Playsome
Playsome is a Helsinki-based mobile game studio that develops and operates Friends & Dragons, a free-to-play puzzle RPG available globally on iOS and Android, monetized via in-app purchases and advertising.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Playsome does
Playsome is a Helsinki, Finland-based mobile game developer founded in 2019 and launched its first title, Friends & Dragons, in 2020. Friends & Dragons is a free-to-play mobile puzzle RPG available globally on iOS and Android, combining match-3 puzzle mechanics with role-playing progression. The game offers more than 150 heroes and over 700 puzzles, and includes social co-op and guild features to support community-driven play.
The studio is built on a standard mobile-game technology stack: the game is developed in Unity, with backend infrastructure on AWS and operational analytics through Google Analytics and Firebase. Player acquisition and monetization rely on integrations with Facebook, Unity Advertising, and Apple/Google advertising IDs. The company is supported by tier-1 gaming investors Play Ventures and EQT, and employs approximately 20 people composed of veteran game developers and younger talent.
Playsome's business model is a free-to-play mobile game monetized through in-app purchases and in-game advertising. The studio operates as a single-product company, with the entirety of its commercial activity concentrated on Friends & Dragons. Distribution is exclusively via the Apple App Store and Google Play Store, and the company is based in Helsinki, Finland.
Playsome firmographics
Firmographics- Name
- Playsome
- Legal name
- Playsome Oy
- Website
- https://playsome.fi
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Playsome is a Helsinki-based mobile game studio that develops and operates Friends & Dragons, a free-to-play puzzle RPG available globally on iOS and Android, monetized via in-app purchases and advertising.
- Ownership category
- akta.pro rank
Playsome industry classification
Industry- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Playsome is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Playsome business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free-to-Play with In-App Purchases: Core game is free to download and play. Revenue generated through Virtual Items purchased with real money including heroes, in-game currency, and premium content. The game features over 150 collectible heroes across various fantasy archetypes.
- In-Game Advertising: Third-party advertising displayed within the game to fund free availability. Uses advertising IDs for targeted ad delivery through ad networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional Virtual Item purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Playsome product offering
Product offeringCore offering
Playsome develops and operates Friends & Dragons, a free-to-play mobile puzzle-RPG game for iOS and Android. The game features over 150 collectible heroes across fantasy archetypes, over 700 handcrafted puzzles and adventures, guild-based social systems, and asynchronous co-op multiplayer gameplay. Revenue is generated through optional in-app purchases for virtual items and in-game advertising.
Product overview
Playsome is a mobile game development studio that operates as a single-product company. Their sole offering is Friends & Dragons, a free-to-play mobile puzzle-RPG available globally on iOS and Android. The game combines hero collection mechanics with puzzle gameplay, featuring social multiplayer features including guilds and asynchronous co-op multiplayer.
Differentiator
Problem solved
Functional benefit
Brands
- Friends & Dragons: A free-to-play mobile puzzle-RPG game featuring over 150 collectible heroes, 700+ puzzles and dungeons, guild social features, and asynchronous co-op gameplay. Available globally on iOS and Android.
Companies that use Playsome
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Playsome technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Playsome partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Unity Technologies FinlandcoreProvides Unity game engine technology for advertising and analytics purposes within Playsome's mobile games.
- Amazon Web ServicescoreCloud infrastructure provider hosting Playsome's game servers, particularly for US-based server operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Playsome competitors and assessment
Company assessmentBroad incumbents
- King (Activision Blizzard): Owner of Candy Crush Saga, the dominant mobile puzzle franchise and a benchmark F2P live-ops operator — broader incumbent that defines the competitive context for any mobile puzzle studio.
- Zynga: Large mobile F2P publisher with social puzzle and RPG titles (Empires & Puzzles, Merge Dragons) — broader incumbent setting the bar for social mobile puzzle-RPG scale and UA spending.
- Rovio Entertainment: Helsinki-based mobile game studio (Angry Birds franchise) — a broader Helsinki-region incumbent operating in the same Finnish mobile-gaming ecosystem and labor pool as Playsome.
- Scopely: Mobile F2P publisher behind titles like Monopoly GO and Marvel Strike Force — broader incumbent in social mobile gaming with comparable live-ops and franchise-management capabilities.
Direct peers
- Playrix: Developer of Homescapes and Gardenscapes, leading mobile puzzle games with meta progression — directly comparable in mobile puzzle F2P mechanics and freemium monetization model.
- Playkot: Developer of social mobile games with hero collection and guild mechanics — comparable in mobile F2P design philosophy and social-driven engagement loops.
- Seriously: Developer of Best Fiends, a mobile puzzle-RPG with collectible characters, hero progression, and social features — closely comparable to Friends & Dragons in puzzle-RPG hybrid gameplay.
- Metacore (formerly Everywear Games): Developer of Merge Mansion, a mobile puzzle game with collectible narrative-driven progression — a direct competitor in mobile puzzle F2P with deep meta and live-ops.
- Small Giant Games (Zynga): Developer of Empires & Puzzles, a mobile puzzle-RPG with collectible heroes and guild co-op — the closest direct analog to Friends & Dragons in mechanics, monetization, and target audience.
Regional players
- Supercell: Helsinki-based mobile F2P studio behind Clash Royale and Clash of Clans — a regional (Finland-based) peer operating in the same talent market and F2P mobile category, though at substantially larger scale and in a different genre.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Playsome social profiles
Digital presencePlaysome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playsome leadership team
Management profileNumber of profiles
Profiles8 records
Playsome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playsome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playsome
What does Playsome do?
Playsome develops and operates Friends & Dragons, a free-to-play mobile puzzle-RPG game for iOS and Android. The game features over 150 collectible heroes across fantasy archetypes, over 700 handcrafted puzzles and adventures, guild-based social systems, and asynchronous co-op multiplayer gameplay. Revenue is generated through optional in-app purchases for virtual items and in-game advertising.
Is Playsome a public or private company?
Playsome is a private company. It is currently operating.
When was Playsome founded?
Playsome was founded in 2019. It employs 11 to 50 people.
Where is Playsome based?
Playsome is headquartered in Helsinki, Finland, in the Europe region.
How does Playsome make money?
Two revenue lines are on record. Free-to-Play with In-App Purchases are the primary driver. The others are in-Game Advertising.
Who are Playsome's main competitors?
Broad incumbents on record are King (Activision Blizzard), Zynga, Rovio Entertainment and Scopely. Direct peers are Playrix, Playkot, Seriously, Metacore (formerly Everywear Games) and Small Giant Games (Zynga). Supercell is listed as a regional player.
Does Playsome have an API?
No public API is recorded for Playsome.
What industry is Playsome in?
Its primary akta.pro industry code is MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 33993 and its SIC code is 7990.