical Science: Swedish-listed developer of virtual reality surgical simulation for medical training, including laparoscopic and endovascular trainers. Comparable as a broad incumbent that overlaps with VSI's Laparo product line and iSimulate-style digital simulation strategy.
• Simulab: US-based manufacturer of soft-tissue surgical task trainers and procedural simulators for medical and trauma education. Simulab is a broad incumbent in simulation-based medical training, comparable in business model (specialty simulator manufacturing for education) though focused on human rather than veterinary procedures.
• Limbs & Things: UK-based manufacturer of medical task trainers and clinical skills simulators used in nursing, medical, and allied health education. Comparable as a broad incumbent with a specialty product model similar to VSI's, though focused on human clinical skills training.
• VirtaMed: Swiss developer of high-fidelity surgical simulation systems for orthopedics, gynecology, and urology training. VirtaMed is a broad incumbent comparable to VSI in the broader surgical simulation space, particularly around VSI's Laparo and spay/dental surgical trainers.

Direct peers

• SynDaver Labs: Manufacturer of synthetic human and animal models for medical and veterinary education, including canine and equine surgical trainers. SynDaver is the closest direct competitor to VSI in high-fidelity animal simulation for veterinary training, with comparable products and overlapping customer base in veterinary schools.
• iSimulate: Developer of REALITi360 patient monitor simulation technology used in healthcare and veterinary education. iSimulate is a direct peer in digital simulation technology and is also a VSI distribution partner, making it both a collaborator and a comparable digital simulation vendor.

Emerging players

• Realityworks: US-based educational simulator manufacturer producing livestock and animal care training models for agricultural education programs. Realityworks is an emerging peer that overlaps with VSI's agricultural college and TAFE customer base in livestock handling simulation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/Cl1xzu7vy63
• LinkedInlinkedin.com/company/veterinary-simulator-industries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Simulator Industries