Tulare Outlets
Tulare Outlets is a privately held 226,000-square-foot outlet shopping center in Tulare, California, serving value-conscious shoppers and Highway 99 travelers across Central California's San Joaquin Valley with 50+ brand-name retail, dining, and Galaxy Theatres entertainment tenants under Garrison Tulare LLC / Craig Realty Group ownership.
- Company typePrivate
- Founded2003
- HeadquartersTulare, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tulare Outlets does
Tulare Outlets, legally Garrison Tulare LLC, is a privately held outlet shopping center located at 1407 Retherford Street in Tulare, California, immediately off Highway 99 in the San Joaquin Valley. The property encompasses 226,000 square feet of gross leasable area housing more than 50 retail stores, restaurants, and entertainment venues, with anchor tenants including Nike Factory Store, Coach, Michael Kors, Kate Spade, Calvin Klein, Banana Republic, Gap Factory, Converse, Zales Outlet, and the Galaxy Theatres cinema. The center serves value-conscious shoppers, families, and Highway 99 travelers across the Greater Fresno and Bakersfield regions of Central California.
The underlying technology is minimal: a Placewise LLC-operated website serves as a digital mall directory, store listing, event calendar, and customer signup portal for the Elite Rewards loyalty program. No proprietary software, APIs, or AI components are disclosed. The company's core "products" are the physical retail experience, the Elite Rewards points-based loyalty program (10 points per $1 spent, $5 gift card redemptions at 5,000 points), the Smart Bucks promotional coupon program (offering $200+ in savings across 21+ participating stores), and a property-wide gift card program redeemable at all tenants including Galaxy Theatres.
Tulare Outlets generates revenue through three primary streams: base rent and percentage rent plus common-area-maintenance recoveries from the 50+ leased tenants (the dominant stream); gift card sales and breakage economics; and promotional program revenues tied to events like Smart Bucks. The center is owned by Garrison Tulare LLC, a subsidiary of Craig Realty Group (the strategic operating parent), and is operated under a property-management structure typical of U.S. outlet centers - low headcount (11-50 employees), outsourced digital platform (Placewise), and direct leasing handled through Craig Realty Group. The target customer segments are value-conscious apparel and footwear shoppers, Highway 99 travelers seeking rest/dining/entertainment stops, and back-to-school seasonal shoppers.
Tulare Outlets firmographics
Firmographics- Name
- Tulare Outlets
- Legal name
- Garrison Tulare LLC
- Website
- https://tulareoutletcenter.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tulare Outlets is a privately held 226,000-square-foot outlet shopping center in Tulare, California, serving value-conscious shoppers and Highway 99 travelers across Central California's San Joaquin Valley with 50+ brand-name retail, dining, and Galaxy Theatres entertainment tenants under Garrison Tulare LLC / Craig Realty Group ownership.
- Ownership category
- akta.pro rank
Tulare Outlets industry classification
Industry- Product category
- Outlet Shopping Center
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Travel & Mini/Compact Variety Stores (Small-Format Assortment) (CRAEAGAJ)
- akta.pro secondary industry
- Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)
Keywords
Where Tulare Outlets is headquartered
LocationHeadquarters
- HQ city
- Tulare
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tulare Outlets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Tenant Lease Revenue: Primary revenue from leasing retail space to over 50 tenant stores and restaurants. Tenants include fashion brands, footwear, jewelry, food & beverage, and entertainment venues.
- Gift Card Commissions: Revenue from sale of Tulare Outlets gift cards, which are redeemable at all tenant stores and restaurants including Galaxy Theatres.
- Promotional Program Revenue: Revenue from promotional events like Smart Bucks that drive foot traffic and sales. Partners with 21+ stores for coupon books offering $200+ in exclusive savings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tulare Outlets product offering
Product offeringCore offering
Tulare Outlets operates a 226,000-square-foot outlet shopping center that leases retail and restaurant space to 50+ tenants, including fashion, footwear, jewelry, food & beverage, and entertainment brands. The center itself directly sells Tulare Outlets gift cards and runs the Elite Rewards loyalty program and the Smart Bucks promotional coupon book. It serves value-conscious shoppers and travelers along Highway 99 in the San Joaquin Valley, providing a one-stop shopping, dining, and entertainment destination.
Product overview
Tulare Outlets is a shopping outlet mall management and directory platform offering a central website for the Tulare Outlets retail center in Tulare, California. The primary product is the mall directory and information system (tulareoutletcenter.com), which provides store listings, hours, directions, and event information. Supporting offerings include the Elite Rewards loyalty program (a membership-based rewards system), Smart Bucks promotional coupon program, gift cards, and corporate leasing services for prospective retail tenants. The mall directory serves as the core platform, while the rewards and promotional programs function as associated membership and marketing initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Elite Rewards: Customer loyalty program offering special rewards, birthday perks, member-only benefits, seasonal bonus points, and $5 gift cards for every 5,000 points earned.
Products and services
- Outlet Shopping Center (Tulare Outlets)
- Elite Rewards Loyalty Program
- Tulare Outlets Gift Cards
- Smart Bucks Promotional Coupon Book Seasonal promotional event (e.g., July 10 – August 16) offering $200+ in exclusive savings through a coupon book valid at 21+ participating brand tenants such as Gap Factory Store, Converse, Michael Kors, and Zales Outlet.
- Retail Leasing Services
Quantifiable outcome
- $200+ in exclusive savings through Smart Bucks coupon book
- +3 more outcomes
Companies that use Tulare Outlets
Customer profileSegments3 records
Ideal customer profiles2 records
Tulare Outlets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tulare Outlets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Gap Factory StorecoreParticipating brand in Smart Bucks promotional event offering exclusive coupons. Located at C-10 in Tulare Outlets.
- ConversecoreParticipating brand in Smart Bucks promotional event. Located at C-60 in Tulare Outlets.
- Michael KorscoreParticipating brand in Smart Bucks promotional event. Located at D-40 in Tulare Outlets.
- Zales OutletcoreParticipating brand in Smart Bucks promotional event. Located at D-160 in Tulare Outlets.
- Nike Factory StorecoreMajor tenant at Tulare Outlets. Located at C-80. Does not appear to participate in Smart Bucks program.
- Galaxy TheatrescoreEntertainment tenant offering movie theater experience. Accepts Tulare Outlets gift cards. Located within the center.
- Placewise LLCcoreDigital platform operator for Tulare Outlets website and digital services. Provides website hosting, digital marketing tools, and mall management technology solutions.
- Craig Realty GroupcoreParent company (Garrison Tulare LLC) and real estate developer managing Tulare Outlets property. Leasing inquiries directed to Craig Realty Group representative.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Tulare Outlets competitors and assessment
Company assessmentDirect peers
- Vacaville Premium Outlets: Simon Property Group-operated outlet center in Northern California serving the San Francisco Bay and Sacramento markets. Comparable as a regional California outlet center with overlapping premium brand tenants and similar value-retail positioning.
- Citadel Outlets: Outlet shopping center in Commerce, California, near downtown Los Angeles. Comparable as a large-scale outlet center with a mix of premium brand stores, food offerings, and entertainment focused on value-conscious shoppers.
- Napa Premium Outlets: Simon Property Group outlet center in Napa, California, serving both local residents and tourists. Comparable as a California outlet center with similar brand mix and a destination-shopping positioning.
- Gilroy Premium Outlets: Simon Property Group outlet center along Highway 101 in Gilroy, California. Comparable as a highway-adjacent outlet center serving both local shoppers and travelers, with a similar brand tenant mix.
- Camarillo Premium Outlets: Simon Property Group-operated outlet center in Ventura County, California, offering a similar portfolio of premium brand factory stores. Comparable as a California outlet center with overlapping tenant mix including Nike, Coach, Michael Kors, and Kate Spade.
- Outlets at Tejon Ranch: California outlet shopping center located in Tejon Ranch, serving travelers along Interstate 5 in Central California with a similar mix of premium brand manufacturers and discount retail tenants. Directly comparable given the parallel positioning as a highway-corridor outlet destination in California.
Broad incumbents
- Simon Property Group: Largest U.S. retail REIT operating Premium Outlets and other shopping center formats nationwide. Comparable as the dominant outlet center operator; Tulare Outlets competes directly with Simon's California Premium Outlets properties for tenants and shoppers.
- Tanger Outlets: National publicly-traded REIT operating over 30 outlet centers across the U.S. and Canada. Comparable as a broadly scaled outlet center operator with similar tenant mix and customer base, though operating at significantly larger scale across multiple geographies.
Others
- Macerich: Major U.S. retail REIT focused on large-format shopping centers and outlet destinations. Comparable as a competitor shopping center operator and indirect peer within California's broader retail real estate ecosystem.
- Craig Realty Group: Parent company and retail real estate developer of Tulare Outlets, operating a portfolio of outlet centers across the western U.S. Connected as the strategic operating parent and direct peer as a portfolio outlet operator of similar class-A outlet properties.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Tulare Outlets social profiles
Digital presenceTulare Outlets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulare Outlets leadership team
Management profileNumber of profiles
Tulare Outlets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulare Outlets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulare Outlets
What does Tulare Outlets do?
Tulare Outlets operates a 226,000-square-foot outlet shopping center that leases retail and restaurant space to 50+ tenants, including fashion, footwear, jewelry, food & beverage, and entertainment brands. The center itself directly sells Tulare Outlets gift cards and runs the Elite Rewards loyalty program and the Smart Bucks promotional coupon book. It serves value-conscious shoppers and travelers along Highway 99 in the San Joaquin Valley, providing a one-stop shopping, dining, and entertainment destination.
Is Tulare Outlets a public or private company?
Tulare Outlets is a private company. It is classified as corporate owned and is currently operating.
When was Tulare Outlets founded?
Tulare Outlets was founded in 2003. It employs 11 to 50 people.
Where is Tulare Outlets based?
Tulare Outlets is headquartered in Tulare, United States, in the North America region.
How does Tulare Outlets make money?
Three revenue lines are on record. Tenant Lease Revenue is the primary driver. The others are gift Card Commissions and promotional Program Revenue.
Who are Tulare Outlets's main competitors?
Direct peers on record are Vacaville Premium Outlets, Citadel Outlets, Napa Premium Outlets, Gilroy Premium Outlets, Camarillo Premium Outlets and Outlets at Tejon Ranch. Broad incumbents are Simon Property Group and Tanger Outlets. Others are Macerich and Craig Realty Group.
Does Tulare Outlets have an API?
No public API is recorded for Tulare Outlets.
What industry is Tulare Outlets in?
Tulare Outlets's product category is Outlet Shopping Center. Its primary akta.pro industry code is CRAEAGAJ, Travel & Mini/Compact Variety Stores (Small-Format Assortment), with a secondary code of CRAEAJAG, Multi-Price-Point Convenience Discount (e.g., $1–$10). Its NAICS code is 455 and its SIC code is 5399.