Olympos

What Olympos does

Olympos (legal name ΑΦΟΙ ΠΑΠΑΓΙΑΝΝΗ Α.Ε. ΧΑΛΒΑΔΟΠΟΙΙΑ ΕΛΛΑΔΟΣ / Papayiannis Bros S.A.) is a Greek family-owned food manufacturer founded in 1949 in Larissa and headquartered in Melissochori, Larissa. The company specializes in sesame-based confectionery, with a core portfolio of traditional Greek halva, tahini (ground sesame paste), and pasteli (sesame-honey bars), and an extended portfolio of nut butters and spreads, premium "Super Spreads," nut and oat bars, halva snacks, loukoumi (Turkish delight), fruit jams, and honey. Production is supported by a 7,300 sq.m. facility on 22,000 sq.m. of owned land, certified to ISO 9001:2015, ISO 22000:2018, BRC, IFS, ISO 14001, and additional food safety, ethical trade, and sustainability standards (Kosher, Halal, RSPO, Rainforest Alliance, Fairtrade, SMETA/amfori BSCI).

The business operates three distinct revenue streams: branded consumer retail (via the company e-commerce site and retail distribution, with product price points starting at €2.00 per unit), HoReCa professional sales (bulk and individual-portion formats for hotels, restaurants, catering, and bakeries), and B2B private label manufacturing (custom recipe, packaging, and production services for third-party brand owners). Distribution is described as global, with particular international traction in organic SKUs; the company was an organic pioneer in 1992. The company is privately held by the founding Papayiannis family with no external investors, parent company, or subsidiaries identified.

Name

Olympos

Legal name

ΑΦΟΙ ΠΑΠΑΓΙΑΝΝΗ Α.Ε. ΧΑΛΒΑΔΟΠΟΙΙΑ ΕΛΛΑΔΟΣ

Website

https://papayiannibros.gr

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympos is a Greek family-owned food manufacturer founded in 1949, producing traditional sesame-based confectionery (halva, tahini, pasteli), nut spreads, bars, loukoumi, and honey. It serves retail consumers, HoReCa professionals, and private label partners through a certified 7,300 sq.m. facility in Larissa with global distribution.

Ownership category

akta.pro rank

Product category

Traditional Greek Confectionery & Sesame-Based Spreads

NAICS

Sugar and Confectionery Product Manufacturing (3113), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Sugar & Confectionery Products (2060)

akta.pro primary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

akta.pro secondary industries

Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Sesame confectionery
• Traditional Greek halva
• Tahini production
• Nut butter spreads
• Private label food manufacturing

Headquarters

HQ city

Lárisa

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of branded consumer products through retail stores and the company's e-commerce platform. Product categories include halva, tahini, nut butters, spreads, pasteli, loukoumi, jams, honey, and snacks in various consumer packaging sizes.
2. Private Label Manufacturing: B2B manufacturing services for businesses seeking to create unique products under their own brand. Services include recipe customization, packaging design, and production. Partners include food service businesses, hotels, and retailers wanting differentiated private label products.
3. HoReCa Sector Sales: Bulk and professional packaging sales to hotels, restaurants, and catering businesses. Products available in large-scale packaging (2.5kg, 3.8kg, 4kg, 5kg for halva; 3kg, 5kg, 10kg for tahini; 5kg for loukoumi) and individual portions for breakfast and room service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Olympos (Papayiannis Bros S.A.) manufactures and sells traditional Greek sesame-based confectionery including halva, tahini, pasteli, loukoumi, nut butters, fruit jams, honey, and modern spreads. The company also provides professional HoReCa bulk products and offers private label custom manufacturing services to businesses seeking to create products under their own brand.

Product overview

Olympos (Papayiannis Bros S.A.) is a Greek family-owned food manufacturer founded in 1949, specializing in sesame-based confectionery and spreads. The core product portfolio centers on three pillars: traditional Greek halva (sesame halva), tahini (ground sesame paste), and pasteli (sesame-honey bars), alongside five complementary product lines — Super Spreads (peanut butter and nut spreads), Nut Butters & Spreads (almond, cashew, pistachio, and 4 Nuts creams), Nut & Oat Bars, Loukoumi (Turkish delight), and Honey & Glucose. HORECA professional channel products and Private Label manufacturing services extend the offering to B2B markets. The company operates from 7,300 sq.m. of building facilities on 22,000 sq.m. of owned land in Melissochori, Larissa, and serves international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Super Spreads: Premium nut-based spreads including peanut butter, tahini spreads, and praline with stevia.
• Stelvia

