What iSimulate does

iSimulate Pty. Ltd. is an Australian-headquartered (Canberra) medical simulation company founded in 2011 by Dr Anthony Lewis, an anaesthetist, and Peter McKie, an intensive care paramedic, to address the high cost and limited portability of traditional high-fidelity medical simulation. The company's flagship product, REALITi 360, is a modular iPad-based simulation ecosystem that replicates proprietary patient monitors, defibrillators, and ventilators from manufacturers including Zoll, Philips, Corpuls, GE, Mindray, Schiller, Hamilton, and LIFEPAK, complemented by real-time CPR feedback, video debriefing, and 100+ pre-built training scenarios. The portfolio extends to CTGi (fetal heart rate monitoring), POC-kit (point-of-care device simulation, freemium), Atlas (life-size ALS manikin under 16kg launched 2022), and SimConnect (pulse oximetry/capnography/ventilation hardware launched 2024). Since its January 2020 acquisition by 3B Scientific — the global manufacturer of anatomical models and medical simulation products — iSimulate has operated as a wholly-owned subsidiary with its founding leadership (Lewis, McKie, and COO Bobby Syed) continuing to drive product development, while inheriting 3B Scientific's distribution footprint across 14 commercial locations worldwide.

iSimulate generates revenue through a hybrid model combining hardware sales (REALITi kits in three configurations: Go, Plus, Pro; Atlas manikins; SimConnect hardware), recurring software subscriptions billed annually for the REALITi 360 platform and its 40+ iterative version updates, freemium mobile apps (POC-kit, CTGi) that drive top-of-funnel acquisition on the iOS App Store, and one-time enterprise licensing for healthcare institutions, universities, and government EMS buyers. Pricing is quote-based through a website quote builder, with public price points undisclosed and a documented 50% upgrade offer for legacy ALSi customers migrating to REALITi Go evidencing installed-base monetization mechanics. Distribution combines direct enterprise sales via the iSimulate website (demo scheduling, shop storefront) with channel sales through 3B Scientific's global network of 14 commercial locations across Australia, the USA, Germany, Thailand, Hungary, South Korea, Russia, Brazil, Spain, France, Italy, Japan, China, Turkey, and the UK, plus healthcare education resellers.

The customer base spans three primary verticals: Emergency Medical Services and pre-hospital care (fire departments, ambulance districts, rescue squads such as Marion County, James City County, Rapid City, Broadway Emergency Squad), Hospitals and healthcare institutions requiring high-fidelity patient monitoring simulation (Eastern Kentucky University, Mercy College of Health Sciences, University of Hawaii Maui College, CMTI), and Obstetrics and midwifery education (via CTGi). Secondary segments include nursing and allied health education and military and defense medical training. The company employs 101-250 people with operations in Canberra, Australia and Albany, NY, USA, and a partnership-based product development relationship with Philips (Tempus ALS simulation, 2021) and Cardionics, a 3B Scientific affiliate.

Name

iSimulate

Legal name

iSimulate Pty. Ltd.

Website

https://isimulate.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

101–250 employees

Short description

iSimulate builds iPad-based medical simulation software (REALITi 360) replicating proprietary patient monitors and defibrillators from Zoll, Philips, and others, serving EMS educators, hospitals, nursing programs, and obstetrics training globally via its 3B Scientific parent.

Ownership category

akta.pro rank

Product category

Medical Simulation Training Systems

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Medical Device Connectivity & Interoperability Middleware (MDI, EHR/HL7/FHIR Integration) (HLACAPAJ)

Keywords

• Medical simulation training
• Clinical education technology
• Patient monitor simulation
• CPR training systems
• Healthcare simulation software

Headquarters

HQ city

Fyshwick

HQ country

Australia

HQ region

Oceania

Offices16 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware and Software Systems: REALITi 360 is sold in three configurations (Go, Plus, Pro) with different feature sets including universal screens, premium simulated screens, tablets, routers, bags, and accessories. Pricing is quote-based and varies by configuration.
2. Software Subscriptions/Updates: Continuous software updates and improvements released regularly (version 11.x series) through the App Store, with the system requiring ongoing software for operation.
3. Mobile Apps: Free POC-kit app for point of care training with premium simulation capabilities. CTGi app provides fetal heart rate simulation. Apps available through iOS App Store.
4. Manikin Sales: Atlas ALS manikin sold as standalone product or bundled with REALITi systems. Available in light and dark skin tones with optional female chest add-on.
5. Enterprise/Corporate Sales: Direct sales approach for healthcare institutions, universities, and emergency services through demo scheduling and quote building system.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

iSimulate develops mobile-based medical simulation ecosystems that replicate patient monitors, defibrillators, and ventilators for clinical and pre-hospital training. Its flagship REALITi 360 platform combines patient simulation, real-time CPR feedback, and wireless video debriefing on iPads, with hyper-realistic integrations of 17+ proprietary medical device interfaces. The portfolio is complemented by CTGi (fetal heart rate monitor), POC-kit (point-of-care device simulator), and Atlas (life-size ALS/BLS manikin), sold as standalone products or bundled systems to healthcare institutions, EMS providers, and universities.

Product overview

iSimulate provides smart simulation solutions for clinical education and healthcare training. The product portfolio centers on REALITi 360 as the core modular simulation ecosystem, complemented by specialized simulators including CTGi for fetal heart rate monitoring, POC-kit for point-of-care device training, and Atlas as a life-sized ALS manikin. Additional products like SimConnect add hardware-based pulse oximetry and capnography simulation. The portfolio is available in three configurations (REALITi Go, REALITi Plus, REALITi Pro) with varying levels of premium monitor screens and modules.

Differentiator

Problem solved

Functional benefit

Brands

• REALITi 360: Modular simulation ecosystem incorporating patient simulator, CPR feedback and video in a single system
• CTGi
• POC-kit
• Atlas
• SimConnect
• SimScope

Products and services

• REALITi 360 REALITi 360 is a modular simulation ecosystem that incorporates a patient simulator, CPR feedback, video streaming and debriefing in a single system. It mimics real monitors, defibrillators, and ventilators with hyper-realistic interfaces from manufacturers including Zoll, Philips, Corpuls, GE, Mindray, Schiller, Hamilton, and LIFEPAK, and ships in three configurations (Go, Plus, Pro). Sold to healthcare institutions, EMS providers, and universities.
• CTGi CTGi is an economical, highly advanced and realistic fetal heart rate monitor simulation package using two iPads. It enables in-situ obstetrics training for assessing fetal wellbeing and detecting hypoxia. Targeted at midwives, obstetricians, and maternity units.
• POC-kit POC-kit is a single mobile app that simulates multiple point-of-care devices including a glucometer, Coaguchek, and thermometers, with augmented reality features for added realism. Aimed at point-of-care training for healthcare providers and nursing programs.
• Atlas Atlas is a life-size manikin that supports ALS and BLS training, pairing with REALITi 360. Features include bilateral palpable carotid pulses, humeral head IO site, CPR-capable chest, realistic airway for oral/nasal intubation, IV cannulation sites, and 12-lead EKG capabilities. Available in light and dark skin tones with optional female chest add-on.
• SimConnect SimConnect is a hardware add-on device for REALITi 360 that provides realistic simulated pulse oximetry with authentic finger probes, capnography simulation with ventilation-triggered CO2 graphs, and real-time ventilation feedback for rate and volume. Designed for healthcare simulation programs using REALITi 360.
• SimScope SimScope is a simulated scope sound system designed to support auscultation training as part of the iSimulate product family.

Quantifiable outcome

• Products used by organizations across the world
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• PhilipscoreTechnology or Integration · 24 May 2021iSimulate collaborated with Philips to launch the simulated Tempus ALS dual screen system in REALITi 360. The partnership brought the innovative Tempus ALS dual device monitoring and defibrillation system to the simulation platform, with simulated Tempus LS (defibrillation therapy) and Tempus Pro (complete patient monitoring) screens. The dual screen setup connects wirelessly and is controlled from a single Control iPad.
• 3B Scientific (Cardionics)coreStrategic or Co-development Partner · 21 October 2020Partnership with Cardionics (now part of 3B Scientific) for expertise in healthcare simulation. A significant emphasis for strong growth and development of the product pipeline lies in the active collaboration from and partnership with the experts from 3B Scientific and Cardionics.
• 3B ScientificflagshipStrategic or Co-development Partner · 1 January 2020In January 2020, 3B Scientific, the world's leading manufacturer and marketer of anatomical models and medical simulation products, acquired iSimulate. The acquisition added iSimulate's creative simulation solutions including ALSi, REALITi, CTGi, and AURiS to 3B Scientific's portfolio. iSimulate operations remain unchanged and continue to be based in Canberra, Australia and Albany, NY. The leadership team including Peter McKie, Anthony Lewis, and Bobby Syed remain active in the company.
• Legal Advisors (Gibson Dunn, Clayton Utz, Pepper Hamilton, MinterEllison)minorOthers · 1 January 2020Gibson, Dunn and Crutcher LLP and Clayton Utz served as legal advisors to 3B Scientific. Pepper Hamilton LLP and MinterEllison served as legal advisors to iSimulate during the acquisition transaction.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Operative Experience: Manufacturer of high-fidelity surgical and trauma simulators for military and medical education. Comparable target segments (military medical, hospital trauma training) and competes in the broader patient simulation category, though with a heavier focus on surgical manikins than monitor simulation.
• FundamentalVR: Haptic VR platform for surgical training with measurable skill transfer. Adjacent simulation category focused on surgical skill acquisition; competes for institutional simulation budgets but with a fundamentally different hardware modality (haptic VR) versus iSimulate's iPad-based approach.
• SimX: Virtual reality medical simulation platform for nursing, EMS, and physician training. Comparable customer segments (EMS, nursing schools) and competitive overlap with iSimulate in portable, in-situ training scenarios, though delivered through VR headsets rather than tablets.
• Inovus Medical: UK-based manufacturer of affordable, connected surgical and procedural simulation trainers (laparoscopic box trainers, AR-supported simulators). Comparable cost-effective simulation philosophy targeting surgical and procedural training programs, an adjacent use case to iSimulate's monitor and EMS focus.

Direct peers

• Laerdal Medical: Global leader in medical simulation with the SimMan, SimBaby, and Resusci Anne family of patient simulators and CPR training solutions. Directly competes with iSimulate in hospital, EMS, and nursing education, but Laerdal anchors high-end manikin-based simulation rather than iPad-based portable ecosystems.
• Surgical Science: Developer of virtual reality-based medical simulation training for surgery, endovascular procedures, and ultrasound. Comparable healthcare simulation category with adjacent but differentiated technology stack (VR-based vs. iPad-based), competing for hospital and university simulation budgets.
• Gaumard Scientific: Manufacturer of patient simulators (HAL, NOELLE, Super Tory) widely used in nursing, medical, and EMS education. Comparable target customers and product category as iSimulate; competes on high-fidelity manikin realism versus iSimulate's portable, software-driven approach.
• CAE Healthcare: Division of CAE Inc. offering high-fidelity patient simulators (HPS, METI iStan, Vimedix) used in medical schools and hospitals. Closely comparable product category and customer base to iSimulate, though focused on larger, fixed-facility simulation centers rather than portable/mobile training.
• Nasco Healthcare: Provider of CPR manikins (Brad, CPR Prompt), life-form simulators, and training aids for EMS, nursing, and military medical training. Overlaps with iSimulate's EMS and allied health customer segments and competes on budget-friendly manikin alternatives.

Broad incumbents

• Cardionics (3B Scientific): Auscultation and sound-based medical simulation products (SimScope, HeartCode) now part of 3B Scientific, iSimulate's parent. Overlaps directly with iSimulate's SimScope auscultation product and competes/cross-sells within the same 3B Scientific distribution network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i_simulate
• YouTubeyoutube.com/channel/UC7hV73Qy8HQe6VOFYiu6Wxw
• Facebookfacebook.com/isimulate
• LinkedInlinkedin.com/company/isimulate
• Instagraminstagram.com/isimulate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSimulate