Performa Marketing
Performa Marketing is a privately held, Montreal-based full-service marketing agency founded in 2010, specializing in 360-degree marketing services for Quebec real estate developers and select B2B, education, and consumer clients. It operates with a core team of approximately seven, using AI tooling to augment brand strategy, lead generation, and visual content production.
- Company typePrivate
- Founded2010
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Performa Marketing does
Performa Marketing is a privately held, Montreal-based creative marketing agency founded in 2010 by Annie Verrier, who continues to serve as President. The firm operates as a full-service 360-degree marketing provider, delivering strategic services (audit, brand identity, planning), digital services (website and CRM development, digital campaign execution, performance measurement), and production services (content creation, photo and video, print, space design, event marketing). Its portfolio spans more than a dozen named engagements across residential and commercial real estate (LATTI, Quartier Oakville, Quartier Greenwich, Condos Market / PUR IMMOBILIA, Landmark), B2B sectors such as sustainable development and energy (ATIS Énergie, RVE), consumer sportswear (Auclair), event technology (CUR8), and higher education (McGill University - Max Bell School of Public Policy).
Roughly 80% of the firm's clientele consists of real estate developers and promoters, making it a specialist in the Quebec multi-residential and condo development market, with reported cumulative outcomes including 105,437 prospects generated for clients and a 90% stated client satisfaction rate. The firm's go-to-market is sales-led, executed through direct client engagement, industry event participation (Forum québécois sur l'investissement multirésidentiel, CMHC, ecommtl), and referrals. Pricing is custom and project-based, structured around multi-year engagements rather than published rate cards, with no public revenue disclosures.
The technology layer is modest but notable: Performa is developing an AI-powered competitive intelligence agent that monitors competitor pricing, promotional offers, and content in real time, and is applying generative AI to produce multiple visual variants of marketing imagery for A/B/C testing. These capabilities supplement the firm's human-led creative and strategic services, and were the basis for founder Annie Verrier's cited thought leadership on AI in real estate marketing. Core team size is approximately 7 members, supplemented by external collaborators, with no disclosed institutional funding, parent company, or acquisition activity. The firm won four Grands Prix du Design distinctions in 2025 for the LATTI project and four for Quartier Oakville, reinforcing its positioning as a high-credibility, niche-served boutique agency in the Quebec market.
Performa Marketing firmographics
Firmographics- Name
- Performa Marketing
- Legal name
- Performa Marketing
- Website
- https://performa-marketing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Performa Marketing is a privately held, Montreal-based full-service marketing agency founded in 2010, specializing in 360-degree marketing services for Quebec real estate developers and select B2B, education, and consumer clients. It operates with a core team of approximately seven, using AI tooling to augment brand strategy, lead generation, and visual content production.
- Ownership category
- akta.pro rank
Performa Marketing industry classification
Industry- Product category
- Real Estate Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
Keywords
Where Performa Marketing is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Performa Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Marketing Services: Performa Marketing generates revenue through professional marketing services including brand identity development, strategic planning, digital campaigns, content creation, event management, website/CRM development, space design, photography/video production, and performance measurement services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for marketing services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Performa Marketing product offering
Product offeringCore offering
Performa Marketing is a Montreal-based full-service creative marketing agency that delivers 360-degree marketing services including strategic audit, brand identity development, planning, website and CRM creation, content creation, event marketing, space design, print materials, photo/video production, digital campaigns, and performance measurement. Approximately 80% of its clientele consists of real estate developers and promoters, with additional work for B2B companies in sustainability, energy efficiency, education, and sportswear sectors.
Product overview
Performa Marketing is a full-service creative marketing agency specializing in real estate marketing with approximately 80% of its clientele being developers and promoters. The agency operates as a unified 360-degree marketing platform combining strategic services (audit, brand identity, planning), digital services (website/CRM, digital campaigns, performance measurement), and production services (content creation, photo/video, print, space design, events). The portfolio includes specific client projects such as LATTI (268-unit rental property in Gatineau receiving 4 Grands Prix du Design awards), Quartier Oakville (award-winning residential community), and CUR8 (international event ticketing platform rebrand).
Differentiator
Problem solved
Functional benefit
Products and services
- Audit Strategic marketing audit service that analyzes the business model, current position, and future direction, drawing inspiration from diverse industries to open new perspectives. Designed for real estate developers and B2B clients.
- Identité de marque (Brand Identity) Brand foundation development including competitive advantages, brand personality, visual signature, and tonal identity for real estate and B2B clients.
- Planification (Planning) Strategic investment planning targeting the right audience, at the right place, at the right time, with the right message to maximize marketing ROI.
- Site Web et CRM Website development and CRM integration services for real estate developers and property managers, including CRM for prospects and clients, inventory integration, marketing campaign integration, and rental management.
- Création de contenu (Content Creation) Comprehensive content creation including copywriting, visual content, and multi-format materials aligned with brand strategy and identity.
- Événementiel (Events) Event marketing and experiential marketing services to develop memorable, personalized relationships with target audiences.
- Conception d'espace (Space Design) Design of sales offices and physical spaces for real estate projects, including visual merchandising and experiential environments.
- Matériel imprimé (Print Materials) Printed marketing materials including brochures, promotional materials, and branded collateral.
- Photo et/ou vidéo Professional photography and video production services for real estate marketing campaigns.
- Campagne numérique (Digital Campaign) Digital marketing campaigns including online advertising, social media content, outdoor advertising, and performance tracking for real estate projects.
- Mesures de performance (Performance Measurement) Custom performance reports and analytics to track marketing ROI, lead generation, and campaign effectiveness for real estate developments.
Quantifiable outcome
- 105,437 prospects generated for clients
- +5 more outcomes
Companies that use Performa Marketing
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Performa Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Performa Marketing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Capital SquarecoreDevelopment partner for LATTI project (268-unit rental property in Gatineau). Capital Square is the lead developer and President Daniel Blanchette served as President, CFO and COO. Performa developed the complete 360-degree marketing plan including brand identity and campaign execution.
- Fonds Immobilier de solidarité FTQcoreCo-investor and development partner for LATTI project. Major Quebec real estate investment fund contributing to the 268-unit Gatineau development.
- Groupe ArmidcoreCo-developer for LATTI project (268-unit rental property in Gatineau).
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Performa Marketing competitors and assessment
Company assessmentDirect peers
- Republik: Montreal-based creative and digital agency providing brand, web, and marketing services. Comparable to Performa in size and service mix, serving Quebec enterprise clients in similar B2B and consumer verticals.
- Cossette: One of Canada's largest marketing and communications agencies headquartered in Quebec City. Competes with Performa for major Quebec enterprise clients including real estate developers, but offers a much broader national network and full-service portfolio.
- Lg2: Major Quebec-based full-service creative agency with deep real estate and B2B marketing experience. Directly competes with Performa for enterprise clients like developers, but operates at significantly larger scale and broader service portfolio including media, digital, and brand strategy.
- TAXI: Montreal-based advertising and marketing agency now part of the WPP network. Competes with Performa for Quebec enterprise clients across creative, brand, and digital marketing mandates, with broader network resources and scale.
- Adviso: Montreal-based digital marketing agency specializing in performance, SEO, and data-driven marketing. Comparable to Performa's digital campaign services with similar Montreal market positioning and Quebec enterprise client base, though with a stronger performance/analytics specialty.
- Tam-Tam\TBWA: TBWA-affiliated Quebec creative agency based in Montreal. Competes directly with Performa for Quebec enterprise clients, offering brand strategy, digital, and creative services through the TBWA global network.
- Bloom Groupe: Montreal-based creative agency offering brand strategy, design, and digital marketing. Similar in scale and service scope to Performa, serving Quebec enterprise clients with comparable full-service creative offerings.
- DentsuBos: Montreal-based creative agency affiliated with the Dentsu network. Competes with Performa for Quebec enterprise clients across creative, brand, and media services, with access to broader network resources.
Broad incumbents
- Sid Lee: Montreal-based creative agency now merged with Lg2, formerly an independent creative powerhouse. Performa's founder Annie Verrier previously worked at Sid Lee; the agency competes for top Quebec enterprise clients across creative, brand, and digital marketing at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Performa Marketing social profiles
Digital presencePerforma Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performa Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Performa Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performa Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performa Marketing
What does Performa Marketing do?
Performa Marketing is a Montreal-based full-service creative marketing agency that delivers 360-degree marketing services including strategic audit, brand identity development, planning, website and CRM creation, content creation, event marketing, space design, print materials, photo/video production, digital campaigns, and performance measurement. Approximately 80% of its clientele consists of real estate developers and promoters, with additional work for B2B companies in sustainability, energy efficiency, education, and sportswear sectors.
Is Performa Marketing a public or private company?
Performa Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performa Marketing founded?
Performa Marketing was founded in 2010. It employs 1 to 10 people.
Where is Performa Marketing based?
Performa Marketing is headquartered in Montréal, Canada, in the North America region.
How does Performa Marketing make money?
One revenue line is on record: professional Marketing Services.
Who are Performa Marketing's main competitors?
Direct peers on record are Republik, Cossette, Lg2, TAXI, Adviso, Tam-Tam\TBWA, Bloom Groupe and DentsuBos. Sid Lee is listed as a broad incumbent.
Does Performa Marketing have an API?
No public API is recorded for Performa Marketing.
What industry is Performa Marketing in?
Performa Marketing's product category is Real Estate Marketing Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 54181 and its SIC code is 7311.