Products and services

• Halva (Χαλβάς) Traditional Greek sesame halva made from tahini (ground sesame) and white caramel, available in numerous flavors including vanilla, cocoa, almond, chocolate, banana, honey, and specialty variants such as Super Fruits, Double Chocolate, Royal, and Stevia-based sugar-free options. Targeted at retail consumers and HoReCa sector.
• Tahini (Ταχίνι) Pure ground sesame paste available in natural, whole grain, organic, cocoa, honey, Stevia, high protein, and specialty variants such as orange and carob from Crete. Available in consumer and professional packaging sizes.
• Super Spreads Premium nut and seed-based spreads including peanut butter (smooth and crunchy), hazelnut praline with Stevia, biscuit & tahini, and peanut butter with dark chocolate. Positioned as nutritious, modern spreads for breakfast and recipes.
• Nut Butters & Spreads (Κρέμες Ξηρών Καρπών) Natural nut butters and spreads including 4 Nuts Cream (hazelnut, almond, cashew, pistachio), pistachio cream, almond cream, cashew cream, cinnamon cream, and Dubai chocolate cream. Made from freshly roasted, ground nuts without added salt.
• Nut & Oat Bars (Μπάρες Καρπών & Βρώμης) Healthy snack bars combining nuts and oats with flavors such as tahini, peanut butter & chocolate, chocolate tahini, apple & cinnamon, chocolate & sea salt, almond & cranberry, and chocolate coconut.
• Pasteli (Παστέλι) Traditional Greek sesame seed bar made with honey, available in plain sesame, honey, honey & almond, and pistachio varieties.
• Snacks (Σνακς) Halva-based snacks including halva bars (chocolate hazelnut, chocolate pistachio butter) and halva bite pieces in vanilla-cocoa and banana-chocolate-strawberry flavors.
• Praline & Jam (Πραλίνα & Μαρμελάδα) Hazelnut praline with cocoa and fruit jams including cherry, apricot, peach, orange, and strawberry.
• Loukoumi (Λουκούμια) Traditional Turkish delight confectionery in flavors of rose, almond, and mixed bites (lemon, rose, bergamot), available in 300g consumer packaging and 5kg professional packaging.
• Honey & Glucose (Μέλι & Γλυκόζη) Flower honey collected from selected Greek regions, and glucose syrup for confectionery use.
• HORECA Professional Products Professional-grade bulk products and individual portions for hotels, restaurants, catering, and bakeries. Includes tahini, halva, loukoumi, jams, honey, nut spreads/butters, and portioned servings in sizes from 2.5kg to 10kg.
• Private Label Solutions Custom manufacturing services enabling businesses to create products under their own brand name. Covers recipe development, packaging design, and production from raw material selection to final product, for halva, tahini, pasteli, jams, loukoumi, honey, and more.

Quantifiable outcome

• Products serve markets worldwide with significant success in international markets for organic products
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• RSPO (Roundtable on Sustainable Palm Oil)supportingOthersThe company is certified by RSPO, demonstrating commitment to sustainable palm oil sourcing. This partnership supports environmental sustainability goals and ensures responsible sourcing practices.
• Rainforest AlliancesupportingOthersAnnual certification through Rainforest Alliance promoting sustainable agriculture and forestry practices. Supports the company's environmental policy and sustainability commitments.
• Fairtrade InternationalsupportingOthersFairtrade certification ensuring ethical trade practices. A key criterion for selection and acceptance of the company's partners is their compliance with Fairtrade and additional environmental standards.
• ISO Standards BodiescoreOthersThe company maintains ISO 9001:2015, ISO 22000:2018, and ISO 14001 certifications, demonstrating adherence to international quality, food safety, and environmental management standards.
• BRC Global StandardscoreOthersAnnual audits for BRC Global Standard certification, a leading global food safety and quality certification recognized by retailers worldwide.
• IFS (International Featured Standards)coreOthersAnnual audits for IFS International Food Standard certification, a key food safety standard recognized by European retailers and food service companies.
• amfori BSCIsupportingOthersThe company follows SMETA rules as defined by amfori BSCI, ensuring ethical business practices including non-discrimination and respect for diversity in operations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Soom Foods: Soom Foods is a US-based tahini specialist brand selling premium ground sesame products. It is a direct peer to Olympos' tahini core offering and shares the same Mediterranean sesame-product positioning and retail/DTC go-to-market.
• Hacı Bekir: Hacı Bekir is a heritage Turkish confectioner best known for Turkish delight (loukoumi). It is a direct peer to Olympos' Loukoumi line, sharing traditional confectionery craftsmanship, gift/retail positioning, and HoReCa channels.
• ION Chocolate: ION is a Greek confectionery manufacturer with deep national brand equity. It is a direct peer to Olympos given the shared Greek-market footprint, traditional confectionery portfolio (chocolate, sugar confections), and HoReCa + export distribution model.

Regional players

• Al Waha Foods: Al Waha is a Lebanese food producer with a strong tahini and Mediterranean spreads/honey portfolio. It is a regional peer to Olympos, sharing the Middle-Eastern sesame and spread category but primarily serving MENA/regional markets rather than Europe directly.
• Halwani Brothers: Halwani Brothers is a long-established Saudi/Middle Eastern manufacturer of tahini, halva, jams, and confectionery. It is a regional peer to Olympos with overlapping product types (halva, tahini, jams, Turkish delight) but primarily serving Saudi and Gulf markets.

Emerging players

• Justin's: Justin's is a US nut-butter and snack brand acquired by Hormel, known for premium almond/peanut butters and nut-butter snacks. It is an emerging player with strong overlap to Olympos' nut butter, Super Spreads, and Nut & Oat Bar lines, particularly in the health-driven retail occasion.
• Pip & Nut: Pip & Nut is a UK premium nut butter brand built on almond and cashew butters. It is an emerging player comparable to Olympos' artisan nut butter line and 4 Nuts Cream (almond, hazelnut, cashew, pistachio), serving similar health-conscious retail customers.

Broad incumbents

• FAGE: FAGE is one of Greece's largest dairy and food companies with global distribution through yogurt and dairy ranges. It is a broad incumbent peer sharing the Greek origin, international reach, HoReCa presence, and premium Greek product positioning that Olympos leverages.
• Strauss Group: Strauss Group is an Israeli multinational food company with significant spreads and tahini operations (including leading brands in the Mediterranean/Middle East). It is a broad incumbent peer to Olympos given overlap in tahini, spreads, and Mediterranean food categories and presence in retail and HoReCa.
• Ülker: Ülker is one of the largest Turkish confectionery and snack-food conglomerates with broad portfolios across biscuits, chocolate, and confectionery. It is a broad incumbent peer to Olympos in scale, Eastern Mediterranean origin, and confectionery category overlap, though Ülker operates at vastly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeZ-3m71TECshLyr-mGmLpw
• Facebookfacebook.com/olympos1949
• Instagraminstagram.com/olympos1949

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympos