Ziggy

What Ziggy does

Ziggy is a French direct-to-consumer cat food brand founded in 2020 in Bordeaux by Marie, Alyosha, and Gus. The company develops, markets, and distributes premium, veterinarian-formulated dry and wet cat food under the Ziggy name, with an expanded portfolio spanning treats, supplements, plant-based litter, and accessories. All recipes are formulated and quality-controlled by Dr. Géraldine Blanchard, a veterinary specialist in clinical nutrition with a doctorate from the École Vétérinaire d'Alfort and a diploma from the European College of Veterinary and Comparative Nutrition, giving the brand a credentialed anchor that is uncommon in the DTC pet food category.

The underlying product technology centers on grain-free dry food with very low phosphorus content (under 0.8%) and starch-free wet food formulations, using only muscle cuts and premium organ meats with full ingredient transparency. Manufacturing is distributed across five French facilities (Normandy for wet food, Vendée for dry food, Eure-et-Loir for litter, Seine-Maritime for probiotics, and Bordeaux for HQ and flagship retail). The portfolio extends into therapeutic veterinary diets (Ziggy Vet) and supplements (Ziggy Care), positioned against chronic feline conditions including kidney disease, diabetes, and urinary disorders.

Ziggy monetizes through a DTC e-commerce platform (ziggyfamily.com), a no-commitment subscription plan offering a 15% lifetime discount with customizable delivery, a one-click cancellation, and a charitable donation of 1kg of dry food per subscription. The company also operates a physical store in Bordeaux and distributes through retail resellers, with veterinary recommendations from 300+ practitioners and film franchise co-marketing partnerships (Puss in Boots 2, Argylle, Garfield) supplementing acquisition. The company is privately held with no disclosed funding, 1-10 employees, and operations concentrated in France despite a multi-language storefront.

Name

Ziggy

Legal name

Ziggy

Website

https://ziggyfamily.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ziggy is a French direct-to-consumer cat food brand founded in 2020, selling grain-free dry food, starch-free wet food, supplements, litter, and accessories formulated by veterinary nutritionist Dr. Géraldine Blanchard, serving French cat owners via e-commerce and subscription.

Ownership category

akta.pro rank

Product category

Premium Cat Food

akta.pro industry

PRIMARYCRADAFAA

Dry Kibble (Dog & Cat)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

Keywords

• Premium cat food
• Grain-free dry food
• Starch-free wet food
• Veterinary feline nutrition
• Subscription cat food

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Cat food product sales: Direct sales of grain-free dry food, wet food (pâtés), treats, supplements (probiotics, omega oil), cat litter, and accessories through e-commerce website and retail partners. One-time purchases and subscription plans available.
2. Subscription service: Monthly subscription plan offering 15% discount on all orders with no commitment. Customers can customize delivery frequency, quantities, and flavors. Cancel anytime. One subscription = 1kg of dry food donated to charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ziggy is a French direct-to-consumer cat food brand that sells grain-free dry food, starch-free wet food (pâtés), treats, supplements, plant-based litter, and accessories, all formulated by veterinary nutrition specialist Dr. Géraldine Blanchard and manufactured in France. The company operates its own e-commerce site, a no-commitment subscription service offering a 15% discount with a charitable donation per subscription, and a flagship physical store in Bordeaux, with products also available through retail resellers.

Product overview

Ziggy is a French direct-to-consumer pet food brand founded in 2020, offering a comprehensive ecosystem of cat food products and accessories. The core product portfolio consists of grain-free dry food and starch-free wet food (pâtés) for cats at all life stages—kitten, adult, senior, and neutered cats—including specialized veterinary formulas for health conditions (CKD, diabetes, urinary problems). Supporting the core food range are complementary products including Ziggy Care probiotics and Omega Boost supplements, plant-based cat litter, and branded accessories (bowls, brushes, toys). The company operates a subscription service offering 15% discounts, and provides educational tools like a portion calculator. All products are developed with veterinary nutritionist Dr. Géraldine Blanchard and manufactured in France.

Differentiator

Problem solved

Functional benefit

Brands

• Ziggy Vet: A range of veterinary food for cats suffering from health conditions such as kidney disease (CKD), diabetes, and urinary problems, formulated by Dr. Géraldine Blanchard.
• Ziggy Care
• Le Félin Déchaîné

Products and services

• Dry Food for Cats
• Wet Food for Cats (Pâtés)
• Cat Treats (Happy & Relax)
• Ziggy Care Probiotics
• Ziggy Care Omega Boost
• Plant-Based Cat Litter
• Ziggy Vet Veterinary Food
• Ziggy Subscription Plan
• Discovery Bundles

Quantifiable outcome

• Over 100,000 cats have chosen Ziggy food
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• The Insurance School of Tampa BayminorStrategic or Co-development Partner · 17 February 2026The Insurance School of Tampa Bay partnered with Ziggy to develop an AI-assisted study companion tool for pre-licensing students. Ziggy contributed innovative tools including Concept Clips video segments to help students pass Florida insurance exams more efficiently.
• Dr. Géraldine BlanchardcoreStrategic or Co-development Partner · 1 January 2022Dr. Géraldine Blanchard, a veterinary specialist with over 25 years of experience in animal nutrition (doctorate from École Vétérinaire d'Alfort, diploma from European College of Veterinary and Comparative Nutrition), is the formulator of all Ziggy recipes. She has associated her name with the brand and maintains full control over product quality and formulation, rejecting any product that does not meet her nutritional standards. She has been partnered with Ziggy for 4 years.
• DreamWorks (Le Chat Potté 2 / Puss in Boots 2)flagshipGTM or Marketing PartnerFilm franchise partnership to launch limited-edition products and promotional campaigns targeting cat owners in France. Collaboration to create themed products (e.g., Celebration Wet Food with chicken, cheddar and olives).
• Argylle (film franchise)flagshipGTM or Marketing PartnerFilm franchise partnership for limited-edition products and promotional campaigns targeting cat owners in France.
• Garfield (film franchise)flagshipGTM or Marketing PartnerFilm franchise partnership for limited-edition products and promotional campaigns targeting cat owners in France.
• Charity partners (Marie-Alyosha Potron Minet)coreOthersCharity partnerships to care for cats' health and the environment. For each new subscription, Ziggy donates 1kg of dry food to partner charities. Working with charities to support cats in need.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Stella & Chewy's: US premium raw and natural pet food brand with strong D2C and specialty retail presence. Comparable to Ziggy on premium natural positioning and limited-ingredient transparency-led marketing.

Direct peers

• Open Farm: North American premium pet food brand with strong ingredient transparency, ethical sourcing, and vet-formulated recipes. Comparable to Ziggy on transparency-driven premium positioning and DTC-first model with retail extension.
• Smalls: US-based DTC subscription cat food brand focused on fresh, human-grade recipes with veterinary-formulated nutrition. Closest comparable to Ziggy on direct-to-consumer cat-specific subscription model, veterinary credibility, and premium positioning.
• Untamed: UK DTC cat food brand offering high-protein, grain-free recipes through a subscription model. Comparable to Ziggy in European DTC cat-only positioning, premium pricing, and vet-aligned nutrition claims.

Regional players

• Carnilove: Czech premium natural pet food brand distributed across continental Europe with grain-free, high-meat formulations. Comparable to Ziggy on European grain-free premium positioning and wild-meat/protein-forward recipes.

Broad incumbents

• Royal Canin: Mars-owned global leader in breed- and life-stage-specific pet nutrition with deep veterinary channel penetration. Comparable to Ziggy as the dominant reference point for life-stage/lifestage-segmented vet-aligned cat nutrition.
• Edgard & Cooper: European premium natural pet food brand (Belgium-founded) with a strong sustainability and natural-ingredient positioning. Comparable to Ziggy on natural/limited-ingredient ethos, European manufacturing footprint, and multi-species premium D2C approach.
• Lily's Kitchen: UK-based premium natural pet food brand (cat and dog) sold through specialty retail and D2C. Comparable to Ziggy in premium natural positioning, vet-endorsed formulations, and European retail presence.
• Hill's Pet Nutrition: Colgate-Palmolive-owned science-led pet food brand with a large veterinary therapeutic diet portfolio. Comparable to Ziggy Vet in the clinical/therapeutic diet segment and vet-channel distribution model.
• Orijen / Acana (Champion Petfoods): Globally distributed premium pet food brand emphasising high-protein, biologically appropriate, regionally sourced ingredients. Comparable to Ziggy on premium high-protein and low-carb formulation philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZiggyPetfood
• LinkedInlinkedin.com/company/ziggy-petfood
• Instagraminstagram.com/ziggy_family
• TikToktiktok.com/@ziggy_family
• Xx.com/Ziggy_Family

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziggy