Tandem Partnerships
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Tandem Partnerships firmographics
Firmographics- Name
- Tandem Partnerships
- Legal name
- Moor & South Pier Management Company, LLC
- Website
- https://tandempartnerships.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tandem Partnerships industry classification
Industry- Product category
- Sponsorship Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Event Sponsorship Sales & Partnership Brokerage (THAHAGAB)
- akta.pro secondary industry
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)
Keywords
Where Tandem Partnerships is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tandem Partnerships business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorship Sales Commission: Tandem works as a rightsholder agency to sell sponsorship packages for properties and events, earning commissions on successful partnerships.
- Asset Valuation Services: Comprehensive identification, analysis, and valuation of sponsorship assets for venues, events, and properties. Pricing is based on the scope of valuation services provided.
- Strategic Planning and Advisory: Strategic planning for development, growth, and ongoing success of sponsorship programs. Includes consultation and development phases.
- Experiential Marketing Services: Placement services for multi-stop tours and activations nationwide, including permitting logistics and site management.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Tandem Partnerships product offering
Product offeringCore offering
Tandem Partnerships is an end-to-end rightsholder sponsorship agency that provides sponsorship asset valuation, sponsorship sales, sponsorship advisory, experiential marketing activation placement, and event bidding strategy services. The agency works exclusively with venue, event, and property rightsholders (and the brands seeking to sponsor them) to identify, price, sell, and activate sponsorship packages across the United States.
Product overview
Tandem Partnerships is an end-to-end rightsholder sponsorship agency offering five core service offerings: Sponsorship Asset Valuation, Sponsorship Advisory Services, Sponsorship Sales and Service, Experiential Marketing Services, and Event Bidding Strategy. The company works with venues, events, and properties nationwide to maximize sponsorship value through comprehensive identification and valuation of assets, strategic planning, sales execution, and activation placement. Their portfolio includes represented properties such as PIER 39 in San Francisco, OC Fair & Event Center in Costa Mesa, and various outlet centers, where they manage sponsorship programs and mobile marketing tour activations.
Differentiator
Problem solved
Functional benefit
Products and services
- Sponsorship Asset Valuation
Quantifiable outcome
- Successful sponsorship renewals through dedicated account servicing
- +1 more outcomes
Companies that use Tandem Partnerships
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Tandem Partnerships technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tandem Partnerships partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and notable.
- PIER 39corePIER 39 is a flagship represented property for Tandem. As a premier San Francisco waterfront destination, PIER 39 offers high-traffic activation opportunities for brand sponsors. Tandem manages all sponsorship sales and experiential marketing placements for the property. The partnership includes managing the PIER 39 Entertainment Zone designation and facilitating activations across multiple locations including the Entrance Plaza, Center Stage, PIER 39 Stage, Parking Garage, and PIER 41.
- OC Fair & Event CentercoreTandem specializes in maximizing the potential of the OC Fair & Event Center through strategic sales and management of premium space, sponsorship opportunities, and mobile marketing tours. The partnership includes managing the Platinum Partner Program, event curation, and operational optimization for the year-round venue.
- Yaamava' Resort & CasinoflagshipYaamava' Resort & Casino became the first sponsor of the Pacific Amphitheatre Stage at the OC Fair in 2023, returning for a second year in 2024. The sponsorship provides prominent stage naming rights and branding throughout the venue during the Toyota Summer Concert Series, demonstrating successful multi-sponsor arrangement (coexisting with Toyota's venue sponsorship).
- Ovation HollywoodcoreOvation Hollywood is a represented property managed by Tandem for sponsorship sales and activation placement.
- Outlets at San ClementecoreOutlets at San Clemente is a represented property managed by Tandem for sponsorship sales and experiential marketing placements.
- Tulare OutletscoreTulare Outlets is a represented property managed by Tandem for sponsorship sales and activation placement.
- Citadel OutletscoreCitadel Outlets in Los Angeles is a represented property managed by Tandem for sponsorship sales and activation placement.
- The Original Farmers MarketcoreThe Original Farmers Market in Los Angeles is a represented property for Tandem, featuring in activations such as the Barebells Bus Tour.
- West HarborcoreWest Harbor is a represented property managed by Tandem for sponsorship sales and activation placement.
- Blue & Gold FleetnotableTandem collaborated with Blue & Gold Fleet to craft a presentation for Pat Murphy's acceptance speech as President of the Passenger Vessel Association. The project included unveiling the brand new Rocket Boat vessel through strategic storytelling, animated visuals, and community-focused content. The partnership demonstrates Tandem's capability in presentation development for maritime industry clients.
- Convention and Visitors BureauscoreTandem maintains extensive relationships with convention and visitors bureaus nationwide, enabling access to bid opportunities and the ability to present best-match events to prospective host cities and venues.
- Sports CommissionscoreTandem has established relationships with sports commissions, providing access to sporting event bidding opportunities and facilitating strategic partnerships between cities and event organizers.
- National Governing BodiescoreTandem maintains relationships with national governing bodies, enabling participation in major event bidding processes and strategic development opportunities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tandem Partnerships competitors and assessment
Company assessmentDirect peers
- Octagon: Octagon is one of the largest global sports and entertainment sponsorship and experiential marketing agencies. It is a direct peer — both firms sell sponsorship rights, value assets, and broker brand partnerships for venues, events, and properties, with overlapping rightsholder representation mandates.
- Wasserman: Wasserman is a major sports, music, and entertainment marketing agency with deep sponsorship sales and experiential capabilities. It is directly comparable to Tandem in providing sponsorship representation, asset valuation, and brand activation services across properties and events.
- Sportfive (formerly Lagardère Sports): Sportfive is a global sports rights and marketing agency that sells sponsorship for rights-holders including venues, federations, and events. It competes head-to-head with Tandem in rightsholder representation, sponsorship sales, and activation services.
- Van Wagner Sports & Entertainment: Van Wagner is a sponsorship sales and experiential agency specializing in college and professional sports properties, venues, and events. It is a direct peer in rightsholder sponsorship representation and venue-based activation.
- Momentum Worldwide: Momentum Worldwide is an experiential and sponsorship agency that designs and executes brand activations and sponsorships. It is comparable to Tandem's experiential marketing practice and overlap in brand-partner matching for venues and events.
- GMR Marketing: GMR Marketing is a global experiential marketing agency with strong sports and entertainment sponsorship capabilities. It overlaps with Tandem in selling sponsorship packages, valuing assets, and managing brand activations across high-traffic venues.
Broad incumbents
- Learfield IMG College (now Learfield): Learfield is a leading college athletics multimedia rightsholder that represents sponsorship and marketing rights for universities and venues. It is a broad incumbent offering overlapping sponsorship sales and asset valuation services but at a much larger scale and primarily in college sports.
- Endeavor (IMG / WME / TKO): Endeavor owns IMG, a global sports and entertainment rights and marketing business, plus talent agency WME. As a broad incumbent it competes with Tandem in sponsorship rights sales, event representation, and brand partnerships across a much wider portfolio.
- CAA Sports (Creative Artists Agency): CAA Sports is the sports division of Creative Artists Agency, providing athlete representation, property sales, and sponsorship consulting. It overlaps with Tandem in sponsorship valuation and brand-partner matching for properties and events but operates at much broader scale.
Emerging players
- Troika / Troika Mission Group: Troika is an independent sponsorship, experiential, and brand-strategy agency with deep roots in sports and entertainment. It is an emerging-to-mid-scale peer with comparable sponsorship sales, valuation, and experiential marketing offerings for rightsholders and brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tandem Partnerships social profiles
Digital presenceTandem Partnerships financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tandem Partnerships leadership team
Management profileNumber of profiles
Profiles7 records
Tandem Partnerships funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tandem Partnerships M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tandem Partnerships
What does Tandem Partnerships do?
Tandem Partnerships is an end-to-end rightsholder sponsorship agency that provides sponsorship asset valuation, sponsorship sales, sponsorship advisory, experiential marketing activation placement, and event bidding strategy services. The agency works exclusively with venue, event, and property rightsholders (and the brands seeking to sponsor them) to identify, price, sell, and activate sponsorship packages across the United States.
Is Tandem Partnerships a public or private company?
Tandem Partnerships is a private company. It is classified as unknown and is currently operating.
When was Tandem Partnerships founded?
Tandem Partnerships was founded in 2015. It employs 1 to 10 people.
Where is Tandem Partnerships based?
Tandem Partnerships is headquartered in San Francisco, United States, in the North America region.
How does Tandem Partnerships make money?
Four revenue lines are on record. Sponsorship Sales Commission is the primary driver. The others are asset Valuation Services, strategic Planning and Advisory and experiential Marketing Services.
Who are Tandem Partnerships's main competitors?
Direct peers on record are Octagon, Wasserman, Sportfive (formerly Lagardère Sports), Van Wagner Sports & Entertainment, Momentum Worldwide and GMR Marketing. Broad incumbents are Learfield IMG College (now Learfield), Endeavor (IMG / WME / TKO) and CAA Sports (Creative Artists Agency). Troika / Troika Mission Group is listed as an emerging player.
Does Tandem Partnerships have an API?
No public API is recorded for Tandem Partnerships.
What industry is Tandem Partnerships in?
Tandem Partnerships's product category is Sponsorship Agency Services. Its primary akta.pro industry code is THAHAGAB, Event Sponsorship Sales & Partnership Brokerage, with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 541810 and its SIC code is 8744.